The Advantages of Small Business SEO
A small business has many advantages over large corporations. It may not seem that way at first. They have the money, the staff and the lawyers but the advantage of a small business is the ability to adapt to changing circumstances. Smaller companies do not have a stuffy board of directors that are afraid of how every little change may affect the bottom line. Small companies have to rely on guts and nerve to get things done.
Your SEO Campaign Begins with Your Website
Where should one begin with SEO? I am going to go out on a limb here and suggest starting with your website. Get that website into shape before worrying about climbing in the search rankings. It does not matter what your company’s primary product or service is, you can develop a website that meets the needs of your customers.
Your website should send a professional message to your customers. Go beyond the image though. You should become the most helpful and customer friendly website that every existed. Recent changes in SEO land has made what is on your website more important than ever. Give tips and tricks for using your product. Put installation guides and DIY techniques out for the world to see. The more information you can pack into your website the better it will look in the eyes of the search engines.
If You Write it, You Should Link it
Incoming links are still primary way that search engines determine relevancy of a page. Networking with other small companies and linking to and from complementary sites will quickly snowball into a great link structure. You should not go out and do the spam links that will get your website into trouble. Meet other business owners, talk to them and do a little link swapping. Most small business owners that I know are terrified of SEO. They do not understand it and really do not want to. Become the SEO ambassador. Help other small business owners to understand that SEO is not a demon to be afraid of but a tool in the marketing arsenal.
Personally, I hate social media marketing but it works. If you can get your customers to “friend” you online, they can become your marketing department. The massive number of users that make up the Facebook community will learn about your company via an intricate web of personal connections that connect most of the planet together. Your messages can travel through this network and reach more people than a million dollar Super Bowl commercial. The effort that you put into your social media marketing will pay you back with interest.
SEO is Work
SEO is hard work. You can do it yourself which means spending most of your waking hours online or you can do it the easy way and hire an SEO company to do it for you. The factors that will rank a website change all the time. An SEO consultant will keep up on what will work today and keep you from getting into trouble tomorrow.
Keith Barrett is an experienced search engine optimisation expert and advises numerous small businesses.