When it comes to various approaches to online marketing, there’s no doubt that SEO and search marketing offers a sound avenue to earn quality inbound traffic and pre-qualified conversions.

Last year’s SEO techniques are long gone, and now, social media is playing a pivotal role in determining the authority and rankings of webpages. As a result, social media marketing is a must-have for any SEO strategy.

In this article, I will share with you five social media must-have’s for SEO. These elements are essential to utilizing social media for the greatest advantage to your SEO strategy…

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Because of its openness to bigger markets, small business entrepreneurs have now found it profitable to become visible online. By going online, they are able to gain new networks and deliver their goods and services to more clients. They also get to establish a name in the industry without taking too much time and effort, as compared to traditional business strategies used before.

But there are also a lot of online marketing mistakes committed by various small business owners today. These mistakes are often missed out, but their effects are usually felt later on. But what …

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Social media has changed the world as we know it by connecting people, ideas and products across the globe. Businesses need to reap the benefits of the ever-growing social community and keep pace with trending social media sites in order to remain competitive. These tips will help you understand how social media marketing generate sales.

Customer retention and Loyalty

One of the easiest ways by which social media marketing can help boost your sales is making your already customers to visit your store for more. It must be easy for your customers to connect with you as …

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Having web design that’s SEO-friendly is critical in today’s digital marketplace. Many online marketing experts will agree that what’s the point of having a website if no one can find it via search?

As more and more business realize the potential of SEO and search marketing, the importance of an SEO-friendly website design reigns even stronger.

In this article, I will share with you five essential elements that define a SEO-friendly web design. Keep in mind that these are the essentials, and that more technical considerations can be applied to further enhance the SEO potential of a …

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We continuingly hear about link building as a method to help our websites achieve success in the search engine rankings or SERPs as they’re known.

It’s understandable why this is the case – link building can have a powerful effect on rankings and really offer a great ROI if you go about it the correct way. So, let’s take a look at the basics.

In the post Penguin and Panda world we have to obey stricter conditions than ever when looking to build links. Google has been cutting down on bad practices in the back link world …

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Business websites can be amongst the most difficult to design because as a rule they need to incorporate such a multitude of factors. They are tougher to design and develop than even personal websites etc because products are advertised and sold through these websites and allowance needs to be made for the features that will be required to make this work.

Now whenever any kind of website is being designed, it needs to pay careful attention to the trends of design at the time at which it is expecting to be launched. Since there are so …

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Making a decision on web hosting plans and companies can be challenging. There are a number of important aspects to consider in order to make an informed choice. Below are some issues to be aware of that can determine the success of any website.

1. Programming Language – Programming languages need to support site goals. Because programming code scripts will be the building…

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If you are a serious email marketer then you might believe the size of your list is very important. List size is not as important as you might think it is. Sure, it certainly is not going to hurt if you have a pretty big list, but think about what it is going to take to keep everyone on that list happy.

Even though a list is designed for you to send everyone the same content, it is tough to maximize the power of a list like this. In order to be successful with email marketing …

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The advertising of a company seems to start and end with social media in 2013. Technology, specifically the internet, is capable of helping American business in ways never seen before. Not only are companies able to be much more transparent, the communication and outreach are increasingly efficient due to these social platforms.

Advertising gurus use social media to explain their entity’s processes, values and benefits. However, it’s not as simple as just logging into Facebook and posting a status about a product. It’s more than that. It has to be more than that in a competitive …

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The rules of SEO are evolving and the playing field is being leveled. In essence, SEO and keyword rankings are becoming increasingly influenced by social media (namely via Google+.)

The evolution of SEO stems from a new mechanism called social authority, which is directly shaping websites’ search engine authority and thus their SEO potential.

How?

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