The latest Google algorithm update that has caused the most buzz second to Google panda is the Penguin Update. Like its predecessor update, it also has greatly affected online marketing and has brought considerable change in the rankings of websites.

The primary areas hit by Penguin update include:

• Paid links with exact match anchor text
• Guest posting on non-authentic websites
• Comment spam
• Links from dangerous websites

However, a majority of providers of…

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Traditionally, SEO was a relatively simple practice. Develop a large amount of keyword-stuffed content and implement an aggressive backlinking campaign on article marketing sites. Google would begin to index your site toward the top end of the search engine results pages because of its relevance, crudely detected by a keyword search, and importance on the Web, or the number of links from sites with a high PageRank. For many years, these were the primary drivers of search engine optimization results.

Changes in both search engine algorithms, including Google’s Panda update, and in how search engines generate …

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Have you noticed a sudden drop off in your search engine optimization results for your website? If you have, chances are you’ve incurred a small or large penalty either automatically or manually entered into Google’s search engine algorithm.

Google has unofficially acknowledged ratings ranging in scale from -6 to -950 positions in the search engine results. The -6 penalty means that a site ranking 1^st on Google’s search results will now rank 7^th. The -950 penalty will mean it finally shows up around page 95. What kind of SEO practices will earn your page a ranking …

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With the popularity of online review sites like Yelp, UrbanSpoon, and other local review forums; it is harder than ever to stay on target and control the brand message of your business. Because everyone who has an opinion about your restaurant, resale shop, or computer-repair company has an open mic online, it might seem like you need a professional PR firm or online reputation management agency to handle your day-to-day Internet operations. While it may seem that social media and the Internet are against you, there are several ways you can balance the scales and increase your reputation online.

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Search engine optimization is not an easy undertaking, as anyone who is employed at it probably knows. Whether you’re focusing solely on Google or hitting multiple engines, there is a lot of information that must be compiled, sorted, and analyzed if you want to streamline your efforts and realize success. However, there are several ways that you can throw a wrench in the works if you’re just starting out (or trying to cut corners). Here are a few of the worst catastrophes you can encounter and how to stop them from happening …

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In the good old early days of the internet, the website with the most instances of a keyword would come right to the top of a Google search. Back then it was simple to get to the top. All you had to do is have more keywords on your site than your competitors. Internet search engines have become savvier since then. Now Google will penalize sites for simply posting the same keyword over and over on their site. In today’s search engine optimization world, you need to create good content and work keywords into your …

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