If you are thinking about adding Facebook to your social media marketing campaign but are still on the fence then you need to understand the benefits of using this site. Facebook is one of the hottest social media sites on the internet and boasts millions of users. Thousands of companies are using Facebook to market their products and services and are having a great deal of success doing so. Now think about the fact that the odds are that there are at least a few companies in your industry that are using this social media site and they are getting all of your potential customers. If that is not enough reason to get your business on Facebook, the continue reading for more.
Higher SEO Ranking
One of the top advantages of having a Facebook business account is the SEO rankings you can gain for your website. There was a time when Google and other search engines did not bother using social media sites for their search engine rankings. Today, with the popularity of all the top sites, they had to rethink this and now social media is vital to getting a page one rank. Of course there are some things that you have to do like getting likes on your business page. The importance of social media signals is so highly valued that many businesses even buy Facebook likes for their business pages. Even if it doesn’t immediately boost your page ranking it can get other Facebook users liking you Facebook page and helping in the long run.
Free Marketing Potential
There are very few marketing strategies that do not require any type of monetary output on your part. Facebook is totally free and the only way you pay is through your time and energy that you spend working on your page. Of course if you have a large company then you may want to hire someone but the rewards are well worth the price of one employee’s time. You can also spend a small amount of money on advertising on Facebook but you only have to do this if you choose to. Overall though, there is no money that has to spend in order to start a marketing campaign on Facebook.
A Wider Customer Base
With millions of potential customers on Facebook, there is no other place besides other social media sites where you have that many people. You certainly can’t walk on to a street in New York City and promote your company in the same way that you can promote it on Facebook. So it just makes sense that you should take advantage of this factor because you can be sure your competitors are taking advantage. So if you want to compete, you have to be where the customers are and they are all on Facebook.
As has been illustrated, there are many advantages for being on Facebook to market your company. Your website can get a higher search engine ranking and you can promote to a wider customer base due to the millions of people on the site. Finally, Facebook is totally free so you don’t even have to put a penny out of your pocket for all the customers you come in contact with. Utilizing the power potential of social media can really help a business grow. If you are ready to take your social media marketing one step further you should really promote your business on all platforms including Twitter. This way you are taking advantage of all types of free marketing available. What is there to lose when all it takes is a little time investment? There are even programs that can help you market simultaneously to all platforms. The advantages of Facebook and other social media platforms are endless so there is no excuse for you to not be marketing through any of these platforms.