5 Social Media Must-Have’s for SEO

When it comes to various approaches to online marketing, there’s no doubt that SEO and search marketing offers a sound avenue to earn quality inbound traffic and pre-qualified conversions.

Last year’s SEO techniques are long gone, and now, social media is playing a pivotal role in determining the authority and rankings of webpages. As a result, social media marketing is a must-have for any SEO strategy.

In this article, I will share with you five social media must-have’s for SEO. These elements are essential to utilizing social media for the greatest advantage to your SEO strategy.

1. A Thoroughly Populated “About” Section

Including accurate and detailed information about your business is critical. Of course having your keywords on the page can help it’s ranking potential, but only do this naturally and if it makes logical sense from a user’s perspective.

The primary needs in this section is your company’s “NAP” – name, address, and phone number.

NAP, in other words, is a “citation” of your business. If your SEO strategy is locally-focused, the more citations you have throughout the web, the greater trust and authority Google sees in your company. So in a sense, citations are like backlinks; however they’re aimed specifically to rank businesses in the Google local search results (which are accompanied by the map with red pins.)

Social media sites happen to be excellent sources for citations. Facebook, LinkedIn, Google, and Yelp (which is more of a directory) hold strong as the top social sites for citations.

2. A Vanity URL

Vanity URL’s are most common on Facebook, but they’re also starting pop on Google+. These are URL’s that reflect the name (or keyword targets) of a business. So instead of www.facebook.com/4928349, a vanity URL would be something like www.facebook.com/AtlantaAutoRepairCenter.

To obtain a vanity URL on Facebook, you need to earn at least 25 likes on your page. It’s much more challenging on Google+. You must be quite the online celebrity, influencer, industry authority figure, or niche “baller,” as I’d like to say. Not only does this vanity URL signify greater search engine authority for your web presence, but a popular Facebook or Google+ page can rank on its own (with the help of a keyword-relevant vanity URL [and maybe a few backlinks.])

3. A Persona & Voice

The content that you share, as well as the way in which you present it, defines the voice and persona of your brand. This is the psychological element that has an immense role in how social media users perceive your company. Additionally, this determines how intriguing and like-able your brand, and thus the degree of social authority your company can earn.

Do define your brand’s persona and establish its voice, think from the perspective of your target audience. Ask yourself questions like:

  • What does my target audience want to hear from my brand on social media sites?
  • How should I establish my social voice to reflect my brand image? (Be an educator, problem solver, idea provider, or solution provider?)
  • What forms of content (both topic and medium) does my target audience find most engaging?

It’s important to keep top of mind that you’re not actively selling to your social media audience. Rather, you’re arousing their interests in something they desire to observe and absorb.

4. An Audience

This is perhaps the most important must-have to make the most of your social media presence. Building an audience is not always easy, and takes some diligence and patience.

The key to building an audience is to share awesome, valuable, and high-relevant content. This to earn the respect and trust of your target audience members, as well as encourage them to share your post (and thus expose your brand to new potential followers.)

Building an audience can also be accelerated by reaching out and sharing posts from other brands and influencers. Try re-tweeting a tweet from an authority figure, or sharing a Facebook post from industry influencer. In essence, interacting and building relationships is what it’s all about.

Lastly, Google+ has communities which are great places to make your web presence known amongst like-minded individuals. Here you can interact with people who have related interests to that of your brand.

5. A Google+ Page

That’s right, I am favoring Google. It’s only a matter of time before the marriage between Google+ and Google search gets stronger. Google Places has already started infusing elements of Google+ with more socially-integrated reviews and personalized search results.

Having a Google+ presence is imperative for your SEO strategy. Why? Because the more people who encircle you Google+ page, the greater control (“authority”) you’ll have over their search results. It’s Google’s grand scheme behind “Search plus Your World” – tailor-made search results influenced by a user’s social engagements on Google+.

Much of the activity and effort put forth on Google+ can be synonymous with Facebook. Start getting active on Google+ and growing your network. The SEO benefits may seem subtle now, but will surely spike in a matter of time.

 

About the guest author: Tyler Tafelsky is the lead SEO and Internet marketing analyst for Click Centric SEO Company, a professional provider of ecommerce SEO, PPC advertising, social media, and content marketing services. Tyler offers over five years of experience in the web marketing profession and is a strong advocate for socially-influenced SEO programs.

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How to use Competitive Research as a Foundation for a Successful Content Marketing Strategy

A lot of businesses possess a very broad knowledge regarding content SEO. They are aware of several different strategies but they often carry out a bit of guesswork when implementing these. They are then baffled when SEO doesn’t work out as well for them. They consequently deem search engine optimisation to be overhyped. However this is not the case. It is because competitive research has not been carried out and therefore there is no framework for the strategy to be used in relation to the company specifically. SEO as a term is generic and encompasses a wide selection of methods, but the way you apply it for your company has to be very unique and specific to your target customers.

One of the first things you need to do is carry out extensive research and evaluation of keywords. If your keywords are not successful then this alone can make your strategy ineffective. The best way to do this is simply through using Adwords. You will be able to search a keyword and then you will be met with a list of relevant key phrases coupled with how many global monthly searches there are, how many local monthly searches there are, and what level of competition is present. This means you will be able to deduce what keywords are going to be searched a lot on Google, yet at the same time you can further narrow this down by selecting the phrase whereby there is little competition in your way.

In addition to this there are several link analysis tools available on the internet. It is highly recommended that you take advantage of these. You will be able to determine the quality of your backlinks at present and where you need to get them to. You can also analyse the links of your competitors. The only way you can deduce whether your current links are truly successful or how to devise your link building strategy is through comparative link analysis of your competitors. Your competitive research should involve you deducing information ranging from; pages indexed in Google, to Pinterest pins, to backlinks to the domain. These should all be in relation to your competition from the key phrases you have deduced.

And finally, before you can analyse all of this data you need to put it together into groups that make it easier for you to read. It’s up to you how you choose to do this. You can separate websites based on social media, niche topics, transactional (selling products), and informative. By doing this you will be able to deduce the way keywords and links are used for each separate type of site. After all, as mentioned at the beginning of the article; SEO content marketing changes depending on each business that utilises it. Not everybody is the same and therefore you need an effective method of grouping similar sites together.

Once you have deduced the best keywords in relation to your site – those that have high searches yet low competition, you then need to run sites’ ranking through a link analysis tool, and finally you need to group all sites together in order to draw your conclusions regarding the best way for your business to move forward.

 

About the guest author: Kevin Cull takes keen interest in reading about internet marketing and its new trends.He takes his time out to write blogs on content marketing strategy that internet marketers can employ.

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Top 5 Old School Seo Techniques

If you’ve been watching closely what’s been happening in the SEO world in the last couple of years you know that most of the technques that used to work out are no longer useful and are nothing but a time waster. So, if you are running your own website or you are a SEO, you know it is high time to turn your head into the right SEO direction or your ranking will be eaten either by the Panda or the Penguin.

So, here is a list of all the outdated SEO tactics that you’d better leave behind and focus on other more important areas:

#1: Article Directories Submition

Yes, that is right. We all used to submit hundreds of articles in all kinds of article directories. That used to work for quite a long time actually – it was an easy way to increase the traffic of our sites and build a nice and rich backling profile. Well, not anymore… After spending hundreds of hours submitting those articles, we saw most of the directories die one after another. So did our backlinks.

#2: Articles Spinning

Articles spinning was a big SEO deal a couple of years ago. People invested tons of money in spinning tools and softwares that create an article per socond. Writing valuable articles?? Ain’t nobody got time for that. Well … you’d better find time now because spinned articles will do no good for your SEO. Google spots spinned, ununique articles.

A well-written, valuable for the readers article published as a reputable guest post will do much more for your site and SEO campaign than thousands of spinned articles submitted in article directories. Plus, it will help you improve your Author-Rank.

#3: Buying Backlinks

Buying links is a big No, No in the SEO world now. Not only it is not worth it, but it might (and most probably will) have negative effects on your site and get your site penalized. Google have made it pretty clear the number of backlinks is not going to do you any fabour now and help you climb to the top posision in SERPs like it used to. Still, there are many people trying to sell backlinks packages for $10. I know it seems so much easier than spending months trying to rank your site on top positions in the SERPs I highly recommend you not to take that road. It leads nowhere. Trust me.

#4: Tracking Keyword Density

In the past the major part of SEOs was proclaiming that the ideal keyword density should be somewhere between 1 and 20%. As a result, most of the people dealing with SEO and trying to rank their own or their clients’ websites spent thousand of dollars on softwares calculating that percentage. This used to work before but it won’t work now. Not that it is a bad idea to include the keywords you’d like to rank for at certain places on your website, please go ahead and do it. It won’t hurt. But it is a far better idea to focus on the creation of valuable content.

#5: Constanly Checking Your Traffic

Your traffic is a quite valuable SEO metric that can show you whether you are doing things right or wrong so it is a good idea to check it out once in a while. But sometimes that leads to us constantly and obsessively checking out the traffic tools, that we can devote to other SEO activities. When checking your traffic, do not just check the numbers of visits you get per day. A far better idea is to see what people are searching for and what they are doing while browsing through your website. You can understand if your website is attractive enough, whether they just enter and exit, whether they find your content interesting enough and browse through other pages, whether they come back. Your visitors should your target #1. By watching closely their actions while brwoing on your site you can understand if your site is intuitive enough and has good call-to-action.

These are some of the most outdated SEO tactics that are doing nothing but wasting your time. SEO changes and you have to roll with it.

 

About the guest author: Catalina is currenty working as a SEO specialist. You can read more about the latest trends in the SEO world on her SEO blog.

SEO With Value: Why Optimized Content is Not Enough!

You spend hours optimizing your blog post for those sweet sweet keywords you found in the Google keyword tool. You may ask yourself some questions like:

Did I mention my keyword/phrase in my page title?

What about my image alt tags and the url?

Does my meta title and description have some emotional or witty phrase to entice more clicks?

These questions and more are the nuts and bolts of any great on page optimization for practical SEO. Checking all of these off the list might shoot your straight to the first page, and maybe even the top three!

You are getting hundreds, maybe even thousands of clicks a day for your recent content. That’s great right?

Well what is your bounce rate?

How many comments are you getting?

What about your social shares or just link shares in general?

These questions are great indicators of valuable (and not so valuable) content.

Well Okay, So What is “Valuable Content”

If you are ashamed to share your 90% bounce rate, one spam comment, and no Facebook shares on your blog post from a couple months back, you might need to add some value to that content of yours! Well what exactly is valuable content?

Valuable content is:

  • Helpful – It makes a difference, it answers a genuine question.
  • < rel="nofollow"href="http://switchedonmedia.com.au/blog/content-marketing-entertaining-content/" target="_blank">Entertaining – Provokes a reaction. Smile, laugh, or think – people respond to it and want to share it.
  • Authentic – Genuine and original.
  • < rel="nofollow"href="http://contentmarketinginstitute.com/2011/05/content-marketing-relevant-to-buyers/" target="_blank">Relevant–  It is rooted firmly in the reader’s world, it makes perfect sense.
  • Timely – it is sent out at the right time, it hits the audience when they are most receptive.

Quite simply, valuable is content is content that you are writing yourself and sharing as an expert in the topic you are discussing that answers a question or concern. This content is relevant, authentic and original while adding a bit of spice to your words and a bit of emotion to your thoughts.

Still unsure about what valuable content is? Well write these on the chalkboard a hundred times!

Valuable content IS NOT snippets of information that you Googled across the web and spun the words around a bit to change the content to appear to be an authority on a subject.

Valuable content IS NOT dry and boring content that does not answer a question or provide original and intuitive thoughts.

Valuable content IS NOT a “Top Ten List”

Valuable content IS NOT a funny picture you found on the web (Unless it is kittens)

Valuable content IS NOT a summary of someone else’s original and insight blog post.

I Think I Feel What Your Preaching, But What Are Some Examples of Valuable Content?

Glad you asked! Writing valuable content is easier than you think! Let me give you an example from my experience. In fact this is the moment I realized that I need to start writing about valuable content and worrying less about what keywords I am optimizing for.

Last year I was looking to increase traffic to my blog so I wrote about what anyone looking to increase their traffic. I wrote about the iPhone 5!

You see I found this nice little gem of a keyword, “Is The Iphone5 Worth It?”. This workhorse of a keyword had 40,000 searches a month alone, and nobody was using it!

So I wrote an article about the iPhone 5, and man was it crap! I Googled some reviews for information and combined it all together and called it my own. I cleverly placed my keyword and the article made it to #1 in Google in no time, and the traffic was pouring in. And so was the high bounce rate!

The comments, however, were not rolling in.

I thought it was a huge success at the time, but looking back, no one shared it. No one commented on it. Hell, I don’t even think anyone read it.

This content was crap (and I knew it)!

Now let me tell you about an article I did write and I am not embarrassed to say it! I wrote an article back last summer about HTML5 Video Backgrounds. Turned out, I came up with lightweight and easy to use CSS that gives a great Video Background for a website. No one was talking about it, so I decided to share it.

People loved it! I get quite a few comments on it, and people are sharing it! It does not get me a ton of traffic, but the readers are finding the answer they are looking for, and they are grateful for it! These happy readers actually check out my website instead of hitting the back button. All is well!

Turns out this article made it to the top three on Google for searches like “HTML5 Video Background” and I didn’t even have to try. Better yet I am the cool guy helping cool people like yourself build an awesome video background website.

That’s cool! That makes me happy! That makes my readers happy!

These readers are giving me those sweet backlinks and social shares!

Im Convinced! Valuable Content is the Way to Go!

I’m glad you feel that way! Writing awesome content that solves the world’s problems is awesome. It’s cool. You are like a super hero on the internet and that will make you happy! It will make your readers happy! It will make me happy!

As Google gets better and better figuring out what a page on a website is about, they will get better and better at weeding out the crap. Do yourself a favor and start writing content with the future in mind. Content your Mom would be proud of and your readers will share!

Keep calm and write with value!

 

About the guest author: Tim Carpenter is a Web Designer by day and an awesome SEO by night. He specializes in helping other small business get online, get found, and look great doing it. His company, Kesil Consulting, specializes in Cincinnati SEO services. You can also connect with Tim via Google+.

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Develop a Link Building Strategy for Large Sites

Having a successful link building strategy is one of the most vital part of Search Engine Optimization. More efforts you put in to build a firm link building strategy, better are the chances of achieving success for the website. Developing link building strategy does take time but if you follow the below listed tips, you will be on the way of success.

1.) Develop an understanding on backlinks

Link building is all about acquiring backlinks. More the number of backlinks you are able to generate for your website better are the chances of you being noticed across the spectrum. Backlinks in general terms are links on another websites that link back to your site.

2.) All backlinks do not get created equally

A common myth that prevails in the SEO world is that all backlinks are interchangeable. Usually, backlinks from pages with high GooglePageRank are more valuable than backlinks from pages that have a low GooglePageRank. Avoid backlinks from pages that have low GooglePageRank as this can cause irreparable damage to your website prospects.

3.) Google Page Ranks matter

Google has a distinct ranking system in prevalence for the webpages. Each page that is analyzed by Google receives a page rank. Generally, a page rank of 5 or 6 is considered better when one talks of SEO. Page rank is directly related to the backlinks you receive for the website. More the number of backlinks you get from high PageRank webpages, better are the chances of the website being highlighted. The best way of realizing this objective is to get worthy backlinks from web directories.

4.) Get the website listed on web directories

Getting the website listed on the web directories is the best way of generating quality backlinks. These backlinks are vital for business promotion when it comes to generating business for your website and making it noticeable across the spectrum.

To get the website listed on web directories, the site needs to be listed on the web directories. For a high quality website, it is a child’s play to be listed on the web directories.

5.) Publishing Articles to get Backlinks

The best of getting decent weblinks is to publish innovative articles or material to the concerned directories. Most directories are always happy to consider new submissions. The only criterion for acceptance is that the content should be 100 percent original. Many of the directories allow one to attach links to the articles or the content submitted. The content can either be written by yourself or you can take help from other sources as hiring niche content writers for writing the content.

6.) Try considering link exchanges

Link exchange can also be considered as a viable means of developing link-building strategy for the websites. Link exchange essentially is about exchanging links with someone that has website similar to the niche area that you have been working with. Link exchange is a viable way of developing network with related people in the category and also attract new readers to the website.

This can help you boost the site’s position on search engine result pages. If you have been able to build a decent page rank for your website, link exchange is perhaps the best strategy you can consider for furthering your business prospects.

7.) Try using Info graphics

Info graphics is a great way of attracting attention of readers and also helps in link building. Info graphics is essentially the ability to share data in a graphic manner. Info graphic sharing demands resources and time and for a big website owner, this cannot be a problem, given the dedicated niche specialists that might be available. If you plan your strategies in the right direction, adopting the info graphic way of sharing information will pay rich dividends as a number of links will get generated from the info graphic distribution.

8.) Analyze your competitor’s links

Howsoever big might your business endeavor be, this strategy pays always. You can examine your competitor’s link profiles by using simple tools as Majestic SEO and Open Site Explorer. Both these tools allow you to view websites that link back to your competitor’s website.

8.) Create viral content

Creating viral content is yet another link building strategy that no website owner can ignore. Creation of viral content refers to process of publishing searchable content on the website and then seeding the links on social network websites. If you create quality content, people would want to share it with others, thus leading to an influx of backlinks.

Try the above listed strategies and you will be firmly on the path of developing link-building strategy for your website.

 

About the guest author: Alia is a writer/blogger. She loves writing travelling and reading books. She contributes in World Financial Group

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Link Building with Screaming Frog & Link Detective

Like many in online marketing I have a standard set of go-to tools that I use for my day to day tasks. Two of these tools in particular save me literally hours a day, meaning I can be much more productive for each of my clients.

The two tools in question are Screaming Frog and Link Detective. Screaming Frog I use on a daily basis for 101 different things, but one in particular is for link reclamation.

What I do is download all the inbound links from Google Webmaster Tools (you can use other sources too) and copy the URL paths into notepad and save as a .txt file:

Once you have your newly named .txt file (call it whatever you like) we are going to open up Screaming Frog (If you have over 500 URLs you will need a paid licence) and upload the file.

Step 1:

Uploading the file – Go to ‘Mode’ and in the drop down select ‘List’


Next go to ‘Select File’ and navigate to your saved .txt file and upload it.

Step 2:

Once you have uploaded your backlinks .txt file you want to select ‘configuration’ from the drop down and select ‘Custom’


In the custom menu select ‘Filter 1’, ‘Does Not Contain’ and enter your domain name that you are checking against.

Step 3:

Now all that’s needed is to hit the ‘Start’ button to set it running and then locate the ‘Custom’ tab and export your filter.

What Screaming Frog will do is search all the pages you uploaded and return those that don’t contain our target domain within the search code.

Now we have a nice list of sites that used to link to us, next is just the manual process of going through the links and seeing which sites we would like to reclaim a backlink from and figuring out how to get the back. Use the waybackmachine to see what the pages used to look like when you had a link there as this may help you understand why they were linking to you in the first place.

On to my second favourite tool Link Detective. I use this for competitor analysis to quickly find possible linking opportunities.

To do this you will need to first run a competitors site through Open Site Explorer. For this example we will just use the 3bugmedia site.

You want to have the following selected on the Inbound Links tab to start with…

 

Now hit the ‘Download CSV’ button

Next make your way over to Link Detective and create an account if you don’t already have one, just follow the simple instructions to upload your newly downloaded OSE file.

Once Link Detective has finished building your report you will be presented with the following dashboard.

As we can see straight way, there are 16.43% of the links from an author bio, so if we export these links and begin a manual review we will be able to uncover some possible guest posting opportunities or if we look at the comment links we can see where the 3bugmedia author hangs out online. We can also see that 52.66% or the links are now dead links; this might be a perfect opportunity to try and gain the links that they have lost.

As you can see this is a great time saving tool as it helps categorise the link by type so rather than manually searching link after link for opportunities you can now quickly categories them into groups by their type.

 

A guest post by Craig Addyman from 9xb, Harrogate, North Yorkshire. Craig is an online marketing consultant, gym junkie and dog lover!

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4 Innovative SEO Techniques

Link building can be considered a key factor for getting a decent Google PageRank.  No matter how good your website’s content and on-site optimization is, without links from authority websites you can say goodbye to good Google ranking positions for your keywords.

After Google let their wild animals, the Panda and the Penguin, out of their cages, SEO has become something not everyone can do. Yes, link building is a game for “big boys” now, and the times when you could simply buy 1,000 backlinks and easily rank at the top positions in Google and the other search engines are long gone. Creating keywords lists is getting more and more difficult and time consuming.

I’ve been trying for a while now to think outside the box and using different methods to attract more people and traffic to my websites. In this article I will share five innovative SEO techniques that I find have shown best results. They are all 100% whitehat  and visitors friendly. Make a giveaway:

Let’s face it –as long as it is free, everything you offer people is very well welcomed. Therefore it will be shared on their social networks, forums, websites and that way they will attract even more visitors.  What you will receive in exchange for the money you invest for the giveaway is a pretty big amount of natural links and well-targeted audience.

1. Start an affiliate program:

Create an affiliate program and share it on your website. By joining to your program, your affiliates will start sharing your links, which will result in a great link building campaign and will attract more customers. If you combine the affiliate program with discount codes it will have even greater results.

2. Offer discounts

In case you offer certain products or service on your website you can boost your traffic by offering a good discount. We all love discounts and promotions, and such kind of discount coupons usually gain popularity pretty fast and attract more and more visitors.

With discount coupons you will see a big boost in your traffic and back links to your website. Hopefully, the number of sales will increase as well.

3. Create an infographic

Infographics have been around for quite a long time now but they keep gaining more and more popularity and the number of people clicking on them  keeps getting higher. It is not an easy thing to do but it is worth it. You will have to collect interesting for your visitors information and represent it a interesting way for them.  Once you achieve that, you don’t have to worry about popularizing it – they will do it themselves.

That way you will gain good traffic just by them sharing it. Another good thing you can do is allow your visitors to embed the code and share the infographics on their websites.

4. Announce a contest:

This is a little bit complicated strategy and yes – it is time and money consuming.  But the time and money you invest in the creation of the contest will be rewarded much better than  if you were to invest the money in buying links to your website.

So here is how it works:  First you need an appealing prize. If you are about to make your visitors do something it has to be worthy for them. No one is going to bother liking your website, commenting your posts, sharing your links or whatever you want them to do, if the prize is not good enough.  Next, you have to announce the rules (make them easy to follow) : like your site, subscribe, write a comment, share it on their social networks, do some kind of  quiz, put a link back to your website, etc. It is up to you but you have to engage your visitors. If  you make the rules too hard to follow or achieve they will just leave the website.

That’s it. Yes, it is time consuming and you have to invest in the prize but it is worth it. All the money and efforts you put in that will be rewarded with tons of links, shares, traffic and sales boost.

 

All the ideas above are pretty simple and easy to implement. They will all help you to gain traffic and popularity and many diversified backlinks.

 

About the guest author: Catalina is a currently working as a SEO specialist. You can read more on her SEO blog.

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How Does Off-Page SEO Affect Your Website?

If I had to answer this question as simply as possible, my answer would probably be this:

“Off-page SEO is the most important kind of optimization that can be done to improve a page’s ranking in the SERPs, right after having quality content and a good website layout that optimizes user experience.”

Right now, off-page SEO is mostly about link building and social media marketing. This article will discuss both of these off-page SEO strategies and the dos and don’ts for good rankings in the SERPs.

About link building

Recent updates in the way Google and the other search engines rank websites has made link building an essential part of off-page SEO. These days, more than anything, the search engines are very interested in links pointing to a website, both in terms of the quantity and the quality of the links. Link building strategies that used to work before don’t necessarily do so anymore because the search engine algorithms are updated all the time to make sure that web pages rank in the SERPs based on merit rather than black-hat craftiness.

All in all, what you need to know about link building at this point in time is this: If you own a website that addresses for instance relationships, marital bliss and love and you specialize in giving people advice about how to find love and get back their exes, for link building, what you need is web pages on other websites addressing the same issues and topics pointing back to your website. This will then be a quality link. Getting a link pointing back to your website from say for example a website that addresses real estate in Phuket is not going to do much for your off-page SEO. Relevant links pointing to your website from other pages across the web serves as an indicator to Google that you are providing value for your readers. This helps your web pages climb up the SERPs because you are then regarded as an authority figure in your niche.

About quality backlinking

A quality backlink has certain properties:

1. It comes from a high PR page

PageRank or PR is technically a ranking assigned to web pages as an indicator of their authority. The higher the PR on the scale of one to ten, the better. For link building purposes, you want the link pointing to your website to come from webpages with a high enough PR.

2. About the anchor text

For link building, webmasters often make the rooky mistake of using similar if not the exact same anchor texts for all their backlinks. This is not going to cut it for your SEO strategy because while it may happen that some of your anchor texts are similar, the probability that all of them are the same is highly improbable and Google is not going to let it go.

As a rule, always vary what you use as anchor texts. Obviously you should include a keyword in it but do not systematically use the same keyword or phrase all the time.

3. Nofollow v/s Dofollow

‘Nofollow’ is basically an attribute that characterizes a backlink. When added to a link, this attribute prevents the search engines from passing on the what some call ‘link juice’ from the web page the link is on to the website it links to. When absent, the backlink is automatically interpreted as a ‘dofollow’ link by the search engines such as google and if such a link points back to your website, you benefit from the reputation of the web page pointing back to you.

4. The link should be from similar niche websites

If you own a website that sells for instance weight loss supplements, getting a backlink from the blog or the website of a fitness guru is going to be considered a quality link but if a link comes from a webpage addressing say engagement rings, it’s not going to do much for your off-page SEO. Your backlinks should come from websites in your niche.

5. Black hat SEO does not work anymore

Black hat SEO used to work in the past but it does not anymore. You see, the search engines grew smarter in recent years. Black hat SEO, as many would know, was the practice whereby webmasters would get hundreds of links pointing back to their website overnight. It used to work great for making your web pages go up the SERPs but right now, do this and it would be nothing short of committing suicide.

Social media and off-page SEO

These days, social media plays an important role in how the search engines rank websites in the SERPs. This is especially true for Google and I think we would all agree that Google is the single most important search engine we all worry about. Basically, how the search engines work is very simple. Google and many of the other search engines only want to know if you are providing quality content for your readers. Right now, one of the most important indicators that you are actually providing value to your readers is if your content is getting shared on the social media platforms including Facebook, Twitter and Google+.

 

About the guest author: Winson Yeung is the founder of CCArticles writing service which aim to provide high quality articles at an affordable rate. You can connect with him on facebook, twitter and Google Plus @ Winson Yeung+ or visit his blog at http://www.winsonyeung.com

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Top 50 SEO Myths Everyone Should Know About

Daily as Web marketers or online business owners we read tons of information about Search Engine Optimization. One expert say’s one thing, another expert states totally different facts. Thus everyone is getting confused about what really is going on in SEO industry. We decided to conduct a comprehensive research and show you what really works and what not. Read thoroughly these 50 SEO myths and stop getting fooled by so called “SEO experts” that simply creating empty buzz. Search Engine Optimization was-is-and will be as a vital part of online marketing strategy, no matter what!

Myth #1: Only the first rank matters
Many ebooks and other resources that business owners use will place an important emphasis on the need to be at the top of search results, whether that be on Google Search, other engines, or even in places like social media. But surveys have shown that people quite often will look at other results and they will scroll down through the page. Being on top of a second page, for example, can be quite beneficial for traffic. Also, search ranking is only one part of the puzzle. Now Google places other results on the page like social recommendations and local results as well, which means there are many more avenues open to you, and being first place is no longer as crucial as it once was.

Myth #2: You can do SEO with no outside help
Doing SEO simply means that you follow a set of techniques and procedures to increase the chance that web users will go to your site. It is true that anybody can learn these techniques, and if you are a web site owner and you want to do your own SEO then you can spend the time to learn and apply those techniques. But SEO can be complex and touches many areas such as online marketing, coding, technical aspects along with PR skills. Most business owners simply do not have everything required to do a great job at SEO, and that is why so many agencies exist that offer help. A simple IT worker or online marker is often not enough if you want truly good results.

Myth #3: META tags are very important
It used to be that every page on your site needed META tags in order to rank well. Those are small pieces of code that would give Google a list of keywords and a description. The search engine would base itself on those to find out what your web site was about. Now however, those do not affect your ranking at all. Both Google and Bing stopped caring about META tags in order to index sites. However, they are not useless. For example, your description tag will be the text that often appears next to the link that shows up on the search result, so it’s still a useful piece of the action.

Myth #4: Keyword-rich domain names are ranked higher
Back in the dotcom days, it used to be that the URL you used was very important. Google placed a lot of importance on the domain name, and if you could get a name that had your keyword in it, you would gain a big advantage over other sites. This is why a lot of companies in the late 90s bought domain names for a lot of money. But now, the indexing process only looks at the actual content of your pages, and not the domain name. That name is still important, because people still get to see it, but it will not make you rank higher.

Myth #5: You have to submit your site to Google or other search engines
All search engines used to have URL submission forms where you could send your site to Google and others. In fact, they still do, but that process is unnecessary. The crawlers that these engines use now are sophisticated enough that any new site will be found in a matter of days, if not hours. The only time you would have to worry about submitting your site is if for some reason it was not indexed automatically after a couple of days.

Myth #6: Submitting a sitemap will boost your rankings
Google offers a webmasters interface and from there, you can submit a sitemap, which is an XML file containing links to every page on your site. Some site owners take the time to submit such a file every time they make a change, but that is not necessary. Submitting a sitemap does not change your rankings, all it does is add pages which may not have been indexed already. If your site is typical and has links to all of the pages, then it will not be needed.

Myth #7: SEO has nothing to do with social media
Before the advent of Facebook and Twitter, SEO was the one and only technique to get traffic from an organic way. But now, social media is everywhere, and the line is quickly blurring between the two. While some marketers still consider SEO and social media to be different beasts, the truth is that they are very closely linked. For example, Google now places their own social network, Google Plus, into its search results. If you can get enough influential people to talk about your product and link to your site, then their recommendations will show up in any Google search result that their friends does. This clearly affects SEO. On the reverse side, Facebook has started going after search as well, by recently introducing their Open Graph engine, which searches based on friends and interests. So the two domains are closely linked, and they are becoming closer all the time.

Myth #8: Google does not read CSS files
The Google bot used to be fairly primitive and only saw text, which is why many people concentrated on the text part of their web site. But now that engine is very sophisticated and it reads JavaScript, CSS, and more. The crawler can definitely see whether your site’s presentation is appealing for users or not. For example, if someone searches on a mobile device and you have no mobile layout on your site, you may be missing out.

Myth #9: You need to update your home page all the time
Some people think that by updating their home page content all the time they will rank higher, or by not updating it their ranking will drop. In most cases that is not the case, because if you have a sales page that offers a product, then there would be no reason to update that page unless something about the product changes, and Google expects that.

Myth #10: The H1 header has greater value than the rest of your text
The structure of your page is seen by Google and other engines, but you have to realize that many sites are structured very differently. As such, no one specific tag has more value than another. An H1 tag is simply a header that corresponds to a CSS entry in order for the user to see your page a certain way. It does not make Google rank your page any differently if you use H2 tags instead, or if your keywords are mostly in the text and not in a specific CSS tag.

Myth #11: Linking to other highly ranked sites helps your ranking
Some sites try to link to many other high authority sites in order to help their rankings, but that does not help at all. Google uses PageRank to decide how your site will rank, and that algorithm is based on how useful your site is to others, and as such it will only look at how many other people link to you. Whether you link back to them is of no importance. Otherwise, any site could raise to the top simply by linking to millions of sites, which is not the case.

Myth #12: Using automated SEO methods is always black hat or spam
Many people use automated SEO methods that do not fall into the black hat area. Many companies have very big sites and they use automated scripts to do a lot of the grunt work of SEO. Whether or not a method is black hat or spammy is based on what the result is, not on how automated it is.

Myth #13: PageRank is the only factor that matters
The algorithm that Google uses to rank sites is PageRank, which determines how useful a site is to others. But the result also takes indications from hundreds of other inputs as well, according to what Google says. Some of these inputs are easy to see, like having your site being recommended by others on Google Plus. This proves that not only PageRank matters. The company is staying tight-lipped on how many inputs there are, and how important each gets weighed, but it is clear that there is more going on than just PageRank. With that said however, it is still widely believed that PageRank is the most important factor, and a PR4 page is always better than a PR3 one.

Myth #14: SEO is spam
Many people who don’t deal directly with SEO think that this is spam, that SEO is dead or even bad in some way. The truth is that SEO is used by every large company, and every brand out there. This term includes a large array of methods and techniques, and those techniques have to be done in order to rank well online. Some methods however can be spam, and those are called black hat SEO. The problem is that many marketers resort to black hat SEO, and as such it has given a bad reputation to the word itself, so it can be hard to convince newcomers that it is not spam or dangerous. All you need to be careful is not go against the terms of services that Google, Bing and the other search engines publish.

Myth #15: The title tag is hidden from search engines
Most of what Google sees on your site is the text that is visible to users, such as what appears on the screen and is rendered in a web browser. As such, it would be easy to think that the title is not picked up. However, your title is very important for SEO, because that is the text that appears on the link people will click on. Not only is Google using it to help your ranking, but people will see it as well when they go to click on your site.

Myth #16: Usability does not affect SEO
The whole point of SEO is to gain traffic and get people to stay on your site so they can be entertained or buy your products and services. As such, SEO very much goes hand in hand with usability, because this is what will make a difference in whether or not someone stays on your site for long. If your site is hard to use or navigate, it is very easy for people to go to the next search result. Also, the search engines themselves will look at layout and usability. If your site is hard to navigate for your viewers, it will be hard for the crawler as well, and having a bad usability can definitely affect your rankings.

Myth #17: The .edu and .gov backlinks are the best
It is true that most .edu and .gov sites are well ranked and have a high authority, because those are typically official sites that are well maintained and contain no spam. However, this is just a byproduct of how they are maintain, it is no guarantee. The simple fact that they have a domain which ends with .gov or .edu does not help your ranking at all. If you have a backlink on one of these sites, it will only be as good as how much authority that site has. You gain nothing by the fact that it is an educational or government site. Posting a backlink on an obscure .edu site will not help you any more than posting it on an obscure blog.

Myth #18: SEO is based on the quantity of links a site has
Believing that the success of a SEO campaign is to have the most possible backlinks is misunderstanding how ranking works. Any ranking algorithm, whether it is Google, Bing, Facebook, etc will rank sites based on many different factor. To do successful SEO, you have to address all of these factors, and having a lot of links is just one small piece of the puzzle. Also, each link has its own quality value. Often, a single link from a popular news site talking about your product will be much more valuable than spamming hundreds of links to unknown blog sites.

Myth #19: Backlinks are more important than content
SEO usually costs time and money, and as such it is unrealistic to think you can do everything possible in every facet of online marketing. So often you have to make choices, and some may be tempted to focus on link building instead of content. However, the goal of SEO is to bring good traffic to your site. Quality is very important, not only quantity. Not having good content means your site has no value to anyone, and as such it will quickly lose any benefit that the extra links gave you. In fact, the most useful backlinks are usually not those you have direct access to. They are reviews from celebrities in your niche, news sites, and anyone who already is an authority talking about your product. By having good content, those links can actually come by themselves, simply through PR or word of mouth. But a bunch of backlinks on low authority blogs will not help you much at all, and the ranking you may get from them will not last long as those sites clean up those links. Instead, focus on your audience and try to know who you are writing for. By producing good content you are helping your site more over the long run.

Myth #20: Paid links will get you banned from Google
There are many ways to get links, and some of them includes some type of payment. But not all paid links are always bad, it depends on how that payment occurs. For example, many sites, including Google, offer advertising services. You can buy an ad on Adword, you could go to another ad network, and many sites offer their own ad services. While some of them will not give you any ranking, others might, and those are completely legitimate. Paying a site that focuses on your niche to have a link in a strategic location will likely not get you banned, however you have to remember that there are methods that will. Buying low quality links in bulk is one of the best way to get your site removed from the index.

Myth #21: Good content is all you need
Just like building an army of links will not help you keep traffic for very long, having good content and nothing else is also not enough. Most people agree that good content is the cornerstone of having a successful site. By having engaging, useful posts for your visitors, you can ensure that they will want to visit your site and stay there for a long time. However, simply building it does not make it known. Even a very good site has to do some SEO in order to bring traffic. Branding is incredibly important for any site, and getting your brand out there through SEO is the only way you will get those eyes onto that content. Your articles and posts have to be paired with good incoming signals, and that includes doing a lot of the typical SEO methods which can get you ranked in search engines so that people can find your content.

Myth #22: Google actively penalizes certain sites
Anyone who has done some work in SEO has been puzzled at some point when seeing strange drops in ranking. It may seem as if you did nothing wrong, you increased all of your marketing efforts, yet somehow Google decided to rank you lower. It may be easy to think that your site was penalized in some way, but most often that is not the case. Google clearly states that they only penalize sites that break their terms of use by actively going after black hat methods like spamming users. In most cases, the problem is elsewhere. One potential cause may be things that other sites have done, and not you. For example, maybe your competitor received a large influx of links because they appeared on a popular TV show. Another reason is if Google changed some part of their internal algorithm, which happens fairly often and can be disastrous for some sites. Many people remember the Panda update which changed the ranking of millions of sites. Unfortunately in these cases it can be very hard to find the root cause and fix it, and you may have to simply work harder at SEO in order to gain your ranking back. Resist the temptation to go to black hat methods or to blame Google for it.

Myth #23: Google AdWords will give you preferential treatment
AdWords is a very useful program by Google where you can place an ad on other sites to advertise your own. It should be part of any online marketing campaign. However, AdWords by itself does not help boost your rankings. Some think that because a company pays Google, then they will give them preferential treatment in organic search, but that is not the case. On any typical search page, you can easily see that organic results are separated from paid advertisements. A PPC ad campaign will give you a ranking in the sense that it will allow you to be seen on the ads side of the page, but it does not affect your ranking on the organic side in any way.

Myth #24: SEO is something done once only
A lot of sites do this mistake. When the site is new and it has just been created, the owners will invest in doing some SEO, and then think that everything is done. But just like marketing in the real world, SEO is not something you can do once and then forget. Instead, it is a continual process which has to be done over a long period of time, often the entire life of the site. This is because the web is not a written encyclopedia, it is a medium that changes constantly. New competitors appear, search engines change their algorithms, new opportunity for marketing appear, and links that used to be good can become stale and not that important anymore. By constantly keeping an eye on your SEO efforts you ensure that your ranking does not drop, and you can keep focusing on new techniques that may prove to work better.

Myth #25: SEO companies can get guaranteed results
This is a very common yet completely bogus claim which some marketing firms like to use. They claim that by using their methods, your results will be guaranteed. But the truth is that no one can claim a certain method is foolproof for the same reason that SEO is not something you do once then forget. Everything changes online and you never know when something that used to work well will stop working. Some tactics are clearly better than others, but none is guaranteed. Also, if there was a magical way to get a high ranking, you can be sure that it would leak out at some point, and then everyone would be using that same tactic, making it worthless.

Myth #26: Placing too many links per page can penalize you
Some people have been told that a certain amount of links on a page can be bad for your rankings. For example, placing more than a hundred links on your landing page will be bad for Google and you will get penalized in some way. While it is true that spamming links on a page is something you should not do, and the Google bot has ways to detect when a page is a link bait one, you should not be afraid to create pages with lots of links. As long as they are relevant and part of the normal navigation of your site, then there will be no penalty. The worse that could happen in these cases is that Google may decide to ignore links part a hundred, but that’s all.

Myth #27: Internal links don’t matter for SEO
Many people think of linking only as far as backlinks go, and only focus on having other sites link to their own pages. But internal linking is also important, just like your site layout is important, because the search crawlers try to act as much like a normal web viewer as they can. If your site has bad internal navigation, Google will be able to detect that, and this could penalize you. Take the time needed to create good internal links and an easy to use navigation system for your site. This is something that is easy to do and you should not skip this step.

Myth #28: Facebook likes or tweets are the number one factor in SEO
Social media has taken a central role in how people find information on the web today, and the signals sent by these sites are fed into search engines in real time. No modern business should ignore social media, simply because of the amount of time people spend on Facebook or Twitter. However, no one social site is the holy grail of SEO. Even if getting Facebook likes can be important, is is not any more so than the many other techniques that can be used. Also, there are arguments that point to the fact that while many people spend a lot of time on social networking sites, they do so to talk to friends, not to buy products, so the benefit of a like is still not as understood as the benefit of ranking well on Google. You should not ignore the traditional SEO and focus solely on social media.

Myth #29: Keywords are no longer relevant
Sites used to be created with a paragraph at the bottom filled with keywords in order to attract more traffic using something called keyword stuffing. In recent years, knowledgable marketers have realized that this is no longer needed, in fact it is a practice that is heavily discouraged by search engines. However, this does not mean that keywords are not still very important. While you should not do keyword stuffing on a page, getting a good percentage of your keywords in your actual text is still crucial. When someone looks for a specific term on Google, the amount of time this keyword comes up on your page is still heavily weighed in.

Myth #30: Using bigger headers will improve your ranking
Header tags such as H1 or H2 do matter because search engines look at the layout of your site, so you need to have headers that make sense and that contain your keywords so that the search engine knows what the content is about. However, the size or style of these headers, such as which CSS arguments you use, do not matter since Google and other search engines are interested in the content and usability, not the artistic style.

Myth #31: Keywords have to be exact matches
It’s true that words have to match what people type into a search engine, however there are arguments for using words other than your selected keywords. For example, most words have a lot of synonyms, and people type in those synonyms all the time. By using a larger selection of keywords, you can be sure to catch those searches as well. Also, while keywords will bring your site up in the results, whether or not someone will click on your link depends on what the title of that link says. By having a clever title, something that people would want to click on, you gain more than by simply repeating a list of keywords.

Myth #32: PageRank does not matter anymore
When Google first started to be the top search engine and everyone focused on ranking well, PageRank became the number one criteria every marketer would go after. It used to be, and may still be, the input metric that affects a ranking the most, but the company has been clear many times that sites are ranked on hundreds of different metrics, not just PageRank. As a result, some have stopped caring so much about the PR ranking. However, that is not to say PageRank has no relevance at all anymore. While it is true you should focus on other things, you need to keep an eye on your PageRank as well.

Myth #33: Google Analytics can spy on people
Google Analytics is the most popular analytics software used by sites around the web, and as a result some people think that they are being spied on. But the company has said many times that no personal data is being transmitted using Google Analytics. Indeed, if you actually use this service on your own site, you can see that the data you have access to are all anonymized, and you only see numbers, not individuals.

Myth #34: You should finish your site before starting to worry about SEO
SEO can be thought of as a form of marketing, and most marketing efforts are made after a site is completed, but there are steps that you should take before. For example, you should make sure you have a good layout, good navigation, META tags, titles, and so on. All of these are part of SEO and should be done while you are building the site. Also remember that search engines can find your site as soon as it is live, so you want your SEO to be ready whenever Google first crawls it.

Myth #35: Buying links, likes or tweets will help your site rank better
There are a lot of sites selling Facebook likes, followers, and so on. Often, those services seem quite cheap, such as 10,000 likes for $10. However, in most cases these are not worth the money. First, they are usually fake accounts, bots that simply mass follow for a price. They are not real people, which means no one will see those social signals, and as a result they will not increase your ranking. Worse, many sites such as Facebook, Twitter and Google forbid these types of acts, and if you get discovered, you could be delisted.

Myth #36: Paid links always come from shady sites
In the case of bulk services, it is true that a lot of those paid links will come from shady sources, including bots or proxies. However, many reputable sites sell links as well, in the form of advertising or even preferential treatment. In those cases, you may have very legitimate links on high authority sites, and those can help your site rank better on search engines.

Myth #37: Google won’t find bad or spammy links
Some of the people who buy bulk links or who use automated methods to spam blog posts think that Google will not find them, and that they will gain from their black hat practices. In many cases, that may actually be true, since Google and other search engines are not part of the secret police. But while individual bad links may not be discovered, the bigger risk is that the sites on which your links have been placed will be found and removed from the index, or that the actual algorithm will be modified to make those backlinks irrelevant. When that happens you may find a drastic change in your ranking.

Myth #38: You should not place too many outbound links
Some people think that they should only link to a small number of outbound sites. There is only one case where linking to other sites can hurt you, and that is if you become part of a backlinks network for the sole purpose of raising your ranking. In that case, when one site is discovered, all of them may be hit. But in any other case, Google and other search engines do not care at all how many outbound link you have, and there is no limit to how often you can link to other sites.

Myth #39: With good SEO you do not need PPC marketing
Some sites will spend a lot of time doing SEO and get great organic results, but even then PPC campaigns can be useful. Surveys should that it often is not the same people who click on ads versus those who click on organic links, so it can be worthwhile to do both, if you have the money for it. Also, PPC links are guaranteed to cost you only when someone clicks, and do not suffer from changes in algorithms like the Panda update.

Myth #40: You can manipulate search rankings
This is a myth many marketing sites attempt to promote, the fact that they can somehow manipulate search rankings in a way that is outside traditional SEO. The whole point of SEO is to try and rank your site better. If there was another method that actually worked, then by definition it would be part of SEO. The truth is that there is no magical way to manipulate search rankings, and usually when someone says that they can, what they mean is that they will use black hat ways to speed up your ranking. But using spam and other black hat strategies mean your site is put at risk. You may have a boost now but pay for it later on.

Myth #41: A long domain name will rank easier
Back when search engines used to look at the actual domain name for keywords, it was true that using a long domain name would help your site rank. However this has not been true in many years, and now your domain name should be chosen so that users will recognize your brand, but not for SEO purposes.

Myth #42: Blog comment backlinks are always useful
There are many techniques that talk about leaving blog and forum comments as a way to increase your ranking. Several software tools also exist to do this automatically because this is the type of task that can be done by a bot very easily. There are two problems however. First, these backlinks will usually end up on low authority sites, and even if you add a lot of them, they will not give you much. Worse, many blogs and forums add a tag called ‘nofollow’ which means any link you leave behind will not be taken into account at all by search engines. What this means is that you may work for no reason at all.

Myth #43: .COM ranks always better than .NET or .ORG
Just like leaving a link on a .edu or .gov site does not automatically raise your ranking, using a .com does not help either, and is certainly not better than a .net or .org. Search engines do not take the domain extension into account when they rank sites. Instead, what matters is how much authority the site you leave a link on has. If you get a backlink from an important site, then it does not matter what domain extension it has.

Myth #44: Directory links don’t work anymore
Back before search engines were very sophisticated, most people would use directories to find sites. Yahoo had one of the most popular ones, and it is still used by a few people. Now however, most marketers do not bother with directory links because they figure search engines are enough. But you have to remember that these directories can count as links as well. While the open directories are not very useful anymore, there are private or restricted directories that still operate in particular niches. If you find one and manage to get on it, this can be very powerful.

Myth #45: PageRank is the golden rule for SEO
When Google came out with PageRank, it instantly became the go-to metric for web site owners. Since then however, the search engine has varied the input signals that it uses. While PageRank is still very important, it is far from the only metric. If you only focus on it, you will miss many good opportunities to get traffic. Instead, you need to use all of the facets of SEO.

Myth #46: More content is always better
Having good, quality content is one of the most important part of having a successful site. If you can add content on a regular basis, then it helps you since you get more indexed content for people to find. However, adding more words for your articles just to have a better chance at appearing in rankings can be misleading. At some point you run out of keywords, and if your content is long and boring to read, then you may alienate your readers.

Myth #47: Articles are the best type of content
Articles are often seen as the best way to attract traffic, whether that be blog posts on your own site or article marketing. But remember that your content will not be seen if no one knows it exist. While search engines will crawl your site, you still need to do basic SEO techniques to increase your traffic. While you should start with content, you cannot stop there.

Myth #48: Nofollow links are worthless
If you’ve experienced leaving backlinks on blogs or forums you may have found that many of them do not help your ranking at all because of the nofollow attribute. This is true, but that doesn’t mean all links that are nofollow are worthless. Remember that links have two utility, gaining ranking in search engines but also leading people to your page. If you have a link in a prominent position on a popular site, then many people may see it and click on it, regardless of the fact that it has this hidden nofollow tag.

Myth #49: Google doesn’t like SEO
Because of how strict Google is and how they monitor SEO practices, some think that the company doesn’t like SEO, or wishes it would go away. But Google said that this is not the case. All companies, big and small, optimize their sites. SEO is good because it helps people find relevant content. What search engines frown upon are black hat techniques.

Myth #50: SEO is dead
Just like there are people who automatically assume that SEO is evil because of a few bad apples, others assume SEO is simply dead. It can be damaging to any online marketer, but it can also be easy to prove false. Simply looking at how large brands advertise, it can be seen that SEO is used everywhere. Companies spend millions of dollars tweaking their sites and online advertising campaigns because of SEO. So no, SEO is not dead and probably never will be as long as there are search engines.

 

About the guest author: Mikhail Tuknov is a President & Founder of Infatex.com, focused on helping businesses increase online sales, strengthen their overall brand, and dramatically boost website traffic through proven online marketing concepts, such as viral marketing, SEO, PPC and social media.

Mikhail Tuknov
Infatex.com

This is a unique article published on SEO Desk with exclusivity.

Getting to Know How Social Media Influences SEO

In the world of SEO, search engines rank the content based on three important factors: Authority, Relevancy and Quality. Relevancy is how well you use your keywords in your anchor texts, headings and sub-headings. Authority is determined by the type of site where your backlinks are pointing to and quality is defined by how informative and presentable your content is. All right! Let’s get down to the nuts and bolts of what is social media search and how it influences SEO.

What is Social Search?

Basically, the term ‘Social Search’ points to the way by which the search engines recognize the social media space. The hard fact is that, any content you post on the social media sites are being noted by all major search engines including the likes of Google, Bing, Yahoo and MSN. Some even prioritize the social media content – this however depends on how the search engine managers have fine-tuned their algorithms.

Examples of Social Search

Facebook Social Search

As we all are well aware of, Mark Zuckerberg has hinted that he is planning to launch a search engine very soon. Note that the search engine will be more social media friendly, more Facebook friendly rather – and it should give more weightage to any update that you do on Facebook. That’s a huge bonus for Facebook users. And it will be a big boon for business owners who are using the paid service to promote their brands and services on the world famous social networking site. This is just one way how social media is going to influence the SEO world in the future.

Google Plus

Last year, the Big ‘G’ released a service called Google Plus Your World – it’s actually a nice integration of the activities on the social network with the Google search engine. We have heard a lot about how Google gives more weightage to the top activities happening on Google Plus – the most beneficial being the ones with the ‘+1’ ranking. However, not all updates on Google Plus will be able to make it in the top search rankings. As mentioned earlier, the main factors that are going to determine the placement of a Google Plus post are: authority, relevancy, and quality. Add likes and shares to it!

Bing Social Search

In 2012, Bing released an enhanced version of its search engine. The modified version came with a new-look layout and has integrated social networking sites onto the displayed results. Bing says that the search engine will directly check the updates on Facebook – perhaps, this is to complement the one million user base and the growing popularity of Facebook worldwide. Bing doesn’t restrict its search results only to Facebook though. It has also integrated Twitter, Foursquare, Quora and the likes in its search results. Bing has signed a deal with a popular service called Klout which intends to bring out the overall social media influence numbers on the search engine results.

Social Search and Inbound Marketing

One of the main advantages for online marketers from the integration of the social media sites onto the search engine results is that, we can just look ahead and plan our SEO and social media marketing strategies accordingly to make the most out of social media’s influence on SEO. Here are some useful tips for you:

Tip #1

Ensure that your social media tools and SEO tools are correlated to one another:

One of the best things you can do as an online marketing expert is that, you can design a fully integrated social media friendly website loaded with SEO rich features. This will help your website get a nice upward push in the search engine rankings.

It all boils down to working to your strengths. Take some time to analyze your top competitors’ strengths. See if a top ranked keyword is shared more commonly on the social media platforms. If so, don’t think for a second – just integrate it in your website and link the hyperlink to the top social media sites.

Tip #2

Go social on Facebook, Twitter, and the likes

When I say, go social it obviously means you need to make more friends, fans and followers in the social media space. More social media influencers can get you to the top in no time. Why can’t it be when your content is liked and shared by tens and thousands of people on the social media sites? According to a recent survey conducted by Nielsen, it was reported that 92% of online shoppers and researchers trust social media sites. This is where you can leverage the complete benefits of social media marketing. Follow the basic etiquettes like being courteous to customers, responding to their queries on time and thanking them for their valuable feedbacks and implementing the same.

There you have it! We have seen how social media influences SEO and how we can leverage the maximum benefits of the same. Hope you liked the information. Do share your thoughts in the comments section.

 

This is a guest post by Lance Goodman of dishtvoffer.com, a site that offers savings and current information on dish tv guide, as well as dish.com services.

This is an original article published on SEO Desk with exclusivity.