Google search algorithm is one of the best kept secrets. This raises a few questions. I am therefore attempting to look into Google search by asking a few searching questions.
There is a lot of hype and hoopla about Google search. On its part Google tries to help things along by being ultra-secretive about its search algorithm. As a result most of us – I mean so called SEO experts are running around in circles. The question which I want to ask is this – does anyone know what is really happening inside Google search?
Is content really king?
I have been hearing that content is what matters, that content is king. But I wonder how an algorithm can make out what’s good content and what’s bad. Artificial intelligence, expert systems and knowledge based engines are nor really good enough to match human intelligence. It will probably take another decade before search engines can think like us. How does Google search differentiate between good and bad content? Obviously, I can only predict how it goes about the job of identifying good content. After the Panda update content farms have started getting lower rankings. There is a way by which Google algo can identify content farms. But does this work for every site? Obviously not. Many small sites have managed to hold on to their position after the Panda war.
It’s not content but other factors
There is some lateral thinking working out here. Instead of looking at actual content, Google looks for other telltale marks. It looks at the title of a web page, it looks at keyword density. It looks at backlinks. It looks at authority – .edu and .gov sites. It puts it all into a linear equation or a some such mathematical averaging system and out comes a weighted average for a web page. I am sure that Google search cannot make out the difference between a research paper and a laundry list.
The resurgence of backlinks
This is another subtle indicator that Google search depends heavily on signs other than content. If you have backlinks from reputed sites – government or education, your ranking is massively hiked even if your content remains the same. The assumption is that if you can manage backlinks from reputed sites, you must be good. The Panda update heavily leans on backlinks.
What does it mean to you?
The good thing about Google is that it’s becoming more and more predictable. Once you accept that Google search has no intelligence, you can move on to achieve success. The trick is to concentrate on Title, headings, keyword density, backlinks with proper anchor texts, comments on reputed sites and an overall harmony in your website theme. This should do the trick. I don’t think you must pay far too much attention to content. If you were to blog on lingerie, I don’t suppose you can come up with some great literature on the subject. That doesn’t mean you can’t get first page ranking. Some subjects are just not made for poetic content.
I know many readers would find my writing a bit too outlandish and strangely out of sync with other SEO masters. But the fact remains that Google search works in strange ways. If you understand the limitation of technology you would understand what I mean to say. Let’s not forget that the aim is to achieve high ranking in search results – not to publish a scientific paper.
About the guest author: Victor Solovey is the owner of crazyxhtml , where they do crazy stuff including ‘psd to html’ and ‘psd to wordpress’ conversion. Victor is passionate about his work and also likes to write.
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