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Getting a website on the internet is really a difficult and time-consuming process. As a matter of fact, there are a lot of instant methods available in the internet today but a wise search engine optimizer knows that optimizing a website for highly-targeted keywords and increasing its ranking in search engines is like a Herculean task.

If you are new to this, the very first thing you should do is to familiarize yourself with the “do’s and don’ts” of search engine optimization. Remember that search engines hate deceptive.

A method that doesn’t comply with search engines guidelines is the spamdexing, which involves deliberate manipulation of search engine indexes. Bear in mind that Google, Yahoo and other search engines today are using a variety of algorithms to determine the relevancy of websites ranking.

One of the spamdexing methods is known as keyword stuffing. This is a method of inserting a large amount of keywords in web pages to increase a site’s keyword density. Keyword plays a major role in SEO and anyone should use it wisely.

There are lots of Black Hat SEO strategies available on the internet and it’s totally up to you if you will use them or not. However, it is better to stay safe and legal. Below is the list of helpful methods you can use to increase your link popularity and your site’s ranking in search engines:

  1. Create content for your website that are reader-friendly and search engine-friendly.
    Any content that is displayed in a website should be written for both human and robots. Give your readers a good reason to trust you through the content displayed in your website. Use keywords appropriately and effectively and you will definitely get the attention of search engines. Don’t attempt to copy someone else’s content because it is against the rule. Although this is a daunting task, it will definitely give you good rewards in the long run.
  2. Write high-quality articles and publish them in article submission sites.
    This is part of your off-page optimization campaign. In this way, you can make use of the resource box to create a link that points back to your website. Again, make sure that your published articles are readable by both humans and search engine robots.
  3. Build link in forums.
    One best way to participate in a forum is to give a solution to a certain problem. Don’t try posting an answer to topics that you don’t know because you might give other participants misleading information.
  4. Exchange links with websites similar to yours.
    This is a method of getting reciprocal links for your site. Refrain from exchanging links with those unrelated sites. Additionally, don’t forget the importance of keyword-oriented TITLE and DESCRIPTION in the anchor text.
  5. Submit your website to millions of directories.
    There are directories that offer free listing and don’t ask for a reciprocal link. The key here is to find free directories that have high page rank.

Remember that there are two things you need to take care of when optimizing a site for search engines. These include the on-page optimization and off-page optimization. With tons and tons and loads and loads of information available in the World Wide Web today, it is really easy to keep yourself abreast of legal and safe methods when it comes to increasing link popularity.

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