Keeping great content on your website and optimizing landing pages are both frugal, and imperative, in obtaining high search engine organic rankings in today’s modus operandi of businesses hoping to achieve any measure of financial success. However, if Confucius was still alive, he’d be adamant in telling you that ‘now that you have built it, they need to see it to believe it’. Considering there is a massive scramble to plaster our web presences with meaningful jargon and beneficial information, there needs to be some level of social engagement in order to make what you are presenting worth the effort. And in doing this, we unfold the new SEO: social engagement optimization.
The New SEO
Engaging your audience through responses to their comments brings your visitors a sense of feeling welcomed to your blog or website, a practice that is not stressed nearly as much as it needs to be. Your readers, seeing that you are not around nor care to check your site comments, are now simply using your valuable space to harvest a cheap ‘backlink’ to their site; on the surface you believe they are providing you a service by offering a link that could be of relevance to your site, yet once you finally check the comments you have let pile up, you find out that your perfectly good automotive site has been ‘comment spammed’ with ads for HCG. Deleting it would seemingly be logical and wipe the problem away, right? Think again, my friends: During the time you were away, Google may have come by to index or update their information on you and found these links: they would, in turn, return that information, run it through their infamous algorithm, and drop your PR before you had a chance to change it. Now you are simply left waiting for Google to return and see you remedied the problem. All of the above could have been avoided if you posted quality reads in small frequencies and began a conversation relevant to your words, offering people to link to other relevant site information along with their opinions.
This same concept holds true for the world of social media, namely Facebook. Businesses are simply worried about the traffic, not usually caring where it comes from, leaving their walls open to spam that is irrelevant to their primary directives. Visiting your wall and talking to people frequently also gives visitors the same sense of confidence that visiting your site would, and can also bring more visitors naturally due to that fact. Social media engagement is equivocal to teaching a high school class: you wouldn’t let people turn in geometry homework in history class and let it slide, so why would your business consider running their operations so lackadaisically to the point where people running a beauty salon are posting mumbo-jumbo on your walls or comment boxes that are geared towards fishing rods, for example? Just doesn’t make good business sense.
The Need for Engagement
There is no doubt that current Google stipulations make content and linkage sensitive in terms of organic placement and page rank. Yet, if one is consistently wasting their efforts on the betterment of the site that no one is interested in reading due to lack of on-topic social engagement with other users, do not be surprised if you not only have an outrageous bounce rate, but an even more astronomical amount of lost possibilities and sales.
Put up less, make that ‘less’ perfect, talk to your visitors more about the literature they are reading, and watch the magical ‘word of mouth’ do the rest of the social media marketing and optimization, making your organic position strengthen on its own. Keep comment spam controlled and respond to every one that you possibly can, or at least cover multitudes of questions in one well-worded statement that leaves an opening for further discussion.
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