How to Start Out with E-mail Marketing

All of the passion in the world can’t make up for the help that social media provides to businesses. Professionals like Ehsan Bayat know that in order to have a thriving business, you need to take advantage of the tools that are out there. E-mail marketing is one huge way to make a big impact, digitally.

Why is e-mail marketing so big right now? It’s easy: pretty much everyone has e-mail. While not everyone has a Facebook account or Instagram profile, they are very likely to have an e-mail address. The best place to reach anybody online is right in their own inbox.

Here’s how to launch your newsletter, even if you’re new to the world of e-mail marketing.

Figure Out What You Have to Say

What’s the purpose of e-mailing your contact list? Do you have something they’re interested in, like a coupon code or breaking industry news? What you write about will directly relate to your business. If you offer marketing services, you may send an e-mail with tips for using Twitter, followed by a call-to-action to hire a pro by getting in touch. If you sell jewelry, you may want to let your loyal customers know about brand new products.

Whatever you choose, make sure it’s something you have a unique perspective on. Give your customers and e-mail list subscribers something they can’t get anywhere else.

Use E-mail Software

There are a lot of e-mail tools out there, like Mailchimp and Tinyletter. What you choose will depend on a few things, including how you want to track your e-mail marketing and how much money you have to spend. Mailchimp, for example, lets you have a free account until you reach 2,000 subscribers, which is ideal for starting out. Then, you can scale as necessary by paying for a subscription.

Monitor Your Campaign

What good is a marketing campaign if you don’t know how well it’s performing? You’ll want to know a lot of things, analytics-wise, like how many of your subscribers are actually opening your e-mails and if the newsletter is actually converting subscribers to buyers. Make it a point to check your analytics every week or so, depending on how often you send out newsletters.

Tweak the Newsletter as Necessary

Not getting as many opens as you hoped for? Your subject line may leave something to be desired. The next time you send a mailing, split the list and use two different subject lines. Test them to figure out which one performs best, then apply those findings to your next newsletter. You may also be sending the newsletter out at the wrong time. Most people aren’t checking their e-mail once the work day’s over or on the weekend. Mondays, for example, are the best time to send retail newsletters. Play around with your sending schedule until you achieve a high open rate.

With e-mail marketing, you don’t just add to your following, but you also create a way to constantly stay in touch with both old and new fans, customers, and influencers.

The Advantages of Using Facebook

If you are thinking about adding Facebook to your social media marketing campaign but are still on the fence then you need to understand the benefits of using this site.  Facebook is one of the hottest social media sites on the internet and boasts millions of users.  Thousands of companies are using Facebook to market their products and services and are having a great deal of success doing so.  Now think about the fact that the odds are that there are at least a few companies in your industry that are using this social media site and they are getting all of your potential customers.  If that is not enough reason to get your business on Facebook, the continue reading for more.

Higher SEO Ranking

One of the top advantages of having a Facebook business account is the SEO rankings you can gain for your website.  There was a time when Google and other search engines did not bother using social media sites for their search engine rankings.  Today, with the popularity of all the top sites, they had to rethink this and now social media is vital to getting a page one rank.  Of course there are some things that you have to do like getting likes on your business page. The importance of social media signals is so highly valued that many businesses even buy Facebook likes for their business pages. Even if it doesn’t immediately boost your page ranking it can get other Facebook users liking you Facebook page and helping in the long run.

Free Marketing Potential

There are very few marketing strategies that do not require any type of monetary output on your part.  Facebook is totally free and the only way you pay is through your time and energy that you spend working on your page.  Of course if you have a large company then you may want to hire someone but the rewards are well worth the price of one employee’s time.  You can also spend a small amount of money on advertising on Facebook but you only have to do this if you choose to. Overall though, there is no money that has to spend in order to start a marketing campaign on Facebook.

A Wider Customer Base

With millions of potential customers on Facebook, there is no other place besides other social media sites where you have that many people.  You certainly can’t walk on to a street in New York City and promote your company in the same way that you can promote it on Facebook.  So it just makes sense that you should take advantage of this factor because you can be sure your competitors are taking advantage.  So if you want to compete, you have to be where the customers are and they are all on Facebook.

As has been illustrated, there are many advantages for being on Facebook to market your company.  Your website can get a higher search engine ranking and you can promote to a wider customer base due to the millions of people on the site.  Finally, Facebook is totally free so you don’t even have to put a penny out of your pocket for all the customers you come in contact with. Utilizing the power potential of social media can really help a business grow. If you are ready to take your social media marketing one step further you should really promote your business on all platforms including Twitter. This way you are taking advantage of all types of free marketing available. What is there to lose when all it takes is a little time investment? There are even programs that can help you market simultaneously to all platforms. The advantages of Facebook and other social media platforms are endless so there is no excuse for you to not be marketing through any of these platforms.

Do You Need More Followers on Instagram?

If you have been marketing your company on Instagram for some time now, and you have a base of loyal followers you may think that is enough work and now you can relax right?  Well, hold on just a minute, there may be some things that have limits but not followers on Instagram.  You can never have enough of them and you should never relax your marketing efforts.  The truth about social media is that when you start relaxing, you will lose followers and once they are gone, they do not come back.  So, do you need more followers on Instagram, yes and the following are some reasons why.

Boosting Your SEO Efforts

First and foremost, the main reason you are on any social media site is to boost your SEO efforts and to get you to a page on search engine result.  This enables you to drive more traffic to your website because it is a well known fact that people rarely go to a page two result when there are options on page one.  Page three and four are nearly unheard of so you want and need to have a page one ranking.  In order to do this, you need to keep building your list of Instagram followers even if you are comfortable where you are.  If you want, you can always buy Instagram followers through a third party website but the point is to keep increasing your list of followers organically for a real following. Social media signals are now such an important part of SEO that many businesses purchase them for all their social profiles. This means you can purchase Facebook likes as well as Twitter followers. This technique can make you seem more popular online but to build a lasting brand profile you really need to work on getting organic followers and likes who genuinely are interested in your business.

Drive Traffic to Your Website

You can never have too much traffic on your website as this is how you make your money.  The more followers you have on your Instagram page the more people will visit your website and the more money your company will make.  Nobody is comfortable with the income they have and you know you want to make more so why settle?  Keep working at getting more followers so you can increase your profits by having more traffic on your website.  You have to remember; only a percentage of the people who visit your website actually purchase anything.  The more people who visit it, the more chance at a sale you have.

The Domino Effect

One thing about humans is that they always want to be a part of something that is popular.  If they see that you have a lot of followers then they want to follow you too.  This is the domino effect and is has worked for as long as humans have walked the earth.  Basically, the more followers you have the more followers you’ll gain over time.  So keep following other people and keep trying to get as many followers on your page as possible.

So, if it has not been illustrated properly, the answer to the question, “Do I need more Instagram followers?” is a resounding yes!  You can never have enough followers and you can never have enough traffic on your website.  So keep posting those great photos that your followers like and keep pushing your SEO efforts to get your website to a page one ranking!

What Are Your Predictions for Internet Marketing in 2015?

With the holiday season approaching, now is a good time to look at how things have changed in internet marketing over the last twelve months. Has your strategy paid off? Are you seeing the results you expected? SEO and online marketing are fast moving industries, and to stay ahead of the game and beat your competitors you need to have your finger on the pulse when it comes to the marketing industry. By having an idea of how things are changing, you can grasp new techniques and implement them as part of your 2015 strategy. However, what are the experts saying these new trends are going to be in 2015?

Social Media Marketing in 2015

Social media is a big part of many business’ online marketing approaches, and this has been the case for several years now so it is nothing new to say it will continue to be big in 2015. However, there are two key areas in which change is anticipated.

For one thing, it is expected that businesses will rely less on the things they can do for free, like tweeting or updating their business Facebook page, and allocate more of their marketing spend to social media ads. Social media ads are becoming ever more effective at targeting the audience you want to reach as more and more personal data is held on these sites, so there is more of an incentive to use what is still a fairly cheap form of advertising. Additionally, as people tend to follow so many Twitter accounts and Facebook pages now, the chances of your message being seen by people are far higher with a well placed ad than endless tweets that cost you time.

The second point of change is in the diversity of the sites people will be using in their promotions. Where before, Twitter, Facebook, and possibly G+ and LinkedIn were all you needed for a strong social media campaign, now more niche platforms like Pintrest will start to really come into play.

Mobile Will Continue to Grow

A huge growth area in 2013 and 2014, mobile will keep getting bigger, with apps and interactive mobile services at the core of many people’s business offerings. We are also likely to see more and more responsive web design, as businesses strive to offer the best cross platform service.

Innovation in Commerce

Experts believe the lines between e-commerce and physical stores will blur in 2015, as businesses take advantage of mobile technology for promotional benefits. As an example, a physical shop could notify potential customers shopping near its vicinity of flash sales (for example huge discounts that only last for an hour or so), to get them to come inside. Online stores like Amazon have used this technique to bring in traffic and sales, but with mobile apps that show people’s locations, it is something physical businesses can adopt too.

2015 looks set to be another exciting year in online and digital marketing, and it will be interesting to see how these predictions play out!

Website builders make quality sites accessible to all

Taking this route to getting a site of your own isn’t just about making things quick and easy, it could also save you a sizable amount of money. Far from spending a large figure on hiring a designer, you’ll find that the best website builders offer a completely free service.

Free options often come with a select number of pre-designed templates for you base your new site design on, along with a good choice of tools that you can put to work in customising said templates to get a finished product you’re truly happy with.

Beyond that, you may find that you’ll need to lay down a small amount of money to access a greater number of tools, templates and additional extras.

In this day and age, most of us are pretty tech savvy to some degree. We log on, check our emails, post our Facebook updates and even use our high powered smartphones and tablets to interact with our favourite websites.

Yet when it comes to building a website of our own, many of us are still put of by the idea that doing so involves learning some over-complicated coding language and spending countless hours staring at a computer.

The only other option, or so it seems, is to spend a lot of money on paying a professional web developer to create a brand new site for us. Sure, we’d get an impressive looking site, but then even the best designer in the world couldn’t understand our business and our customers as well as we do. What we really need is a way that we can create a website ourselves whilst still retaining all the quality and flawless functionality of one designed by the pros.

For those of us with neither the time and enthusiasm for learning web design code, nor the cash to pay someone who does, there is a better way to build an attractive looking website that could easily stand tall against any created by the experts.

Making web design easy

Website builders have been around for just about as long as people have needed an affordable way to get their business online. Over the years, they’ve evolved from clunky, cumbersome programs that ate up space on our computer’s hard drives to powerful and dynamic online platforms that allow us to create rich, highly functional sites with just a few clicks of a mouse.

This means nothing to download, and the ability to manage and maintain our websites anywhere from any device with an Internet connection.

More than just web pages

We’re living in an interactive world, and as such, customers expect more from our business than just a few static web pages with words and pictures. Though this might be fine in some circumstances, for others, we need to add extra levels of functionality to our sites.

Visitors expect contact forms, online storefronts, blogs and more.

A good website builder makes including these in our new online presence as simple as clicking a few buttons, dragging and dropping things into place and customising them to suit our needs.

Again, some platforms may require you to pay more for things like eCommerce support, but even this costs far less time and money than either going it alone or outsourcing the job to a professional.

Combined with online tutorials helping us to make the most out of our site builder of choice, access to customer support and simple user interfaces. online website builders have come a long way in making quality website design accessible to all.

How to Get More Likes on your Fanpage

Many people have their own fanpages on Facebook these days? This is a great way to promote a business or to support a favorite artist or sports team.  If you have a fanpage and you find that you’re not getting the traffic or Facebook Likes that you want it may be time to rethink the page to bring in more fans.

The following are some easy ways to make your fanpage more popular by increasing engagement:

  • Branding – Even if the page was not created for business purposes, you need to think about how you are branding it.  The profile and timeline photographs need to really pop while still conveying what you are attempting to promote.  For instance, if you are promoting a famous person, you need to have a photograph of them as the profile picture.  For the timeline, you could use the poster image of their latest movie.  If the page is for a business, you should have the branding of company as the profile photo and for the timeline you could place weekly advertisements or something else relevant to the products or services.
  • Use the “Suggest Friends” – In order to get more Facebook likes on your fanpage you want to have the friends that are already in your friend’s list onboard.  Suggest your Facebook page to them so they can like the page and then share it with their friends.  Your fans can be your best assets as word of mouth is one of the best promotional tools you can use.  Thankfully, with social media, this can happen in just a few hours.  Your page can go from a few fans to hundreds of fans with just a few of your close friends liking your page.
  • Like Similar Facebook Pages – The best way to gain new fans and get more Facebook likes is to become a fan of other pages that are similar to yours.  When you post on their pages, your fan page will get more exposure and that exposure can lead to more likes for your Facebook fanpage.  Just keep in mind that you don’t want to spam these other pages as that could get you blocked.  Make sure your posts are concise and convey a good message.  If you aren’t writing quality posts for other fanpages then you’ll have a problem being taken seriously and may not garner any new fans from the posts.
  • Create Contests – One of the best ways to get your posts shared by your current fans and to bring in new fans is by offering contests.  When your existing fans share your contest details, their friends become interested and like your page.  The more interesting and easy the contest is the more new fans you’ll gain.

It is important to have as many people as possible like your fanpage if you want it to be successful.  It doesn’t take much time and effort but the rewards can be astronomical.  The above tips are vital for anyone who is promoting a business, as they are the best way to get the fanpage noticed by a wider group of people. Do you have any tips you want to add?

Making a Business of Your Writing Skills

You’ve always loved to write, and you think you’ve got good skills, some creativity, and solid understanding of the various types of writing.  Now, you’ve decided to make a living doing it.  Good for you!  There is a great career in store for you as a freelance writer if you do it right, build your business with care, and commit to the responsibilities that it entails.

Getting Started – Take Anything!

A plumber, starting his own business, takes any job s/he can find, no matter how simple and no matter how small the payment may be.  You must begin the same way, finding and taking any writing task you can find.  There are a few things that you can do to be pro-active, however:

  1. Perform a Google search for freelance writing opportunities.  You will find a lot of writing clearinghouses that want you to pay a registration fee.  They will promise you the “moon,” but don’t believe it.  Find the sites that allow you to register and establish a basic profile.  Usually you will then be sent opportunities, upon which you may bid.  Do some research on typical pay for novice freelancers (usually a few cents per word) and bid accordingly.  Many people have begun this way and have developed rather permanent relationships with clients.
  2. Take the time to complete applications and take the examinations that many writing clearinghouse sites will require.  You need to have your name on as many of these sites as possible.  Some will publish writing opportunities daily, and you simply accept the ones you want and complete them with professionalism and according to the deadline.
  3. Check Craigslist regularly.  They have two categories for writing/editing, and you should apply for any opportunity for which you may be qualified.
  4. Over time, you will “pick up” writing opportunities by referral.  Always take the assignments offered, and be willing to put in long hours to meet any client’s deadline.  You can always sleep when the job is completed.  Many of your clients may be foreign – they don’t care about your time zone.  Work with theirs!

Train Yourself – Become More Marketable

Given the wide variety of web-based writing opportunities, you need to embark on an independent learning process.  Familiarize yourself with all of the current writing platforms and tools that online businesses and organizations use – for directory articles, for blogs, for site content, etc.  You cannot learn enough, and this learning must be on-going.  Are you familiar with WordPress and Tumblr? Do you know how social media can be utilized to promote businesses? Do you understand content marketing?  If not, you have a lot to do in between writing jobs!

Time Management – How Organized are You?

It is really enticing to think that you can just work in your PJ’s all day.  Think of the freedom and independence!  If you are not careful, however, it becomes too easy to turn on that television, to check your Facebook page, to retire for a nap, etc.  You cannot compromise your schedule for these things.  A few tips follow:

  1. Have a physical space set aside in your residence for your work – a space that has the “feel” of an office.  You need the psychological mindset of being “at work.”
  2. Set up a schedule that provides for work and for breaks.  Follow that schedule.  If you decide that you will take a break every two hours, stick to it!  And, if you experience downtime, without a writing task, take the time to do some research, enhance your skills, or seek out new business.
  3. Accept the fact that your schedule may be totally uprooted.  A client may have an urgent or rush order.  If that client is important to you, then you must meet the deadline, without exception.  You must be committed to long hours when necessary, even if it means cancelling social engagements.  This is the life of a small business owner!

Payment Options

Your clients may have a variety of methods of payment – check, automatic deposit, etc.  Whenever possible, choose PayPal.  The beauty of PayPal is that, at the end of each year, you can obtain a full detailed accounting of all that you have earned.

Income Reporting for Taxes

Keep careful records of payments, and plan to set aside the appropriate amount for income and payroll taxes.  But do not forget the multitude of deductions that are available to individuals who work out of their homes.  You need to research all of the tax law and regulations that relate to your situation or find a tax preparer that is really skilled in self-employment tax preparation.

A Final Word

Freelance writing can be wonderfully rewarding and can provide the variety that you so want.  If you are careful and steadily build your business, you can enjoy independence and an income that will sustain you quite well!

Bio: Eileen Archer is currently a chief editor at Essay Planet and has researched and written on a number of topics affecting secondary and university students. After obtaining a Masters in English language she decided to dedicate her time to creative writing as well as providing assistance to students.

5 Outside-the-Box Marketing Strategies on Social Media

Social media marketing is no longer a secret; practically all of your competitors are already on social media, and are actively using it as a platform to discover and convert leads. As a result, it’s more important than ever for your business’ social media marketing strategies to be outside-the-box, so you can stand apart from the masses of other businesses in your industry.

Some unconventional yet successful social media marketing strategies include:

Implement Call-to-Action Buttons

While browsing Facebook pages, you may notice professional-looking pages that have a button – which says something like “Learn More” – within a post. Considering that these buttons are not a very common sight, they certainly stand out in a good, professional-looking way. It’s possible for any Facebook page to include a button like this for free and implement it within a marketing strategy.

To start, head over to https://www.facebook.com/advertising and click on ‘Manage Your Ads’ in the top right. Then, alongside the options on the left, click on ‘Power Editor’ and then ‘Create Post’. In the post creation details box that follows – with information like URL, post text, etc. – you will see an option for “Call to Action” with “No Button” selected by default. There, select the button you’d like to use in a post; the options include Shop Now, Learn More, Sign Up, Book Now or Download.

After filling out the other info, click the ‘Create Post’ button and make sure to also check “This post will be published on the Page” to avoid paying ad fees; implementing a call-to-action button is free as long as that is checked. Now, schedule/publish your post and – voila – the call-to-action button will be there when the post appears.

Cater to Eccentricity and Humor

Most business social media accounts receive the occasional joke or eccentric comment from a follower. Savvy social media managers reply with lighthearted humor or eccentricity that has the potential to go viral, like when AMC Theatres replied to a tweet from Oreo that suggested to bring their cookies into a movie theater:

The AMC Theatres social media manager deserves props for this one. Their response is funny, humorous, and lighthearted — which projects a positive demeanor to potential customers, in addition to providing free exposure directed at anyone following Oreo’s Twitter account.

Avoid Pessimism at All Costs

Even some of the worst-ranking teams in the NFL, the Oakland Raiders and Jacksonville Jaguars, remain positive on their social media account throughout the season and offseason, whether it means recapping highlights from the previous season or taking a look at promising new players. Never will you see a post along the lines of “What a disappointing year! We’re terrible!”

If a business encounters any type of pessimism from followers, it’s best to respond with optimism over pessimism. While over-exaggeration will come across as annoying to followers, it’s entirely possible to remain both realistic and optimistic in a variety of industries, whether it’s the NFL or baking industry. This will reinforce brand loyalty and help maintain interest among followers.

Form Facebook Groups

Posts on Facebook pages will only reach a very small percentage of followers, unless a business pays to boost posts. An alternative to this is to form a Facebook group, in addition to the page. By forming a Facebook group for your business, a higher percentage of users in the group will see content, as opposed to the miniscule single-digit percentage of Facebook pages. Organic reach is much more reliable with Facebook groups, which are often worth paying a few dollars to promote considering their potential for organic reach.

Experiment with Emerging Social Media Platforms

Facebook, Twitter, Pinterest, and other big social media players don’t appear to be going anywhere, but that’s what many said about MySpace in the mid-2000s as well. Considering the capricious landscape, it’s always prudent for business to keep focused on the social media landscape. If there is a new social media platform with potential, then a business has little to lose by joining. At worst, you’ll expose your business to a few potential leads. At best, your business will become a face of the next major social media network.

By keeping outside-the-box social media marketing strategies like the five above in mind, businesses will stand apart from their competition on social media, which has continuously proven throughout the years to be an excellent source of leads if managed properly.

 

About the author: Mike Mineo is the Associate of Critical Content at Marqana Digital.  As an experienced tech writer, he joins Marqana’s team to knock out amazing content with record speed. Mike has a BA in Communications from Fordham University.

Standing Out On Instagram

Don’t miss out on an excellent opportunity to promote your business by ignoring the importance of Instagram! This platform allows you to promote your business in a fun and novel way. Instagram is known to attract even more new members then Facebook. Therefore it can reach a fresh audience and help you build brand awareness. It is such an easy tool, as all it requires are some well done and interesting photos and minimal effort from the viewers. Everyone loves having a browse now and then and see what’s new and inspiring! This social platform can increase the visibility of your business and help your company grow. Many people start by purchasing Instagram followers and likes, which is a cheap trick that worked in 2012 but doesn’t fool anyone anymore. To make sure that you stand out from the competition you should try posting unusual and creative images that viewers can’t find elsewhere.

Posting Photos of Real People Using Your Products

Instagram can help your business in many ways and you can show how it benefits your consumers by posting photos of your products in use. Seeing the product used in it’s natural surrounding will help viewers build a connection to your product and associate it into their lives.

Providing photos where people can see the product being used helps consumers envision the product being used by them in a similar situation. It helps your potential consumers relate to the product and therefore want to learn more about it and your business, this will increase the interest and traffic to your website.

Some companies will buy followers as a marketing technique. They think this will help create interest around their product as they assume that more people will follow a company with an already large number of followers. This little trick is widely used, however, buying followers or likes won’t bring in new customers. If you do decide to take this route, be aware that you must also provide interesting content and unique photos to keep your real customers interested in your product and company.

Use Your Photos to Tell A Story

Instagram is more then taking a nice photo. In addition to taking professional looking photo on Instagram, you should try telling a story with each photo to create an emotional connection between the product and the consumer. It is an art form within itself but with some practice you can learn to create images that conveys emotions, ideas and messages to the viewers. This takes time and effort but the results are well worth it as it will help build brand loyalty and convert your followers into customers.

So before you go ahead and rush to buy Instagram followers, remember that people follow companies on social platforms to get to know them better. They are interested in more than what you sell. Consumers are concerned about what happens behind the scenes and your company’s ethos. One photo can speak a thousand words and visual stimulation can make a quick and lasting impression on people. Making Instagram a great tool when it comes to enhancing your brand and creating more hype and attention for your company.

Conversation Starters for Enhancing Facebook Engagement

How is your Facebook page doing lately? Does it seem to be lacking a little interaction from your fans?  No comments and likes on any of the content you are posting? Well it’s time to shake things up, generate some interests and get your fans engaged against or you’ll lose them forever! If you don’t keep them excited they will look for other business that seem to offer more and are more interesting to follow. This doesn’t mean you should stop using Facebook as a away to promote your business and letting your customers know what special offers you have running. But it just shouldn’t be all you post about. People also want to get to know your business philosophy and what the company’s goals are. Most people are on Facebook for an emotional connection and they originally liked your page because they felt that from your business. So gentle reminders on why they first liked you to begin with are important now and then.

There are many way to enhance your customer engagement but do not go out and buy fake likes under any circumstances. These are all zombie fans and will not show any signs of interaction. All it does is increase the costs of promoting your business on Facebook. For more information about what not to do if you wish to increase your Facebook engagement view this article by Constant Contact. Buying likes should have been first on the list.

Besides posting status updates pushing sales and promotions there should be stuff that your fans find funny and interesting. This will help with engage and shares. Which helps promote your business to new people. People like to be heard, so ask for your fan’s opinion now and again. To create interest for your page you can try the conversation starters below and give your page a breath of fresh air and get your fans talking again!

Funny or Motivational Quotes Help!

A good quote never goes astray. Everyone needs a boost every now and then and something motivational or funny can really help lift someone’s mood. It may be just what your fans needed to wake up to or that afternoon encouragement. Funny things also have a tendency to be shared more. Quotes can help with reminding your fans why they liked you and also deters them from un-liking your page.

When your fans share your posts it also will help your page build more fans and get more likes. You can buy likes to help maintain your online image but it really does nothing for page engagement or activity. It is important to have an active account and also encourage your fans to like and share your page and content.

Hosting Contests Creates Engagement

Hosting a contest can be a great way to encourage activity on your page again. Before doing so, make sure you read over the rules and regulations with hosting a contest on Facebook. You can do some research and find some good tips for  running a successful Facebook contest and make the most of it. See what the expert say and avoid any mistakes that others have committed when running a contest for the first time.

Images and Video Links Encourages Shares

Another good conversation starter is an interesting or funny video or photo (this concept truly also applies with Instagram and increases engagement). Many people like to be the first person to share something funny with theirs friends. So next time you see something interesting post it on your page with a link so your fans can share the fun as well.

Using quirky images can be another way to promote Facebook engagement. Post half an image and have your fans guess what it is of can get people talking. You can also try posting a funny image and getting your followers to come up with a funny caption.

It is important to have an active Facebook page, to keep your fans interested and sharing your business. This is the whole point of social media and can be used as a great marketing tool. There are many other ways to encourage activity from your followers but if you are having a hard time you can try the three suggestions above.