We continuingly hear about link building as a method to help our websites achieve success in the search engine rankings or SERPs as they’re known.

It’s understandable why this is the case – link building can have a powerful effect on rankings and really offer a great ROI if you go about it the correct way. So, let’s take a look at the basics.

In the post Penguin and Panda world we have to obey stricter conditions than ever when looking to build links. Google has been cutting down on bad practices in the back link world …

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What does your SEO risk profile look like?

Chances are, a lot of those reading this won’t have a clue. Those employing search marketing tactics, whether dedicated professionals or bloggers and business owners who don’t like outsourcing, tend to utilise a ‘fire and forget’ method when it comes to link building. We go out and find desirable locations from which to create links to our sites. This is usually done using metrics such as PageRank and Domain Authority. We then go about actually getting that link, using methods which are as easy as possible and which …

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For years together, Google’s Page Rank has been on the forefront of search engine optimization to classify sites based on authority. The higher your page rank in Google, the higher is your authority and crawl rate by search engines. In the upcoming year 2013, Google has decided to include a new quality metric that will take the limelight in search engine ranking algorithm and that is none other than AuthorRank. From 2013, I am sure that you will be hearing a lot of buzz about AuthorRank. Let’s dig…

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Link building is the dominant force in SEO strategy in this age of engaging social media internet marketing. While onsite SEO practices including keyword analysis, meta and H tag population and compelling SEO copy writing will remain the foundation of your search engine optimization stratagem, successful off site optimization in the shape of link building is the “must have” line of attack. This practice even eclipses existing power houses in internet marketing processes like email marketing and social media marketing. Lets be clear though, the later disciplines are not outmoded, in fact a successful integrated …

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A few years ago, it was commonplace for SEO to involve a lot of automated link building and low level link building strategies including directory submissions, blog commenting and article directories. These tactics are now being clamped down on by Google in order to promote the need for engaging, original content across the board.

Older SEO strategies for buying links and using directories of sites to duplicate the same content, while relying on poorly written and often non-contextual content filled with anchor text keyword links, have been particularly punished by Google’s Panda and Penguin algorithms. Websites …

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Do you know who your competitors are?

And I mean really know who they are.

We’re not just talking bricks and mortar.

The game changes when we start talking about online competitors.

(Chances are you already have a good idea of who you’re up against in real life.)

There’s a whole new world of businesses on the web that you’ve probably never heard of.

Read on to find out how to thoroughly understand
who your online competitors are.

1. 1.  List known competitors

To start, open a new Excel sheet and list the competitors you already know.

Chances are they’ll have some form of online …

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There are hundreds of thousands of apps available on Android and iOS devices. While more apps mean more choice for mobile users, it also poses a dilemma to them: which apps are the best or most interesting? Developers have it even tougher. How can they ensure their apps are visible in the teeming mass?

The answer is simple: go back to SEO basics. So how do you make the search engine spiders aware of your existence and optimize your content? Take a look:

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As you may or may not know, web directories and search engines are not one and the same, so submitting to them is bound to bring different results. The main difference is that search engines use crawlers to seek out links and keywords in order to deliver pages, by ranking, to people seeking specific content, while web directories link out to sites, rather than certain pages, based on category, and they tend to be searched by people directly. That said, posting to web directories can impact your status with search engines, especially in a post-Penguin …

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There are numerous design elements and working with them is an intricate task since one needs to address them all together.

Building a website is a typical task and it demands countless number of intricate details. It is the sole duty of a developer to keep in mind all the basic elements of the website builder and design the website accordingly. Working with design elements in a website builder can be austere because they can be easily missed out. Amidst a plethora of codes, graphics, visuals and other stuff, it is very easy for any design …

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If you’ve been watching closely what’s been happening in the SEO world in the last couple of years you know that most of the technques that used to work out are no longer useful and are nothing but a time waster. So, if you are running your own website or you are a SEO, you know it is high time to turn your head into the right SEO direction or your ranking will be eaten either by the Panda or the Penguin.

So, here is a list of all the outdated SEO tactics that you’d better …

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