Using Content Marketing As An Online Business Strategy

Content marketing is a buzzword that you’ll often hear about in marketing circles, but it’s much more than a passing phase when it comes to marketing your business on the Internet. It’s a powerful approach to marketing your business on the web without having to worry about the search engines penalizing you for unnatural links or artificially inflating your rankings. Basically, when you create good content and market it towards your consumers, search engines reward you with a prime spot in their rankings.

The great thing about content marketing is that you aren’t stuck doing one thing; you can create videos, articles, press releases, social media campaigns and infographics to draw customers to your website, so you can tailor your content to be relevant to what consumers in your industry are searching for. This relevancy means that your content will convert into sales, so oftentimes, your marketing efforts go further than traditional marketing methods.

Content marketing has a couple major advantages over traditional marketing:

Inbound Traffic

According to the experts at Stodzy Internet Marketing, content marketing is a great way to drive interested consumers to content that you control; this inbound traffic is a powerful way to promote your expertise, niche or selling proposition. If you create engaging content with the proper calls to action, potential customers will share it with their friends and family, and this drives potential consumers to your website without costing you an extra penny.

Brand Awareness Through Engagement

As we mentioned earlier, it’s important to create content that engages your audience; when you do this, it fuels a personal relationship between you and your customers, and they start associating your brand with high-quality and relevant products. When you build trust like this, you attract people to your business, and they are much more likely to work with you instead of your competition.

When you establish yourself as knowledgeable, you build your brand, and people remember this when it comes time to buy something that you specialize in. So remember, quality and relevance are paramount; any content that you publish is a reflection of your business.

Create Natural Link Popularity

Search engines love useful information, and that’s why they often penalize businesses that manipulate links to increase their rankings. When you create useful content that people share naturally, it tends to attract a lot of attention, and people give your site the natural links that search engines love. These links mean that your rankings will skyrocket, and you will have a very low chance of being penalized by the search engines in the future.

Content marketing is a safe way to increase your rankings, and that’s why so many people use it on websites that they can’t afford to lose. When you create content for marketing purposes, think of it as a representation of your business. If you create creative and relevant content, people will link to it, and that drives traffic, builds brand awareness and increases your popularity online.

Increasing Your Twitter Reach

Twitter has been really big among brands and corporations. The platform gives brands the chance to communicate with their users directly, creating a truly lively marketing campaign. Of course, Twitter can also be used for internet marketing purposes, including promoting your content and products. At the beginning, you will only have a small number of followers. Don’t worry, because there are ways you can increase your reach on Twitter.

Social Media Campaigns

Top SEO agencies such as Blue Hat Marketing now add social media services into their line-ups. These social media services can help you increase the number of followers your account has – and subsequently the reach of your Twitter account – by conducting various marketing campaigns.

Cross promotion, for instance, can be done to increase awareness on Twitter. Instead of doing everything yourself, you can tap into the Twitter accounts of top influencers. Since they already have thousands of followers, it is very easy to promote not only your site or your product, but also your social media presence.

Running a Twitter contest is also a good way to rapidly increase your Twitter reach. As one of the terms, oblige users to follow your Twitter account to participate. You can run anything from a simple selfie contest to a more complicated Twitter treasure hunt to attract new followers. You don’t even have to worry about spending a lot of money on prizes and the cost of the campaign itself.

Promoting Outside Twitter

Don’t forget to add a link to your Twitter account on your website and other online publications. This is the best way to quickly attract new Twitter users and increase your brand’s reach. Although it is not advised, you can even add a popup explaining that your brand is now available on Twitter.

Add a link to your Twitter account on other publications as well. Newsletters, email signatures and forum posts are great places to put a link to your Twitter page. When the URL is added to the right spot, you can expect to see a nice flow of new followers almost immediately.

Twitter Exchange

If you simply want to increase the reach without having to run complicated campaigns, there are Twitter exchange sites to use as well. You can simply join the exchange, follow other accounts and get new followers in return. These exchange sites connect brands and new Twitter accounts with existing, human users, allowing new Twitter accounts to reach a sufficient number of followers and expand their reach.

The only problem with Twitter exchange like this is the amount of noise – for example, dormant Twitter accounts – you will have to deal with as well. You may get thousands of new followers, but not all of them are active or within your market segment. This is part of the reasons why today’s best Twitter exchange sites now offer better control over how new followers are added, giving you a much better chance of getting relevant new followers without spending a lot of time and money in the process.

What Are Your Predictions for Internet Marketing in 2015?

With the holiday season approaching, now is a good time to look at how things have changed in internet marketing over the last twelve months. Has your strategy paid off? Are you seeing the results you expected? SEO and online marketing are fast moving industries, and to stay ahead of the game and beat your competitors you need to have your finger on the pulse when it comes to the marketing industry. By having an idea of how things are changing, you can grasp new techniques and implement them as part of your 2015 strategy. However, what are the experts saying these new trends are going to be in 2015?

Social Media Marketing in 2015

Social media is a big part of many business’ online marketing approaches, and this has been the case for several years now so it is nothing new to say it will continue to be big in 2015. However, there are two key areas in which change is anticipated.

For one thing, it is expected that businesses will rely less on the things they can do for free, like tweeting or updating their business Facebook page, and allocate more of their marketing spend to social media ads. Social media ads are becoming ever more effective at targeting the audience you want to reach as more and more personal data is held on these sites, so there is more of an incentive to use what is still a fairly cheap form of advertising. Additionally, as people tend to follow so many Twitter accounts and Facebook pages now, the chances of your message being seen by people are far higher with a well placed ad than endless tweets that cost you time.

The second point of change is in the diversity of the sites people will be using in their promotions. Where before, Twitter, Facebook, and possibly G+ and LinkedIn were all you needed for a strong social media campaign, now more niche platforms like Pintrest will start to really come into play.

Mobile Will Continue to Grow

A huge growth area in 2013 and 2014, mobile will keep getting bigger, with apps and interactive mobile services at the core of many people’s business offerings. We are also likely to see more and more responsive web design, as businesses strive to offer the best cross platform service.

Innovation in Commerce

Experts believe the lines between e-commerce and physical stores will blur in 2015, as businesses take advantage of mobile technology for promotional benefits. As an example, a physical shop could notify potential customers shopping near its vicinity of flash sales (for example huge discounts that only last for an hour or so), to get them to come inside. Online stores like Amazon have used this technique to bring in traffic and sales, but with mobile apps that show people’s locations, it is something physical businesses can adopt too.

2015 looks set to be another exciting year in online and digital marketing, and it will be interesting to see how these predictions play out!

How Google Hummingbird Changes SEO Strategy

Another update to SEO guidelines has caught the attention of webmasters who want to ensure they are following Google’s authority with precision, in order to get the best search rankings. Every now and then Google updates its algorithm of about 200 factors that determine these rankings. The search giant loves to give funny names to these updates such as “Panda,” “Penguin” and now “Hummingbird.” But SEO-conscious webmasters tend to not see the humor in these names and take these updates very seriously. Hummingbird marks a different kind of update, though. It’s one that issues more help than punishment, at least on the surface, by considering the context of queries rather than the words that make up queries.

Hummingbird’s High Flying Innovation

Traditionally if you entered “how to fix a broken record” in any search engine, you might get results as diverse as “record breaking champions” to “vinyl record repair kits” to “research criminal records.” But Google knew it couldn’t let this nonsense continue since its goal is not to waste people’s time, it’s to actually help users find what they want as quickly as possible. Hummingbird attempts to figure out the context of what you’re really asking rather than spitting out ridiculous riddles based on keywords. In other words, the new algorithm is much smarter at communication. Speed and accuracy reflect the true nature of a Hummingbird, which is how the update got its name.

The new algorithm entered search consciousness in August 2013. Google’s goal is to answer user questions instead of taking them on a wild goose chase through irrelevant links. To test this update you might ask Google an easy question such as “where is America?” If you see all relevant links, then you know that Hummingbird is working for you. Then try a more sophisticated question such as “what are the odds of winning the lottery?” This test will help you determine whether or not Hummingbird can help you resolve inquiries, as well as help you determine where content holes exist that allow you to feed knowledge from your web pages to the search engine and get credit for specific niches.

The Pattern of Updates

Google has followed a clear path through all its algorithmic updates to refine searches and give the best rankings to the most relevant links. Both Panda and Penguin operated as warriors to eliminate the evils of spam, duplicate content, harmful sites and weak content surrounded by ads. Hummingbird is a continuation of a development from a few years ago called conversational search, a precursor to semantic search. The brilliance of conversational search using Chrome is that it comes with a microphone next to the search box and has a voice recognition feature. Instead of typing in the question you can ask the question using your voice. Google then replies with its voice, opening up a conversation.

Historically, Google did not really answer our questions. It merely gave us guesses as to what the answers might be. Mixed in with those guesses were websites that mirrored some of the keywords we were looking for that may have sidetracked us, which gave SEO an extra dimension of people finding your website by chance, all because it was somewhere in the same ballpark. That’s changing, though, as the tech company is moving toward providing Information Cards that give direct answers, almost like Wikipedia summaries. It could mean that users will have their questions answered before ever stumbling upon your website by accident.

Scalping Information

The Information Card is generated from a Knowledge Graph that scalps information from our websites, without any regard to who owns the intellectual property. Google’s history has been to serve users, not necessarily websites, except for those that advertise with its AdWords platform, which makes up the bulk of the search engine’s revenue. Chances are it will continue to provide links for its advertisers, but what about websites that offer deeper content than advertisers or Information Cards? Even if Google were to abandon the SEO-driven community that helped build it into the internet’s biggest super power, it could open the door for competitors to outsmart Hummingbird with something better: search engines run by human curators who recommend the best websites.

This article was written by author and blogger Chase Sagum. Chase covers Organic Internet Marketing at his blog ChaseSagum.com.

Blogs and Search Engine Optimization

Blogs are an increasingly popular internet tool, yet increasingly difficult to definitionally pin down. The reason that the word “blog” is slippery to define is that blogs are in many ways portmanteaus, but typically a blog is one individual, or a consolidated group, coming together to make posts on a coherent topic. Bloggers usually convey related information or opinion via their blog. In many ways, blogs may enjoy enhanced visibility due to cannily utilizing search engine optimization.

Search Engine Optimization

The acronym SEO, stands for search engine optimization. The purpose of search engine optimization is to improve the visibility to users of one’s website, blog, or web page. How is this increase in visibility attained? Search engine optimization enhances the primacy of one’s website, blog, or web page in search results among search engine queries.

Logistical Issues

In essence, the earlier the website was created or the more frequent hits and traffic a website receives, the more likely that website is to receive preferential treatment upon searching for particular words via a search engine like Google or Bing. Although search engine optimization can be applied to local, video, or image searches, the same process of optimization the visibility of high traffic websites applies in every case.

The Nuts and Bolts

Search engine optimization is really an internet marketing strategy aimed at utilizing trends to bolster traffic to one’s website. One can enhance a website’s visibility using search engine optimization by employing the following strategies and noticing the following trends: consider how search engines work; pay keen attention to the sites that people visit; notice popular sites that are frequented by many people; notice the search terms or keywords entered into search engines like Google; finally, pay careful attention to the specific search engines frequented by the target audiences to particular websites.

Blogs and Liabilities

Although some of the information expressed via blogs is protected under the freedom of speech clause of the first amendment, sometimes what someone says on a blog can come back to haunt the blogger. For instance, there has been a recent rise in the number of character defamation and libel cases brought against bloggers, especially at it relates to blogs with controversial sociopolitical messages and verbiage.

Actual Legal Cases

Some recent lawsuits related to blogging actually involve bloggers intentionally and perhaps unlawfully rigging the search engine optimization mechanism, as described above. For example, in 2005 a blogger named Aaron Wall was sued by Traffic Power for the publication and dissemination of trade secrets. The case was ultimately thrown out of court for failing to demonstrate personal jurisdiction but the case brought up an interesting question, and maybe some cautions, about what should and shouldn’t be posted on blogs. Because the legal proceedings regarding blog content are oftentimes limited due to the recentness of blogs, there are some controversial things and inflammatory opinion that clearly shouldn’t be expressed via blogs.

 

Author Pam Johnson is a marketing professional and web designer who works with SEO daily. He also enjoys writing and is a contributor for the Web Designer’s Resource Guide.

How to Integrate YouTube Into Your Internet Marketing Strategy

Creating an online marketing strategy is practically essential to running a successful business in this day and age. While some local operations can still skate by without one, more and more are coming to realize the massive exposure they stand to gain by moving their marketing efforts into the online arena, even if all they choose to do is list with local directories (city pages, for example) and put up a website to act as a portal for online customers to find them. However, most have come to understand that there is a wide world of marketing opportunities out there for the company willing to engage in SEO and build a social media presence. And in many cases you don’t have to spend an arm and a leg to make the most of these platforms and techniques to increase exposure. You do, however, have to find the mediums that are going to provide your company with the best possible coverage. While you’ve probably already set up profiles on popular sites like Facebook and Twitter, you could be making a big mistake by neglecting YouTube in your strategy.

Many business owners are intimidated by the prospect of creating internet videos, and it’s no wonder when you consider how many ways it can go wrong. But you’re not exactly some kid posting videos from your basement; you’re a successful entrepreneur. As such you should be able to come up with a viable marketing strategy that includes YouTube integration. But how do you go about it? There are several things you’ll need to take into consideration throughout the process, starting with whether or not to hire professionals to help you create not only your videos, but an overall strategy that allows for cross-promotion and optimum saturation.

The first thing you’re going to need is a great idea, which means coming up with content that people will want to share. Your standard infomercial is not going cut it here; you need something that’s going to grab the interest of an instant-gratification audience. You can start by looking at successful online marketing campaigns that have hit it big and gained exposure through YouTube videos, such as BlendTec’s ‘Will it Blend?’ series or the Old Spice commercials that started on TV and then made their way to a YouTube channel.

In both cases the companies responsible found clever, creative, and fun ways to present their products. They were humorous and innovative and viewers ate them up, sharing with friends and taking them viral. It’s not easy to figure out the formula for garnering this type of response, but that’s exactly what you’re trying to do. And if you’re simply not up to the task, then spending a little more for professional help is bound to pay off in the long run.

It’s also important to keep in mind, if you want to increase YouTube views, that posting videos is only the beginning of a successful integration when it comes to adding this visual platform to your overall marketing strategy. What’s important once you hook consumers is to reel them in through interaction, added value, and incentive to buy. Ultimately, any marketing strategy should be designed to bring in sales, and using YouTube is no different. So you’re going to have to carefully contemplate how this medium can be used to your best advantage. And creating coordinated marketing efforts that pull all of your online efforts together is the best way to integrate YouTube into your campaign.

 

This is a unique article published on SEO Desk with exclusivity.

5 Social Media Must-Have’s for SEO

When it comes to various approaches to online marketing, there’s no doubt that SEO and search marketing offers a sound avenue to earn quality inbound traffic and pre-qualified conversions.

Last year’s SEO techniques are long gone, and now, social media is playing a pivotal role in determining the authority and rankings of webpages. As a result, social media marketing is a must-have for any SEO strategy.

In this article, I will share with you five social media must-have’s for SEO. These elements are essential to utilizing social media for the greatest advantage to your SEO strategy.

1. A Thoroughly Populated “About” Section

Including accurate and detailed information about your business is critical. Of course having your keywords on the page can help it’s ranking potential, but only do this naturally and if it makes logical sense from a user’s perspective.

The primary needs in this section is your company’s “NAP” – name, address, and phone number.

NAP, in other words, is a “citation” of your business. If your SEO strategy is locally-focused, the more citations you have throughout the web, the greater trust and authority Google sees in your company. So in a sense, citations are like backlinks; however they’re aimed specifically to rank businesses in the Google local search results (which are accompanied by the map with red pins.)

Social media sites happen to be excellent sources for citations. Facebook, LinkedIn, Google, and Yelp (which is more of a directory) hold strong as the top social sites for citations.

2. A Vanity URL

Vanity URL’s are most common on Facebook, but they’re also starting pop on Google+. These are URL’s that reflect the name (or keyword targets) of a business. So instead of www.facebook.com/4928349, a vanity URL would be something like www.facebook.com/AtlantaAutoRepairCenter.

To obtain a vanity URL on Facebook, you need to earn at least 25 likes on your page. It’s much more challenging on Google+. You must be quite the online celebrity, influencer, industry authority figure, or niche “baller,” as I’d like to say. Not only does this vanity URL signify greater search engine authority for your web presence, but a popular Facebook or Google+ page can rank on its own (with the help of a keyword-relevant vanity URL [and maybe a few backlinks.])

3. A Persona & Voice

The content that you share, as well as the way in which you present it, defines the voice and persona of your brand. This is the psychological element that has an immense role in how social media users perceive your company. Additionally, this determines how intriguing and like-able your brand, and thus the degree of social authority your company can earn.

Do define your brand’s persona and establish its voice, think from the perspective of your target audience. Ask yourself questions like:

  • What does my target audience want to hear from my brand on social media sites?
  • How should I establish my social voice to reflect my brand image? (Be an educator, problem solver, idea provider, or solution provider?)
  • What forms of content (both topic and medium) does my target audience find most engaging?

It’s important to keep top of mind that you’re not actively selling to your social media audience. Rather, you’re arousing their interests in something they desire to observe and absorb.

4. An Audience

This is perhaps the most important must-have to make the most of your social media presence. Building an audience is not always easy, and takes some diligence and patience.

The key to building an audience is to share awesome, valuable, and high-relevant content. This to earn the respect and trust of your target audience members, as well as encourage them to share your post (and thus expose your brand to new potential followers.)

Building an audience can also be accelerated by reaching out and sharing posts from other brands and influencers. Try re-tweeting a tweet from an authority figure, or sharing a Facebook post from industry influencer. In essence, interacting and building relationships is what it’s all about.

Lastly, Google+ has communities which are great places to make your web presence known amongst like-minded individuals. Here you can interact with people who have related interests to that of your brand.

5. A Google+ Page

That’s right, I am favoring Google. It’s only a matter of time before the marriage between Google+ and Google search gets stronger. Google Places has already started infusing elements of Google+ with more socially-integrated reviews and personalized search results.

Having a Google+ presence is imperative for your SEO strategy. Why? Because the more people who encircle you Google+ page, the greater control (“authority”) you’ll have over their search results. It’s Google’s grand scheme behind “Search plus Your World” – tailor-made search results influenced by a user’s social engagements on Google+.

Much of the activity and effort put forth on Google+ can be synonymous with Facebook. Start getting active on Google+ and growing your network. The SEO benefits may seem subtle now, but will surely spike in a matter of time.

 

About the guest author: Tyler Tafelsky is the lead SEO and Internet marketing analyst for Click Centric SEO Company, a professional provider of ecommerce SEO, PPC advertising, social media, and content marketing services. Tyler offers over five years of experience in the web marketing profession and is a strong advocate for socially-influenced SEO programs.

This is a unique article published on SEO Desk with exclusivity.

5 Bare Essentials of SEO-friendly Web Design

Having web design that’s SEO-friendly is critical in today’s digital marketplace. Many online marketing experts will agree that what’s the point of having a website if no one can find it via search?

As more and more business realize the potential of SEO and search marketing, the importance of an SEO-friendly website design reigns even stronger.

In this article, I will share with you five essential elements that define a SEO-friendly web design. Keep in mind that these are the essentials, and that more technical considerations can be applied to further enhance the SEO potential of a website.

Develop a Seamless HTML Coding Structure

Although the HTML coding structure of a website is more on the development end, it’s a technical component that also overlaps into the general web design category. The HTML back-end of a website influences how fast a website loads (impacting usability and human interaction,) as well as how efficient a website can be crawled and indexed by search engine spiders (impacting SEO).

As a result, it’s important that the HTML coding structure of your website is optimized for faster load speeds. This is particularly important if your website is custom developed with certain media elements or complex linking and navigation. If you’re using a content management system (or “CMS,”) opt for SEO-friendly CMS platforms like WordPress or Exponent. These CMS options have been developed so that the HTML coding structure is well-suited for fluid crawling and indexing.

Optimize Robust Media Files

Parallel to having a seamless HTML back-end, there are a few common media files that can be quite heavy in terms of file size. Robust media files can slow down the load speed (and sometimes the crawl-ability) of a website.

When creating a SEO-friendly web design, it’s important to optimize (or shrink) the file size of heavy media files, such as large images, videos, or audio files. In addition to optimizing media files for faster website load speeds, you can also keyword optimize these media elements for greater SEO value. This includes naming the file with respect to your keywords, as well as populating file’s properties to be SEO-friendly.

Build a Complete HTML Sitemap

Most SEO experts consider the HTML sitemap to be the second most important page on a website (next to the homepage.) However, it’s not uncommon for web designers to neglect building a complete sitemap.

The sitemap is like the index to your website. And although it’s not a common reference for visitors, the HTML sitemap serves as a roadmap for search engine spiders. In short, sitemaps define all of the pages on a website that should be crawled and indexed. For this reason, it’s absolutely essential to include this important page on your website.

Integrate Website Calls-to-Action (or “CTA’s”)

It is imperative that your website has calls-to-action on the primary pages which users engage with. CTA’s are designed to promote conversions after a visitor has landed on your website. The idea is draw the attention of a visitor to the CTA with some kind of incentive and thus promote desirable action.

Integrating CTA’s in your web design takes SEO one step further. This practice is known as Conversion Rate Optimization or “CRO.” In essence, a CRO strategy is equally as important as a SEO strategy. By including short submission forms, clickable banners and buttons, and CTA’s on your website, you maximize the value of your visitor traffic.

Include a Header & Footer

This might seem like rudimentary web design practices, but it’s surprising to see how many websites out there are missing a header and/or footer. These web design elements are very important for SEO in that they typically withhold the website’s most important links – such links that should be included site-wide (on all pages.)

The footer is the most common web design element that gets forgotten about. This area is crucial, for it acts as a mini-sitemap. Here you can link the pages of your website that carry the greatest SEO value. One of these pages should most definitely be the HTML sitemap.

 

About the guest authorTyler Tafelsky is the lead SEO and Internet marketing analyst for Click Centric SEO Company, a professional provider of ecommerce SEO, PPC advertising, social media, and content marketing services. Tyler offers over five years of experience in the web marketing profession and is a strong advocate for socially-influenced SEO programs.

How an Active Google+ Presence Can Ignite Your SEO Strategy

The rules of SEO are evolving and the playing field is being leveled. In essence, SEO and keyword rankings are becoming increasingly influenced by social media (namely via Google+.)

The evolution of SEO stems from a new mechanism called social authority, which is directly shaping websites’ search engine authority and thus their SEO potential.

How?

In short, the social connections of an active Google+ user can directly influence his or her Google search results.

Defining Social Authority’s Impact on SEO

Google+ is a social platform that directly influences search. “Search plus Your World” is the foundation. It’s Google’s effort to deliver more relevant and personalized search results that reflect users’ social activity.

Think of “Search plus Your World” and Google+ as an initiative to improve the quality of Google’s search. With personally-tailored results based on users’ Google+ connections, almost any brand can capitalize on the emergence of social authority.

A simple way to think of a brand’s “social authority” is its overall popularity. The more people that have encircled a brand on Google+, the greater opportunities that brand has in being seen their search results.

For example, take a look at the personalized search results shown in the image. Because I have Brian Clark and the Web Presence Group in my circles, and because my keyword search (“content marketing”) relates to post or webpage on that subject, they both earned page one placement in my Google search results.

This is a serious game changer for SEO. And it all hinges on become more popular (or “socially authoritative”) on Google+.

How to Increase Your Brand’s Social Authority

In other words, how can you become more popular and authoritative on Google+? The formula for success if rather simple, and the outcome can significantly ignite your SEO strategy.

  • Ensure that your Google+ page is well-populated, informative, and branded with your company’s logo and visual elements.
  • Join relevant Google+ communities and engage with users on those communities.
  • Conduct some out-reach and encircle other influential people and pages that relate to what it is your brand offers.
  • Get familiar with Authorship, content marketing, and start preparing for Google AuthorRank.
  • Maintain an active presence on Google+ by sharing content (created by both you and other credible sources)

By employing these simple tactics to enhance your social authority, your website’s SEO potential will skyrocket, naturally. Think about the Brian Clark example above. 44,434 people have encircled him on Google+. That’s a lot of folks who will be seeing Brian’s face in the Google search results.

 

About the guest author Tyler Tafelsky is the lead SEO and Internet marketing analyst for Click Centric SEO Company, a professional provider of ecommerce SEO, PPC advertising, social media, and content marketing services. Tyler offers over five years of experience in the web marketing profession and is a strong advocate for socially-influenced SEO programs.

This is a unique article published on SEO Desk with exclusivity.

SEO in 2013: Will AuthorRank Play a Huge Role?

For years together, Google’s Page Rank has been on the forefront of search engine optimization to classify sites based on authority. The higher your page rank in Google, the higher is your authority and crawl rate by search engines. In the upcoming year 2013, Google has decided to include a new quality metric that will take the limelight in search engine ranking algorithm and that is none other than AuthorRank. From 2013, I am sure that you will be hearing a lot of buzz about AuthorRank. Let’s dig deep into it.website or blog.

What is an AuthorRank?

AuthorRank is nothing but a measurement of the authority of your website or blog author over the internet. The main intention is to provide the search engine spiders with the nest and the most engaging websites. It is perhaps an enormous accent being directed to customer engagement, website trust and an escalating dilution of external links being one of the major decisive factors in website organic rankings. In fact, Google is not going to replace PageRank with AuthorRank, instead it will use both these metrics to enhance relevancy of results and promote posts of authors with greater influence.

AuthorRank: Is it worth considering?

Definitely it is a big thing to bank upon. AuthorRank is an important factor for judging your content’s quality. It makes it easier for the users to find the work of specific writers and Google leverages its ability to use authors as an element for ranking pages and sites. When it comes to social media, the number of likes, shares and tweets are increasing and is related to the reputation of the authors as well. So AuthorRank is undoubtedly worth considering.

How does it work?

The presence of different linking schemes has made low quality sites to get high page rank without a valuable content structure. Every author’s online activities such as social networking, blogging, participating in forums and debates and other content activities will be measured and evaluated by Google. The more an author writes on a topic and the more social engagement by that author, the higher “grade” in Google’s eyes for that topic. To put in simple terms,

  • Create a quality content on your site and on third party sites that people want to share.
  • Allow the users of Google Plus to share and validate content on your site.
  • Use author markup (i.e.) rel=”me” and rel=”author” wherever you write to link your content and your author page to your Google+ profile

How is AuthorRank Calculated?

Authors will be ranked based on the engagement factors of the content they generate. Some of the main factors that are about to be considered are:

  • PageRank of the author’s content
  • Comments on social networks
  • Social endorsements such as tweets, shares and likes
  • Connections with other high author rank authors
  • The quality and relevancy of inbound links
  • Number of Google+ circles an author is in
  • Level of on-site engagement of author’s content
  • Real world authority indicators such as published works on Google Books or Google Scholar

How will it be implemented?

Google has decided to take into account the PageRank of the author’s content. The above mentioned factors are then combined with AuthorRank to deliver the best possible results to the online surfers. AuthorRank for sure is going to bring the top most relevant websites with good quality content and so those who were using black hat and spam link building techniques can never rise again.

How to build your AuthorRank?

Building your AuthorRank is not a difficult task and is quite different from that of building your authority. Certain promising ways to build your AuthorRank are:

  • Get down with Google Authorship
  • Create a killer content
  • Start socializing your content with other reputable bloggers
  • Connect with webmasters on social networking sites such as Facebook, Twitter, LinkedIn, etc
  • Share your content on social media
  • Get in the circles of well known bloggers
  • Start guest posting on high authority sites
  • Comment on high authority sites
  • Submit your content to directories
  • Promote your author hub
  • Daily checklist to improve your AuthorRank

This is all about AuthorRank that is about to have an upper hand in 2013. So what are you waiting for? Start building your AuthorRank today and no doubt, that’s going to be your imminent brand tomorrow.

 

About the guest author: Alfred is tech savvy who loves to write more about digital marketing trends. He writes for Dot Com Infoway, providing Internet marketing solutions for online business.

This is an original article published on SEO Desk with exclusivity.