Starting Off the New Year With Social Media Marketing: 7 Tips
The beginning of 2011 is a good time to look at where you are on the scale of adopting social media as an integral part of your online marketing.
Whether you are brand new to social media or well along in harnessing the power of social media, it is always a good idea to periodically review where you are and where you want to go.
Let’s look at some basics that even seasoned social media veterans sometimes overlook:
- Every social media profile should have a photo of you – and it should be the same photo across all sites. No hat or sunglasses blocking your eyes and no low necklines for women. A smile is always a good idea.
- Every social media profile should have accurate, up-to-date information. (And NEVER lie on Facebook – or anywhere else for that matter.) If it has been some time since you have written your social media profiles, go back and check them to see what needs to be updated.
- Take advantage of every opportunity for a hot link and a contact email. For example, did you know that you can include an email at the end of your LinkedIn profile? That way people can contact you who otherwise wouldn’t be able to because they are not closely connected to you on LinkedIn.
- Leave insightful comments whenever you read a blog post that you found useful. The bloggers will be grateful and people will begin to notice you. Again, leave a hot link if the comment software doesn’t automatically allow this. (Note in LinkedIn you must use http:// to make a link hot. So, for example, at the end of a LinkedIn group comment you could include your Twitter username like this http://twitter.com/ZimblerMiller to make this a hot link.)
- Consider writing your own blog. But before you start, are you prepared to post at a minimum of two times a week? You can have guest bloggers – a great free source for guest bloggers is at bloggerlinkup.com – to help with this commitment. And if you already have a blog, you can find requested guest posts at bloggerlinkup.com and by writing a guest post you’ll get a link back to your own blog.
- Be sure that you are sharing information and not only selling your products and services when you post updates on social media sites. The major concept of effective social media participation is creating relationships first before you get people interested in buying your products or services.
- Understand that effective and consistent social media participation can keep you top of mind with your prospective clients and customers. For example, if you are on Twitter, aim for three 10-minute sessions at least five days a week so that you can respond to messages and other people’s tweets in a timely manner.
If you’d like more information on using social media to stay top of mind, get the Miller Mosaic FREE report “5 Tips for Staying Top of Mind With Your Prospective Target Markets” at www.millermosaicllc.com/los-angeles-social-media-consultant
About the guest author:
Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from The Wharton School and is the co-founder of the social media marketing company Miller Mosaic. The company blog is at www.MillerMosaicSocialMediaMarketing.com.