With search engine optimization taking a prominent role in online marketing, you need to spruce up your SEO techniques in order to become more effective. A clever mix of content in the form of text interspersed with carefully chosen images will enhance the quality and optimize your site a lot better. Google, as you may be aware, is adept at recognizing images and guessing what the content should be. However, only images cannot produce the desired results as far as search engines are concerned. The primary source is and will always remain text and keywords that throw up a million results in nanoseconds. Hence, the secret to ensure that your image-centric site gets noticed is optimizing the text accompanying the images.
These will include the captions alongside the images, the titles you give the pages, and detailed text that surrounds the images. One cannot deny the fact that it is the image that has to take center stage and be the all-important focus on the page, however, without text, images are not of much use from SEO point of view. The accompanying text has to complement the image and vice versa. You can think of using various tactics, like going into the history of the image (if it has one) and tracing its origins, and write about them. Start by giving the image a catchy name followed by a short description. Leave enough space for visitors to leave behind their comments, and you’ll be surprised at the number of comments the image can receive. You could even cleverly insert some keywords, which will help serve the purpose of the entire exercise.
As you now realize that content connection and integration with the image is very important, having plenty of images on your website is not a bad idea at all. If you are writing about well bred horses, and do not have any images supporting your description of the distinctive shape of the head and the high tail carriage that are common in a well bred Arab horse. Here, the image will attract the viewer, and the text will sustain the interest. This is a perfect case of image complementing text. You could, of course have another image with an expert horseman astride, with a text describing good horsemanship. This way you are keeping well within line in regard to the image and the text, making perfect sense. When a search is initiated with keywords like ‘horse’ ‘horseman’ or’ Arab’ the results thrown up, along with images, are what will make the rankings improve to the desired level.
Alt text is another important aspect in SEO as it helps the user figure out what the image is all about. The alt text should be a perfect description of what the image is about. When the alt text is described properly, the search engine bots are able to categorize the images efficiently and exactly. Alt text should contain the vital information about the image. However, including too many keywords in the alt text may not be such a great idea as it could cause the algorithm to get messed up and the very purpose of the keywords will get defeated.
Hence, it would be a good idea to keep the number of images as less as possible, unless of course, you are talking about a camera or photography as a hobby. SEO predominantly means text, and meaningful text at that. Though you can have a mix of meta tags, alt text and file names to make the images more relevant, it is text and content that SEO is all about. A judicious mix of text and images should be panacea for a good website.
About the guest author: Heather Protz, a freelance writer for USAheadlines.com – a site that offers full home security to help protect your family. ADT Security Services
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