The Advantages of Using Facebook

If you are thinking about adding Facebook to your social media marketing campaign but are still on the fence then you need to understand the benefits of using this site.  Facebook is one of the hottest social media sites on the internet and boasts millions of users.  Thousands of companies are using Facebook to market their products and services and are having a great deal of success doing so.  Now think about the fact that the odds are that there are at least a few companies in your industry that are using this social media site and they are getting all of your potential customers.  If that is not enough reason to get your business on Facebook, the continue reading for more.

Higher SEO Ranking

One of the top advantages of having a Facebook business account is the SEO rankings you can gain for your website.  There was a time when Google and other search engines did not bother using social media sites for their search engine rankings.  Today, with the popularity of all the top sites, they had to rethink this and now social media is vital to getting a page one rank.  Of course there are some things that you have to do like getting likes on your business page. The importance of social media signals is so highly valued that many businesses even buy Facebook likes for their business pages. Even if it doesn’t immediately boost your page ranking it can get other Facebook users liking you Facebook page and helping in the long run.

Free Marketing Potential

There are very few marketing strategies that do not require any type of monetary output on your part.  Facebook is totally free and the only way you pay is through your time and energy that you spend working on your page.  Of course if you have a large company then you may want to hire someone but the rewards are well worth the price of one employee’s time.  You can also spend a small amount of money on advertising on Facebook but you only have to do this if you choose to. Overall though, there is no money that has to spend in order to start a marketing campaign on Facebook.

A Wider Customer Base

With millions of potential customers on Facebook, there is no other place besides other social media sites where you have that many people.  You certainly can’t walk on to a street in New York City and promote your company in the same way that you can promote it on Facebook.  So it just makes sense that you should take advantage of this factor because you can be sure your competitors are taking advantage.  So if you want to compete, you have to be where the customers are and they are all on Facebook.

As has been illustrated, there are many advantages for being on Facebook to market your company.  Your website can get a higher search engine ranking and you can promote to a wider customer base due to the millions of people on the site.  Finally, Facebook is totally free so you don’t even have to put a penny out of your pocket for all the customers you come in contact with. Utilizing the power potential of social media can really help a business grow. If you are ready to take your social media marketing one step further you should really promote your business on all platforms including Twitter. This way you are taking advantage of all types of free marketing available. What is there to lose when all it takes is a little time investment? There are even programs that can help you market simultaneously to all platforms. The advantages of Facebook and other social media platforms are endless so there is no excuse for you to not be marketing through any of these platforms.

What Are Your Predictions for Internet Marketing in 2015?

With the holiday season approaching, now is a good time to look at how things have changed in internet marketing over the last twelve months. Has your strategy paid off? Are you seeing the results you expected? SEO and online marketing are fast moving industries, and to stay ahead of the game and beat your competitors you need to have your finger on the pulse when it comes to the marketing industry. By having an idea of how things are changing, you can grasp new techniques and implement them as part of your 2015 strategy. However, what are the experts saying these new trends are going to be in 2015?

Social Media Marketing in 2015

Social media is a big part of many business’ online marketing approaches, and this has been the case for several years now so it is nothing new to say it will continue to be big in 2015. However, there are two key areas in which change is anticipated.

For one thing, it is expected that businesses will rely less on the things they can do for free, like tweeting or updating their business Facebook page, and allocate more of their marketing spend to social media ads. Social media ads are becoming ever more effective at targeting the audience you want to reach as more and more personal data is held on these sites, so there is more of an incentive to use what is still a fairly cheap form of advertising. Additionally, as people tend to follow so many Twitter accounts and Facebook pages now, the chances of your message being seen by people are far higher with a well placed ad than endless tweets that cost you time.

The second point of change is in the diversity of the sites people will be using in their promotions. Where before, Twitter, Facebook, and possibly G+ and LinkedIn were all you needed for a strong social media campaign, now more niche platforms like Pintrest will start to really come into play.

Mobile Will Continue to Grow

A huge growth area in 2013 and 2014, mobile will keep getting bigger, with apps and interactive mobile services at the core of many people’s business offerings. We are also likely to see more and more responsive web design, as businesses strive to offer the best cross platform service.

Innovation in Commerce

Experts believe the lines between e-commerce and physical stores will blur in 2015, as businesses take advantage of mobile technology for promotional benefits. As an example, a physical shop could notify potential customers shopping near its vicinity of flash sales (for example huge discounts that only last for an hour or so), to get them to come inside. Online stores like Amazon have used this technique to bring in traffic and sales, but with mobile apps that show people’s locations, it is something physical businesses can adopt too.

2015 looks set to be another exciting year in online and digital marketing, and it will be interesting to see how these predictions play out!

4 Benefits of Search Engine Reputation Management

According to reports, more than 90 percent of people use a search engine to find information online. But what if your brand’s Google results aren’t what you’d like them to be? Here are just a few of the benefits of search engine reputation management.

Better Reviews

If people are saying nice things about your business, reputation managers will find those comments and push them to the forefront of your search engine results pages (SERPs). This will ensure nothing but strong, positive word-of-mouth about your brand.

Added Value

Instead of spending hundreds on a new advertising campaign, hire a reputation manager to re-target the ads that you already have. Not only will you save money, but you’ll also send a consistent message to your target audience.

More Credibility

Customers won’t take you seriously if your business only has two hits on Google. In addition to emphasizing the positive aspects of your company, reputation managers will also generate more buzz for the brand as a whole.

Buried Negativity

While it’s almost impossible to erase something from the Internet entirely, you can bury the bad press under the good, and that’s exactly what reputation managers do. With dozens of exemplary reviews, no one will even care about the lone dissent on page three of your SERPs.

These are just a few ways that search engine specialists from Your Brand Guard can help boost your brand in the digital world. Whether you’re a small start-up or an international company, everyone could use a better reputation.

5 Outside-the-Box Marketing Strategies on Social Media

Social media marketing is no longer a secret; practically all of your competitors are already on social media, and are actively using it as a platform to discover and convert leads. As a result, it’s more important than ever for your business’ social media marketing strategies to be outside-the-box, so you can stand apart from the masses of other businesses in your industry.

Some unconventional yet successful social media marketing strategies include:

Implement Call-to-Action Buttons

While browsing Facebook pages, you may notice professional-looking pages that have a button – which says something like “Learn More” – within a post. Considering that these buttons are not a very common sight, they certainly stand out in a good, professional-looking way. It’s possible for any Facebook page to include a button like this for free and implement it within a marketing strategy.

To start, head over to https://www.facebook.com/advertising and click on ‘Manage Your Ads’ in the top right. Then, alongside the options on the left, click on ‘Power Editor’ and then ‘Create Post’. In the post creation details box that follows – with information like URL, post text, etc. – you will see an option for “Call to Action” with “No Button” selected by default. There, select the button you’d like to use in a post; the options include Shop Now, Learn More, Sign Up, Book Now or Download.

After filling out the other info, click the ‘Create Post’ button and make sure to also check “This post will be published on the Page” to avoid paying ad fees; implementing a call-to-action button is free as long as that is checked. Now, schedule/publish your post and – voila – the call-to-action button will be there when the post appears.

Cater to Eccentricity and Humor

Most business social media accounts receive the occasional joke or eccentric comment from a follower. Savvy social media managers reply with lighthearted humor or eccentricity that has the potential to go viral, like when AMC Theatres replied to a tweet from Oreo that suggested to bring their cookies into a movie theater:

The AMC Theatres social media manager deserves props for this one. Their response is funny, humorous, and lighthearted — which projects a positive demeanor to potential customers, in addition to providing free exposure directed at anyone following Oreo’s Twitter account.

Avoid Pessimism at All Costs

Even some of the worst-ranking teams in the NFL, the Oakland Raiders and Jacksonville Jaguars, remain positive on their social media account throughout the season and offseason, whether it means recapping highlights from the previous season or taking a look at promising new players. Never will you see a post along the lines of “What a disappointing year! We’re terrible!”

If a business encounters any type of pessimism from followers, it’s best to respond with optimism over pessimism. While over-exaggeration will come across as annoying to followers, it’s entirely possible to remain both realistic and optimistic in a variety of industries, whether it’s the NFL or baking industry. This will reinforce brand loyalty and help maintain interest among followers.

Form Facebook Groups

Posts on Facebook pages will only reach a very small percentage of followers, unless a business pays to boost posts. An alternative to this is to form a Facebook group, in addition to the page. By forming a Facebook group for your business, a higher percentage of users in the group will see content, as opposed to the miniscule single-digit percentage of Facebook pages. Organic reach is much more reliable with Facebook groups, which are often worth paying a few dollars to promote considering their potential for organic reach.

Experiment with Emerging Social Media Platforms

Facebook, Twitter, Pinterest, and other big social media players don’t appear to be going anywhere, but that’s what many said about MySpace in the mid-2000s as well. Considering the capricious landscape, it’s always prudent for business to keep focused on the social media landscape. If there is a new social media platform with potential, then a business has little to lose by joining. At worst, you’ll expose your business to a few potential leads. At best, your business will become a face of the next major social media network.

By keeping outside-the-box social media marketing strategies like the five above in mind, businesses will stand apart from their competition on social media, which has continuously proven throughout the years to be an excellent source of leads if managed properly.

 

About the author: Mike Mineo is the Associate of Critical Content at Marqana Digital.  As an experienced tech writer, he joins Marqana’s team to knock out amazing content with record speed. Mike has a BA in Communications from Fordham University.

Content Marketing: Thinking in Stories

Today’s consumer demands access to insightful product and service information. Back in the day, it used to be that you could flash a commercial across the TV or display an advertisement in a magazine or newspaper. Let’s just say, that ship has sailed. Now, about 61 percent of consumers will more likely purchase goods or services from a business that creates their own unique content; not through standard ads. The best way to meet this need is by focusing on a content marketing strategy. Whether it’s through an active company blog, social media company profiles or gripping visuals, consumers need to be engaged and informed. Your story needs to be one that people want to hear. With content marketing, you get to convey your message to an unprecedented number of potential clients. What type of content are you currently publishing? Is it doing the job or are you just re-spinning previously published content?

Companies with active blogs will generate about 97 percent more leads. Also, unique content is the top third reason people follow brands on social media. Isn’t it time to get more leads, acquire new customers and increase your brand awareness through content marketing? It just takes some ingenuity.

http://buycalls.com/infographics/tell-your-story/

The Dark Underbelly of Social Media: Do You Know the Threats?

Social media has become an integral part of search engine optimization. Though it’s hard to hear it straight from Google, it’s quite apparent that social signals have become a major factor in ranking ever since they’ve rolled out algorithm updates like Penguin and Panda.

Due to the big hits caused from these updates, it’s common to find advice pointing individuals toward the use of social media to improve brand awareness, community interaction, and (in theory) the chance to increase search rankings through these social signals and mentions.

But lurking in the underbelly of the social media landscape are threats that present a far greater danger than we could have ever imagined.

Social, Reputation, and the Game Changer

In 2013, the Twitter feed of the Associated Press was hacked. A single tweet went out before the account was suspended. This tweet mentioned that the president had been injured by an explosion at the White House. Though completely false, this caused a massive ripple. The S&P dropped 0.9% which resulted in over $130 billion in stock value to plummet and vanish within seconds.

Consider your role as a search engine optimization professional.

No amount of keyword optimization, content production, and advertising could keep up with the spread of disinformation such as that of the Associated Press event.

What we’re dealing with here is a fundamental shift in how people absorb information. It comes to us so rapidly that users of the platforms react before they understand.

It means that the game has changed.

Placing all effort into optimizing a website isn’t good enough in these social times. One has to wonder what the point of a high ranking website if below it are countless negative reviews, status updates sharing disinformation, and YouTube videos belittling the brand.

Social media, albeit an amazing tool for connecting with others, has also unleashed a beast that can destroy reputations as easily as they are formed.

The Growing Problem within Social Media

The allure of social media is that it’s available on free platforms to anyone willing to give it a try. A good majority of individuals use it sincerely to communicate with friends, family, and connections but there are those that use it maliciously to attack brands, destroy reputations, and exploit individuals.

The following are just a few examples of how social media (and its users) have been conned:

·  It’s cheap and easy to buy fake followers. It doesn’t matter that they’re not real because their only purpose is to inflate the follower count. Individuals (and companies) do this to create a false sense of popularity. People, after all, are more likely to follow celebrity-type individuals than those with only a few. By exploiting the numbers a brand/individual may then use their power of influence (granted to them through this false sense of popularity) to push disinformation, mediocre products, or stir trouble with others.

·  The proliferation of short URL’s have led to a host of security issues. These links may disguise malicious files, web pages, or scripts which could exploit those clicking through the seemingly safe link.

·  Parody accounts, though some funny, can be misinterpreted and thought to be the person or brand they represent. One wrong update and suddenly the individual/brand needs to go into full PR mode explaining it was not from the official channels but by then it’s often too late, it’s spread too quickly, and the damage has been done.

To protect themselves from these problems, it’s now recommended web users invest in tools to prevent and thwart social network security threats through virus detection, guards against identity theft, safe search, and more.

Welcome to the Social (Engineered) Future

The use of social media will continue to grow with each passing year and with it will come those that choose to use the medium as a purpose of malicious intent. It could be an individual vindictive about another which results in slander. It could be disinformation about a brand which sends them into free fall. It could be a full-out attack which causes a total loss of control and downward spiral into chaos.

Social media, ultimately, is good but lurking in the underbelly are some very dangerous threats.

Think twice before you post. Ensure passwords are robust. Create a strategy to handle false reports. Your reputation is on the line. SEO can only do so much in terms of keeping you at the top of the listings but it will soon be social media which determines whether that effort is put to good use … or to waste.

5 Tips for Setting Up an Effective PPC Campaign

Pay-per-click (PPC) marketing is not only a good way to increase awareness of your brand and boost targeted traffic and sales, but the fact that host sites are paid for helping you to advertise could make it a lot easier for you to get the placement you seek. However, PPC ads are not a sure thing. As with any type of marketing, you need to do your homework to determine the best strategies for making a PPC campaign work for you. If you fail to create targeted options that appeal to consumers and you don’t take the time to place them appropriately, you won’t get the return you seek. So here are just a few tips that should help you to get all your ducks in a row and create an effective PPC campaign.

  1. Select quality keywords. These days you have to be pretty careful to avoid raising the ire of Google’s SEO algorithms, and keywords are a major consideration. Whereas you might have made your advertising copy rich with keywords in the past, you may now have to temper your desire to cram in as much as possible. Of course, this really only serves to force you to use quality keywords (and phrases) that have the best chance of bringing in consumers. And you’ll probably find that increasing quality on this front, rather than quantity, delivers better overall results for your business.
  2. Geo-targeting. The demographic you’re catering to could make a big difference in the effectiveness of your campaign. For example, you wouldn’t necessarily want to push PPC content for fertility treatments on sites that cater to a retirement demographic – you’d focus on venues that attract young and middle-aged adults. And whether you’re a locally-run business looking to reach out to nearby consumers or you want to target a specific region where your products or services appear to be in high demand, you should definitely make a big push to provide PPC content to the geographic areas that are most likely to deliver on click-thru and ultimately, sales.
  3. Consider your landing page. It can sometimes be tricky to figure out where people should land when they click a link that leads back to you, but the general rule of thumb is that they should arrive at whatever page is most closely associated with the keyword that caught their attention. If a prospective customer is looking for yoga pants, they should go to the page that sells yoga pants rather than your home page, for example. This is another reason why it’s important to choose specific keywords.
  4. Don’t neglect the negative list. The main benefit of a PPC campaign is that it has the potential to drive targeted traffic to your site. But you don’t want people showing up in search of associated wares that you don’t actually carry. For example, you might sell yoga clothing but not accessories like mats, straps, or blocks. So you want to make sure that your negative keyword list includes these so that consumers will be aware of what you offer and what you don’t.
  5. Hire professional help. Creating effective PPC campaigns can be a long and difficult process, especially for the entrepreneur that has other concerns related to running a business. So your best bet on this front may be to seek out PPC management services that can do the heavy lifting for you, resulting in an influx of targeted traffic that helps to boost sales.

Consider an Innovative Marketing Strategy for Your Business

To keep your company competitive in today’s economy, you must use every advantage that you can to drive traffic to your website, increase leads and sales, and to cut costs wherever possible.  Since the digital marketing landscape has changed, you’ll have to partner with an agency that is forward-thinking and that uses fresh and modern approaches to place your company ahead of your competitors.  Building your brand and establishing a strong internet presence is paramount to enjoying large volumes of visitors quickly and efficiently on your website.  Promoting your goods and services can be an easy task if you work with a team of experts that develop strategies that are tailored for your specific needs.

Your Partner of Choice

Make sure that the team with which you partner for your digital marketing campaign works from a mantra of service, is committed to providing you with exceptional value for money, and will offer you an innovative programme that lets you try their services with no charge until you reach an agreed-upon benchmark.  You’ll not waste any further capital on cookie-cutter strategies that don’t work for your company.  This pay on results plan can kick-start your business and showcase to you the skills and talents of the team with which you have elected to work.  If you’ve tried print advertising and the yellow pages you know that low-impact marketing doesn’t give you the type of results that you need for a successful business.  It’s important to work with a team that can introduce innovative and solution-focused strategies that produce outstanding results.

Understanding the Process

The first step in implementing an effective digital marketing campaign is to find a reputable agency with which you can work toward making your internet presence stronger and your brand more established.  After establishing effective communications with your team of choice, their experts will design a starter campaign for you with no charge attached.  This gives their team a chance to show you the quality of their work, how their strategies impact your bottom line, and how much more effectively you can reach your targeted audience with just a few tried and trusted plans in place.  You’ll agree on a keyword which the professional team will promote and when it reaches page one of Google, your regular monthly service will begin.  Your expert digital marketing specialists will add more keywords and promote them in the same way as your company attracts more traffic and grows and develops into a powerful online company.

The Benefits of Digital Marketing Expert Assistance

If you would like your company to participate in a pay on results marketing strategy, you must find an agency that is fast growing and a leader in the field of digital marketing.  You’ll have no up-front costs, you can see the impact of professional work on your company’s bottom line, and you will witness growth and development for which you have planned.  Work with your team to craft effective communications so that they will know the details of your business climate and culture, the goals that you have for your business, and how their work can help to achieve those.  You’ll have more traffic driven to your website and increased profits for your business.

Partnering with a digital marketing agency that is committed to helping grow your business will be the team that delivers a marketing strategy of which you can be proud.

5 Social Media Must-Have’s for SEO

When it comes to various approaches to online marketing, there’s no doubt that SEO and search marketing offers a sound avenue to earn quality inbound traffic and pre-qualified conversions.

Last year’s SEO techniques are long gone, and now, social media is playing a pivotal role in determining the authority and rankings of webpages. As a result, social media marketing is a must-have for any SEO strategy.

In this article, I will share with you five social media must-have’s for SEO. These elements are essential to utilizing social media for the greatest advantage to your SEO strategy.

1. A Thoroughly Populated “About” Section

Including accurate and detailed information about your business is critical. Of course having your keywords on the page can help it’s ranking potential, but only do this naturally and if it makes logical sense from a user’s perspective.

The primary needs in this section is your company’s “NAP” – name, address, and phone number.

NAP, in other words, is a “citation” of your business. If your SEO strategy is locally-focused, the more citations you have throughout the web, the greater trust and authority Google sees in your company. So in a sense, citations are like backlinks; however they’re aimed specifically to rank businesses in the Google local search results (which are accompanied by the map with red pins.)

Social media sites happen to be excellent sources for citations. Facebook, LinkedIn, Google, and Yelp (which is more of a directory) hold strong as the top social sites for citations.

2. A Vanity URL

Vanity URL’s are most common on Facebook, but they’re also starting pop on Google+. These are URL’s that reflect the name (or keyword targets) of a business. So instead of www.facebook.com/4928349, a vanity URL would be something like www.facebook.com/AtlantaAutoRepairCenter.

To obtain a vanity URL on Facebook, you need to earn at least 25 likes on your page. It’s much more challenging on Google+. You must be quite the online celebrity, influencer, industry authority figure, or niche “baller,” as I’d like to say. Not only does this vanity URL signify greater search engine authority for your web presence, but a popular Facebook or Google+ page can rank on its own (with the help of a keyword-relevant vanity URL [and maybe a few backlinks.])

3. A Persona & Voice

The content that you share, as well as the way in which you present it, defines the voice and persona of your brand. This is the psychological element that has an immense role in how social media users perceive your company. Additionally, this determines how intriguing and like-able your brand, and thus the degree of social authority your company can earn.

Do define your brand’s persona and establish its voice, think from the perspective of your target audience. Ask yourself questions like:

  • What does my target audience want to hear from my brand on social media sites?
  • How should I establish my social voice to reflect my brand image? (Be an educator, problem solver, idea provider, or solution provider?)
  • What forms of content (both topic and medium) does my target audience find most engaging?

It’s important to keep top of mind that you’re not actively selling to your social media audience. Rather, you’re arousing their interests in something they desire to observe and absorb.

4. An Audience

This is perhaps the most important must-have to make the most of your social media presence. Building an audience is not always easy, and takes some diligence and patience.

The key to building an audience is to share awesome, valuable, and high-relevant content. This to earn the respect and trust of your target audience members, as well as encourage them to share your post (and thus expose your brand to new potential followers.)

Building an audience can also be accelerated by reaching out and sharing posts from other brands and influencers. Try re-tweeting a tweet from an authority figure, or sharing a Facebook post from industry influencer. In essence, interacting and building relationships is what it’s all about.

Lastly, Google+ has communities which are great places to make your web presence known amongst like-minded individuals. Here you can interact with people who have related interests to that of your brand.

5. A Google+ Page

That’s right, I am favoring Google. It’s only a matter of time before the marriage between Google+ and Google search gets stronger. Google Places has already started infusing elements of Google+ with more socially-integrated reviews and personalized search results.

Having a Google+ presence is imperative for your SEO strategy. Why? Because the more people who encircle you Google+ page, the greater control (“authority”) you’ll have over their search results. It’s Google’s grand scheme behind “Search plus Your World” – tailor-made search results influenced by a user’s social engagements on Google+.

Much of the activity and effort put forth on Google+ can be synonymous with Facebook. Start getting active on Google+ and growing your network. The SEO benefits may seem subtle now, but will surely spike in a matter of time.

 

About the guest author: Tyler Tafelsky is the lead SEO and Internet marketing analyst for Click Centric SEO Company, a professional provider of ecommerce SEO, PPC advertising, social media, and content marketing services. Tyler offers over five years of experience in the web marketing profession and is a strong advocate for socially-influenced SEO programs.

This is a unique article published on SEO Desk with exclusivity.

5 Bare Essentials of SEO-friendly Web Design

Having web design that’s SEO-friendly is critical in today’s digital marketplace. Many online marketing experts will agree that what’s the point of having a website if no one can find it via search?

As more and more business realize the potential of SEO and search marketing, the importance of an SEO-friendly website design reigns even stronger.

In this article, I will share with you five essential elements that define a SEO-friendly web design. Keep in mind that these are the essentials, and that more technical considerations can be applied to further enhance the SEO potential of a website.

Develop a Seamless HTML Coding Structure

Although the HTML coding structure of a website is more on the development end, it’s a technical component that also overlaps into the general web design category. The HTML back-end of a website influences how fast a website loads (impacting usability and human interaction,) as well as how efficient a website can be crawled and indexed by search engine spiders (impacting SEO).

As a result, it’s important that the HTML coding structure of your website is optimized for faster load speeds. This is particularly important if your website is custom developed with certain media elements or complex linking and navigation. If you’re using a content management system (or “CMS,”) opt for SEO-friendly CMS platforms like WordPress or Exponent. These CMS options have been developed so that the HTML coding structure is well-suited for fluid crawling and indexing.

Optimize Robust Media Files

Parallel to having a seamless HTML back-end, there are a few common media files that can be quite heavy in terms of file size. Robust media files can slow down the load speed (and sometimes the crawl-ability) of a website.

When creating a SEO-friendly web design, it’s important to optimize (or shrink) the file size of heavy media files, such as large images, videos, or audio files. In addition to optimizing media files for faster website load speeds, you can also keyword optimize these media elements for greater SEO value. This includes naming the file with respect to your keywords, as well as populating file’s properties to be SEO-friendly.

Build a Complete HTML Sitemap

Most SEO experts consider the HTML sitemap to be the second most important page on a website (next to the homepage.) However, it’s not uncommon for web designers to neglect building a complete sitemap.

The sitemap is like the index to your website. And although it’s not a common reference for visitors, the HTML sitemap serves as a roadmap for search engine spiders. In short, sitemaps define all of the pages on a website that should be crawled and indexed. For this reason, it’s absolutely essential to include this important page on your website.

Integrate Website Calls-to-Action (or “CTA’s”)

It is imperative that your website has calls-to-action on the primary pages which users engage with. CTA’s are designed to promote conversions after a visitor has landed on your website. The idea is draw the attention of a visitor to the CTA with some kind of incentive and thus promote desirable action.

Integrating CTA’s in your web design takes SEO one step further. This practice is known as Conversion Rate Optimization or “CRO.” In essence, a CRO strategy is equally as important as a SEO strategy. By including short submission forms, clickable banners and buttons, and CTA’s on your website, you maximize the value of your visitor traffic.

Include a Header & Footer

This might seem like rudimentary web design practices, but it’s surprising to see how many websites out there are missing a header and/or footer. These web design elements are very important for SEO in that they typically withhold the website’s most important links – such links that should be included site-wide (on all pages.)

The footer is the most common web design element that gets forgotten about. This area is crucial, for it acts as a mini-sitemap. Here you can link the pages of your website that carry the greatest SEO value. One of these pages should most definitely be the HTML sitemap.

 

About the guest authorTyler Tafelsky is the lead SEO and Internet marketing analyst for Click Centric SEO Company, a professional provider of ecommerce SEO, PPC advertising, social media, and content marketing services. Tyler offers over five years of experience in the web marketing profession and is a strong advocate for socially-influenced SEO programs.