If you have a website, whether it’s a business or a personal site, chances are you have built it with the idea of getting visitors to your site in mind. However, visitors don’t just appear because you have a website and now it’s online. It’s not going to magically appear in search results. You need to market the website, and think about the kind of market you would like to target.
This is where online marketing comes in. This is an industry that is fast growing in popularity, with many possible tips, techniques, and ways that your site can be marketed. If you’re new to this, then the whole concept of online marketing can be overwhelming. Instead, we are going to focus on search engine marketing, which is one of the most popular forms of online marketing. There are tips and tricks even beginners can carry out, so keep reading.
Know your business and what you want to achieve
Know your business inside and out, and know what you want to achieve with your SEO campaign.
What keywords should I go for?
Keywords are one of the most important elements of your campaign. These are what people type in Google, to try and find the business they are looking for. Go with keywords that aren’t highly competitive and reasonably niche.
Take the time to write good copy
This is important, as this is what truly tells Google about your business. If it’s spammy, difficult to read or doesn’t make sense, then Google won’t give much value to your site.
Understand how site design affects SEO
SEO should be considered when your site is being designed, so that content is located in a suitable place towards the top of the page, and isn’t overly cluttered.
Read up on SEO
The best way to learn about SEO is to immerse yourself in it. Read blogs, forums, help topics, SEO eBooks. Everything will be interesting, but at the same time, keep in mind that there can be bad SEO advice out there. This is known as ‘black hat’ SEO, and can negatively affect your website.
Update your website frequently
This keeps Google coming back to your site to see what is new, and will help to increase your site’s value. There is also the added benefit of all the relevant extra content, which can help to boost your rankings.
Using linking to promote your site
Focus on obtaining good quality links, and posting articles and blog posts on your site so that they act as link bait.
About the guest author: Angela likes the potential that SEO can bring to businesses, and enjoys writing articles that answers questions and discusses possibilities.
This is a unique article published on SEO Desk with exclusivity.
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