Tips for Panda and Penguin Recovery

Google has been at it again, in the past two weeks the world;s biggest search engine has launched refreshes to their penguin and panda algorithm, along with a completely new update targeting exact match domains. Has your site been hit?

How can you recover from any of the recent Google updates?

Let’s start with panda because that was the first update from Google and in my opinion the easiest to recover from, the panda update targeted sites with what Google called “thin content”, many niche affiliate and made for adsense sites found themselves hit by the panda. A lot of publishers felt they didn’t deserve to have their content labelled as thin or low quality, one of my sites was hit but I recovered it and achieved better rankings than before, below is what I did.

Panda Recovery Tips

  1. Speed up the sites load speed – one factor the panda update reportedly targeted was load speed, if your site uses wordpress as my affected site did you will find several plug-ins to make it run faster. The first thing I looked at doing was caching my files, there are several wordpress plug-ins to cache files, probably the most popular is wp super cache. A cache plug-in simply generates html files from your wordpress pages, this makes them load faster in your visitors web browser. Another good way to increase wordpress load speed is by minifying JavaScript and CSS files, try Better WordPress Minify.
  2. Reduce broken links – My site was started in 2007 and I had made at least 3 posts a week since then, nearly every post contained at least one outgoing link. It is amazing how many sites had been abandoned or were gone completely, this meant my site was linking to a lot of dead pages and I spent many hours going through every page to look for dead links. There is an open source piece of software you can use to do this called link xenu, but I personally prefer to do it manually.

Other things you could consider if your site was hit by panda include reducing the amount of ads your site carries and any duplicate content, I personally only had to speed the site up and clear up the dead links.

After panda came penguin, the penguin update was rolled out in April 2012. It allegedly attacked sites that had been practising web spam and had unnatural link profiles but many good sites where hit too, was your site hit by penguin? Penguin is in my opinion much harder to recover from, if you have been a naughty boy or girl and been spamming it would probably be far easier to start again, I wouldn’t waste time clearing up spam links and trying to get them removed. Keep your new or existing link profile clean, see below.

Post Penguin Link Building

  1. Sources – Build links manually from trusted sources, tactics I am employing include guest blogging, guest blogging and more guest blogging. You could also consider submitting to human edited web directories and good quality news wire sites, avoid any sites that auto approve links and keep your link sources relevant.
  2. Anchor Text – A large portion of sites that got it by penguin had a high ratio of links with the same anchor text, many argue that it doesn’t look natural if you all your incoming links point to your sites homepage using the same anchor text. I have noticed a number of sites still ranking very highly with this kind of link profile, but would air on the side of caution, vary anchor text ratio and try to link to internal pages whenever possible.

The most recent update from Google attacked what Google deemed to be low quality exact match domains, this has again filled the forums and blogs with people complaining about their sites, which they deem to be quality having been hit. Has your site been hit by the EMD update? My advice would be not to panic and make any knee-jerk reactions just yet.

If your are getting constantly hit by update after update it may be time to get some help with your internet marketing, let some else worry about Google’s latest whims and you can carry on running your business.

 

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Using SEO in Your Business Blog to Bring the Best Results

Before you start a blog for your own small business, you should be aware of ways that your blog can garner a wider reading audience. We’re not just talking about writing great, well-written content every week; you can also use search engine optimization to optimize your blog posts and bring the maximum amount of traffic possible. Here are several tips to guide you into optimizing your blogs properly.

Firstly, you should know that each blog post should be optimized on its own, just like a web page. Even if you have twenty blog posts on a single page, each blog post should be optimized with SEO as if it were its own page. With that in mind, each blog should be optimized for search engines.

Here are several more nitty-gritty tips in effectively adding SEO to your blogs:

For one, it’s ideal for each blog post to be optimized around a single keyword. This keyword should also be in your title. In the case of anchor text, anywhere from one to three anchor texts are ideal within the blog posts. These links should be natural and link to internal pages in your website. These types of links are among the most important factors in your search engine rank.

Whatever you do, don’t stuff your blog entries with as many keywords as possible. Readers and Googlebots alike will see straight through your intentions. Readers will be turned off by the apparent self-promotion, and Google crawlers will penalize your for keyword stuffing.

Using tags and subheads containing your keyword also helps. Googlebots will create an index of your pages using your tags, so it’s important to make sure they’re correct. Social bookmarkers will make it even easier for tagging your blog entry. Also, if readers like your post, the social bookmarkers will enable them to share it with other users.

Each blog should fit in one clearly definable category, and this category should be of at least some level of interest to your audience. The category in particular should also be keyword-related, making your blog posts exceedingly more search engine-friendly.

Use a signature that also contains an internal-page keyword. To emphasize certain keywords, use italics or bold. With all keywords and links you put in your blogs, you must remember to make them natural and organic. In your signature, you can even include a brief call to action, such as “Check out [Keyword Here] and join the conversation.”

Ping the directories and make sure to include tags with your relevant keyword. There are many blog directories, and a ping per blog entry lets the community know that you’ve updated you blog. Depending on the web design platform you use, such as WordPress, a ping may automatically be sent to the blog directories of your choosing. Ping-o-matic is a service that also allows you to ping for free.

Optimizing each blog entry with SEO techniques will help infinitely in bringing much more traffic to your site. For additional help or assistance, contact an SEO company.

 

About the guest author: Carolyn Johnson is a staff writer for Sticky Web Media, a Los Angeles SEO and web marketing firm.

This is an original article published on SEO Desk with exclusivity.

3 Keyword Research Tips You Can’t Live Without

The entire world of online search revolves around keywords no matter how you look at it. Even if we are on a social site we still need to type in keywords to kind exactly what we are looking for. But for some crazy reason or another many people still don’t see the power of keyword research and how to implement it into their seo marketing.

In simple plan English is that a keyword or keyword phrase are a groups of words put together and people will do searches on those words. Doing these searches will bring back the results which should contain the keyword in the headline of the first search results and so forth. So for this reason many people will go after keywords of this nature to be able to capture those targeted people through what we call seo aka “search engine optimization”

Lets say your looking for the “best beauty shop in Atlanta GA.” Google will search through millions of websites and return to you those top 10 results which should be the best content for your search. This takes a matter on moments for the search engine to feed you the top content that will provide you what we like to call value.

So take a moment out of your busy day and check out some of my cool tips on how keyword research can be so fun and rewarding at the same time.

Best Keyword To Target

Some people say I’m ranked for this keyword or that keyword but for someone reason their not getting any traffic. The reason is that every keyword is not the same so you must target those that will bring you traffic and not those who just sits at #1 and do nothing but look good.

Realize that some one searching for “seo marketing versus someone searching for “seo marketing by john doe” Yea both are talking about seo but the one of “seo marketing” is getting lots more traffic then the other one which is very long which is what we call long tail keyword phrases.

What you should be targeting is what they call “search volume” which applies to the number of times a search term is put into the search engine. Obviously the greater the number of searches then the greater chance that keyword phrase will get tons of free traffic. So it all comes down to volume and not just that you can rank #1 for a generic keyword phrase.

With that volume comes a lot more head headache then you may have been looking for. Now that keyword “seo marketing” will have lots more competitions because of that high volume so your analysis of that term should bring back lots of traffic. So by knowing that you should understand that it will take a lot and I mean a lot more time to crack into the top 10 then the other keyword phrase “seo marketing by john doe

Doing The Keyword Research

There are many tools out there that will do a excellent job in given you the numbers you need to come to a conclusion on the search volume of a keyword. But to keep it simple and plus FREE of charge then I will say use the Google Keyword Tool which has been around for years.

The software is pretty easy to use because all you have to do is to Google a keyword you want and take the first search result you see. Plug that site url into the sites section and it will spit back the top keyword related to that site. From here you will be able to see the local and global searches to determine this fits your avenue or not. Most importantly it will give you the level of difficulty to rank for it if you choose to target it.

I say don’t let a little competitions scare you off because even though a keyword can take months to rank for. It may turn out to be the best three months or so of your life when it hits #1. The traffic will be so over whelming that it all will seem worth it.

Seo is the key to doing any sort of keyword ranking but its not going to be all you need. You will have to invest your time or money so be prepared to tackle this issue as it arise because this will be the difference in getting mega traffic or just getting a couple of visitors per day.

Implementing On-site

The next rock you should turn over is the on-site keyword implementing process. Its time to connect a few keywords to your home page and maybe a internal page you want to rank. But you must think about following these simple strategies first..

  1. Build pages around that chosen keyword and use it throughout that content.
  2. You want that keyword to be include in the Title, body and meta tags description for better seo performance.
  3. Make building your anchor text on other sites like article sites and web 2.0 sites a must. It should pointing back to your website and letting the search engines know that this keyword is connected to this page. This tells the good old search engines that this keyword is on this page and about that subject.

Yes this will take some time to implement over a Couse of a couple of months depending  on the competition level of that keyword. But I say don’t give up until it reaches #1 even if it take months because like they say “Good Things Comes To Those Who Wait”

 

About the guest author: Antonio Coleman’s seo marketing is what gets him out the bed in the morning times to bring the world better seo news and more. Hopefully you learn how to rank your website easier and the right way by following his simple to follow seo tips.

This is a unique article published on SEO Desk with exclusivity.