5 Strategies to Help Small, Local Businesses Increase Inbound Links

Running a small business is a dicey game. It is by no means without its rewards; you get to be your own boss and manage your operation as you see fit, and every success is attributable to your hard work. But you also have to contend with limited funding most of the time, as well as the responsibility of wearing many hats. Even if you’re familiar with the industry that you choose to enter, you’ll still have to handle all manner of tasks that you might not be cut out for, such as accounting, sales, and marketing, just for example. And in this day and age, it simply won’t do to ignore the potential value of an online presence, even if you’re only a small, local business. Nearly everyone looks online these days rather than using the Yellow Pages, so if you don’t build a website and start to optimize, chances are good that consumers will never find you. As part of the package, you’ll want to find ways to get inbound links that direct interested parties toward your website. Here are just a few ways to secure the virtual arrows that will point people your way.

  1. Killer content. In a post-Penguin world, content is of the utmost importance anyway when it comes to optimization. Google’s current algorithm is designed to ensure that the websites getting top placement for searches are actually providing the engaging and informative content users expect, rather than the keyword-stuffed articles of old that were meant to bring in traffic while delivering little value for visitors. But there’s an even better reason for providing stellar content than sating Google’s search bots: you want to impress those who come to your site. When you provide the value that consumers are seeking via your websites, blog, social media, and so on, you increase the opportunities for sharing, and this will help to increase the inbound links you seek.
  2. Easy-to-share items. Massive blocks of text may be the most comprehensive means of delivering information, but they are in no way the most efficient, nor are they particularly attractive. The long and short of it is that you need to provide bite-sized snippets of information that are easy to share if you want to encourage visitors to spread your content to contacts online. By creating self-contained content through graphics, infographics, and videos, for example, you can offer customers the easy-to-share content they crave. And embedded links will lead straight back to you.
  3. Social media profiles. Social media plays a major role in sharing, so you really can’t afford to let it fall by the wayside. That said, you must treat your profiles like any other professional venue. Despite the fact that they are terribly casual, social media outlets provide you with an opportunity to reach out and connect with prospective customers. But they also give you a way to offer sharable content, and that’s where your inbound links will start to multiply.
  4. Participate in the online community. There’s a lot to be said for networking, especially in the online arena. So sign up for forums, comment on blogs, and see if you can get some patronage and collaboration going within your virtual community of peers. Participation can go a long way towards netting you additional links.
  5. PPC services. You might not be keen on the idea of paying for links, but when you run a small business you’re either expending time or money, and most of your time must be devoted to your operations. Luckily, there are some strategies for building a web of inbound links that won’t cost you an arm and a leg. And pay-per-click services may qualify. Getting listed with directories is another good option for the business on a budget.

How to Integrate YouTube Into Your Internet Marketing Strategy

Creating an online marketing strategy is practically essential to running a successful business in this day and age. While some local operations can still skate by without one, more and more are coming to realize the massive exposure they stand to gain by moving their marketing efforts into the online arena, even if all they choose to do is list with local directories (city pages, for example) and put up a website to act as a portal for online customers to find them. However, most have come to understand that there is a wide world of marketing opportunities out there for the company willing to engage in SEO and build a social media presence. And in many cases you don’t have to spend an arm and a leg to make the most of these platforms and techniques to increase exposure. You do, however, have to find the mediums that are going to provide your company with the best possible coverage. While you’ve probably already set up profiles on popular sites like Facebook and Twitter, you could be making a big mistake by neglecting YouTube in your strategy.

Many business owners are intimidated by the prospect of creating internet videos, and it’s no wonder when you consider how many ways it can go wrong. But you’re not exactly some kid posting videos from your basement; you’re a successful entrepreneur. As such you should be able to come up with a viable marketing strategy that includes YouTube integration. But how do you go about it? There are several things you’ll need to take into consideration throughout the process, starting with whether or not to hire professionals to help you create not only your videos, but an overall strategy that allows for cross-promotion and optimum saturation.

The first thing you’re going to need is a great idea, which means coming up with content that people will want to share. Your standard infomercial is not going cut it here; you need something that’s going to grab the interest of an instant-gratification audience. You can start by looking at successful online marketing campaigns that have hit it big and gained exposure through YouTube videos, such as BlendTec’s ‘Will it Blend?’ series or the Old Spice commercials that started on TV and then made their way to a YouTube channel.

In both cases the companies responsible found clever, creative, and fun ways to present their products. They were humorous and innovative and viewers ate them up, sharing with friends and taking them viral. It’s not easy to figure out the formula for garnering this type of response, but that’s exactly what you’re trying to do. And if you’re simply not up to the task, then spending a little more for professional help is bound to pay off in the long run.

It’s also important to keep in mind, if you want to increase YouTube views, that posting videos is only the beginning of a successful integration when it comes to adding this visual platform to your overall marketing strategy. What’s important once you hook consumers is to reel them in through interaction, added value, and incentive to buy. Ultimately, any marketing strategy should be designed to bring in sales, and using YouTube is no different. So you’re going to have to carefully contemplate how this medium can be used to your best advantage. And creating coordinated marketing efforts that pull all of your online efforts together is the best way to integrate YouTube into your campaign.

 

This is a unique article published on SEO Desk with exclusivity.

Top 5 SEO Musts for Local Business

Before you spend a ton of money on search engine optimization meant to connect you to the entirety of the global economy, it’s a good idea to take a moment to contemplate the scope of your current business model, as well as your short- and long-term goals. When you run a local business, chances are good that you have neither the resources nor the inclination to cater to a global community of consumers. In truth, you might not even be able to, especially if you work in a service industry. So if you really want to use the internet to your best advantage when it comes to increasing targeted traffic, your best bet is to focus your SEO efforts on your immediate geographic area. Here are just a few musts when it comes to SEO for your local business.

  1. List with local directories. City pages, the Chamber of Commerce, and other local directories offer you a great opportunity to be found by members of the local community. Just like you might list your business with the Yellow Pages, making your contact information (phone, web address, etc.) available through these targeted online sources can help interested parties to find you. If you run a business that caters to a local community, like a coffee shop, a tanning salon, or a dry cleaning service, just for example, chances are that you’re not looking to attract consumers from other cities, states, and countries anyway. So why waste your time with directories meant for these crowds?
  2. Scout out local search engines. Search engines like Google and Bing are definitely widely used, but considering that you’re competing against literally millions of other sites like yours, chances are you’re not going to be the top dog. Instead, consider putting your effort into more localized options like the Yellow Pages, Yelp, or Angie’s List. Although these sites attract a wide audience, most people utilize them in search of local services.
  3. Use trending keywords, but not exclusively. Trending keywords are an acceptable way to increase traffic, but unless they actually pertain to your business in some way they’re not going to bring in the targeted visitors you’re seeking. So use them sparingly as a means of supplementing your broader keyword strategy.
  4. Utilize your location in text. Keywords, meta tags, anchor text, and so on are designed to bring in targeted traffic. So if you’re trying to boost your local business it pays to use your location as part of your SEO strategy. For example, the first thing you’ll want to do is find a way to slip in both your business name or type and the location in which you operate. You might try keyword phrases like “dry cleaning New York”, for example, or “Elegant Cleaners Los Angeles”. When you think about how local patrons might look online for services like yours, this is likely the exact type of wording they would use as a search term.
  5. Local ad campaigns. While you can certainly participate in launching online marketing efforts on a national or global scale, the truth is that certain businesses are not suited to handle this kind of traffic. If you run a dry cleaning business, for example, it’s not exactly like you can offer your services to anyone outside your local area. Even if your goal is to appeal to visitors to your fair city, you’re better off striking a deal with local hotels rather than hoping visitors will find you online. So hook up with local city pages to get listed and post ads as a way to attract local clientele in the online arena.

 

This is an original article published on SEO Desk with exclusivity.

SEO in 2013: Will AuthorRank Play a Huge Role?

For years together, Google’s Page Rank has been on the forefront of search engine optimization to classify sites based on authority. The higher your page rank in Google, the higher is your authority and crawl rate by search engines. In the upcoming year 2013, Google has decided to include a new quality metric that will take the limelight in search engine ranking algorithm and that is none other than AuthorRank. From 2013, I am sure that you will be hearing a lot of buzz about AuthorRank. Let’s dig deep into it.website or blog.

What is an AuthorRank?

AuthorRank is nothing but a measurement of the authority of your website or blog author over the internet. The main intention is to provide the search engine spiders with the nest and the most engaging websites. It is perhaps an enormous accent being directed to customer engagement, website trust and an escalating dilution of external links being one of the major decisive factors in website organic rankings. In fact, Google is not going to replace PageRank with AuthorRank, instead it will use both these metrics to enhance relevancy of results and promote posts of authors with greater influence.

AuthorRank: Is it worth considering?

Definitely it is a big thing to bank upon. AuthorRank is an important factor for judging your content’s quality. It makes it easier for the users to find the work of specific writers and Google leverages its ability to use authors as an element for ranking pages and sites. When it comes to social media, the number of likes, shares and tweets are increasing and is related to the reputation of the authors as well. So AuthorRank is undoubtedly worth considering.

How does it work?

The presence of different linking schemes has made low quality sites to get high page rank without a valuable content structure. Every author’s online activities such as social networking, blogging, participating in forums and debates and other content activities will be measured and evaluated by Google. The more an author writes on a topic and the more social engagement by that author, the higher “grade” in Google’s eyes for that topic. To put in simple terms,

  • Create a quality content on your site and on third party sites that people want to share.
  • Allow the users of Google Plus to share and validate content on your site.
  • Use author markup (i.e.) rel=”me” and rel=”author” wherever you write to link your content and your author page to your Google+ profile

How is AuthorRank Calculated?

Authors will be ranked based on the engagement factors of the content they generate. Some of the main factors that are about to be considered are:

  • PageRank of the author’s content
  • Comments on social networks
  • Social endorsements such as tweets, shares and likes
  • Connections with other high author rank authors
  • The quality and relevancy of inbound links
  • Number of Google+ circles an author is in
  • Level of on-site engagement of author’s content
  • Real world authority indicators such as published works on Google Books or Google Scholar

How will it be implemented?

Google has decided to take into account the PageRank of the author’s content. The above mentioned factors are then combined with AuthorRank to deliver the best possible results to the online surfers. AuthorRank for sure is going to bring the top most relevant websites with good quality content and so those who were using black hat and spam link building techniques can never rise again.

How to build your AuthorRank?

Building your AuthorRank is not a difficult task and is quite different from that of building your authority. Certain promising ways to build your AuthorRank are:

  • Get down with Google Authorship
  • Create a killer content
  • Start socializing your content with other reputable bloggers
  • Connect with webmasters on social networking sites such as Facebook, Twitter, LinkedIn, etc
  • Share your content on social media
  • Get in the circles of well known bloggers
  • Start guest posting on high authority sites
  • Comment on high authority sites
  • Submit your content to directories
  • Promote your author hub
  • Daily checklist to improve your AuthorRank

This is all about AuthorRank that is about to have an upper hand in 2013. So what are you waiting for? Start building your AuthorRank today and no doubt, that’s going to be your imminent brand tomorrow.

 

About the guest author: Alfred is tech savvy who loves to write more about digital marketing trends. He writes for Dot Com Infoway, providing Internet marketing solutions for online business.

This is an original article published on SEO Desk with exclusivity.

Know Your Enemy: 5 Tips for Thorough Online Competitor Research

Do you know who your competitors are?

And I mean really know who they are.

We’re not just talking bricks and mortar.

The game changes when we start talking about online competitors.

(Chances are you already have a good idea of who you’re up against in real life.)

There’s a whole new world of businesses on the web that you’ve probably never heard of.

Read on to find out how to thoroughly understand
who your online competitors are.

  1. 1.  List known competitors

To start, open a new Excel sheet and list the competitors you already know.

Chances are they’ll have some form of online presence. Note their web address too.

If you’re working in an agency or a freelancer, you may have to ask your client to provide this list. No doubt they’ll be able to reel it off the top of their head.

These are your starting points.

  1. 2.  Analyse search results

Next, gather a list of your keywords. Both the ones you rank for and the ones you want to rank for.

Scrape the results and add them to your list.

Use this tool to speed things up.

Usually, you won’t have to look beyond the first page.

If it’s a particularly competitive niche then it’s worth looking at page 2.

It’s a pretty good idea to make a note of the amount of Adsense in the SERPs. When there’s a lot there, it’s an indication that you can make money from that search query.

  1. 3.  Scour top directories and awards

What Google displays is by no means definitive.

There may still be big players in your industry with little-to-no search presence.

Weed these out by looking at the major industry specific online directories.

Another useful tip is to look at awards that have/are about to take place in your industry. Are there any businesses here you’ve not found yet?

If so, add them to your list.

These businesses may have been pushing the PR-angle, but not necessarily optimising for the search engines.

  1. 4.  Run related search operator

By this point you’ll have started to amass a huge list of sites.

A final thing you can do is run a mass ‘related search’ operator on the list so far.

When you run a related search, Google shows you sites similar to the one you’ve specified.

To do this, type this into the search box:

related:www.yourcompetitorsurl.com

Use custom search on Citation Labs’ Link Prospector to speed up the process.

Chances are most of the sites you’ll have seen.

It does, however, have a habit of turning up the odd gem.

  1. 5.  Look for ‘who’?

One last tip:

To be performed at the same time or after the previous four points.

Start considering the who.

By this we mean the people behind the sites.

Look at the author of their blogs and the strength of their social media accounts. Stalk them on LinkedIn.

Make a note of the individuals behind the businesses. Personal branding has never been more important.

Doing this will help you understand how you need to position yourself in the market and the work required to get there.

 

A guest post by Craig Addyman from 9xb, Harrogate, North Yorkshire. Craig is an online marketing consultant, gym junkie and dog lover!

This is an original article published on SEO Desk with exclusivity.

How to Pursue Directory Submissions Post-Penguin

As you may or may not know, web directories and search engines are not one and the same, so submitting to them is bound to bring different results. The main difference is that search engines use crawlers to seek out links and keywords in order to deliver pages, by ranking, to people seeking specific content, while web directories link out to sites, rather than certain pages, based on category, and they tend to be searched by people directly. That said, posting to web directories can impact your status with search engines, especially in a post-Penguin internet landscape. So it’s important to understand how submitting your URL to web directories can affect your overall online presence so that you can make sure to do it in a way that is beneficial to everyone (especially you).

You might have heard that the main concern of Penguin is providing viewers with the quality content they seek, hence the many changes to linking strategies. Directory submissions are only part of the bigger picture here, but they could play an important role. Just like you probably now find yourself seeking to link-share or guest post with websites and blogs that enjoy a high ranking themselves (so as to conform to the higher standards of Google’s current algorithm), you need to select directories that are of higher quality.

Depending on the type of website you run, you might look into regional, niche, or general directories, but even within these categories you’ll find that there is a lot of differentiation in quality. Some will let anyone join, cluttering up the works, while others charge a fee. But it might not even be about money since some are simply more selective than others when it comes to listing sites that are high quality. These are the directories you definitely want to get listed with if you can. Avoid any that also list shady sites, like those with adult content, for example.

In truth, you need to be picky about the directories you decide to list with. It’s not just that they need to make you look good in terms of where your links reside, but they also need to appeal to the people who peruse them since the main purpose is ostensibly to provide you with a bump in targeted traffic. If you choose a site that seems quality without first bothering to check on what they have to offer you could be shooting yourself in the foot on this score. It won’t take you long to look at a couple of different categories to see what kind of listings pop up, and if you find just what you’re looking for and the links go to quality sites, you’re golden. But if you look under a category like web designers and you also end up with listings for pet blogs and solar panels, you might want to withdraw your bid for listing.

Getting the average web directory to add URL links to your site is not rocket science. Heck, you can download an automated submission tool to do it for you if all you want is a multitude of links. But with Google demanding quality over quantity, you might want to think twice about your strategy. Not only can listings on high quality web directories potentially help you to raise your page rank in an indirect manner, but it can certainly improve your odds of attracting targeted traffic to your site, which is the ultimate goal no matter how you slice it.

 

This is an original article published on SEO Desk with exclusivity.

Top 5 Old School Seo Techniques

If you’ve been watching closely what’s been happening in the SEO world in the last couple of years you know that most of the technques that used to work out are no longer useful and are nothing but a time waster. So, if you are running your own website or you are a SEO, you know it is high time to turn your head into the right SEO direction or your ranking will be eaten either by the Panda or the Penguin.

So, here is a list of all the outdated SEO tactics that you’d better leave behind and focus on other more important areas:

#1: Article Directories Submition

Yes, that is right. We all used to submit hundreds of articles in all kinds of article directories. That used to work for quite a long time actually – it was an easy way to increase the traffic of our sites and build a nice and rich backling profile. Well, not anymore… After spending hundreds of hours submitting those articles, we saw most of the directories die one after another. So did our backlinks.

#2: Articles Spinning

Articles spinning was a big SEO deal a couple of years ago. People invested tons of money in spinning tools and softwares that create an article per socond. Writing valuable articles?? Ain’t nobody got time for that. Well … you’d better find time now because spinned articles will do no good for your SEO. Google spots spinned, ununique articles.

A well-written, valuable for the readers article published as a reputable guest post will do much more for your site and SEO campaign than thousands of spinned articles submitted in article directories. Plus, it will help you improve your Author-Rank.

#3: Buying Backlinks

Buying links is a big No, No in the SEO world now. Not only it is not worth it, but it might (and most probably will) have negative effects on your site and get your site penalized. Google have made it pretty clear the number of backlinks is not going to do you any fabour now and help you climb to the top posision in SERPs like it used to. Still, there are many people trying to sell backlinks packages for $10. I know it seems so much easier than spending months trying to rank your site on top positions in the SERPs I highly recommend you not to take that road. It leads nowhere. Trust me.

#4: Tracking Keyword Density

In the past the major part of SEOs was proclaiming that the ideal keyword density should be somewhere between 1 and 20%. As a result, most of the people dealing with SEO and trying to rank their own or their clients’ websites spent thousand of dollars on softwares calculating that percentage. This used to work before but it won’t work now. Not that it is a bad idea to include the keywords you’d like to rank for at certain places on your website, please go ahead and do it. It won’t hurt. But it is a far better idea to focus on the creation of valuable content.

#5: Constanly Checking Your Traffic

Your traffic is a quite valuable SEO metric that can show you whether you are doing things right or wrong so it is a good idea to check it out once in a while. But sometimes that leads to us constantly and obsessively checking out the traffic tools, that we can devote to other SEO activities. When checking your traffic, do not just check the numbers of visits you get per day. A far better idea is to see what people are searching for and what they are doing while browsing through your website. You can understand if your website is attractive enough, whether they just enter and exit, whether they find your content interesting enough and browse through other pages, whether they come back. Your visitors should your target #1. By watching closely their actions while brwoing on your site you can understand if your site is intuitive enough and has good call-to-action.

These are some of the most outdated SEO tactics that are doing nothing but wasting your time. SEO changes and you have to roll with it.

 

About the guest author: Catalina is currenty working as a SEO specialist. You can read more about the latest trends in the SEO world on her SEO blog.

Develop a Link Building Strategy for Large Sites

Having a successful link building strategy is one of the most vital part of Search Engine Optimization. More efforts you put in to build a firm link building strategy, better are the chances of achieving success for the website. Developing link building strategy does take time but if you follow the below listed tips, you will be on the way of success.

1.) Develop an understanding on backlinks

Link building is all about acquiring backlinks. More the number of backlinks you are able to generate for your website better are the chances of you being noticed across the spectrum. Backlinks in general terms are links on another websites that link back to your site.

2.) All backlinks do not get created equally

A common myth that prevails in the SEO world is that all backlinks are interchangeable. Usually, backlinks from pages with high GooglePageRank are more valuable than backlinks from pages that have a low GooglePageRank. Avoid backlinks from pages that have low GooglePageRank as this can cause irreparable damage to your website prospects.

3.) Google Page Ranks matter

Google has a distinct ranking system in prevalence for the webpages. Each page that is analyzed by Google receives a page rank. Generally, a page rank of 5 or 6 is considered better when one talks of SEO. Page rank is directly related to the backlinks you receive for the website. More the number of backlinks you get from high PageRank webpages, better are the chances of the website being highlighted. The best way of realizing this objective is to get worthy backlinks from web directories.

4.) Get the website listed on web directories

Getting the website listed on the web directories is the best way of generating quality backlinks. These backlinks are vital for business promotion when it comes to generating business for your website and making it noticeable across the spectrum.

To get the website listed on web directories, the site needs to be listed on the web directories. For a high quality website, it is a child’s play to be listed on the web directories.

5.) Publishing Articles to get Backlinks

The best of getting decent weblinks is to publish innovative articles or material to the concerned directories. Most directories are always happy to consider new submissions. The only criterion for acceptance is that the content should be 100 percent original. Many of the directories allow one to attach links to the articles or the content submitted. The content can either be written by yourself or you can take help from other sources as hiring niche content writers for writing the content.

6.) Try considering link exchanges

Link exchange can also be considered as a viable means of developing link-building strategy for the websites. Link exchange essentially is about exchanging links with someone that has website similar to the niche area that you have been working with. Link exchange is a viable way of developing network with related people in the category and also attract new readers to the website.

This can help you boost the site’s position on search engine result pages. If you have been able to build a decent page rank for your website, link exchange is perhaps the best strategy you can consider for furthering your business prospects.

7.) Try using Info graphics

Info graphics is a great way of attracting attention of readers and also helps in link building. Info graphics is essentially the ability to share data in a graphic manner. Info graphic sharing demands resources and time and for a big website owner, this cannot be a problem, given the dedicated niche specialists that might be available. If you plan your strategies in the right direction, adopting the info graphic way of sharing information will pay rich dividends as a number of links will get generated from the info graphic distribution.

8.) Analyze your competitor’s links

Howsoever big might your business endeavor be, this strategy pays always. You can examine your competitor’s link profiles by using simple tools as Majestic SEO and Open Site Explorer. Both these tools allow you to view websites that link back to your competitor’s website.

8.) Create viral content

Creating viral content is yet another link building strategy that no website owner can ignore. Creation of viral content refers to process of publishing searchable content on the website and then seeding the links on social network websites. If you create quality content, people would want to share it with others, thus leading to an influx of backlinks.

Try the above listed strategies and you will be firmly on the path of developing link-building strategy for your website.

 

About the guest author: Alia is a writer/blogger. She loves writing travelling and reading books. She contributes in World Financial Group

This is a unique article published on SEO Desk with exclusivity.

Top 10 Marketing Tips To Promote Your Business Online

Debuting and running an online business is a nerve-racking task for everyone, especially for small scale businessman. SEO techniques are more helpful nowadays for such businessman to see some more profit in their business by making their business website more visible and accessible to the users locally and globally. Though you have more common and useful marketing strategies are available, the online promotion will serve best to your needs of promoting your business. You must be aware of the best ways to promote your website and products online. As the internet makes the most impact in minds of people today, online marketing will fetch you better results than anything else. SEO optimization is the one best way of promoting your business online. Make your business website SEO friendly and you are half way done with the promotion process. Other than that you have some better techniques and tips for marketing your products.

This article will tell you some of the best marketing tips and tricks on how to promote your business online. The customers are always looking out for new products and services and you should make your website reach them. There SEO plays the main role and it will take your website and bring it to the attention of the customers only if you have designed your website properly as per the SEO rules.

1. Make your website SEO friendly

This is the main and major step for making your website popular online. For making your website SEO friendly, you should follow certain rules and regulations while designing your website. Your website content should be based on keywords that will be popular on search engines. You can a detailed idea about this from online articles. Just search for SEO optimization and its impact on your website in the internet and you will be really surprised to see the end results.

2. Create social networking page for your business

There is no need to explain the role of social networking sites in everyone’s life today. So, if you are running online business, then the best way to spread information about your website launch and products is to done the process through social networking sites like Facebook, Twitter, Google plus etc. It will certainly reach your friends, public and all persons in your network thereby paving a way for more sales, profit and success. The greatest thing here is that you are going to promote your business at no cost.

3. Try email marketing

Your business may or may not be online, but email marketing will fetch you good benefits. It is one of the cost effective methods when compared with other business promoting techniques and also has got a wide reach to all levels of customers. It is always better to personally have some interest in collecting the email database through your efforts and not advisable to seek the help of some broking companies to get the email database from them.

4. Gain knowledge on your competitors

Competition is really good for anything as it drives you more to be the best in your field. But, watching out for competitor’s action and their strategies is always recommended to stand proud in the market. You may think yourself that you are rending very good and high quality services to your customer, but at the other end the customers will take it as average when compared with your competitor’s service.

5. Try to promote your buddy’s business along with yours

This may be looking odd or useless now, but try to promote your friend’s business by attaching his website name or a leaflet containing his business details. You may ask me what kind of benefit you are going to get from this. The actual point is you should plan for an agreement where he has to do the same i.e. he should promote your business along with his business. It is needed because you both will have different level of contacts and your business will reach both the sides.

6. Make a joint project

This term is not new to the businessman because it is most commonly used everywhere. Joining your hands with your buddy may be more convenient for you and can yield you better benefits than before. Not only your friends or known people, you can even offer the joining venture service to a similar organization of yours where they will try to get your business reach their customers.

7. Be sure with the matching fees for your services

You cannot come up with a high quality service, yet with a low basement fee for the same. In similar case, you cannot offer a normal service where you offer to pay a high fee for that which will result in your customers losing confident on you. So, try to match your fees and your services that should be valuable for the marketplaces and your fees beneficial for the customers.

8. Get your business listed in yellow pages and other local listings

Get more visitors for your site by getting listed in the local directories, yellow pages and classifieds. The number of hits for your website will certainly see a rise after this action. It is proved that the web traffic of a website has increased to a greater value after getting listed on the local directories.

9. Design an attractive website

Your website is going to be the source for your promotion and majority of your results depend on it. So, come up with a better website that looks highly appealing and unique to the customers. Be sure with the titles, content and descriptions specified on your website. Make it more easy to use and access. Make sure you are natural with the content and not too many artistic things are there in your site.

10.Create trust on the minds of people

Always the customers will doubt that whether I can pay money by trusting this seller. So, you have a responsibility now to make them believe you. Offer cash back guarantee, returns guarantee or cash on delivery option something like that to develop trust on you.

Conclusion

Marketing will work, but if do perfectly. Just find what the customer wants and how you have to present it, make your business more presentable and desirable, create trust on the minds of people, get feedback from the customers and be a millionaire!

 

About the guest author: This article is written by Debarshi. He is a freelance writer and blogger. He is also a debt consultant. He highly recommends Consolidebt debt solutions to clear off your debt conveniently.

This is a unique article published on SEO Desk with exclusivity.

Top 50 SEO Myths Everyone Should Know About

Daily as Web marketers or online business owners we read tons of information about Search Engine Optimization. One expert say’s one thing, another expert states totally different facts. Thus everyone is getting confused about what really is going on in SEO industry. We decided to conduct a comprehensive research and show you what really works and what not. Read thoroughly these 50 SEO myths and stop getting fooled by so called “SEO experts” that simply creating empty buzz. Search Engine Optimization was-is-and will be as a vital part of online marketing strategy, no matter what!

Myth #1: Only the first rank matters
Many ebooks and other resources that business owners use will place an important emphasis on the need to be at the top of search results, whether that be on Google Search, other engines, or even in places like social media. But surveys have shown that people quite often will look at other results and they will scroll down through the page. Being on top of a second page, for example, can be quite beneficial for traffic. Also, search ranking is only one part of the puzzle. Now Google places other results on the page like social recommendations and local results as well, which means there are many more avenues open to you, and being first place is no longer as crucial as it once was.

Myth #2: You can do SEO with no outside help
Doing SEO simply means that you follow a set of techniques and procedures to increase the chance that web users will go to your site. It is true that anybody can learn these techniques, and if you are a web site owner and you want to do your own SEO then you can spend the time to learn and apply those techniques. But SEO can be complex and touches many areas such as online marketing, coding, technical aspects along with PR skills. Most business owners simply do not have everything required to do a great job at SEO, and that is why so many agencies exist that offer help. A simple IT worker or online marker is often not enough if you want truly good results.

Myth #3: META tags are very important
It used to be that every page on your site needed META tags in order to rank well. Those are small pieces of code that would give Google a list of keywords and a description. The search engine would base itself on those to find out what your web site was about. Now however, those do not affect your ranking at all. Both Google and Bing stopped caring about META tags in order to index sites. However, they are not useless. For example, your description tag will be the text that often appears next to the link that shows up on the search result, so it’s still a useful piece of the action.

Myth #4: Keyword-rich domain names are ranked higher
Back in the dotcom days, it used to be that the URL you used was very important. Google placed a lot of importance on the domain name, and if you could get a name that had your keyword in it, you would gain a big advantage over other sites. This is why a lot of companies in the late 90s bought domain names for a lot of money. But now, the indexing process only looks at the actual content of your pages, and not the domain name. That name is still important, because people still get to see it, but it will not make you rank higher.

Myth #5: You have to submit your site to Google or other search engines
All search engines used to have URL submission forms where you could send your site to Google and others. In fact, they still do, but that process is unnecessary. The crawlers that these engines use now are sophisticated enough that any new site will be found in a matter of days, if not hours. The only time you would have to worry about submitting your site is if for some reason it was not indexed automatically after a couple of days.

Myth #6: Submitting a sitemap will boost your rankings
Google offers a webmasters interface and from there, you can submit a sitemap, which is an XML file containing links to every page on your site. Some site owners take the time to submit such a file every time they make a change, but that is not necessary. Submitting a sitemap does not change your rankings, all it does is add pages which may not have been indexed already. If your site is typical and has links to all of the pages, then it will not be needed.

Myth #7: SEO has nothing to do with social media
Before the advent of Facebook and Twitter, SEO was the one and only technique to get traffic from an organic way. But now, social media is everywhere, and the line is quickly blurring between the two. While some marketers still consider SEO and social media to be different beasts, the truth is that they are very closely linked. For example, Google now places their own social network, Google Plus, into its search results. If you can get enough influential people to talk about your product and link to your site, then their recommendations will show up in any Google search result that their friends does. This clearly affects SEO. On the reverse side, Facebook has started going after search as well, by recently introducing their Open Graph engine, which searches based on friends and interests. So the two domains are closely linked, and they are becoming closer all the time.

Myth #8: Google does not read CSS files
The Google bot used to be fairly primitive and only saw text, which is why many people concentrated on the text part of their web site. But now that engine is very sophisticated and it reads JavaScript, CSS, and more. The crawler can definitely see whether your site’s presentation is appealing for users or not. For example, if someone searches on a mobile device and you have no mobile layout on your site, you may be missing out.

Myth #9: You need to update your home page all the time
Some people think that by updating their home page content all the time they will rank higher, or by not updating it their ranking will drop. In most cases that is not the case, because if you have a sales page that offers a product, then there would be no reason to update that page unless something about the product changes, and Google expects that.

Myth #10: The H1 header has greater value than the rest of your text
The structure of your page is seen by Google and other engines, but you have to realize that many sites are structured very differently. As such, no one specific tag has more value than another. An H1 tag is simply a header that corresponds to a CSS entry in order for the user to see your page a certain way. It does not make Google rank your page any differently if you use H2 tags instead, or if your keywords are mostly in the text and not in a specific CSS tag.

Myth #11: Linking to other highly ranked sites helps your ranking
Some sites try to link to many other high authority sites in order to help their rankings, but that does not help at all. Google uses PageRank to decide how your site will rank, and that algorithm is based on how useful your site is to others, and as such it will only look at how many other people link to you. Whether you link back to them is of no importance. Otherwise, any site could raise to the top simply by linking to millions of sites, which is not the case.

Myth #12: Using automated SEO methods is always black hat or spam
Many people use automated SEO methods that do not fall into the black hat area. Many companies have very big sites and they use automated scripts to do a lot of the grunt work of SEO. Whether or not a method is black hat or spammy is based on what the result is, not on how automated it is.

Myth #13: PageRank is the only factor that matters
The algorithm that Google uses to rank sites is PageRank, which determines how useful a site is to others. But the result also takes indications from hundreds of other inputs as well, according to what Google says. Some of these inputs are easy to see, like having your site being recommended by others on Google Plus. This proves that not only PageRank matters. The company is staying tight-lipped on how many inputs there are, and how important each gets weighed, but it is clear that there is more going on than just PageRank. With that said however, it is still widely believed that PageRank is the most important factor, and a PR4 page is always better than a PR3 one.

Myth #14: SEO is spam
Many people who don’t deal directly with SEO think that this is spam, that SEO is dead or even bad in some way. The truth is that SEO is used by every large company, and every brand out there. This term includes a large array of methods and techniques, and those techniques have to be done in order to rank well online. Some methods however can be spam, and those are called black hat SEO. The problem is that many marketers resort to black hat SEO, and as such it has given a bad reputation to the word itself, so it can be hard to convince newcomers that it is not spam or dangerous. All you need to be careful is not go against the terms of services that Google, Bing and the other search engines publish.

Myth #15: The title tag is hidden from search engines
Most of what Google sees on your site is the text that is visible to users, such as what appears on the screen and is rendered in a web browser. As such, it would be easy to think that the title is not picked up. However, your title is very important for SEO, because that is the text that appears on the link people will click on. Not only is Google using it to help your ranking, but people will see it as well when they go to click on your site.

Myth #16: Usability does not affect SEO
The whole point of SEO is to gain traffic and get people to stay on your site so they can be entertained or buy your products and services. As such, SEO very much goes hand in hand with usability, because this is what will make a difference in whether or not someone stays on your site for long. If your site is hard to use or navigate, it is very easy for people to go to the next search result. Also, the search engines themselves will look at layout and usability. If your site is hard to navigate for your viewers, it will be hard for the crawler as well, and having a bad usability can definitely affect your rankings.

Myth #17: The .edu and .gov backlinks are the best
It is true that most .edu and .gov sites are well ranked and have a high authority, because those are typically official sites that are well maintained and contain no spam. However, this is just a byproduct of how they are maintain, it is no guarantee. The simple fact that they have a domain which ends with .gov or .edu does not help your ranking at all. If you have a backlink on one of these sites, it will only be as good as how much authority that site has. You gain nothing by the fact that it is an educational or government site. Posting a backlink on an obscure .edu site will not help you any more than posting it on an obscure blog.

Myth #18: SEO is based on the quantity of links a site has
Believing that the success of a SEO campaign is to have the most possible backlinks is misunderstanding how ranking works. Any ranking algorithm, whether it is Google, Bing, Facebook, etc will rank sites based on many different factor. To do successful SEO, you have to address all of these factors, and having a lot of links is just one small piece of the puzzle. Also, each link has its own quality value. Often, a single link from a popular news site talking about your product will be much more valuable than spamming hundreds of links to unknown blog sites.

Myth #19: Backlinks are more important than content
SEO usually costs time and money, and as such it is unrealistic to think you can do everything possible in every facet of online marketing. So often you have to make choices, and some may be tempted to focus on link building instead of content. However, the goal of SEO is to bring good traffic to your site. Quality is very important, not only quantity. Not having good content means your site has no value to anyone, and as such it will quickly lose any benefit that the extra links gave you. In fact, the most useful backlinks are usually not those you have direct access to. They are reviews from celebrities in your niche, news sites, and anyone who already is an authority talking about your product. By having good content, those links can actually come by themselves, simply through PR or word of mouth. But a bunch of backlinks on low authority blogs will not help you much at all, and the ranking you may get from them will not last long as those sites clean up those links. Instead, focus on your audience and try to know who you are writing for. By producing good content you are helping your site more over the long run.

Myth #20: Paid links will get you banned from Google
There are many ways to get links, and some of them includes some type of payment. But not all paid links are always bad, it depends on how that payment occurs. For example, many sites, including Google, offer advertising services. You can buy an ad on Adword, you could go to another ad network, and many sites offer their own ad services. While some of them will not give you any ranking, others might, and those are completely legitimate. Paying a site that focuses on your niche to have a link in a strategic location will likely not get you banned, however you have to remember that there are methods that will. Buying low quality links in bulk is one of the best way to get your site removed from the index.

Myth #21: Good content is all you need
Just like building an army of links will not help you keep traffic for very long, having good content and nothing else is also not enough. Most people agree that good content is the cornerstone of having a successful site. By having engaging, useful posts for your visitors, you can ensure that they will want to visit your site and stay there for a long time. However, simply building it does not make it known. Even a very good site has to do some SEO in order to bring traffic. Branding is incredibly important for any site, and getting your brand out there through SEO is the only way you will get those eyes onto that content. Your articles and posts have to be paired with good incoming signals, and that includes doing a lot of the typical SEO methods which can get you ranked in search engines so that people can find your content.

Myth #22: Google actively penalizes certain sites
Anyone who has done some work in SEO has been puzzled at some point when seeing strange drops in ranking. It may seem as if you did nothing wrong, you increased all of your marketing efforts, yet somehow Google decided to rank you lower. It may be easy to think that your site was penalized in some way, but most often that is not the case. Google clearly states that they only penalize sites that break their terms of use by actively going after black hat methods like spamming users. In most cases, the problem is elsewhere. One potential cause may be things that other sites have done, and not you. For example, maybe your competitor received a large influx of links because they appeared on a popular TV show. Another reason is if Google changed some part of their internal algorithm, which happens fairly often and can be disastrous for some sites. Many people remember the Panda update which changed the ranking of millions of sites. Unfortunately in these cases it can be very hard to find the root cause and fix it, and you may have to simply work harder at SEO in order to gain your ranking back. Resist the temptation to go to black hat methods or to blame Google for it.

Myth #23: Google AdWords will give you preferential treatment
AdWords is a very useful program by Google where you can place an ad on other sites to advertise your own. It should be part of any online marketing campaign. However, AdWords by itself does not help boost your rankings. Some think that because a company pays Google, then they will give them preferential treatment in organic search, but that is not the case. On any typical search page, you can easily see that organic results are separated from paid advertisements. A PPC ad campaign will give you a ranking in the sense that it will allow you to be seen on the ads side of the page, but it does not affect your ranking on the organic side in any way.

Myth #24: SEO is something done once only
A lot of sites do this mistake. When the site is new and it has just been created, the owners will invest in doing some SEO, and then think that everything is done. But just like marketing in the real world, SEO is not something you can do once and then forget. Instead, it is a continual process which has to be done over a long period of time, often the entire life of the site. This is because the web is not a written encyclopedia, it is a medium that changes constantly. New competitors appear, search engines change their algorithms, new opportunity for marketing appear, and links that used to be good can become stale and not that important anymore. By constantly keeping an eye on your SEO efforts you ensure that your ranking does not drop, and you can keep focusing on new techniques that may prove to work better.

Myth #25: SEO companies can get guaranteed results
This is a very common yet completely bogus claim which some marketing firms like to use. They claim that by using their methods, your results will be guaranteed. But the truth is that no one can claim a certain method is foolproof for the same reason that SEO is not something you do once then forget. Everything changes online and you never know when something that used to work well will stop working. Some tactics are clearly better than others, but none is guaranteed. Also, if there was a magical way to get a high ranking, you can be sure that it would leak out at some point, and then everyone would be using that same tactic, making it worthless.

Myth #26: Placing too many links per page can penalize you
Some people have been told that a certain amount of links on a page can be bad for your rankings. For example, placing more than a hundred links on your landing page will be bad for Google and you will get penalized in some way. While it is true that spamming links on a page is something you should not do, and the Google bot has ways to detect when a page is a link bait one, you should not be afraid to create pages with lots of links. As long as they are relevant and part of the normal navigation of your site, then there will be no penalty. The worse that could happen in these cases is that Google may decide to ignore links part a hundred, but that’s all.

Myth #27: Internal links don’t matter for SEO
Many people think of linking only as far as backlinks go, and only focus on having other sites link to their own pages. But internal linking is also important, just like your site layout is important, because the search crawlers try to act as much like a normal web viewer as they can. If your site has bad internal navigation, Google will be able to detect that, and this could penalize you. Take the time needed to create good internal links and an easy to use navigation system for your site. This is something that is easy to do and you should not skip this step.

Myth #28: Facebook likes or tweets are the number one factor in SEO
Social media has taken a central role in how people find information on the web today, and the signals sent by these sites are fed into search engines in real time. No modern business should ignore social media, simply because of the amount of time people spend on Facebook or Twitter. However, no one social site is the holy grail of SEO. Even if getting Facebook likes can be important, is is not any more so than the many other techniques that can be used. Also, there are arguments that point to the fact that while many people spend a lot of time on social networking sites, they do so to talk to friends, not to buy products, so the benefit of a like is still not as understood as the benefit of ranking well on Google. You should not ignore the traditional SEO and focus solely on social media.

Myth #29: Keywords are no longer relevant
Sites used to be created with a paragraph at the bottom filled with keywords in order to attract more traffic using something called keyword stuffing. In recent years, knowledgable marketers have realized that this is no longer needed, in fact it is a practice that is heavily discouraged by search engines. However, this does not mean that keywords are not still very important. While you should not do keyword stuffing on a page, getting a good percentage of your keywords in your actual text is still crucial. When someone looks for a specific term on Google, the amount of time this keyword comes up on your page is still heavily weighed in.

Myth #30: Using bigger headers will improve your ranking
Header tags such as H1 or H2 do matter because search engines look at the layout of your site, so you need to have headers that make sense and that contain your keywords so that the search engine knows what the content is about. However, the size or style of these headers, such as which CSS arguments you use, do not matter since Google and other search engines are interested in the content and usability, not the artistic style.

Myth #31: Keywords have to be exact matches
It’s true that words have to match what people type into a search engine, however there are arguments for using words other than your selected keywords. For example, most words have a lot of synonyms, and people type in those synonyms all the time. By using a larger selection of keywords, you can be sure to catch those searches as well. Also, while keywords will bring your site up in the results, whether or not someone will click on your link depends on what the title of that link says. By having a clever title, something that people would want to click on, you gain more than by simply repeating a list of keywords.

Myth #32: PageRank does not matter anymore
When Google first started to be the top search engine and everyone focused on ranking well, PageRank became the number one criteria every marketer would go after. It used to be, and may still be, the input metric that affects a ranking the most, but the company has been clear many times that sites are ranked on hundreds of different metrics, not just PageRank. As a result, some have stopped caring so much about the PR ranking. However, that is not to say PageRank has no relevance at all anymore. While it is true you should focus on other things, you need to keep an eye on your PageRank as well.

Myth #33: Google Analytics can spy on people
Google Analytics is the most popular analytics software used by sites around the web, and as a result some people think that they are being spied on. But the company has said many times that no personal data is being transmitted using Google Analytics. Indeed, if you actually use this service on your own site, you can see that the data you have access to are all anonymized, and you only see numbers, not individuals.

Myth #34: You should finish your site before starting to worry about SEO
SEO can be thought of as a form of marketing, and most marketing efforts are made after a site is completed, but there are steps that you should take before. For example, you should make sure you have a good layout, good navigation, META tags, titles, and so on. All of these are part of SEO and should be done while you are building the site. Also remember that search engines can find your site as soon as it is live, so you want your SEO to be ready whenever Google first crawls it.

Myth #35: Buying links, likes or tweets will help your site rank better
There are a lot of sites selling Facebook likes, followers, and so on. Often, those services seem quite cheap, such as 10,000 likes for $10. However, in most cases these are not worth the money. First, they are usually fake accounts, bots that simply mass follow for a price. They are not real people, which means no one will see those social signals, and as a result they will not increase your ranking. Worse, many sites such as Facebook, Twitter and Google forbid these types of acts, and if you get discovered, you could be delisted.

Myth #36: Paid links always come from shady sites
In the case of bulk services, it is true that a lot of those paid links will come from shady sources, including bots or proxies. However, many reputable sites sell links as well, in the form of advertising or even preferential treatment. In those cases, you may have very legitimate links on high authority sites, and those can help your site rank better on search engines.

Myth #37: Google won’t find bad or spammy links
Some of the people who buy bulk links or who use automated methods to spam blog posts think that Google will not find them, and that they will gain from their black hat practices. In many cases, that may actually be true, since Google and other search engines are not part of the secret police. But while individual bad links may not be discovered, the bigger risk is that the sites on which your links have been placed will be found and removed from the index, or that the actual algorithm will be modified to make those backlinks irrelevant. When that happens you may find a drastic change in your ranking.

Myth #38: You should not place too many outbound links
Some people think that they should only link to a small number of outbound sites. There is only one case where linking to other sites can hurt you, and that is if you become part of a backlinks network for the sole purpose of raising your ranking. In that case, when one site is discovered, all of them may be hit. But in any other case, Google and other search engines do not care at all how many outbound link you have, and there is no limit to how often you can link to other sites.

Myth #39: With good SEO you do not need PPC marketing
Some sites will spend a lot of time doing SEO and get great organic results, but even then PPC campaigns can be useful. Surveys should that it often is not the same people who click on ads versus those who click on organic links, so it can be worthwhile to do both, if you have the money for it. Also, PPC links are guaranteed to cost you only when someone clicks, and do not suffer from changes in algorithms like the Panda update.

Myth #40: You can manipulate search rankings
This is a myth many marketing sites attempt to promote, the fact that they can somehow manipulate search rankings in a way that is outside traditional SEO. The whole point of SEO is to try and rank your site better. If there was another method that actually worked, then by definition it would be part of SEO. The truth is that there is no magical way to manipulate search rankings, and usually when someone says that they can, what they mean is that they will use black hat ways to speed up your ranking. But using spam and other black hat strategies mean your site is put at risk. You may have a boost now but pay for it later on.

Myth #41: A long domain name will rank easier
Back when search engines used to look at the actual domain name for keywords, it was true that using a long domain name would help your site rank. However this has not been true in many years, and now your domain name should be chosen so that users will recognize your brand, but not for SEO purposes.

Myth #42: Blog comment backlinks are always useful
There are many techniques that talk about leaving blog and forum comments as a way to increase your ranking. Several software tools also exist to do this automatically because this is the type of task that can be done by a bot very easily. There are two problems however. First, these backlinks will usually end up on low authority sites, and even if you add a lot of them, they will not give you much. Worse, many blogs and forums add a tag called ‘nofollow’ which means any link you leave behind will not be taken into account at all by search engines. What this means is that you may work for no reason at all.

Myth #43: .COM ranks always better than .NET or .ORG
Just like leaving a link on a .edu or .gov site does not automatically raise your ranking, using a .com does not help either, and is certainly not better than a .net or .org. Search engines do not take the domain extension into account when they rank sites. Instead, what matters is how much authority the site you leave a link on has. If you get a backlink from an important site, then it does not matter what domain extension it has.

Myth #44: Directory links don’t work anymore
Back before search engines were very sophisticated, most people would use directories to find sites. Yahoo had one of the most popular ones, and it is still used by a few people. Now however, most marketers do not bother with directory links because they figure search engines are enough. But you have to remember that these directories can count as links as well. While the open directories are not very useful anymore, there are private or restricted directories that still operate in particular niches. If you find one and manage to get on it, this can be very powerful.

Myth #45: PageRank is the golden rule for SEO
When Google came out with PageRank, it instantly became the go-to metric for web site owners. Since then however, the search engine has varied the input signals that it uses. While PageRank is still very important, it is far from the only metric. If you only focus on it, you will miss many good opportunities to get traffic. Instead, you need to use all of the facets of SEO.

Myth #46: More content is always better
Having good, quality content is one of the most important part of having a successful site. If you can add content on a regular basis, then it helps you since you get more indexed content for people to find. However, adding more words for your articles just to have a better chance at appearing in rankings can be misleading. At some point you run out of keywords, and if your content is long and boring to read, then you may alienate your readers.

Myth #47: Articles are the best type of content
Articles are often seen as the best way to attract traffic, whether that be blog posts on your own site or article marketing. But remember that your content will not be seen if no one knows it exist. While search engines will crawl your site, you still need to do basic SEO techniques to increase your traffic. While you should start with content, you cannot stop there.

Myth #48: Nofollow links are worthless
If you’ve experienced leaving backlinks on blogs or forums you may have found that many of them do not help your ranking at all because of the nofollow attribute. This is true, but that doesn’t mean all links that are nofollow are worthless. Remember that links have two utility, gaining ranking in search engines but also leading people to your page. If you have a link in a prominent position on a popular site, then many people may see it and click on it, regardless of the fact that it has this hidden nofollow tag.

Myth #49: Google doesn’t like SEO
Because of how strict Google is and how they monitor SEO practices, some think that the company doesn’t like SEO, or wishes it would go away. But Google said that this is not the case. All companies, big and small, optimize their sites. SEO is good because it helps people find relevant content. What search engines frown upon are black hat techniques.

Myth #50: SEO is dead
Just like there are people who automatically assume that SEO is evil because of a few bad apples, others assume SEO is simply dead. It can be damaging to any online marketer, but it can also be easy to prove false. Simply looking at how large brands advertise, it can be seen that SEO is used everywhere. Companies spend millions of dollars tweaking their sites and online advertising campaigns because of SEO. So no, SEO is not dead and probably never will be as long as there are search engines.

 

About the guest author: Mikhail Tuknov is a President & Founder of Infatex.com, focused on helping businesses increase online sales, strengthen their overall brand, and dramatically boost website traffic through proven online marketing concepts, such as viral marketing, SEO, PPC and social media.

Mikhail Tuknov
Infatex.com

This is a unique article published on SEO Desk with exclusivity.