Before you spend a ton of money on search engine optimization meant to connect you to the entirety of the global economy, it’s a good idea to take a moment to contemplate the scope of your current business model, as well as your short- and long-term goals. When you run a local business, chances are good that you have neither the resources nor the inclination to cater to a global community of consumers. In truth, you might not even be able to, especially if you work in a service industry. So if you really want …

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What does your SEO risk profile look like?

Chances are, a lot of those reading this won’t have a clue. Those employing search marketing tactics, whether dedicated professionals or bloggers and business owners who don’t like outsourcing, tend to utilise a ‘fire and forget’ method when it comes to link building. We go out and find desirable locations from which to create links to our sites. This is usually done using metrics such as PageRank and Domain Authority. We then go about actually getting that link, using methods which are as easy as possible and which …

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For years together, Google’s Page Rank has been on the forefront of search engine optimization to classify sites based on authority. The higher your page rank in Google, the higher is your authority and crawl rate by search engines. In the upcoming year 2013, Google has decided to include a new quality metric that will take the limelight in search engine ranking algorithm and that is none other than AuthorRank. From 2013, I am sure that you will be hearing a lot of buzz about AuthorRank. Let’s dig…

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License: Creative Commons image source

The world of affiliate marketing is both lucrative and ever changing. Unfortunately, it also happens to be a world that can seem quite intimidating to those first starting out.

Between snake oil salesmen trying to sell lies and beginners trying to sell expert tips, learning the truth about the industry isn’t easy.

An excellent first step to take is therefore learning exactly who you should and shouldn’t be listening too. Here are eight popular affiliate marketing myths …

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A few years ago, it was commonplace for SEO to involve a lot of automated link building and low level link building strategies including directory submissions, blog commenting and article directories. These tactics are now being clamped down on by Google in order to promote the need for engaging, original content across the board.

Older SEO strategies for buying links and using directories of sites to duplicate the same content, while relying on poorly written and often non-contextual content filled with anchor text keyword links, have been particularly punished by Google’s Panda and Penguin algorithms. Websites …

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Do you know who your competitors are?

And I mean really know who they are.

We’re not just talking bricks and mortar.

The game changes when we start talking about online competitors.

(Chances are you already have a good idea of who you’re up against in real life.)

There’s a whole new world of businesses on the web that you’ve probably never heard of.

Read on to find out how to thoroughly understand
who your online competitors are.

1. 1.  List known competitors

To start, open a new Excel sheet and list the competitors you already know.

Chances are they’ll have some form of online …

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As you may or may not know, web directories and search engines are not one and the same, so submitting to them is bound to bring different results. The main difference is that search engines use crawlers to seek out links and keywords in order to deliver pages, by ranking, to people seeking specific content, while web directories link out to sites, rather than certain pages, based on category, and they tend to be searched by people directly. That said, posting to web directories can impact your status with search engines, especially in a post-Penguin …

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If you’ve been watching closely what’s been happening in the SEO world in the last couple of years you know that most of the technques that used to work out are no longer useful and are nothing but a time waster. So, if you are running your own website or you are a SEO, you know it is high time to turn your head into the right SEO direction or your ranking will be eaten either by the Panda or the Penguin.

So, here is a list of all the outdated SEO tactics that you’d better …

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Having a successful link building strategy is one of the most vital part of Search Engine Optimization. More efforts you put in to build a firm link building strategy, better are the chances of achieving success for the website. Developing link building strategy does take time but if you follow the below listed tips, you will be on the way of success.

1.) Develop an understanding on backlinks

Link building is all about acquiring backlinks. More the number of backlinks you are able to generate for your website better are the chances of you being noticed across …

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Debuting and running an online business is a nerve-racking task for everyone, especially for small scale businessman. SEO techniques are more helpful nowadays for such businessman to see some more profit in their business by making their business website more visible and accessible to the users locally and globally. Though you have more common and useful marketing strategies are available, the online promotion will serve best to your needs of promoting your business. You must be aware of the best ways to promote your website and products online. As the internet makes the most impact …

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