SEO in 2013: Will AuthorRank Play a Huge Role?

For years together, Google’s Page Rank has been on the forefront of search engine optimization to classify sites based on authority. The higher your page rank in Google, the higher is your authority and crawl rate by search engines. In the upcoming year 2013, Google has decided to include a new quality metric that will take the limelight in search engine ranking algorithm and that is none other than AuthorRank. From 2013, I am sure that you will be hearing a lot of buzz about AuthorRank. Let’s dig deep into it.website or blog.

What is an AuthorRank?

AuthorRank is nothing but a measurement of the authority of your website or blog author over the internet. The main intention is to provide the search engine spiders with the nest and the most engaging websites. It is perhaps an enormous accent being directed to customer engagement, website trust and an escalating dilution of external links being one of the major decisive factors in website organic rankings. In fact, Google is not going to replace PageRank with AuthorRank, instead it will use both these metrics to enhance relevancy of results and promote posts of authors with greater influence.

AuthorRank: Is it worth considering?

Definitely it is a big thing to bank upon. AuthorRank is an important factor for judging your content’s quality. It makes it easier for the users to find the work of specific writers and Google leverages its ability to use authors as an element for ranking pages and sites. When it comes to social media, the number of likes, shares and tweets are increasing and is related to the reputation of the authors as well. So AuthorRank is undoubtedly worth considering.

How does it work?

The presence of different linking schemes has made low quality sites to get high page rank without a valuable content structure. Every author’s online activities such as social networking, blogging, participating in forums and debates and other content activities will be measured and evaluated by Google. The more an author writes on a topic and the more social engagement by that author, the higher “grade” in Google’s eyes for that topic. To put in simple terms,

  • Create a quality content on your site and on third party sites that people want to share.
  • Allow the users of Google Plus to share and validate content on your site.
  • Use author markup (i.e.) rel=”me” and rel=”author” wherever you write to link your content and your author page to your Google+ profile

How is AuthorRank Calculated?

Authors will be ranked based on the engagement factors of the content they generate. Some of the main factors that are about to be considered are:

  • PageRank of the author’s content
  • Comments on social networks
  • Social endorsements such as tweets, shares and likes
  • Connections with other high author rank authors
  • The quality and relevancy of inbound links
  • Number of Google+ circles an author is in
  • Level of on-site engagement of author’s content
  • Real world authority indicators such as published works on Google Books or Google Scholar

How will it be implemented?

Google has decided to take into account the PageRank of the author’s content. The above mentioned factors are then combined with AuthorRank to deliver the best possible results to the online surfers. AuthorRank for sure is going to bring the top most relevant websites with good quality content and so those who were using black hat and spam link building techniques can never rise again.

How to build your AuthorRank?

Building your AuthorRank is not a difficult task and is quite different from that of building your authority. Certain promising ways to build your AuthorRank are:

  • Get down with Google Authorship
  • Create a killer content
  • Start socializing your content with other reputable bloggers
  • Connect with webmasters on social networking sites such as Facebook, Twitter, LinkedIn, etc
  • Share your content on social media
  • Get in the circles of well known bloggers
  • Start guest posting on high authority sites
  • Comment on high authority sites
  • Submit your content to directories
  • Promote your author hub
  • Daily checklist to improve your AuthorRank

This is all about AuthorRank that is about to have an upper hand in 2013. So what are you waiting for? Start building your AuthorRank today and no doubt, that’s going to be your imminent brand tomorrow.

 

About the guest author: Alfred is tech savvy who loves to write more about digital marketing trends. He writes for Dot Com Infoway, providing Internet marketing solutions for online business.

This is an original article published on SEO Desk with exclusivity.

America’s got the X Factor – Has your Link Building strategy?

Link building is the dominant force in SEO strategy in this age of engaging social media internet marketing. While onsite SEO practices including keyword analysis, meta and H tag population and compelling SEO copy writing will remain the foundation of your search engine optimization stratagem, successful off site optimization in the shape of link building is the “must have” line of attack. This practice even eclipses existing power houses in internet marketing processes like email marketing and social media marketing. Lets be clear though, the later disciplines are not outmoded, in fact a successful integrated SEO campaign needs to have an unyielding underpinning of on-site search engine optimization procedures, matched with social network engagement and informative well structured content written for human readers before web browsers.

However, link building is king!

So before we plan our link building strategy, let’s first respect the importance of a link and define what precisely a link is. The simplest characterization would be to think of a link as a “vote”. When website A links to website B, website A is in essence voting for or endorsing website B.

One of theses things ain’t like the other…!

Not all links have the same authority; let’s use X Factor voting as an analogy to demonstrate this line of reasoning and let’s assume:

  • X Factor Contestant No. 1 has 2 votes – Simon Cowell & Britney Spears
  • X Factor Contestant No. 2 has 3 votes – La Reid, Demi Lovato & Britney Spears

Clearly, contestant No.2 is unquestionably through to next weeks sing off with 3 votes but unfortunately contestant No 1 is out of the competition. However, since Simon Cowell is considered a music industry authority and likes to through his weight around his vote has more influence and therefore Contestant No.1 moves up the ranking and has the X Factor!

Each link passes on a distinct voting weight and it’s entirely possible for a page with only a few links to rank higher than a page with thousands of links. Relevance and Quality is paramount.

3 step guide to killer link building:

Step 1: Compile a list back-link target sites

Before you embark on the link building process, create a list of potential target websites you want to acquire a back-link from. Sort and manage your list by segmenting by target content, relevancy or both, but relevancy is essential. There are several guest blogging portals that can match you with potential target publishers such as myguestblog.com. Alternatively, you can search for prospective targets by using a basic Google command. Simple type “Keyword” + “guest blog” and hit search. E.g. lets assume you are lawyer and your target keyphrase is “legal advice”, then you would type legal + ”guest blog” in Google search. This will return webpages that accept guest posts on legal advice maters.

Step 2: Compelling and unique copy

Spellbinding SEO content can result in greater engagement with your audience who will want to keep reading and share with their social networks. The process involves significant research and planning, but this time is well invested.

IMPORTANT – everyone loves unique interesting content, particularly website owners and publishers.

Step 3: Compile your prospecting E-mail

Drafting your successful prospecting e-mail for your prospective website publishers is indispensable when link building. Try and keep the email relatively personal, replacing “Dear” with “Hi. Ensure each email is unique for each publisher and that your content expresses explicit relevance to the audience of the target website. Doing a little research to find out the publishers/website owners name will give you distinct visibility over vanilla non-personal batch emails.

Good luck with your Link Building!!

I hope you enjoyed my article; I welcome any feedback you may have…

 

About the guest author: Mark Hullin is Director at SEO Crowd, SEO Company specializing in, SEO, link building, engagement internet marketing and social media marketing.

This is a unique article published on SEO Desk with exclusivity.

Know Your Enemy: 5 Tips for Thorough Online Competitor Research

Do you know who your competitors are?

And I mean really know who they are.

We’re not just talking bricks and mortar.

The game changes when we start talking about online competitors.

(Chances are you already have a good idea of who you’re up against in real life.)

There’s a whole new world of businesses on the web that you’ve probably never heard of.

Read on to find out how to thoroughly understand
who your online competitors are.

  1. 1.  List known competitors

To start, open a new Excel sheet and list the competitors you already know.

Chances are they’ll have some form of online presence. Note their web address too.

If you’re working in an agency or a freelancer, you may have to ask your client to provide this list. No doubt they’ll be able to reel it off the top of their head.

These are your starting points.

  1. 2.  Analyse search results

Next, gather a list of your keywords. Both the ones you rank for and the ones you want to rank for.

Scrape the results and add them to your list.

Use this tool to speed things up.

Usually, you won’t have to look beyond the first page.

If it’s a particularly competitive niche then it’s worth looking at page 2.

It’s a pretty good idea to make a note of the amount of Adsense in the SERPs. When there’s a lot there, it’s an indication that you can make money from that search query.

  1. 3.  Scour top directories and awards

What Google displays is by no means definitive.

There may still be big players in your industry with little-to-no search presence.

Weed these out by looking at the major industry specific online directories.

Another useful tip is to look at awards that have/are about to take place in your industry. Are there any businesses here you’ve not found yet?

If so, add them to your list.

These businesses may have been pushing the PR-angle, but not necessarily optimising for the search engines.

  1. 4.  Run related search operator

By this point you’ll have started to amass a huge list of sites.

A final thing you can do is run a mass ‘related search’ operator on the list so far.

When you run a related search, Google shows you sites similar to the one you’ve specified.

To do this, type this into the search box:

related:www.yourcompetitorsurl.com

Use custom search on Citation Labs’ Link Prospector to speed up the process.

Chances are most of the sites you’ll have seen.

It does, however, have a habit of turning up the odd gem.

  1. 5.  Look for ‘who’?

One last tip:

To be performed at the same time or after the previous four points.

Start considering the who.

By this we mean the people behind the sites.

Look at the author of their blogs and the strength of their social media accounts. Stalk them on LinkedIn.

Make a note of the individuals behind the businesses. Personal branding has never been more important.

Doing this will help you understand how you need to position yourself in the market and the work required to get there.

 

A guest post by Craig Addyman from 9xb, Harrogate, North Yorkshire. Craig is an online marketing consultant, gym junkie and dog lover!

This is an original article published on SEO Desk with exclusivity.

How to Get Mobile Apps Listed in Search Engine Results

There are hundreds of thousands of apps available on Android and iOS devices. While more apps mean more choice for mobile users, it also poses a dilemma to them: which apps are the best or most interesting? Developers have it even tougher. How can they ensure their apps are visible in the teeming mass?

The answer is simple: go back to SEO basics. So how do you make the search engine spiders aware of your existence and optimize your content? Take a look:

  • Inbound links: back linking to your web page or page on iTunes/ Play Store is very important. The more inbound links you have, the more search engines will take notice of you, and the more authority your site will have.
  • Include a description for your app that uses keywords people use to search for apps.
  • The category and title are also similarly important, just as it is for your blog.
  • Optimize your app name and its URL. Select a name that will positively affect the SEO in App stores and search engines. Try including keywords or parts of keywords in your app’s name. while short and uncomplicated names are best, using two words (like MoneyCounter) are very effective. Include your brand name if it’s a recognized one. Avoid using special characters as the name will be the default URL for your app.
  • Tailor your keywords according to your target audience. They should describe your app. Your keywords should not exceed 100 characters (including spaces) as they are given a lot of importance in the search algorithm of search engines. Research a little and see what combo of keywords people use to search for apps like yours.
  • Category: carefully consider what category you want to place your app in. Games, entertainment, restaurants and so on are the categories with the most competition. Think how you can categorize your app so that it will be found by your target audience.
  • For Google rankings, description of the app is crucial; therefore you need to optimize it well. Be especially careful with the first couple of sentences. Here, mention what your app is about and how it will benefit users. After that you can give a longer description which will tell the users what they will see.
  • Screenshots and icons: when anyone searches for an app, the first thing they see is the app icon. Including an attractive icon is vital. This may be the clincher for most people. A dreary looking icon may put off people even if the app is actually great; this is because the icon will be perceived as the harbinger of what and how the app is. Also include screenshots of your app, showcasing one or two aspects of your app. You can even consider incorporating a line of text explaining the functionality therein.
  • Build links between the App Store’s download page and your brand’s page.  On your home page you could have a section for your apps, with features, screenshots and reviews, and include download links here. Be sure to name your link appropriately. For example: ‘Download mygreatstockmarketapp’.
  • Use QR codes so users can download the apps to their mobile devices from their desktops, but remember to compress the link before generating the QR code to make for easy scanning.
  • Use the appropriate branded anchor text to ensure that Smartphone Googlebot crawls the app links from your mobile pages too.
  •  You can consider requesting review sites to help you create a buzz. You could also request users to leave their feedback on the download page.
  • Leverage social media by posting about your apps on your social accounts, and you could even announce fun contests with a free app download as a prize.
  • Upload a demo video to YouTube and embed it on your FB and Twitter pages.

Mix up these methods to gain maximum visibility. You will need to figure out what works best for you.

 

About the guest author: This guest post is brought to by James Dreesen. He is the CEO of JD Media Surge, LLC the top ranked healthcare Internet marketing company located in Minneapolis, MN that specializes in medical search engine optimization.

This is an original article published on SEO Desk with exclusivity.

How to Pursue Directory Submissions Post-Penguin

As you may or may not know, web directories and search engines are not one and the same, so submitting to them is bound to bring different results. The main difference is that search engines use crawlers to seek out links and keywords in order to deliver pages, by ranking, to people seeking specific content, while web directories link out to sites, rather than certain pages, based on category, and they tend to be searched by people directly. That said, posting to web directories can impact your status with search engines, especially in a post-Penguin internet landscape. So it’s important to understand how submitting your URL to web directories can affect your overall online presence so that you can make sure to do it in a way that is beneficial to everyone (especially you).

You might have heard that the main concern of Penguin is providing viewers with the quality content they seek, hence the many changes to linking strategies. Directory submissions are only part of the bigger picture here, but they could play an important role. Just like you probably now find yourself seeking to link-share or guest post with websites and blogs that enjoy a high ranking themselves (so as to conform to the higher standards of Google’s current algorithm), you need to select directories that are of higher quality.

Depending on the type of website you run, you might look into regional, niche, or general directories, but even within these categories you’ll find that there is a lot of differentiation in quality. Some will let anyone join, cluttering up the works, while others charge a fee. But it might not even be about money since some are simply more selective than others when it comes to listing sites that are high quality. These are the directories you definitely want to get listed with if you can. Avoid any that also list shady sites, like those with adult content, for example.

In truth, you need to be picky about the directories you decide to list with. It’s not just that they need to make you look good in terms of where your links reside, but they also need to appeal to the people who peruse them since the main purpose is ostensibly to provide you with a bump in targeted traffic. If you choose a site that seems quality without first bothering to check on what they have to offer you could be shooting yourself in the foot on this score. It won’t take you long to look at a couple of different categories to see what kind of listings pop up, and if you find just what you’re looking for and the links go to quality sites, you’re golden. But if you look under a category like web designers and you also end up with listings for pet blogs and solar panels, you might want to withdraw your bid for listing.

Getting the average web directory to add URL links to your site is not rocket science. Heck, you can download an automated submission tool to do it for you if all you want is a multitude of links. But with Google demanding quality over quantity, you might want to think twice about your strategy. Not only can listings on high quality web directories potentially help you to raise your page rank in an indirect manner, but it can certainly improve your odds of attracting targeted traffic to your site, which is the ultimate goal no matter how you slice it.

 

This is an original article published on SEO Desk with exclusivity.

Top 5 Old School Seo Techniques

If you’ve been watching closely what’s been happening in the SEO world in the last couple of years you know that most of the technques that used to work out are no longer useful and are nothing but a time waster. So, if you are running your own website or you are a SEO, you know it is high time to turn your head into the right SEO direction or your ranking will be eaten either by the Panda or the Penguin.

So, here is a list of all the outdated SEO tactics that you’d better leave behind and focus on other more important areas:

#1: Article Directories Submition

Yes, that is right. We all used to submit hundreds of articles in all kinds of article directories. That used to work for quite a long time actually – it was an easy way to increase the traffic of our sites and build a nice and rich backling profile. Well, not anymore… After spending hundreds of hours submitting those articles, we saw most of the directories die one after another. So did our backlinks.

#2: Articles Spinning

Articles spinning was a big SEO deal a couple of years ago. People invested tons of money in spinning tools and softwares that create an article per socond. Writing valuable articles?? Ain’t nobody got time for that. Well … you’d better find time now because spinned articles will do no good for your SEO. Google spots spinned, ununique articles.

A well-written, valuable for the readers article published as a reputable guest post will do much more for your site and SEO campaign than thousands of spinned articles submitted in article directories. Plus, it will help you improve your Author-Rank.

#3: Buying Backlinks

Buying links is a big No, No in the SEO world now. Not only it is not worth it, but it might (and most probably will) have negative effects on your site and get your site penalized. Google have made it pretty clear the number of backlinks is not going to do you any fabour now and help you climb to the top posision in SERPs like it used to. Still, there are many people trying to sell backlinks packages for $10. I know it seems so much easier than spending months trying to rank your site on top positions in the SERPs I highly recommend you not to take that road. It leads nowhere. Trust me.

#4: Tracking Keyword Density

In the past the major part of SEOs was proclaiming that the ideal keyword density should be somewhere between 1 and 20%. As a result, most of the people dealing with SEO and trying to rank their own or their clients’ websites spent thousand of dollars on softwares calculating that percentage. This used to work before but it won’t work now. Not that it is a bad idea to include the keywords you’d like to rank for at certain places on your website, please go ahead and do it. It won’t hurt. But it is a far better idea to focus on the creation of valuable content.

#5: Constanly Checking Your Traffic

Your traffic is a quite valuable SEO metric that can show you whether you are doing things right or wrong so it is a good idea to check it out once in a while. But sometimes that leads to us constantly and obsessively checking out the traffic tools, that we can devote to other SEO activities. When checking your traffic, do not just check the numbers of visits you get per day. A far better idea is to see what people are searching for and what they are doing while browsing through your website. You can understand if your website is attractive enough, whether they just enter and exit, whether they find your content interesting enough and browse through other pages, whether they come back. Your visitors should your target #1. By watching closely their actions while brwoing on your site you can understand if your site is intuitive enough and has good call-to-action.

These are some of the most outdated SEO tactics that are doing nothing but wasting your time. SEO changes and you have to roll with it.

 

About the guest author: Catalina is currenty working as a SEO specialist. You can read more about the latest trends in the SEO world on her SEO blog.

What are High Levels of Customer Loyalty and Retention

Customer retention is a term used to describe the activity undertaken by an organization that sells product(s) or renders service in order to minimize customer defections. Okay for customer retention to be successful it begins with the very first contact that an outfit has with its customer and this continues throughout the whole lifetime of the relationship. The ability of a company to succeed in attracting as well as in retaining new clients is not something related to its products/services alone, but also heavily related to how existing customers are served as well as its reputation within the marketplace.

You see with customer retention you are not just giving your clients what they already expect, but what they don’t. In other words, you are wowing them to the extent that they become committed advocates of your brand. Therefore, building customer loyalty involves putting customer value instead of profit maximization at the core of one’s business strategy. Now the key element that differentiates such business from others in an environment that is competitive is the continuous delivery of a high level of customer service.

Customer satisfaction

Businesses have come to the realization that good customer service is the backbone of their growth. And, customer service refers to the wide range of activities, which a firm together with its staff follows in order to bring about customer satisfaction. Now good customer service is what results into customer loyalty. Moreover, customer loyalty is the result of customer satisfaction. Now a customer is said to be satisfied when such person believes that he/she has received value of the product or service that is equal to or more than what such person is expecting.

High level of customer loyalty

It has been said that the strategies employed in attracting new customers don’t work to keep existing customers rather what should be done is to aim for enhancing customer relationship perception. It is for this reason that businesses are offering different incentives to keep their customers. This includes discounts, coupons, but more importantly customer loyalty programs as these programs are known to have a positive long-term effect on consumer behavior. Consequently, those who participate tend to overlook some of the company’s weaknesses since they believe they are receiving better services as well as good value for their money being spent.

In the light of this, then one can define high level of customer loyalty, which leads to high level of customer retention as a situation where the customers involved are so convinced about a brand and will be forever willing to represent this brand and patronize its products as well as services. Such people are not wooed by other brands at all since they believe the brand to which they are loyal to have more than what it takes to satisfy them and is constantly doing so.

Benefits of customer retention

No matter the tactics or strategies, which a company uses to improve profitability, it must pay attention to maintaining its present customer base. Now there are several benefits of doing so. This includes:

  • The cost of customer retention being as much as twelve times lower than the cost used in attracting new customers.
  • Conversion of new customers into loyal ones will take more time, effort plus money than what is required for existing customers.
  •  Also, for the revenue generated from one old customer to be earned many new customers will be required.
  • Generally, loyal customers will use more and are less price sensitive compared to new customers.
  • Loyal customers will often refer others, while defecting customers usually tell up to 10 or more people about their reasons for defecting.

 

About the guest author: Davis Miller is a guest post writer and a regular blogger. He has a very good knowledge of customer retention and customer satisfaction; also give online tips on that.

This is an original article published on SEO Desk with exclusivity.

Link Building with Screaming Frog & Link Detective

Like many in online marketing I have a standard set of go-to tools that I use for my day to day tasks. Two of these tools in particular save me literally hours a day, meaning I can be much more productive for each of my clients.

The two tools in question are Screaming Frog and Link Detective. Screaming Frog I use on a daily basis for 101 different things, but one in particular is for link reclamation.

What I do is download all the inbound links from Google Webmaster Tools (you can use other sources too) and copy the URL paths into notepad and save as a .txt file:

Once you have your newly named .txt file (call it whatever you like) we are going to open up Screaming Frog (If you have over 500 URLs you will need a paid licence) and upload the file.

Step 1:

Uploading the file – Go to ‘Mode’ and in the drop down select ‘List’


Next go to ‘Select File’ and navigate to your saved .txt file and upload it.

Step 2:

Once you have uploaded your backlinks .txt file you want to select ‘configuration’ from the drop down and select ‘Custom’


In the custom menu select ‘Filter 1’, ‘Does Not Contain’ and enter your domain name that you are checking against.

Step 3:

Now all that’s needed is to hit the ‘Start’ button to set it running and then locate the ‘Custom’ tab and export your filter.

What Screaming Frog will do is search all the pages you uploaded and return those that don’t contain our target domain within the search code.

Now we have a nice list of sites that used to link to us, next is just the manual process of going through the links and seeing which sites we would like to reclaim a backlink from and figuring out how to get the back. Use the waybackmachine to see what the pages used to look like when you had a link there as this may help you understand why they were linking to you in the first place.

On to my second favourite tool Link Detective. I use this for competitor analysis to quickly find possible linking opportunities.

To do this you will need to first run a competitors site through Open Site Explorer. For this example we will just use the 3bugmedia site.

You want to have the following selected on the Inbound Links tab to start with…

 

Now hit the ‘Download CSV’ button

Next make your way over to Link Detective and create an account if you don’t already have one, just follow the simple instructions to upload your newly downloaded OSE file.

Once Link Detective has finished building your report you will be presented with the following dashboard.

As we can see straight way, there are 16.43% of the links from an author bio, so if we export these links and begin a manual review we will be able to uncover some possible guest posting opportunities or if we look at the comment links we can see where the 3bugmedia author hangs out online. We can also see that 52.66% or the links are now dead links; this might be a perfect opportunity to try and gain the links that they have lost.

As you can see this is a great time saving tool as it helps categorise the link by type so rather than manually searching link after link for opportunities you can now quickly categories them into groups by their type.

 

A guest post by Craig Addyman from 9xb, Harrogate, North Yorkshire. Craig is an online marketing consultant, gym junkie and dog lover!

This is a unique article published on SEO Desk with exclusivity.

Getting to Know How Social Media Influences SEO

In the world of SEO, search engines rank the content based on three important factors: Authority, Relevancy and Quality. Relevancy is how well you use your keywords in your anchor texts, headings and sub-headings. Authority is determined by the type of site where your backlinks are pointing to and quality is defined by how informative and presentable your content is. All right! Let’s get down to the nuts and bolts of what is social media search and how it influences SEO.

What is Social Search?

Basically, the term ‘Social Search’ points to the way by which the search engines recognize the social media space. The hard fact is that, any content you post on the social media sites are being noted by all major search engines including the likes of Google, Bing, Yahoo and MSN. Some even prioritize the social media content – this however depends on how the search engine managers have fine-tuned their algorithms.

Examples of Social Search

Facebook Social Search

As we all are well aware of, Mark Zuckerberg has hinted that he is planning to launch a search engine very soon. Note that the search engine will be more social media friendly, more Facebook friendly rather – and it should give more weightage to any update that you do on Facebook. That’s a huge bonus for Facebook users. And it will be a big boon for business owners who are using the paid service to promote their brands and services on the world famous social networking site. This is just one way how social media is going to influence the SEO world in the future.

Google Plus

Last year, the Big ‘G’ released a service called Google Plus Your World – it’s actually a nice integration of the activities on the social network with the Google search engine. We have heard a lot about how Google gives more weightage to the top activities happening on Google Plus – the most beneficial being the ones with the ‘+1’ ranking. However, not all updates on Google Plus will be able to make it in the top search rankings. As mentioned earlier, the main factors that are going to determine the placement of a Google Plus post are: authority, relevancy, and quality. Add likes and shares to it!

Bing Social Search

In 2012, Bing released an enhanced version of its search engine. The modified version came with a new-look layout and has integrated social networking sites onto the displayed results. Bing says that the search engine will directly check the updates on Facebook – perhaps, this is to complement the one million user base and the growing popularity of Facebook worldwide. Bing doesn’t restrict its search results only to Facebook though. It has also integrated Twitter, Foursquare, Quora and the likes in its search results. Bing has signed a deal with a popular service called Klout which intends to bring out the overall social media influence numbers on the search engine results.

Social Search and Inbound Marketing

One of the main advantages for online marketers from the integration of the social media sites onto the search engine results is that, we can just look ahead and plan our SEO and social media marketing strategies accordingly to make the most out of social media’s influence on SEO. Here are some useful tips for you:

Tip #1

Ensure that your social media tools and SEO tools are correlated to one another:

One of the best things you can do as an online marketing expert is that, you can design a fully integrated social media friendly website loaded with SEO rich features. This will help your website get a nice upward push in the search engine rankings.

It all boils down to working to your strengths. Take some time to analyze your top competitors’ strengths. See if a top ranked keyword is shared more commonly on the social media platforms. If so, don’t think for a second – just integrate it in your website and link the hyperlink to the top social media sites.

Tip #2

Go social on Facebook, Twitter, and the likes

When I say, go social it obviously means you need to make more friends, fans and followers in the social media space. More social media influencers can get you to the top in no time. Why can’t it be when your content is liked and shared by tens and thousands of people on the social media sites? According to a recent survey conducted by Nielsen, it was reported that 92% of online shoppers and researchers trust social media sites. This is where you can leverage the complete benefits of social media marketing. Follow the basic etiquettes like being courteous to customers, responding to their queries on time and thanking them for their valuable feedbacks and implementing the same.

There you have it! We have seen how social media influences SEO and how we can leverage the maximum benefits of the same. Hope you liked the information. Do share your thoughts in the comments section.

 

This is a guest post by Lance Goodman of dishtvoffer.com, a site that offers savings and current information on dish tv guide, as well as dish.com services.

This is an original article published on SEO Desk with exclusivity.

Get Perfectly Optimized Web Pages for Free

The SEO industry today relies heavily on several different SEO tools to accomplish a range of tasks, such as keyword research, monitoring page rankings or even tracking backlinks. Today, there is a tool for everything. These tools not only save your time but also make sure that your job gets done in the smoothest and the most efficient manner. Getting your hands on the right SEO tools can make a huge difference as far as perfectly optimized web pages are concerned. At the same time, SEO tools and software come with a hefty price tag.

Today there is a big craze in the SEO industry to buy the fanciest of the tools available in the market. While this at times can really make a difference but at other times but you need not always spend a fortune to get perfectly optimized web pages. In fact you can actually get yourself perfectly optimized pages for free. The internet is full of underestimated free SEO tools that when used alone might not be as much effective. But collectively, they can put to shame any of the fancy SEO tools.

Here’s a peak into the world of free SEO tools that can make a difference:

Google and its tools

The search engine giant Google is the major focus of any SEO effort. It’s massive reach and user base have made it the number one priority when it comes to optimizing any site for search. Google in return has provided all the webmasters with a number of tools to help them optimize their sites.

Google’s SEO arsenal consists of several tools ranging from Google AdWords, Google Trends, Google Analytics, Google Insights and Google Webmaster Tool. A combination of these tools can get your site fully optimized and for free. You get all the information from getting the right kind of keywords to finding search trends and detailed analysis of visitor data. These tools can satisfy all you SEO needs and when used to their maximum potential, you could even get that elusive top spot on any search engine.

Copyscape

The web is driven by content and high quality content gives your site a status of authority and so do the search engines. On the other hand any duplicate content is bad for your site. Plagiarism has plagued websites for a very long time but not anymore. You can make sure that all the content on your website is 100% plagiarism free and that too for free. Copyscape is one such tool that lets you check if the content on your site is original. This can be extremely beneficial especially if you are accepting guest posts.

SEO Quake

Another aspect that is important to SEO is link building. Getting yourself featured on an authoritative website can boost your page rank quickly. The problem is to find these sites that are authoritative. SEO Quake is a free analytic tool for web browsers. This tools helps you to obtain all the useful information about any website such as it’s page rank, alexa index and many more such parameters. You can use this tools coupled with Google advanced search to get in touch with authoritative sites and get yourself featured.

 

Once you have these tools in your arsenal and if you use them fully, you can get yourself those perfectly optimized pages in no time at all. There is a great deal to SEO than just expensive applications.

 

About the guest author: Jessica Davis is a Content Strategy Specialist with Godot Media. She has years of experience in working closely with online businesses, helping them refine their marketing strategy through optimum use of content. Her other interests besides online content strategy, internet marketing and search engine optimization are- technology, sports and even fashion. You can read her articles at http://www.godotmedia.com/blog

This is an original article published on SEO Desk with exclusivity.