Content marketing is a buzzword that you’ll often hear about in marketing circles, but it’s much more than a passing phase when it comes to marketing your business on the Internet. It’s a powerful approach to marketing your business on the web without having to worry about the search engines penalizing you for unnatural links or artificially inflating your rankings.… read more →
Twitter has been really big among brands and corporations. The platform gives brands the chance to communicate with their users directly, creating a truly lively marketing campaign. Of course, Twitter can also be used for internet marketing purposes, including promoting your content and products. At the beginning, you will only have a small number of followers. Don’t worry, because there… read more →
With the holiday season approaching, now is a good time to look at how things have changed in internet marketing over the last twelve months. Has your strategy paid off? Are you seeing the results you expected? SEO and online marketing are fast moving industries, and to stay ahead of the game and beat your competitors you need to have… read more →
Another update to SEO guidelines has caught the attention of webmasters who want to ensure they are following Google’s authority with precision, in order to get the best search rankings. Every now and then Google updates its algorithm of about 200 factors that determine these rankings. The search giant loves to give funny names to these updates such as “Panda,”… read more →
Blogs are an increasingly popular internet tool, yet increasingly difficult to definitionally pin down. The reason that the word “blog” is slippery to define is that blogs are in many ways portmanteaus, but typically a blog is one individual, or a consolidated group, coming together to make posts on a coherent topic. Bloggers usually convey related information or opinion via… read more →
Creating an online marketing strategy is practically essential to running a successful business in this day and age. While some local operations can still skate by without one, more and more are coming to realize the massive exposure they stand to gain by moving their marketing efforts into the online arena, even if all they choose to do is list… read more →
When it comes to various approaches to online marketing, there’s no doubt that SEO and search marketing offers a sound avenue to earn quality inbound traffic and pre-qualified conversions.
Last year’s SEO techniques are long gone, and now, social media is playing a pivotal role in determining the authority and rankings of webpages. As a result, social media marketing is a must-have for any SEO strategy.
In this article, I will share with you five social media must-have’s for SEO. These elements are essential to utilizing social media for the greatest advantage to your SEO strategy…
Having web design that’s SEO-friendly is critical in today’s digital marketplace. Many online marketing experts will agree that what’s the point of having a website if no one can find it via search? As more and more business realize the potential of SEO and search marketing, the importance of an SEO-friendly website design reigns even stronger. In this article, I… read more →
The rules of SEO are evolving and the playing field is being leveled. In essence, SEO and keyword rankings are becoming increasingly influenced by social media (namely via Google+.)
The evolution of SEO stems from a new mechanism called social authority, which is directly shaping websites’ search engine authority and thus their SEO potential.
For years together, Google’s Page Rank has been on the forefront of search engine optimization to classify sites based on authority. The higher your page rank in Google, the higher is your authority and crawl rate by search engines. In the upcoming year 2013, Google has decided to include a new quality metric that will take the limelight in search engine ranking algorithm and that is none other than AuthorRank. From 2013, I am sure that you will be hearing a lot of buzz about AuthorRank. Let’s dig…