The latest Google algorithm update that has caused the most buzz second to Google panda is the Penguin Update. Like its predecessor update, it also has greatly affected online marketing and has brought considerable change in the rankings of websites.

The primary areas hit by Penguin update include:

• Paid links with exact match anchor text
• Guest posting on non-authentic websites
• Comment spam
• Links from dangerous websites

However, a majority of providers of…

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If you’ve checked SEO and Internet Marketing forums lately, you’ve surely seen the recent chaos that Google’s latest updates have caused for some people. While each update addresses different issues, there’s a core takeaway regarding link building and anchor text that very few people seem to be getting.

We no longer live in the days where you could simply blast links with near-infinitely repetitive anchor text and rank a website. The big G has caught on (quite a while ago, actually) and those who’ve been getting by on that strategy are going to have to seriously …

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Every business approach has come with opportunities and challenges at the same time. Your business can reach the opportunities only when you can overcome these challenges. SEO is the mostly discussed and researched business approach in recent day. SEO has become the integral part of almost every business. As like other business approaches, SEO also have some common challenges, which you must overcome in order to get the maximum output from your SEO effort.

Find The Right Keyword / Keywords

It is hard to find the most appropriate and competitive keywords for your SEO purpose. This is …

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Starting a business is a big step. Once you are in business you want to ensure you stay in business. Marketing is the tool that helps you reach and attain prospective customers. To maximise the chances of reaching your potential customers your business will need a website. Once you have your website up and running you will need to engage in Search Engine Marketing.

Search Engine Optimisation (SEO) is not a hip new internet trend. It is a necessity for any business owner who has a website. Increasingly people have taken to the internet to search …

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The vast majority of your workload that is done in-house is probably more cost-effective as the group that is laboring for you is paid on a salary or hourly wage, thereby passing up the need for outsourcing any work and spending extra money.  There is, however, some excellent reasoning why outsourced vs. in-house SEO is actually a better means of getting extensive amount of search engine optimization work completed in a more thorough, and expedient, manner so your business team can concentrate on doing other things productive for the betterment of the company.

Outsourced SEO companies …

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Google brings about frequent major changes in its algorithm almost every month; this is the thing that has made it possible for Google to remain on top of search engines since such a long time.

The latest update released by Google in the month of February pertaining to web marketing is Google Panda 3.3. The prime concern of this update is link evaluation.

Link Evaluation as Per Panda 3.3:

The official announcement made by Google pertaining to the changes in link evaluation process can be divided into two parts:

• Google is going to change the way it previously evaluated links…

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If a webmaster has ever personally engaged in a link building campaign then they shall understand the complexity and difficulty in searching for a do follow blog, forum or website. For long, it was through trial and error, using some automated software and a personal spread sheet of all previously visited blogs that one found do follow sites.

If you break bread with your blog every single day trying to figure out where you shall get your next do follow link from, then you must have spent a few sleepless nights like I have done. In …

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Link building has played a very important role in search engine optimization; it is a rampant activity practice by many today. Because of link building, other websites can easily link to your site as well. A good link building practice results quality back links, which is considered the most important and the major role of link building. Getting back links is considered the most essential task an SEO will do to promote a site in the net.

Make sure you are registered in blog directories. The best way to do it is to hire a professional …

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SEO, like every other industry and process, is prone to some misconceptions and myths. People who have little knowledge of the process, or read about some phenomena on some forum take it as the final word, and continue on believing on it without doing any research.

In the field of SEO, only a well-established and seasoned online marketing company would know the difference between the prevailing common misperception or myth from reality. The lines below give the major misconceptions and myths that have been encircling the SEO arena.

1. It’s a Black Art:

Novice and amateur …

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Pinterest has come into existence as an exciting forum for everyone to share their favorite things without the need to speak. With recurring funding, a great team to guide the company’s progress and growth that has become more monstrous than Twitter and Groupon combined, the new era of pictorial sharing is finally here, in full effect, and nothing will stop this company from rising to Facebook stardom so long as they can find a way to monetize their traffic, avoid image-related lawsuits, and keep their presence clean of any photographic obscenity that would scare away …

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