How to Get Mobile Apps Listed in Search Engine Results

There are hundreds of thousands of apps available on Android and iOS devices. While more apps mean more choice for mobile users, it also poses a dilemma to them: which apps are the best or most interesting? Developers have it even tougher. How can they ensure their apps are visible in the teeming mass?

The answer is simple: go back to SEO basics. So how do you make the search engine spiders aware of your existence and optimize your content? Take a look:

  • Inbound links: back linking to your web page or page on iTunes/ Play Store is very important. The more inbound links you have, the more search engines will take notice of you, and the more authority your site will have.
  • Include a description for your app that uses keywords people use to search for apps.
  • The category and title are also similarly important, just as it is for your blog.
  • Optimize your app name and its URL. Select a name that will positively affect the SEO in App stores and search engines. Try including keywords or parts of keywords in your app’s name. while short and uncomplicated names are best, using two words (like MoneyCounter) are very effective. Include your brand name if it’s a recognized one. Avoid using special characters as the name will be the default URL for your app.
  • Tailor your keywords according to your target audience. They should describe your app. Your keywords should not exceed 100 characters (including spaces) as they are given a lot of importance in the search algorithm of search engines. Research a little and see what combo of keywords people use to search for apps like yours.
  • Category: carefully consider what category you want to place your app in. Games, entertainment, restaurants and so on are the categories with the most competition. Think how you can categorize your app so that it will be found by your target audience.
  • For Google rankings, description of the app is crucial; therefore you need to optimize it well. Be especially careful with the first couple of sentences. Here, mention what your app is about and how it will benefit users. After that you can give a longer description which will tell the users what they will see.
  • Screenshots and icons: when anyone searches for an app, the first thing they see is the app icon. Including an attractive icon is vital. This may be the clincher for most people. A dreary looking icon may put off people even if the app is actually great; this is because the icon will be perceived as the harbinger of what and how the app is. Also include screenshots of your app, showcasing one or two aspects of your app. You can even consider incorporating a line of text explaining the functionality therein.
  • Build links between the App Store’s download page and your brand’s page.  On your home page you could have a section for your apps, with features, screenshots and reviews, and include download links here. Be sure to name your link appropriately. For example: ‘Download mygreatstockmarketapp’.
  • Use QR codes so users can download the apps to their mobile devices from their desktops, but remember to compress the link before generating the QR code to make for easy scanning.
  • Use the appropriate branded anchor text to ensure that Smartphone Googlebot crawls the app links from your mobile pages too.
  •  You can consider requesting review sites to help you create a buzz. You could also request users to leave their feedback on the download page.
  • Leverage social media by posting about your apps on your social accounts, and you could even announce fun contests with a free app download as a prize.
  • Upload a demo video to YouTube and embed it on your FB and Twitter pages.

Mix up these methods to gain maximum visibility. You will need to figure out what works best for you.

 

About the guest author: This guest post is brought to by James Dreesen. He is the CEO of JD Media Surge, LLC the top ranked healthcare Internet marketing company located in Minneapolis, MN that specializes in medical search engine optimization.

This is an original article published on SEO Desk with exclusivity.

What Can Affect Your Page Rank ?

If there is one factor that most web owners often care about – it is Page Rank. Pre or Post Google update, having a good PR is necessary for your online business to thrive. To those who are clueless about the importance of PR, here’s a brief explanation. Page Rank is one of Google’s algorithm that’s associated with link building. The reputation of a site is measured by Page Rank usually by giving it a value between 0 to 10. The higher the PR number, the better it is for your site. If your site has a PR 5, it is better than having a PR 3 or 4. Page Rank is all about having a good reputation as per Google’s perspective. Although there are still other elements you should focus on to enhance your site’s SEO metrics, always consider Page Rank.

What Can Affect Your Page Rank?

Before Google updates came, many webmasters manipulated PR using various tactics. These sites were affected later as their PR drastically dropped. If you have a relatively new site or intend to get back on your feet, there’s still hope. Here are some important pointers on what can affect your Page Rank.

1. Avoid shortcuts such as selling links

Advertising is one way to earn money for your site through high click through rate (CTR). However, this is not the only way to decently earn online. If you have resorted to link selling practices before, then stop the practice. You can also try removing the links or dilute the bad ones with new ones. Stay away from services that offer automatic link building for this will get you into trouble. You will not be able to control your links once you allow other people to do it for you.

2. Maintain a decent amount of no follow links

If you want to maintain a good PR, then place no follow links for your advertisements on other blogs. Usually, having at least 10% no follow links can prevent you from Google’s radar. Avoid buying links because this is a taboo practice for Google. If you look at these tips closely, it’s all about aiming for a right balance between follow and no follow links. In that way, you can control the volume of links coming to your site.

3. Monitor high PR links coming to your site

One good lesson many web developers learned from Penguin updates is diligent link building. You have to know the company you keep. If your PR declined, it is possible that you have lost some good links from high PR sites. These sites may have been also hit; hence, they have shut down. Tools such as Ahrefs can at least provide you a report on your inbound links. It’s time to pay attention to the data you can gather so you can plan your strategy. Keep note of sites that provide good links and try to build links with these sites.

4. Avoid Bad Company

This is a good advice whether for keeping friends or succeeding online. You certainly want to avoid sleazy sites that promote pornography and other vile stuff. This is not good for your business at all. You can’t do much about what has happened in the past; yet, you can now stay away from linking with bad sites. Aside from checking the good sites that you should aim for, write down the sites that could have possibly pulled you down. You might overlooked a lot of ill repute sites in your eagerness to build volume of links. Now, it’s all about quality so pay attention.

5. Produce High-Quality Content

Assuming you got your homework done, questions is – does your site have good content? This matters a lot for Google. No amount of quality link building will help you out if you don’t update your site and its contents. Naturally, good sites that link with you demand quality as well. Actually, the updates were not just about good link building but producing great content as well. This meant no plagiarized content at all for any of your web pages. So before you send your links flying to good sites, inspect your site first.

Improving your Page Rank shouldn’t be a complicated process as long as you abide with the rules. Play fair and you will be rewarded for your natural link building efforts.

 

About the guest author: Jason Smith consults companies on online marketing, product development, and strategy. During his free time he enjoys reading about human behavior and visits church in san jose regularly.

This is an original article published on SEO Desk with exclusivity.

Importance of Aligning Social Media & SEO Strategies

If you think SEO and social media are completely different from each other, then it’s time to rethink your strategy. With Google+ and Facebook data being incorporated into Google search results and Bing respectively, you need to ensure that SEO and social media tactics go hand in hand.

A brand’s marketing plan depends on how well you can incorporate SEO ideas while using your social media pages. Many companies struggle with this aspect while others ignore it completely. If you’re looking for maximum exposure online, then you need to have a few flexible SEO tactics in mind. This will help you when you’re interacting with followers throughout your social media accounts.

Here’s why you should be aligning your social media and SEO strategies. These few tactics should help you out in the beginning.

Keyword usage:

If you’ve hired an SEO company, then they would have told you about the importance of having a bunch of relevant keywords. These words will be used in all the content that is uploaded on your site, thus allowing search engines to pick you up when somebody conducts a search.

Use these same keywords while creating social media content. For example, a Facebook status with a couple of relevant keywords will make your online presence much more accessible to search engine spiders.

Link building:

If you know a thing or two about SEO tactics, then link building is a task that will have come up repeatedly. In the recent past, directory submissions, articles, blog commenting, etc. were quite popular. But all that has changed because of the evolvement in the search engine algorithms.

Powerful content that is on your site’s landing pages should be promoted via your social media profiles. This way, viewers are directed to the right links. Social media is the perfect place to build links that enhance your SEO plan.

Streamlined blogging:

Creating blog posts for your brand is one way to increase interaction with customers. However, you need to keep both your SEO and social media tactics in mind while creating quality blog content. Incorporate links to pages on your website that readers can browse through for further information.

Don’t forget about adding relevant keywords, as well. Once you have good blog posts, promoting them via Facebook, Twitter and other social networking sites should be the next step.

Raising web visibility for brands

Online marketing is not a simple task as the playing field is always evolving. If you want your brand to stay on top and keep attracting followers, then you need to chalk out a marketing plan that is robust and flexible. A basic structure should include:

  1. Proper search engine optimization for your site that makes it visible on search engines.
  2. Social media strategies that will enhance your online image. Creating profiles on popular social networking sites like Facebook, Twitter, Pinterest, Tumblr, etc. Link building also plays an important role here.
  3. A continuous implementation plan that changes with the times to stay relevant. SEO tactics and social media posts should be used together so as to give the brand a good shot at building a solid online reputation.

The alignment of SEO and social media strategies is a relatively new concept that many brands haven’t turned to yet. You should consider such a change because of the manner in which search engine algorithms have been tweaked. Status updates, tweets, etc. are not just ways to let people know what you’re up to. They’ve become an integral part of your SEO plan. Brands need to realize this sooner or later, or it won’t be long before they’re left behind.

 

About the guest author: Heather Protz, a freelance writer for USAheadlines.com – offers full home security to help protect your family, assets from burglary and other crimes. ADT Security Services

This is a unique article published on SEO Desk with exclusivity.

Link Building 101

If you are a website owner who is looking to increase the amount of visitors to your website, you have probably heard people tell you over and over that you need to do more link building. While that is great advice, you need to know a bit about what link building is and how you can use it to really gain more visitors to your site. Here are the basics that you need to know before trying to build links yourself or hiring someone to do it for you.

Knowing the Basics

When you hear the term link building, it may not mean exactly what you think it does. It doesn’t mean using a ton of links on your website, but it means getting other websites to want to link to your website. Essentially, you are looking for sites that want to link to you as a resource to gain something called a backlink. These are extremely valuable because search engines, such as Google or Bing, view a backlink as an endorsement of a site. The more endorsements you have, the better the search engines will view you, and the higher they will rank your site.

Having a ton of links is not always the best way to go, however. Yes, more links are better, but in the long run, search engines don’t just look for the quantity of links, but they also look at the quality of links. Getting links from a ton of low quality, rarely viewed sites does not mean as much as getting a link from a major source, such as an established news website. How a site ranks ultimately depends on the search engine’s algorithm, which takes many factors into account, such as the number of links, quality of those links, domain age, site speed and much more.

How to Build Links

The search engine that you should be most concerned with is Google, as it is by far the most popular site in the world. You should always optimize your site first for Google, and then the rest can come later. With that being said, Google loves when sites receive organic links, or ones that websites place on their sites without any other incentive. Basically, it is saying that the third party site found your website and liked what they saw, and they then linked to the site because they found it useful. While there are places to buy links to boost your rankings, if Google finds out about it, they may penalize your site and not rank it near the top at all due to you paying to get backlinks.

Hire a Professional

If you don’t want to go down the DIY route it may make sense to outsource your link building to a professional SEO company like Vroom Digital in Dublin.

Be careful who you hire though because low quality link building packages can sometimes do more harm than good.

Great Content Always Works

Building a site that is full of value is ultimately the best way to build links. If you have a lot of resourceful information on your website, people will naturally want to link to the site. A great way to get people to share your articles is by having engaging posts. Try to write articles that may are fun or even controversial, like top 10 lists or reviews of products. Doing this will get people talking and wanting to share with others, whether they agree or disagree.

Submit to Directories

Submitting your site to an online directory is one of the oldest forms of link building in the industry. However, you have to be careful how you do it now, as Google has started to look down on low quality sites or mass submissions. Instead of submitting your site to thousands of general directories, it is better to ask a few high quality directories that are relevant to your industry to include you. This will look more natural and likely not hurt your rankings in the future.

Write Content for Other Sites

Writing content for another site, or guest blogging, is a great way to get your name out, and the other site will often allow you to place at least one backlink to your website. Guest blogging has become very popular since both parties receive something out of the deal. The third party site gets quality, fresh content, while the author gets a free backlink from a site that they choose. While this can be abused with low quality content, you will find that most sites will not accept a blog that is not up to their standards.

Submitting Press Releases

You may not think your site is worthy of a press release, but it is much different than you may think. People submit press releases for the smallest of news today, so don’t be afraid of sending out a bunch of press releases throughout the year. Let news sources know when you hire a new writer or open up a new section of your website, as that not only increases your exposure, but it also will get you valuable links from sites that pick up almost all press releases. While you likely won’t get picked up for a national story, you will at least get a ton of natural links to your site!

 

This is a unique article published on SEO Desk with exclusivity.

SEO Tips to Start a Strong Link Building Campaign

Link building is a golden rule of SEO as search engine optimization depends a great deal on the quality of inbound links. Though a link building campaign is long and arduous you will appreciate the efforts as after sometime it may become difficult to obtain quality links in competitive markets such as personal finance. It is very important to build links to a website as it helps to optimize the site for search engines like Google and Yahoo. In SEO the back links are considered to be the heart of any SEO campaign. But before you embark on a link building campaign, you must keep the following tips in mind.

1) Business directories

There are many reputed online business directories like manta and merchantcircle. However, manta is only helpful when your business is based in the US. But the merchandise is available for businesses located anywhere in the world. So the onus lies on your to choose a business directory that will serve your business purpose and needs. But whatever site you choose the key elements to consider would be reputation and traffic.

2) Blogging

Blogging is a great way to boost your rankings in search engines. You just cannot build a strong linking campaign without effective blogging. There are three major sources of blogging namely WordPress, blogspot and tumblr. The content of your blog must be unique and keyword oriented. Needless to say blogging is one of the major ways of building links and optimizing keywords.

3) Article submission

This is another great tip for SEO link building. There are particularly two websites which are considered mecca for link building namely www. Ezinearticles.com and www.articlesbase.com. However, before you submit any article you must be aware of the guidelines of the website. When you are writing for ezinearticles.com, you cannot include a URL in your post but there is a resource box which is useful for link building. The article should be written for the people and must not be solely advertorial in nature. If the content is a bit unnatural, then it will get rejected right away.

4) Directory submission

Dmoz is considered as the best directory on the web. Before you send your URL for review you must make sure that the website has real quality and is properly optimized. Once rejected, you might find it difficult to get an approval later on. So make sure you follow all guidelines before submitting a URL.

5) Social networking

When it comes to website promotion, social networking has the biggest impact. Today you just cannot ignore popular social networking sites like Facebook, Twitter and Pinterest. Don’t just create profiles blindly, make sure these are well-organized and have all the necessary information. You should remember that business pages are more important than individual pages. A business page with only thousand followers has more search results than an individual page that has more than a million followers. Google Plus is now fast emerging as the preferred social networking site for a strong link building campaign.

The above tips are industry tested for a strong start to a link building campaign. It is a time consuming task and you should not lose hope if you are not able to get immediate results.

 

About the guest author: Alia is a blogger by profession. These days she is working with SEO Manchester Company and can be found contributing regularly on SEO topics on different forums.

This is an original article published on SEO Desk with exclusivity.

Tips for Panda and Penguin Recovery

Google has been at it again, in the past two weeks the world;s biggest search engine has launched refreshes to their penguin and panda algorithm, along with a completely new update targeting exact match domains. Has your site been hit?

How can you recover from any of the recent Google updates?

Let’s start with panda because that was the first update from Google and in my opinion the easiest to recover from, the panda update targeted sites with what Google called “thin content”, many niche affiliate and made for adsense sites found themselves hit by the panda. A lot of publishers felt they didn’t deserve to have their content labelled as thin or low quality, one of my sites was hit but I recovered it and achieved better rankings than before, below is what I did.

Panda Recovery Tips

  1. Speed up the sites load speed – one factor the panda update reportedly targeted was load speed, if your site uses wordpress as my affected site did you will find several plug-ins to make it run faster. The first thing I looked at doing was caching my files, there are several wordpress plug-ins to cache files, probably the most popular is wp super cache. A cache plug-in simply generates html files from your wordpress pages, this makes them load faster in your visitors web browser. Another good way to increase wordpress load speed is by minifying JavaScript and CSS files, try Better WordPress Minify.
  2. Reduce broken links – My site was started in 2007 and I had made at least 3 posts a week since then, nearly every post contained at least one outgoing link. It is amazing how many sites had been abandoned or were gone completely, this meant my site was linking to a lot of dead pages and I spent many hours going through every page to look for dead links. There is an open source piece of software you can use to do this called link xenu, but I personally prefer to do it manually.

Other things you could consider if your site was hit by panda include reducing the amount of ads your site carries and any duplicate content, I personally only had to speed the site up and clear up the dead links.

After panda came penguin, the penguin update was rolled out in April 2012. It allegedly attacked sites that had been practising web spam and had unnatural link profiles but many good sites where hit too, was your site hit by penguin? Penguin is in my opinion much harder to recover from, if you have been a naughty boy or girl and been spamming it would probably be far easier to start again, I wouldn’t waste time clearing up spam links and trying to get them removed. Keep your new or existing link profile clean, see below.

Post Penguin Link Building

  1. Sources – Build links manually from trusted sources, tactics I am employing include guest blogging, guest blogging and more guest blogging. You could also consider submitting to human edited web directories and good quality news wire sites, avoid any sites that auto approve links and keep your link sources relevant.
  2. Anchor Text – A large portion of sites that got it by penguin had a high ratio of links with the same anchor text, many argue that it doesn’t look natural if you all your incoming links point to your sites homepage using the same anchor text. I have noticed a number of sites still ranking very highly with this kind of link profile, but would air on the side of caution, vary anchor text ratio and try to link to internal pages whenever possible.

The most recent update from Google attacked what Google deemed to be low quality exact match domains, this has again filled the forums and blogs with people complaining about their sites, which they deem to be quality having been hit. Has your site been hit by the EMD update? My advice would be not to panic and make any knee-jerk reactions just yet.

If your are getting constantly hit by update after update it may be time to get some help with your internet marketing, let some else worry about Google’s latest whims and you can carry on running your business.

 

This is a unique article published on  SEO Desk with exclusivity.

5 Simple Penguin-friendly Link Building Tips

In the aftermath of the Google Penguin update, it’s easy to understand why webmasters are reluctant to put any real effort into link building. While link building was never exactly easy before the web spam algorithm update was released, thanks to the pesky Penguin, it’s now trickier than ever to actively build links to your site without getting a hefty penalty… but it is possible!

Yep, believe it or not, the Penguin update wasn’t brought out to abolish link building altogether – it was brought out to try and abolish the spammy link building techniques which have been super-successful until earlier this year and which have helped hundreds of thousands of poor quality websites to rank unfairly in the SERPs.

Still not sure about link building to your own website? Here are 5 quick and easy Penguin-friendly link building tips which might just change your mind!

  1. Go for quality: While in the past link building has now been about gathering as many unique IPs and backlinks as possible, thanks to Penguin, the focus is now very much on quality over quantity. When you’re weighing up which links to target, look at the site’s PR and subject matter. If it has a high PR and is super-relevant, go for it. If not, you might want to give it a miss. While Google’s penalising directory sites left, right and centre, there still some that are worth getting listed in – these tend to be high quality directories which are constantly moderated and which operate in a particular niche.
  2. Create quality content: Although agreeing to give someone a backlink doesn’t take that much time, it can take a bit of effort on the part of the webmaster (particularly if they’re receiving link requests 24-7) so the owner of the site in question has to believe the site they’re linking to is worth it – this is where quality content comes in. The more useful and original your content is, the more likely you are to secure some high quality links so it is worth the effort – plus, unique, quality content will help to protect your site against the next Panda update!
  3. Make your content easy to share: You’ve done the hard bit by creating quality, unique content so it’s time to shout about it. Get the word out there that you’ve created it via Facebook, Twitter and LinkedIn and encourage people to share it by installing social sharing buttons on each of your pages. This will generate some powerful social shares and may even help your content to reach some of the key players in your industry who may be able to give you a super-powerful, high PR backlink.
  4. Try to match your competitor’s links: With free tools out there like Open Site Explorer, there really is no excuse to remain in the dark regarding your competitor’s links. Going through their links one by one might take time but it can be worth it in the end, particularly if they’re linked to from the resources section of an industry information site! Again, just be share to check the quality of the site before you try to sweet talk the owner into giving you a free backlink.
  5. Go for branded anchor text: Thanks to Penguin, the days of using keyword anchor text in backlinks to get your site to rank for a particular keyword are gone – that’s spam and definitely not Penguin-friendly. Instead of keyword anchor text, try to go for branded anchor text which will help to strengthen the brand of your company as a whole and will avoid penalisation next time Penguin rolls around.

 

About the guest author: Amy Edwards is a dedicated blogger and has years of experience in the SEO and online content industry. She’s currently working as an SEO Manager for UK digital jobs board Bubble Jobs.

This is a unique article published on SEO Desk with exclusivity.

What Not to Do When Optimising a Website for Search Engines

What not to do when optimising a website for Search Engines?

Making a dent in the search engine results pages has been a long hard struggle for me. I guess the problem started because I was so naive and knew very little about running a successful business let alone a good website.  I decided to offer my services online after being made redundant when the company I worked for went into administration.  I have many years’ worth of experience working as a personal assistant and I thought I could find my own clients and offer the work from the comfort of my own home.

I have seen many women who have successfully began earning money being a self-employed assistant so I thought it would be pretty easy for me too. The problem was I did very little research into starting my own business, and I wasn’t aware of all the problems you face if you are trying to attract clients to your website.

Things Not to Do to Try and Increase Traffic to Your Site

I thought I’d let you know what I was doing wrong initially. Hopefully you’ll be able to learn from my mistakes rather than making them yourself.  Starting a website is pretty easy these days, domains can be purchased for low prices and there are loads of website builder sites and free blog hosting sites where anyone can create a professional looking site within a few hours, minutes even.  However just having a domain and a site isn’t enough.

Adding Copied and Duplicate Content is Never Going to Cut It

I wanted to fill the website up with a lot of content as I thought it would help to attract people to my site. While this is true I went wrong by adding content which wasn’t original. Rather than spending the time creating my own content I would find articles and log posts relating to my field and add them onto my pages. I would always give credit to the author; I would never steal anyone else’s content so I thought this method would be okay. As it turns out search engines like all content to be original and so this caused a big problem when it came to my rankings in the search engines.

Don’t Forget to Build Links and Submit Your URLs to be Indexed

The next mistake I made was assuming that the site would be indexed quickly. I didn’t know it’s important to submit your links to all of the pages in your site to help point the search engines to your site.  I added content and left it there. Now I spend time submitting the links to the search engines, pinging the content and I also add links on my social networking sites. It takes time that’s for sure but it’s worth doing. Indexing and link building help to optimise your website and although you may not have the time without using these methods it’s very hard to be noticed.

Complicated Website and Overstuffed Content

My website quickly became a mess. I added lots of pages into the menu, many of which weren’t necessary. I forgot to add call to action links within the content so anybody reading the whole page would be left with nowhere to go once they reached the end. I also created web copy which was full of my keywords so the content was not pleasant to read.  I now know it’s important to use keywords carefully and sparsely rather than shoving them down the reader’s throats.

Points to Remember

If you are making a website and you want to encourage traffic you need to have the search engines on your side. Remember to use original content, build links and submit content to the search engines as well as going easy on your keyword placement and you should find your site is optimised quicker.

 

About the guest author: SEO Traffic Lab offer search engine optimisation services which can help you to reach page one in the SERPs.

This is an original article published on SEO Desk with exclusivity.

4 Major SEO benefits for Guest Blogging

Guest Blogging is one of the best ways of content marketing strategies to market or promote your website, blog or business. It has now become an inseparable part of online promotion and also incorporated as a link building technique in off page SEO. Guest blogging does not contribute to build links only but it also helps to build your brand online presence and brand reputation. By using this method, industry also get an opportunity to reach to their potential customers through their brand’s online content and hence increase their business.

There are huge SEO benefits for your website while doing Guest Blogging. Following are four major SEO benefits for guest blogging that I wish to share with online users:

1.) Creating Links for your Website

Guest blogging is one of the best ways of building links for any website. Write a fresh, unique, useful and impressive content of any topic relevant to your website or any topic of your interest or any hot topic that you feel will attract more and more readers. Writing a fresh content does not mean that you forget the quality of the content. Content should be of high Quality. Research on the topic and collect the appropriate information before writing. Your content must be easily readable and useful for their readers. At the end of this post, put the desired link of your website with desired keyword. Most of the Guest post sites allow giving links in the “Author bio” field. So, this is a good way of building links.

2.) Increase your Online Presence

Through Guest Blogging one can show their online existence. Blogs are the great way to show your online presence. Though there are lots of other ways also but the special thing of showing your online presence through guest blogging is that your online presence will show by your author name or industry name and not only by building links. This will also build your online reputation and also establishes you as an author in content market.

3.) Building Relationships with Various Bloggers

Guest Blogging is the best way to establish online relationships with other bloggers as well as potential readers. Guest blogging allows you to interact with others about your or other’s published posts by giving comments or feedbacks. The regular discussion on different blog posts and different topics will build good relations with other regular bloggers and readers. So it proves a great way to promote your website along with interacting and building good relations with others.

4.) Increase your website’s credibility, Potential Traffic and Rankings

Though Guest Blogging has many benefits but the major benefit is that it increases your website’s credibility and drives huge traffic to your site. Generally the guest blogging drives the traffic of other’s blog to your site through the placed links on the post. It helps to improve the various rankings of your website like page rank, domain authority, page authority, alexa rank etc.

On the whole, Guest blogging is full of various SEO benefits. The need is only to just start doing it.

 

About the guest author: Roberta Smith is a well known content writer. Currently, she is writing for her best project VoIP. For more information, please visit, business hosted VoIP and hosted VoIP solution.

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Should You Target Long-tail or Generic Keywords in your SEO Campaign?

There is great debate amongst SEO’s about whether to target large generic keywords or long tail keywords. Return on investment is the main concern for both SEO’s and their clients so it is therefore important to target the keywords which will make the most revenue. By having return on investment this not only has good implications for the growth of the company, it also may increase the SEO spend that the client has.

The Beginning

Searchers who are surfing the internet for generic information will more than likely start their search with a generic keyword e.g. running shoes. At this point the user does not know what type of running shoe they want, what brand to buy and what price they would like to buy it for. It is therefore useful to have top level categories on your website that will catch this traffic and show the user a top level overview of your generic products in stock that shows all options e.g. brand.

The Buying State

Once a user has decided what type of products they like the look of, many searchers will then start looking around on different websites to find the best price. This is often the stage where users will type the exact name of the product i.e. the long-term keyword, into Google e.g. Nike Shox NZ iD running shoes. The search results will then show the user all the pages that rank for this long term keyword.

At this point the user is in what we call a ‘buying state’. They know what they want to buy and are close to purchasing it when they find a price they are happy with.

We can see by this example why long tail keywords will convert more easily due to the users being in a buying state of mind at that point in their search. Not only are long term keywords better in terms of conversion rate (if your price is right), they are also easier to rank for. It is important to stress that even though you may rank well for these long tail keywords, if your landing page is irrelevant or your products are expensive you will inevitably struggle to convert the user.

Which is Best?

Google Analytics will tell you which keywords are sending traffic to your site and will also tell you which keywords are converting into sales. Look at the keywords that converted in comparison to where they rank in Google and see if there is any correlation between the two. You can then look further down the list of long tail keywords which are not converting so well but do rank well and discover that there is something undesirable about price or the landing pages that are turning people off from purchasing. These could easily be weaknesses that you can turn around into quick wins very quickly.

Long tail keyword strategies will work for companies that do not necessarily have a strong brand in the first instance. Short tail keywords can convert more easily as customers will have brand trust with that particular seller.

It is recommended to have bigger keywords in your sights however by starting from the ground up targeting the long tail keywords will help keep your SEO campaign afloat whilst you build links in a natural fashion towards the larger generic keywords.

 

About the guest author: Emma Welsby is an SEO Consultant at I-COM, an internet marketing agency specialising in offering Web Design/Development, PPC, Social Media Marketing and SEO services in Manchester, England.

This is an original article published on SEO Desk with exclusivity.