Another update to SEO guidelines has caught the attention of webmasters who want to ensure they are following Google’s authority with precision, in order to get the best search rankings. Every now and then Google updates its algorithm of about 200 factors that determine these rankings. The search giant loves to give funny names to these updates such as “Panda,”… read more →
Pay-per-click (PPC) marketing is not only a good way to increase awareness of your brand and boost targeted traffic and sales, but the fact that host sites are paid for helping you to advertise could make it a lot easier for you to get the placement you seek. However, PPC ads are not a sure thing. As with any type… read more →
Blogs are an increasingly popular internet tool, yet increasingly difficult to definitionally pin down. The reason that the word “blog” is slippery to define is that blogs are in many ways portmanteaus, but typically a blog is one individual, or a consolidated group, coming together to make posts on a coherent topic. Bloggers usually convey related information or opinion via… read more →
To keep your company competitive in today’s economy, you must use every advantage that you can to drive traffic to your website, increase leads and sales, and to cut costs wherever possible. Since the digital marketing landscape has changed, you’ll have to partner with an agency that is forward-thinking and that uses fresh and modern approaches to place your company… read more →
When it comes to various approaches to online marketing, there’s no doubt that SEO and search marketing offers a sound avenue to earn quality inbound traffic and pre-qualified conversions.
Last year’s SEO techniques are long gone, and now, social media is playing a pivotal role in determining the authority and rankings of webpages. As a result, social media marketing is a must-have for any SEO strategy.
In this article, I will share with you five social media must-have’s for SEO. These elements are essential to utilizing social media for the greatest advantage to your SEO strategy…
Having web design that’s SEO-friendly is critical in today’s digital marketplace. Many online marketing experts will agree that what’s the point of having a website if no one can find it via search? As more and more business realize the potential of SEO and search marketing, the importance of an SEO-friendly website design reigns even stronger. In this article, I… read more →
Before you spend a ton of money on search engine optimization meant to connect you to the entirety of the global economy, it’s a good idea to take a moment to contemplate the scope of your current business model, as well as your short- and long-term goals. When you run a local business, chances are good that you have neither… read more →
Earning from home as an SEO copywriter is actually quite easy, once you know what you are doing. There are hundreds of thousands of business owners who are willing to pay good money for high quality SEO articles. This is because SEO is one of the most powerful marketing tools to date. However, in order to be able to earn… read more →
Unless you are already the top site in the search engines for all of your keyword phrases, chances are that you still need to do some work to help better your SEO and improve your rank. Choosing the right keywords to use on your site and in your content is going to be a rather important part of this. For… read more →
Over the years, there have been many changes regarding SEO tactics and which practices are best to use. One of the biggest changes in the last two years has been the use of anchor text. Before the Penguin update, the mindset was that links couldn’t hurt a website. This gave SEO companies the opinion that they should get as many links as possible using the exact anchor text they are trying to go after. As we all know, this had a very detrimental effect for a lot of websites in 2012.
To avoid catastrophe with search engines and improve…