To be frank with content creation specialists, people in the social media realm, including bloggers and Facebook junkies, are getting rather bored reading rehashed renditions of news, science, sports, technology, and every other conceivable topic known to man. Content that is produced in the old days is strictly created off of viewpoints and whims rather than on a factual basis; this is perhaps the best reason that content is not getting shared or read as it should. Certainly, sites like Mashable and the Huffington Post get plenty of reach; however, again, most of their content is a rerun of what CBS or CNN already said a day or two ago. Our main issue today is fresh content that will be readable by the masses, and unfortunately, that is just hard to find anymore. Or, it was.
Content Savior?
Raise the curtain on the new era of matching what is being read with readers that will enjoy it: Inbound Writer, the new content Savior that has arisen from the mindset of a professional who knows content, has now arrived to accomplish one goal for your personal or corporate blog: to sniff out what people are actually reading in terms of your content, and giving you fresh new ideas to write socially invigorating words that will not only compel the viewer to share the content with friends, but will inevitably shoot the relevancy of the content up Google’s rankings. This excellent WordPress plugin was developed by the brains at Eightfold Logic, a San Francisco-based firm that has a stranglehold on the content optimization market, developing many content visibility enhancements for writers who want the right people reading the perfect content.
In today’s web society where readers tend to leave boring websites that produce content that either makes little sense or has been duplicated and illegally plagiarized, the race is ultimately on to get feature-rich content up quickly to stay ahead of the curve; Inbound Writer allows the content producer to type a few basic words into the plugin’s search box that relate to the message they are trying to convey; from there, the plugin scours the social media realm as well as the search engines to find all of the content that is ‘hot’ or being read the most, and spits back suggestions on possible titles and/or keywords to use within the content. The search results are not ‘prehistoric’ by any means; this massive content suggestion machine actually returns real-time results as if though you had two computers and searching social media yourself. This tool, by and large, is the epitome of online writing today and looks to be in high demand for many months to come.
The Answer in the new Panda World
This plugin finally tackles the quandary that the Panda 2.5.2 left many websites with: produce high quality content or die a record death. With more than 1/3 of the websites in the world getting either axed or penalized (yes, Amazon was included in the mix), companies and individual entrepreneurs have struggled to revamp their websites content to a point that would allow their readership to grow, and Googlebot to finally come around and be happy with their offerings. Now that this useful tool from Eightfold Logic has come to pass, you simply need to be ‘on point’ with what you are saying and use just enough keyword density and heading tag usage to really get placed high in the search world while engaging your audience well beyond your expectations.
Your search for a content machine that is capable of giving you the heavy artillery to contend with the ‘big dogs’ on the content block has arrived, and if you are using the WordPress CMS, then you have a new best friend in the industry with Inbound Writer. Since this simple-to-install plugin will do the dirty work for you, the only task you will have left to do is produce the content that is relevant to your website while watching the harvest of social media readership slowly being raked in, and inevitably, stay involved with your blog.
Posted by Greg Henderson, an Internet Marketer and SEO Associate for an email search and public records expert site: MFES & RecordsProject. Please feel free to leave a comment or email him.
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It seems that inboundwriter emphasizes that I choose either a “search volume strategy” or a “minimize competition strategy”. But if I want to optimize my page for a high search keyword AND a low competition keyword, my document score suffers. Is there a reason why a page shouldn’t be optimized for a high search keyword AND a low competition keyword?
I appreciate your help.