Social media has become an integral part of search engine optimization. Though it’s hard to hear it straight from Google, it’s quite apparent that social signals have become a major factor in ranking ever since they’ve rolled out algorithm updates like Penguin and Panda. Due to the big hits caused from these updates, it’s common to find advice pointing individuals… read more →
The year is about to end. It’s the best time now to wrap up everything that has happened this year that is related to online marketing. Whether you’re a copywriter, digital marketer or business owner, these strategies are good for you to know better and understand what you can still utilize for your next year’s tactics. Below we share 10 effective online marketing strategies that have emerged this year…
With the popularity of online review sites like Yelp, UrbanSpoon, and other local review forums; it is harder than ever to stay on target and control the brand message of your business. Because everyone who has an opinion about your restaurant, resale shop, or computer-repair company has an open mic online, it might seem like you need a professional PR firm or online reputation management agency to handle your day-to-day Internet operations. While it may seem that social media and the Internet are against you, there are several ways you can balance the scales and increase your reputation online.
Search engine optimization is not an easy undertaking, as anyone who is employed at it probably knows. Whether you’re focusing solely on Google or hitting multiple engines, there is a lot of information that must be compiled, sorted, and analyzed if you want to streamline your efforts and realize success. However, there are several ways that you can throw a… read more →