For years together, Google’s Page Rank has been on the forefront of search engine optimization to classify sites based on authority. The higher your page rank in Google, the higher is your authority and crawl rate by search engines. In the upcoming year 2013, Google has decided to include a new quality metric that will take the limelight in search engine ranking algorithm and that is none other than AuthorRank. From 2013, I am sure that you will be hearing a lot of buzz about AuthorRank. Let’s dig…
Link building is the dominant force in SEO strategy in this age of engaging social media internet marketing. While onsite SEO practices including keyword analysis, meta and H tag population… read more →
Do you know who your competitors are? And I mean really know who they are. We’re not just talking bricks and mortar. The game changes when we start talking about… read more →
There are hundreds of thousands of apps available on Android and iOS devices. While more apps mean more choice for mobile users, it also poses a dilemma to them: which apps are the best or most interesting? Developers have it even tougher. How can they ensure their apps are visible in the teeming mass?
The answer is simple: go back to SEO basics. So how do you make the search engine spiders aware of your existence and optimize your content? Take a look:
Customer retention is a term used to describe the activity undertaken by an organization that sells product(s) or renders service in order to minimize customer defections. Okay for customer retention… read more →
Like many in online marketing I have a standard set of go-to tools that I use for my day to day tasks. Two of these tools in particular save me… read more →
In the world of SEO, search engines rank the content based on three important factors: Authority, Relevancy and Quality. Relevancy is how well you use your keywords in your anchor texts, headings and sub-headings. Authority is determined by the type of site where your backlinks are pointing to and quality is defined by how informative and presentable your content is. All right! Let’s get down to the nuts and bolts of what is social media search and how it influences SEO…