Using Content Marketing As An Online Business Strategy

Content marketing is a buzzword that you’ll often hear about in marketing circles, but it’s much more than a passing phase when it comes to marketing your business on the Internet. It’s a powerful approach to marketing your business on the web without having to worry about the search engines penalizing you for unnatural links or artificially inflating your rankings. Basically, when you create good content and market it towards your consumers, search engines reward you with a prime spot in their rankings.

The great thing about content marketing is that you aren’t stuck doing one thing; you can create videos, articles, press releases, social media campaigns and infographics to draw customers to your website, so you can tailor your content to be relevant to what consumers in your industry are searching for. This relevancy means that your content will convert into sales, so oftentimes, your marketing efforts go further than traditional marketing methods.

Content marketing has a couple major advantages over traditional marketing:

Inbound Traffic

According to the experts at Stodzy Internet Marketing, content marketing is a great way to drive interested consumers to content that you control; this inbound traffic is a powerful way to promote your expertise, niche or selling proposition. If you create engaging content with the proper calls to action, potential customers will share it with their friends and family, and this drives potential consumers to your website without costing you an extra penny.

Brand Awareness Through Engagement

As we mentioned earlier, it’s important to create content that engages your audience; when you do this, it fuels a personal relationship between you and your customers, and they start associating your brand with high-quality and relevant products. When you build trust like this, you attract people to your business, and they are much more likely to work with you instead of your competition.

When you establish yourself as knowledgeable, you build your brand, and people remember this when it comes time to buy something that you specialize in. So remember, quality and relevance are paramount; any content that you publish is a reflection of your business.

Create Natural Link Popularity

Search engines love useful information, and that’s why they often penalize businesses that manipulate links to increase their rankings. When you create useful content that people share naturally, it tends to attract a lot of attention, and people give your site the natural links that search engines love. These links mean that your rankings will skyrocket, and you will have a very low chance of being penalized by the search engines in the future.

Content marketing is a safe way to increase your rankings, and that’s why so many people use it on websites that they can’t afford to lose. When you create content for marketing purposes, think of it as a representation of your business. If you create creative and relevant content, people will link to it, and that drives traffic, builds brand awareness and increases your popularity online.

Increasing Your Twitter Reach

Twitter has been really big among brands and corporations. The platform gives brands the chance to communicate with their users directly, creating a truly lively marketing campaign. Of course, Twitter can also be used for internet marketing purposes, including promoting your content and products. At the beginning, you will only have a small number of followers. Don’t worry, because there are ways you can increase your reach on Twitter.

Social Media Campaigns

Top SEO agencies such as Blue Hat Marketing now add social media services into their line-ups. These social media services can help you increase the number of followers your account has – and subsequently the reach of your Twitter account – by conducting various marketing campaigns.

Cross promotion, for instance, can be done to increase awareness on Twitter. Instead of doing everything yourself, you can tap into the Twitter accounts of top influencers. Since they already have thousands of followers, it is very easy to promote not only your site or your product, but also your social media presence.

Running a Twitter contest is also a good way to rapidly increase your Twitter reach. As one of the terms, oblige users to follow your Twitter account to participate. You can run anything from a simple selfie contest to a more complicated Twitter treasure hunt to attract new followers. You don’t even have to worry about spending a lot of money on prizes and the cost of the campaign itself.

Promoting Outside Twitter

Don’t forget to add a link to your Twitter account on your website and other online publications. This is the best way to quickly attract new Twitter users and increase your brand’s reach. Although it is not advised, you can even add a popup explaining that your brand is now available on Twitter.

Add a link to your Twitter account on other publications as well. Newsletters, email signatures and forum posts are great places to put a link to your Twitter page. When the URL is added to the right spot, you can expect to see a nice flow of new followers almost immediately.

Twitter Exchange

If you simply want to increase the reach without having to run complicated campaigns, there are Twitter exchange sites to use as well. You can simply join the exchange, follow other accounts and get new followers in return. These exchange sites connect brands and new Twitter accounts with existing, human users, allowing new Twitter accounts to reach a sufficient number of followers and expand their reach.

The only problem with Twitter exchange like this is the amount of noise – for example, dormant Twitter accounts – you will have to deal with as well. You may get thousands of new followers, but not all of them are active or within your market segment. This is part of the reasons why today’s best Twitter exchange sites now offer better control over how new followers are added, giving you a much better chance of getting relevant new followers without spending a lot of time and money in the process.

Making a Business of Your Writing Skills

You’ve always loved to write, and you think you’ve got good skills, some creativity, and solid understanding of the various types of writing.  Now, you’ve decided to make a living doing it.  Good for you!  There is a great career in store for you as a freelance writer if you do it right, build your business with care, and commit to the responsibilities that it entails.

Getting Started – Take Anything!

A plumber, starting his own business, takes any job s/he can find, no matter how simple and no matter how small the payment may be.  You must begin the same way, finding and taking any writing task you can find.  There are a few things that you can do to be pro-active, however:

  1. Perform a Google search for freelance writing opportunities.  You will find a lot of writing clearinghouses that want you to pay a registration fee.  They will promise you the “moon,” but don’t believe it.  Find the sites that allow you to register and establish a basic profile.  Usually you will then be sent opportunities, upon which you may bid.  Do some research on typical pay for novice freelancers (usually a few cents per word) and bid accordingly.  Many people have begun this way and have developed rather permanent relationships with clients.
  2. Take the time to complete applications and take the examinations that many writing clearinghouse sites will require.  You need to have your name on as many of these sites as possible.  Some will publish writing opportunities daily, and you simply accept the ones you want and complete them with professionalism and according to the deadline.
  3. Check Craigslist regularly.  They have two categories for writing/editing, and you should apply for any opportunity for which you may be qualified.
  4. Over time, you will “pick up” writing opportunities by referral.  Always take the assignments offered, and be willing to put in long hours to meet any client’s deadline.  You can always sleep when the job is completed.  Many of your clients may be foreign – they don’t care about your time zone.  Work with theirs!

Train Yourself – Become More Marketable

Given the wide variety of web-based writing opportunities, you need to embark on an independent learning process.  Familiarize yourself with all of the current writing platforms and tools that online businesses and organizations use – for directory articles, for blogs, for site content, etc.  You cannot learn enough, and this learning must be on-going.  Are you familiar with WordPress and Tumblr? Do you know how social media can be utilized to promote businesses? Do you understand content marketing?  If not, you have a lot to do in between writing jobs!

Time Management – How Organized are You?

It is really enticing to think that you can just work in your PJ’s all day.  Think of the freedom and independence!  If you are not careful, however, it becomes too easy to turn on that television, to check your Facebook page, to retire for a nap, etc.  You cannot compromise your schedule for these things.  A few tips follow:

  1. Have a physical space set aside in your residence for your work – a space that has the “feel” of an office.  You need the psychological mindset of being “at work.”
  2. Set up a schedule that provides for work and for breaks.  Follow that schedule.  If you decide that you will take a break every two hours, stick to it!  And, if you experience downtime, without a writing task, take the time to do some research, enhance your skills, or seek out new business.
  3. Accept the fact that your schedule may be totally uprooted.  A client may have an urgent or rush order.  If that client is important to you, then you must meet the deadline, without exception.  You must be committed to long hours when necessary, even if it means cancelling social engagements.  This is the life of a small business owner!

Payment Options

Your clients may have a variety of methods of payment – check, automatic deposit, etc.  Whenever possible, choose PayPal.  The beauty of PayPal is that, at the end of each year, you can obtain a full detailed accounting of all that you have earned.

Income Reporting for Taxes

Keep careful records of payments, and plan to set aside the appropriate amount for income and payroll taxes.  But do not forget the multitude of deductions that are available to individuals who work out of their homes.  You need to research all of the tax law and regulations that relate to your situation or find a tax preparer that is really skilled in self-employment tax preparation.

A Final Word

Freelance writing can be wonderfully rewarding and can provide the variety that you so want.  If you are careful and steadily build your business, you can enjoy independence and an income that will sustain you quite well!

Bio: Eileen Archer is currently a chief editor at Essay Planet and has researched and written on a number of topics affecting secondary and university students. After obtaining a Masters in English language she decided to dedicate her time to creative writing as well as providing assistance to students.

How to Promote your Twitter Page

Twitter is one of the most popular networking sites used today and it’s a great way to market your company. You know it’s a big step in the right direction and you may be looking forward to getting started but if you’re like a lot of new Twitter users, you may not know exactly how to begin. Since Twitter is known for being the fastest way to share information, it has the potential to be a great marketing tool that you can surely benefit from and these tips can help you get started using this network.

After setting up your account, you want to promote your Twitter page. Let the world know that you do have an account and you want them to follow you. Use every means you have to get this message out so you can begin getting followers as soon as possible. The next step is to start tweeting.

Create Twitter Content

You probably know that Twitter has a limit on how many characters you can use in a tweet and at first that 140 characters can seem way too short to convey any information. The good news is that once you get used to it, you’ll love the fact that it’s so short. You’ll learn how to get straight to the point and that will actually help you in other areas of business. It won’t take long to learn how to write the perfect tweet.

The main things to remember is to choose good, interesting content that is relevant to your industry and that leaves a good impression on your company. Never tweet anything that could discredit your company because it can be difficult to undo the damage a bad tweet can cause. Some great content ideas include industry related news stories, special events and any other important information that can benefit your followers.

Buy Twitter followers & Engage In Conversation

If you want to build a strong online presence and grow your fan base quick, first you need to buy twitter followers as it will make you look more credible from the start. Then you must engage in conversation with your followers and others. Look for topics of interest that you have knowledge in and comment on what others tweet. You also want to retweet content and @reply to show that you found these tweets to be of interest. This will make your tweets more visible and before long, you’ll begin steadily growing your Twitter fan base.

Follow Others

Follow other accounts related to your industry. This is a great way to learn more about how to use Twitter for marketing purposes and you can pick up a few followers along the way. Just be careful who you choose to follow. You don’t want to follow anyone that could make you look bad, so do your research and find out about the person or company you want to follow in advance. If they have a good reputation, it can help you build a strong online presence.

Now that you’re off to a good start, all you need to do is continue to post tweets regularly and stay connected with your fans. If you go days at a time without checking in, people will begin to get bored with you and look for someone else to follow. Therefore, you need to make sure you take the time to check in everyday and show your Twitter fans that you do appreciate them.

5 Outside-the-Box Marketing Strategies on Social Media

Social media marketing is no longer a secret; practically all of your competitors are already on social media, and are actively using it as a platform to discover and convert leads. As a result, it’s more important than ever for your business’ social media marketing strategies to be outside-the-box, so you can stand apart from the masses of other businesses in your industry.

Some unconventional yet successful social media marketing strategies include:

Implement Call-to-Action Buttons

While browsing Facebook pages, you may notice professional-looking pages that have a button – which says something like “Learn More” – within a post. Considering that these buttons are not a very common sight, they certainly stand out in a good, professional-looking way. It’s possible for any Facebook page to include a button like this for free and implement it within a marketing strategy.

To start, head over to https://www.facebook.com/advertising and click on ‘Manage Your Ads’ in the top right. Then, alongside the options on the left, click on ‘Power Editor’ and then ‘Create Post’. In the post creation details box that follows – with information like URL, post text, etc. – you will see an option for “Call to Action” with “No Button” selected by default. There, select the button you’d like to use in a post; the options include Shop Now, Learn More, Sign Up, Book Now or Download.

After filling out the other info, click the ‘Create Post’ button and make sure to also check “This post will be published on the Page” to avoid paying ad fees; implementing a call-to-action button is free as long as that is checked. Now, schedule/publish your post and – voila – the call-to-action button will be there when the post appears.

Cater to Eccentricity and Humor

Most business social media accounts receive the occasional joke or eccentric comment from a follower. Savvy social media managers reply with lighthearted humor or eccentricity that has the potential to go viral, like when AMC Theatres replied to a tweet from Oreo that suggested to bring their cookies into a movie theater:

The AMC Theatres social media manager deserves props for this one. Their response is funny, humorous, and lighthearted — which projects a positive demeanor to potential customers, in addition to providing free exposure directed at anyone following Oreo’s Twitter account.

Avoid Pessimism at All Costs

Even some of the worst-ranking teams in the NFL, the Oakland Raiders and Jacksonville Jaguars, remain positive on their social media account throughout the season and offseason, whether it means recapping highlights from the previous season or taking a look at promising new players. Never will you see a post along the lines of “What a disappointing year! We’re terrible!”

If a business encounters any type of pessimism from followers, it’s best to respond with optimism over pessimism. While over-exaggeration will come across as annoying to followers, it’s entirely possible to remain both realistic and optimistic in a variety of industries, whether it’s the NFL or baking industry. This will reinforce brand loyalty and help maintain interest among followers.

Form Facebook Groups

Posts on Facebook pages will only reach a very small percentage of followers, unless a business pays to boost posts. An alternative to this is to form a Facebook group, in addition to the page. By forming a Facebook group for your business, a higher percentage of users in the group will see content, as opposed to the miniscule single-digit percentage of Facebook pages. Organic reach is much more reliable with Facebook groups, which are often worth paying a few dollars to promote considering their potential for organic reach.

Experiment with Emerging Social Media Platforms

Facebook, Twitter, Pinterest, and other big social media players don’t appear to be going anywhere, but that’s what many said about MySpace in the mid-2000s as well. Considering the capricious landscape, it’s always prudent for business to keep focused on the social media landscape. If there is a new social media platform with potential, then a business has little to lose by joining. At worst, you’ll expose your business to a few potential leads. At best, your business will become a face of the next major social media network.

By keeping outside-the-box social media marketing strategies like the five above in mind, businesses will stand apart from their competition on social media, which has continuously proven throughout the years to be an excellent source of leads if managed properly.

 

About the author: Mike Mineo is the Associate of Critical Content at Marqana Digital.  As an experienced tech writer, he joins Marqana’s team to knock out amazing content with record speed. Mike has a BA in Communications from Fordham University.

Content Marketing: Thinking in Stories

Today’s consumer demands access to insightful product and service information. Back in the day, it used to be that you could flash a commercial across the TV or display an advertisement in a magazine or newspaper. Let’s just say, that ship has sailed. Now, about 61 percent of consumers will more likely purchase goods or services from a business that creates their own unique content; not through standard ads. The best way to meet this need is by focusing on a content marketing strategy. Whether it’s through an active company blog, social media company profiles or gripping visuals, consumers need to be engaged and informed. Your story needs to be one that people want to hear. With content marketing, you get to convey your message to an unprecedented number of potential clients. What type of content are you currently publishing? Is it doing the job or are you just re-spinning previously published content?

Companies with active blogs will generate about 97 percent more leads. Also, unique content is the top third reason people follow brands on social media. Isn’t it time to get more leads, acquire new customers and increase your brand awareness through content marketing? It just takes some ingenuity.

http://buycalls.com/infographics/tell-your-story/

Standing Out On Instagram

Don’t miss out on an excellent opportunity to promote your business by ignoring the importance of Instagram! This platform allows you to promote your business in a fun and novel way. Instagram is known to attract even more new members then Facebook. Therefore it can reach a fresh audience and help you build brand awareness. It is such an easy tool, as all it requires are some well done and interesting photos and minimal effort from the viewers. Everyone loves having a browse now and then and see what’s new and inspiring! This social platform can increase the visibility of your business and help your company grow. Many people start by purchasing Instagram followers and likes, which is a cheap trick that worked in 2012 but doesn’t fool anyone anymore. To make sure that you stand out from the competition you should try posting unusual and creative images that viewers can’t find elsewhere.

Posting Photos of Real People Using Your Products

Instagram can help your business in many ways and you can show how it benefits your consumers by posting photos of your products in use. Seeing the product used in it’s natural surrounding will help viewers build a connection to your product and associate it into their lives.

Providing photos where people can see the product being used helps consumers envision the product being used by them in a similar situation. It helps your potential consumers relate to the product and therefore want to learn more about it and your business, this will increase the interest and traffic to your website.

Some companies will buy followers as a marketing technique. They think this will help create interest around their product as they assume that more people will follow a company with an already large number of followers. This little trick is widely used, however, buying followers or likes won’t bring in new customers. If you do decide to take this route, be aware that you must also provide interesting content and unique photos to keep your real customers interested in your product and company.

Use Your Photos to Tell A Story

Instagram is more then taking a nice photo. In addition to taking professional looking photo on Instagram, you should try telling a story with each photo to create an emotional connection between the product and the consumer. It is an art form within itself but with some practice you can learn to create images that conveys emotions, ideas and messages to the viewers. This takes time and effort but the results are well worth it as it will help build brand loyalty and convert your followers into customers.

So before you go ahead and rush to buy Instagram followers, remember that people follow companies on social platforms to get to know them better. They are interested in more than what you sell. Consumers are concerned about what happens behind the scenes and your company’s ethos. One photo can speak a thousand words and visual stimulation can make a quick and lasting impression on people. Making Instagram a great tool when it comes to enhancing your brand and creating more hype and attention for your company.

The Dark Underbelly of Social Media: Do You Know the Threats?

Social media has become an integral part of search engine optimization. Though it’s hard to hear it straight from Google, it’s quite apparent that social signals have become a major factor in ranking ever since they’ve rolled out algorithm updates like Penguin and Panda.

Due to the big hits caused from these updates, it’s common to find advice pointing individuals toward the use of social media to improve brand awareness, community interaction, and (in theory) the chance to increase search rankings through these social signals and mentions.

But lurking in the underbelly of the social media landscape are threats that present a far greater danger than we could have ever imagined.

Social, Reputation, and the Game Changer

In 2013, the Twitter feed of the Associated Press was hacked. A single tweet went out before the account was suspended. This tweet mentioned that the president had been injured by an explosion at the White House. Though completely false, this caused a massive ripple. The S&P dropped 0.9% which resulted in over $130 billion in stock value to plummet and vanish within seconds.

Consider your role as a search engine optimization professional.

No amount of keyword optimization, content production, and advertising could keep up with the spread of disinformation such as that of the Associated Press event.

What we’re dealing with here is a fundamental shift in how people absorb information. It comes to us so rapidly that users of the platforms react before they understand.

It means that the game has changed.

Placing all effort into optimizing a website isn’t good enough in these social times. One has to wonder what the point of a high ranking website if below it are countless negative reviews, status updates sharing disinformation, and YouTube videos belittling the brand.

Social media, albeit an amazing tool for connecting with others, has also unleashed a beast that can destroy reputations as easily as they are formed.

The Growing Problem within Social Media

The allure of social media is that it’s available on free platforms to anyone willing to give it a try. A good majority of individuals use it sincerely to communicate with friends, family, and connections but there are those that use it maliciously to attack brands, destroy reputations, and exploit individuals.

The following are just a few examples of how social media (and its users) have been conned:

·  It’s cheap and easy to buy fake followers. It doesn’t matter that they’re not real because their only purpose is to inflate the follower count. Individuals (and companies) do this to create a false sense of popularity. People, after all, are more likely to follow celebrity-type individuals than those with only a few. By exploiting the numbers a brand/individual may then use their power of influence (granted to them through this false sense of popularity) to push disinformation, mediocre products, or stir trouble with others.

·  The proliferation of short URL’s have led to a host of security issues. These links may disguise malicious files, web pages, or scripts which could exploit those clicking through the seemingly safe link.

·  Parody accounts, though some funny, can be misinterpreted and thought to be the person or brand they represent. One wrong update and suddenly the individual/brand needs to go into full PR mode explaining it was not from the official channels but by then it’s often too late, it’s spread too quickly, and the damage has been done.

To protect themselves from these problems, it’s now recommended web users invest in tools to prevent and thwart social network security threats through virus detection, guards against identity theft, safe search, and more.

Welcome to the Social (Engineered) Future

The use of social media will continue to grow with each passing year and with it will come those that choose to use the medium as a purpose of malicious intent. It could be an individual vindictive about another which results in slander. It could be disinformation about a brand which sends them into free fall. It could be a full-out attack which causes a total loss of control and downward spiral into chaos.

Social media, ultimately, is good but lurking in the underbelly are some very dangerous threats.

Think twice before you post. Ensure passwords are robust. Create a strategy to handle false reports. Your reputation is on the line. SEO can only do so much in terms of keeping you at the top of the listings but it will soon be social media which determines whether that effort is put to good use … or to waste.

Conversation Starters for Enhancing Facebook Engagement

How is your Facebook page doing lately? Does it seem to be lacking a little interaction from your fans?  No comments and likes on any of the content you are posting? Well it’s time to shake things up, generate some interests and get your fans engaged against or you’ll lose them forever! If you don’t keep them excited they will look for other business that seem to offer more and are more interesting to follow. This doesn’t mean you should stop using Facebook as a away to promote your business and letting your customers know what special offers you have running. But it just shouldn’t be all you post about. People also want to get to know your business philosophy and what the company’s goals are. Most people are on Facebook for an emotional connection and they originally liked your page because they felt that from your business. So gentle reminders on why they first liked you to begin with are important now and then.

There are many way to enhance your customer engagement but do not go out and buy fake likes under any circumstances. These are all zombie fans and will not show any signs of interaction. All it does is increase the costs of promoting your business on Facebook. For more information about what not to do if you wish to increase your Facebook engagement view this article by Constant Contact. Buying likes should have been first on the list.

Besides posting status updates pushing sales and promotions there should be stuff that your fans find funny and interesting. This will help with engage and shares. Which helps promote your business to new people. People like to be heard, so ask for your fan’s opinion now and again. To create interest for your page you can try the conversation starters below and give your page a breath of fresh air and get your fans talking again!

Funny or Motivational Quotes Help!

A good quote never goes astray. Everyone needs a boost every now and then and something motivational or funny can really help lift someone’s mood. It may be just what your fans needed to wake up to or that afternoon encouragement. Funny things also have a tendency to be shared more. Quotes can help with reminding your fans why they liked you and also deters them from un-liking your page.

When your fans share your posts it also will help your page build more fans and get more likes. You can buy likes to help maintain your online image but it really does nothing for page engagement or activity. It is important to have an active account and also encourage your fans to like and share your page and content.

Hosting Contests Creates Engagement

Hosting a contest can be a great way to encourage activity on your page again. Before doing so, make sure you read over the rules and regulations with hosting a contest on Facebook. You can do some research and find some good tips for  running a successful Facebook contest and make the most of it. See what the expert say and avoid any mistakes that others have committed when running a contest for the first time.

Images and Video Links Encourages Shares

Another good conversation starter is an interesting or funny video or photo (this concept truly also applies with Instagram and increases engagement). Many people like to be the first person to share something funny with theirs friends. So next time you see something interesting post it on your page with a link so your fans can share the fun as well.

Using quirky images can be another way to promote Facebook engagement. Post half an image and have your fans guess what it is of can get people talking. You can also try posting a funny image and getting your followers to come up with a funny caption.

It is important to have an active Facebook page, to keep your fans interested and sharing your business. This is the whole point of social media and can be used as a great marketing tool. There are many other ways to encourage activity from your followers but if you are having a hard time you can try the three suggestions above.

DIY SEO: Why You Should Think Twice

The term “professional SEO” is thrown around quite often. In fact, I’d venture to assume that there are quite a few people that stay relatively up-to-date on current tactics and news by reading a few SEO blogs. But being able to read about SEO does not make one an expert. In fact, if this were all it took, then we’d be swimming in SEOs and Google just wouldn’t have a clue what to do in order to make rankings “fair” anymore.

Due to the advent of everyone assuming they are indeed SEO professionals, you see more and more people opting to take the do-it-yourself (DIY) route to search engine optimization. Most fail miserably, and here’s why.

You don’t have the experience. While reading SEO blogs and paying for a membership to an SEO forum or two might make you more knowledgeable than most casual followers of this niche, it does not make you a professional SEO. A professional SEO has seen it all, done it all, and knows just what to do when certain situations arise. While we don’t have the answers to everything, we have certainly seen enough to be able to advise a client on their best course of action for specific goals. The casual SEO? More than likely, he’ll have a general strategy that he assumes works for everyone and every type of goal. This isn’t the case.

You don’t have the budget. SEO tools like Moz or Raven cost money. Outsourcing costs money. Generating content costs money. Following up with clients and publishers… you guessed it, costs money. The average SEO has time, but he doesn’t necessarily have the budget he needs to get all of this done. With more time than money, you’ll find yourself wanting to do all of these things using free tools and doing the manual labor yourself. This leads to less effective SEO, and severely limits how much work you can actually do over the course of the day. I mean, you’re not a full-time SEO, right? So that means you’ll probably have a business to run on top of trying to do the work of someone who does this all day, every day.

You’re a one trick pony. SEO is all about links… or on-page optimization… or content… or social media… or local search… or mobile… you’ve heard all of these in the past, but the truth is that modern SEO is a mixture of all of these disciplines, and more. While you might be great at one of these things, chances are that you aren’t even average when you start to mix them all together.

You lack the relationships. Agencies that specialize in SEO and link building have existing publisher relationships in place to ensure that you’re getting the best links for the money. Links are great, but optimally placed links are even better and chances are that without a lot of time, an outreach department, or a significant budget to pay someone, you can’t get your links placed in some of the same locations that professional SEOs do.

Now, I know that there are some business owners and entrepreneurs out there that can definitely handle their own SEO, but the fact remains that most cannot. It’s okay not to be good at everything, and sometimes – especially with something as integral to the future of your business as SEO – it pays to hire an expert.