When it comes to various approaches to online marketing, there’s no doubt that SEO and search marketing offers a sound avenue to earn quality inbound traffic and pre-qualified conversions.

Last year’s SEO techniques are long gone, and now, social media is playing a pivotal role in determining the authority and rankings of webpages. As a result, social media marketing is a must-have for any SEO strategy.

In this article, I will share with you five social media must-have’s for SEO. These elements are essential to utilizing social media for the greatest advantage to your SEO strategy…

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A lot of businesses possess a very broad knowledge regarding content SEO. They are aware of several different strategies but they often carry out a bit of guesswork when implementing these. They are then baffled when SEO doesn’t work out as well for them. They consequently deem search engine optimisation to be overhyped. However this is not the case. It is because competitive research has not been carried out and therefore there is no framework for the strategy to be used in relation to the company specifically. SEO as a term is generic and encompasses …

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License: Creative Commons image source

The world of affiliate marketing is both lucrative and ever changing. Unfortunately, it also happens to be a world that can seem quite intimidating to those first starting out.

Between snake oil salesmen trying to sell lies and beginners trying to sell expert tips, learning the truth about the industry isn’t easy.

An excellent first step to take is therefore learning exactly who you should and shouldn’t be listening too. Here are eight popular affiliate marketing myths …

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A few years ago, it was commonplace for SEO to involve a lot of automated link building and low level link building strategies including directory submissions, blog commenting and article directories. These tactics are now being clamped down on by Google in order to promote the need for engaging, original content across the board.

Older SEO strategies for buying links and using directories of sites to duplicate the same content, while relying on poorly written and often non-contextual content filled with anchor text keyword links, have been particularly punished by Google’s Panda and Penguin algorithms. Websites …

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If you’ve been watching closely what’s been happening in the SEO world in the last couple of years you know that most of the technques that used to work out are no longer useful and are nothing but a time waster. So, if you are running your own website or you are a SEO, you know it is high time to turn your head into the right SEO direction or your ranking will be eaten either by the Panda or the Penguin.

So, here is a list of all the outdated SEO tactics that you’d better …

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You spend hours optimizing your blog post for those sweet sweet keywords you found in the Google keyword tool. You may ask yourself some questions like:

Did I mention my keyword/phrase in my page title?

What about my image alt tags and the url?

Does my meta title and description have some emotional or witty phrase to entice more clicks?

These questions and more are the nuts and bolts of any great on page optimization for practical SEO. Checking all of these off the list might shoot your straight to the first page, and maybe even the …

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Having a successful link building strategy is one of the most vital part of Search Engine Optimization. More efforts you put in to build a firm link building strategy, better are the chances of achieving success for the website. Developing link building strategy does take time but if you follow the below listed tips, you will be on the way of success.

1.) Develop an understanding on backlinks

Link building is all about acquiring backlinks. More the number of backlinks you are able to generate for your website better are the chances of you being noticed across …

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Like many in online marketing I have a standard set of go-to tools that I use for my day to day tasks. Two of these tools in particular save me literally hours a day, meaning I can be much more productive for each of my clients.

The two tools in question are Screaming Frog and Link Detective. Screaming Frog I use on a daily basis for 101 different things, but one in particular is for link reclamation.

What I do is download all the inbound links from Google Webmaster Tools (you can use other sources too) and …

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Link building can be considered a key factor for getting a decent Google PageRank.  No matter how good your website’s content and on-site optimization is, without links from authority websites you can say goodbye to good Google ranking positions for your keywords.

After Google let their wild animals, the Panda and the Penguin, out of their cages, SEO has become something not everyone can do. Yes, link building is a game for “big boys” now, and the times when you could simply buy 1,000 backlinks and easily rank at the top positions in Google and the …

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If I had to answer this question as simply as possible, my answer would probably be this:

“Off-page SEO is the most important kind of optimization that can be done to improve a page’s ranking in the SERPs, right after having quality content and a good website layout that optimizes user experience.”

Right now, off-page SEO is mostly about…

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