DIY SEO: Why You Should Think Twice

The term “professional SEO” is thrown around quite often. In fact, I’d venture to assume that there are quite a few people that stay relatively up-to-date on current tactics and news by reading a few SEO blogs. But being able to read about SEO does not make one an expert. In fact, if this were all it took, then we’d be swimming in SEOs and Google just wouldn’t have a clue what to do in order to make rankings “fair” anymore.

Due to the advent of everyone assuming they are indeed SEO professionals, you see more and more people opting to take the do-it-yourself (DIY) route to search engine optimization. Most fail miserably, and here’s why.

You don’t have the experience. While reading SEO blogs and paying for a membership to an SEO forum or two might make you more knowledgeable than most casual followers of this niche, it does not make you a professional SEO. A professional SEO has seen it all, done it all, and knows just what to do when certain situations arise. While we don’t have the answers to everything, we have certainly seen enough to be able to advise a client on their best course of action for specific goals. The casual SEO? More than likely, he’ll have a general strategy that he assumes works for everyone and every type of goal. This isn’t the case.

You don’t have the budget. SEO tools like Moz or Raven cost money. Outsourcing costs money. Generating content costs money. Following up with clients and publishers… you guessed it, costs money. The average SEO has time, but he doesn’t necessarily have the budget he needs to get all of this done. With more time than money, you’ll find yourself wanting to do all of these things using free tools and doing the manual labor yourself. This leads to less effective SEO, and severely limits how much work you can actually do over the course of the day. I mean, you’re not a full-time SEO, right? So that means you’ll probably have a business to run on top of trying to do the work of someone who does this all day, every day.

You’re a one trick pony. SEO is all about links… or on-page optimization… or content… or social media… or local search… or mobile… you’ve heard all of these in the past, but the truth is that modern SEO is a mixture of all of these disciplines, and more. While you might be great at one of these things, chances are that you aren’t even average when you start to mix them all together.

You lack the relationships. Agencies that specialize in SEO and link building have existing publisher relationships in place to ensure that you’re getting the best links for the money. Links are great, but optimally placed links are even better and chances are that without a lot of time, an outreach department, or a significant budget to pay someone, you can’t get your links placed in some of the same locations that professional SEOs do.

Now, I know that there are some business owners and entrepreneurs out there that can definitely handle their own SEO, but the fact remains that most cannot. It’s okay not to be good at everything, and sometimes – especially with something as integral to the future of your business as SEO – it pays to hire an expert.

3 Ways to Drive Traffic to Your Site on Customer Service Alone

1. User Friendly

If someone comes across your website and doesn’t find it to be user friendly, they can simply find another site similar to yours that they like better. Make your site user friendly by offering the following:

a. Quick Load time: Create an updated browser that offers fast load time so your internet users aren’t left feeling frustrated as they wait for pictures to load. How can you reduce your websites load time? Easy—just have fewer and smaller images. Images take more time to load than text and although valuable, they need to be uploaded correctly.

b. Mobile Availability: Having a mobile version of your website will allow your customers to view your site no matter where they are: school, work, traveling, or out to dinner!

c. Online Payment: If your company is involved in retail, be sure to allow online payments. This cannot be emphasized enough when it comes to customer service because if customers can’t purchase their stuff online they won’t want to come back to your site.

2. Online Surveys and Representatives

Online surveys are a great way to show your customers that you care. They allow customers to give honest feedback in a setting that won’t modify their true feelings about your business or product. If customers know that their online surveys are being read, documented, and considered they will feel validated in a way that will make them wanting to come back for more.

It may sound overrated but having online representatives available to answer questions 24/7 will let your clients know that you want them to feel like their concerns are being heard and their questions are being answered. Whatever customers have to do in order to never be put on hold by another customer service representative again, they will do.

Another great thing about online representatives is that they have virtually all the answers literally at their fingertips. So no customer’s questions will go unanswered!

3. Social Media

Nothing is worse than a company that doesn’t address their customers concerns. Engage with your clients on social media platforms such as Facebook, Twitter, and LinkedIn. Not only will additional links to directly answer customers’ questions boost your company’s SEO but it is also a great way for individual questions to be answered; when answering customers’ questions be sure to link them back to your company’s site in order to answer their questions. Social media is also a great way for conversations to be sparked amongst you and your customers—leading to relationship and link building!

 

Jake Magleby has written extensively about effective marketing, sales, and financing strategies to help small business owners succeed in the fast-paced and ever-changing business world. He also has an interest in education and development.

SEO in 2013: Will AuthorRank Play a Huge Role?

For years together, Google’s Page Rank has been on the forefront of search engine optimization to classify sites based on authority. The higher your page rank in Google, the higher is your authority and crawl rate by search engines. In the upcoming year 2013, Google has decided to include a new quality metric that will take the limelight in search engine ranking algorithm and that is none other than AuthorRank. From 2013, I am sure that you will be hearing a lot of buzz about AuthorRank. Let’s dig deep into it.website or blog.

What is an AuthorRank?

AuthorRank is nothing but a measurement of the authority of your website or blog author over the internet. The main intention is to provide the search engine spiders with the nest and the most engaging websites. It is perhaps an enormous accent being directed to customer engagement, website trust and an escalating dilution of external links being one of the major decisive factors in website organic rankings. In fact, Google is not going to replace PageRank with AuthorRank, instead it will use both these metrics to enhance relevancy of results and promote posts of authors with greater influence.

AuthorRank: Is it worth considering?

Definitely it is a big thing to bank upon. AuthorRank is an important factor for judging your content’s quality. It makes it easier for the users to find the work of specific writers and Google leverages its ability to use authors as an element for ranking pages and sites. When it comes to social media, the number of likes, shares and tweets are increasing and is related to the reputation of the authors as well. So AuthorRank is undoubtedly worth considering.

How does it work?

The presence of different linking schemes has made low quality sites to get high page rank without a valuable content structure. Every author’s online activities such as social networking, blogging, participating in forums and debates and other content activities will be measured and evaluated by Google. The more an author writes on a topic and the more social engagement by that author, the higher “grade” in Google’s eyes for that topic. To put in simple terms,

  • Create a quality content on your site and on third party sites that people want to share.
  • Allow the users of Google Plus to share and validate content on your site.
  • Use author markup (i.e.) rel=”me” and rel=”author” wherever you write to link your content and your author page to your Google+ profile

How is AuthorRank Calculated?

Authors will be ranked based on the engagement factors of the content they generate. Some of the main factors that are about to be considered are:

  • PageRank of the author’s content
  • Comments on social networks
  • Social endorsements such as tweets, shares and likes
  • Connections with other high author rank authors
  • The quality and relevancy of inbound links
  • Number of Google+ circles an author is in
  • Level of on-site engagement of author’s content
  • Real world authority indicators such as published works on Google Books or Google Scholar

How will it be implemented?

Google has decided to take into account the PageRank of the author’s content. The above mentioned factors are then combined with AuthorRank to deliver the best possible results to the online surfers. AuthorRank for sure is going to bring the top most relevant websites with good quality content and so those who were using black hat and spam link building techniques can never rise again.

How to build your AuthorRank?

Building your AuthorRank is not a difficult task and is quite different from that of building your authority. Certain promising ways to build your AuthorRank are:

  • Get down with Google Authorship
  • Create a killer content
  • Start socializing your content with other reputable bloggers
  • Connect with webmasters on social networking sites such as Facebook, Twitter, LinkedIn, etc
  • Share your content on social media
  • Get in the circles of well known bloggers
  • Start guest posting on high authority sites
  • Comment on high authority sites
  • Submit your content to directories
  • Promote your author hub
  • Daily checklist to improve your AuthorRank

This is all about AuthorRank that is about to have an upper hand in 2013. So what are you waiting for? Start building your AuthorRank today and no doubt, that’s going to be your imminent brand tomorrow.

 

About the guest author: Alfred is tech savvy who loves to write more about digital marketing trends. He writes for Dot Com Infoway, providing Internet marketing solutions for online business.

This is an original article published on SEO Desk with exclusivity.

America’s got the X Factor – Has your Link Building strategy?

Link building is the dominant force in SEO strategy in this age of engaging social media internet marketing. While onsite SEO practices including keyword analysis, meta and H tag population and compelling SEO copy writing will remain the foundation of your search engine optimization stratagem, successful off site optimization in the shape of link building is the “must have” line of attack. This practice even eclipses existing power houses in internet marketing processes like email marketing and social media marketing. Lets be clear though, the later disciplines are not outmoded, in fact a successful integrated SEO campaign needs to have an unyielding underpinning of on-site search engine optimization procedures, matched with social network engagement and informative well structured content written for human readers before web browsers.

However, link building is king!

So before we plan our link building strategy, let’s first respect the importance of a link and define what precisely a link is. The simplest characterization would be to think of a link as a “vote”. When website A links to website B, website A is in essence voting for or endorsing website B.

One of theses things ain’t like the other…!

Not all links have the same authority; let’s use X Factor voting as an analogy to demonstrate this line of reasoning and let’s assume:

  • X Factor Contestant No. 1 has 2 votes – Simon Cowell & Britney Spears
  • X Factor Contestant No. 2 has 3 votes – La Reid, Demi Lovato & Britney Spears

Clearly, contestant No.2 is unquestionably through to next weeks sing off with 3 votes but unfortunately contestant No 1 is out of the competition. However, since Simon Cowell is considered a music industry authority and likes to through his weight around his vote has more influence and therefore Contestant No.1 moves up the ranking and has the X Factor!

Each link passes on a distinct voting weight and it’s entirely possible for a page with only a few links to rank higher than a page with thousands of links. Relevance and Quality is paramount.

3 step guide to killer link building:

Step 1: Compile a list back-link target sites

Before you embark on the link building process, create a list of potential target websites you want to acquire a back-link from. Sort and manage your list by segmenting by target content, relevancy or both, but relevancy is essential. There are several guest blogging portals that can match you with potential target publishers such as myguestblog.com. Alternatively, you can search for prospective targets by using a basic Google command. Simple type “Keyword” + “guest blog” and hit search. E.g. lets assume you are lawyer and your target keyphrase is “legal advice”, then you would type legal + ”guest blog” in Google search. This will return webpages that accept guest posts on legal advice maters.

Step 2: Compelling and unique copy

Spellbinding SEO content can result in greater engagement with your audience who will want to keep reading and share with their social networks. The process involves significant research and planning, but this time is well invested.

IMPORTANT – everyone loves unique interesting content, particularly website owners and publishers.

Step 3: Compile your prospecting E-mail

Drafting your successful prospecting e-mail for your prospective website publishers is indispensable when link building. Try and keep the email relatively personal, replacing “Dear” with “Hi. Ensure each email is unique for each publisher and that your content expresses explicit relevance to the audience of the target website. Doing a little research to find out the publishers/website owners name will give you distinct visibility over vanilla non-personal batch emails.

Good luck with your Link Building!!

I hope you enjoyed my article; I welcome any feedback you may have…

 

About the guest author: Mark Hullin is Director at SEO Crowd, SEO Company specializing in, SEO, link building, engagement internet marketing and social media marketing.

This is a unique article published on SEO Desk with exclusivity.

How to use Competitive Research as a Foundation for a Successful Content Marketing Strategy

A lot of businesses possess a very broad knowledge regarding content SEO. They are aware of several different strategies but they often carry out a bit of guesswork when implementing these. They are then baffled when SEO doesn’t work out as well for them. They consequently deem search engine optimisation to be overhyped. However this is not the case. It is because competitive research has not been carried out and therefore there is no framework for the strategy to be used in relation to the company specifically. SEO as a term is generic and encompasses a wide selection of methods, but the way you apply it for your company has to be very unique and specific to your target customers.

One of the first things you need to do is carry out extensive research and evaluation of keywords. If your keywords are not successful then this alone can make your strategy ineffective. The best way to do this is simply through using Adwords. You will be able to search a keyword and then you will be met with a list of relevant key phrases coupled with how many global monthly searches there are, how many local monthly searches there are, and what level of competition is present. This means you will be able to deduce what keywords are going to be searched a lot on Google, yet at the same time you can further narrow this down by selecting the phrase whereby there is little competition in your way.

In addition to this there are several link analysis tools available on the internet. It is highly recommended that you take advantage of these. You will be able to determine the quality of your backlinks at present and where you need to get them to. You can also analyse the links of your competitors. The only way you can deduce whether your current links are truly successful or how to devise your link building strategy is through comparative link analysis of your competitors. Your competitive research should involve you deducing information ranging from; pages indexed in Google, to Pinterest pins, to backlinks to the domain. These should all be in relation to your competition from the key phrases you have deduced.

And finally, before you can analyse all of this data you need to put it together into groups that make it easier for you to read. It’s up to you how you choose to do this. You can separate websites based on social media, niche topics, transactional (selling products), and informative. By doing this you will be able to deduce the way keywords and links are used for each separate type of site. After all, as mentioned at the beginning of the article; SEO content marketing changes depending on each business that utilises it. Not everybody is the same and therefore you need an effective method of grouping similar sites together.

Once you have deduced the best keywords in relation to your site – those that have high searches yet low competition, you then need to run sites’ ranking through a link analysis tool, and finally you need to group all sites together in order to draw your conclusions regarding the best way for your business to move forward.

 

About the guest author: Kevin Cull takes keen interest in reading about internet marketing and its new trends.He takes his time out to write blogs on content marketing strategy that internet marketers can employ.

This is a unique article published on SEO Desk with exclusivity.

Develop a Link Building Strategy for Large Sites

Having a successful link building strategy is one of the most vital part of Search Engine Optimization. More efforts you put in to build a firm link building strategy, better are the chances of achieving success for the website. Developing link building strategy does take time but if you follow the below listed tips, you will be on the way of success.

1.) Develop an understanding on backlinks

Link building is all about acquiring backlinks. More the number of backlinks you are able to generate for your website better are the chances of you being noticed across the spectrum. Backlinks in general terms are links on another websites that link back to your site.

2.) All backlinks do not get created equally

A common myth that prevails in the SEO world is that all backlinks are interchangeable. Usually, backlinks from pages with high GooglePageRank are more valuable than backlinks from pages that have a low GooglePageRank. Avoid backlinks from pages that have low GooglePageRank as this can cause irreparable damage to your website prospects.

3.) Google Page Ranks matter

Google has a distinct ranking system in prevalence for the webpages. Each page that is analyzed by Google receives a page rank. Generally, a page rank of 5 or 6 is considered better when one talks of SEO. Page rank is directly related to the backlinks you receive for the website. More the number of backlinks you get from high PageRank webpages, better are the chances of the website being highlighted. The best way of realizing this objective is to get worthy backlinks from web directories.

4.) Get the website listed on web directories

Getting the website listed on the web directories is the best way of generating quality backlinks. These backlinks are vital for business promotion when it comes to generating business for your website and making it noticeable across the spectrum.

To get the website listed on web directories, the site needs to be listed on the web directories. For a high quality website, it is a child’s play to be listed on the web directories.

5.) Publishing Articles to get Backlinks

The best of getting decent weblinks is to publish innovative articles or material to the concerned directories. Most directories are always happy to consider new submissions. The only criterion for acceptance is that the content should be 100 percent original. Many of the directories allow one to attach links to the articles or the content submitted. The content can either be written by yourself or you can take help from other sources as hiring niche content writers for writing the content.

6.) Try considering link exchanges

Link exchange can also be considered as a viable means of developing link-building strategy for the websites. Link exchange essentially is about exchanging links with someone that has website similar to the niche area that you have been working with. Link exchange is a viable way of developing network with related people in the category and also attract new readers to the website.

This can help you boost the site’s position on search engine result pages. If you have been able to build a decent page rank for your website, link exchange is perhaps the best strategy you can consider for furthering your business prospects.

7.) Try using Info graphics

Info graphics is a great way of attracting attention of readers and also helps in link building. Info graphics is essentially the ability to share data in a graphic manner. Info graphic sharing demands resources and time and for a big website owner, this cannot be a problem, given the dedicated niche specialists that might be available. If you plan your strategies in the right direction, adopting the info graphic way of sharing information will pay rich dividends as a number of links will get generated from the info graphic distribution.

8.) Analyze your competitor’s links

Howsoever big might your business endeavor be, this strategy pays always. You can examine your competitor’s link profiles by using simple tools as Majestic SEO and Open Site Explorer. Both these tools allow you to view websites that link back to your competitor’s website.

8.) Create viral content

Creating viral content is yet another link building strategy that no website owner can ignore. Creation of viral content refers to process of publishing searchable content on the website and then seeding the links on social network websites. If you create quality content, people would want to share it with others, thus leading to an influx of backlinks.

Try the above listed strategies and you will be firmly on the path of developing link-building strategy for your website.

 

About the guest author: Alia is a writer/blogger. She loves writing travelling and reading books. She contributes in World Financial Group

This is a unique article published on SEO Desk with exclusivity.

Top 5 Link Building Strategies for New Websites

Whether you’re launching a brand new business and a website is part of your startup efforts or you’ve been running a business for a while and you’ve only recently realized the importance of including an online portal in your marketing and outreach efforts, you might be rather green when it comes to the prospect of promoting your website through search engine optimization. Unfortunately, you’re facing a pretty steep learning curve, but considering how much you stand to gain by getting ranked on popular search engines, it’s well worth the effort. That said, you need to understand that the rules of the game can change rapidly, so you need to make sure you’re not learning outdated strategies that are likely to land you on Google’s hit list (or worse, get you delisted). For example, link building strategies of old will now earn you the boot thanks to Google’s Penguin update; plenty of websites found that out the hard way when they failed to clean up offending links quickly enough. But there are several new strategies you can participate in when it comes to building links and raising your page rank. Here are a few to consider when starting your new website.

  1. Link earning. Forget about hiring paid link-building services; sites that did so in the past were the source of Google’s ire and the target of their smiting when they launched Penguin. On the other hand, you can’t exactly afford to sit by idly and play it safe while your competitors gain ground. For this reason it is important to view link building in a new light – this is the era of link earning. What this means is that you need to stop creating passive links and instead use those that require manual action, which basically entails approval by an actual person. This type of link will not only hold up to Google scrutiny, but it could actually show a more pronounced return in the way of click-through since it is a sort of trusted recommendation. So skip spam sites and opt for high-quality link opportunities.
  2. Image links. Using images with embedded links is a great way to offer value to viewers, break up text on your pages, and encourage sharing and reposting (since people are more likely to share graphics than dense bodies of text). This will help your link to propagate, potentially increasing both traffic to your site and recognition by search engines.
  3. Join a community of peers. While joining forums is a great way to get to know your colleagues in the online arena, you’ll find that joining professional groups can become an integral part of your link-building strategy. If you’re looking for reasons to join your local Chamber of Commerce or the Better Business Bureau, the quality links you’ll gain are excellent motivation. But getting to know your peers via professional forums can offer you another opportunity to make connections and potentially swap links.
  4. Variable anchor text. Links to your website don’t necessarily have to be comprised of your URL (although that is certainly one option). You can use anchors in a body of text, for example, containing your brand name, an exact word match to a page on your website (you could even use titles or exact quotations), a partial-match (like a similar word or phrase), or even something totally generic such as “click here” or “see more”. By utilizing a wide variety of anchor text options for links you can increase value and decrease the potential for infractions with search engines.
  5. Optimize social media accounts. Did you know that signing up for certain sites through your Facebook or Twitter accounts will result in them posting a link back to whatever websites you have listed in your profile or bio? Klout, SNpros, and TagWalk are just a few examples, and they offer the added benefit of analytical data concerning your social media efforts.

 

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Link Building with Screaming Frog & Link Detective

Like many in online marketing I have a standard set of go-to tools that I use for my day to day tasks. Two of these tools in particular save me literally hours a day, meaning I can be much more productive for each of my clients.

The two tools in question are Screaming Frog and Link Detective. Screaming Frog I use on a daily basis for 101 different things, but one in particular is for link reclamation.

What I do is download all the inbound links from Google Webmaster Tools (you can use other sources too) and copy the URL paths into notepad and save as a .txt file:

Once you have your newly named .txt file (call it whatever you like) we are going to open up Screaming Frog (If you have over 500 URLs you will need a paid licence) and upload the file.

Step 1:

Uploading the file – Go to ‘Mode’ and in the drop down select ‘List’


Next go to ‘Select File’ and navigate to your saved .txt file and upload it.

Step 2:

Once you have uploaded your backlinks .txt file you want to select ‘configuration’ from the drop down and select ‘Custom’


In the custom menu select ‘Filter 1’, ‘Does Not Contain’ and enter your domain name that you are checking against.

Step 3:

Now all that’s needed is to hit the ‘Start’ button to set it running and then locate the ‘Custom’ tab and export your filter.

What Screaming Frog will do is search all the pages you uploaded and return those that don’t contain our target domain within the search code.

Now we have a nice list of sites that used to link to us, next is just the manual process of going through the links and seeing which sites we would like to reclaim a backlink from and figuring out how to get the back. Use the waybackmachine to see what the pages used to look like when you had a link there as this may help you understand why they were linking to you in the first place.

On to my second favourite tool Link Detective. I use this for competitor analysis to quickly find possible linking opportunities.

To do this you will need to first run a competitors site through Open Site Explorer. For this example we will just use the 3bugmedia site.

You want to have the following selected on the Inbound Links tab to start with…

 

Now hit the ‘Download CSV’ button

Next make your way over to Link Detective and create an account if you don’t already have one, just follow the simple instructions to upload your newly downloaded OSE file.

Once Link Detective has finished building your report you will be presented with the following dashboard.

As we can see straight way, there are 16.43% of the links from an author bio, so if we export these links and begin a manual review we will be able to uncover some possible guest posting opportunities or if we look at the comment links we can see where the 3bugmedia author hangs out online. We can also see that 52.66% or the links are now dead links; this might be a perfect opportunity to try and gain the links that they have lost.

As you can see this is a great time saving tool as it helps categorise the link by type so rather than manually searching link after link for opportunities you can now quickly categories them into groups by their type.

 

A guest post by Craig Addyman from 9xb, Harrogate, North Yorkshire. Craig is an online marketing consultant, gym junkie and dog lover!

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4 Innovative SEO Techniques

Link building can be considered a key factor for getting a decent Google PageRank.  No matter how good your website’s content and on-site optimization is, without links from authority websites you can say goodbye to good Google ranking positions for your keywords.

After Google let their wild animals, the Panda and the Penguin, out of their cages, SEO has become something not everyone can do. Yes, link building is a game for “big boys” now, and the times when you could simply buy 1,000 backlinks and easily rank at the top positions in Google and the other search engines are long gone. Creating keywords lists is getting more and more difficult and time consuming.

I’ve been trying for a while now to think outside the box and using different methods to attract more people and traffic to my websites. In this article I will share five innovative SEO techniques that I find have shown best results. They are all 100% whitehat  and visitors friendly. Make a giveaway:

Let’s face it –as long as it is free, everything you offer people is very well welcomed. Therefore it will be shared on their social networks, forums, websites and that way they will attract even more visitors.  What you will receive in exchange for the money you invest for the giveaway is a pretty big amount of natural links and well-targeted audience.

1. Start an affiliate program:

Create an affiliate program and share it on your website. By joining to your program, your affiliates will start sharing your links, which will result in a great link building campaign and will attract more customers. If you combine the affiliate program with discount codes it will have even greater results.

2. Offer discounts

In case you offer certain products or service on your website you can boost your traffic by offering a good discount. We all love discounts and promotions, and such kind of discount coupons usually gain popularity pretty fast and attract more and more visitors.

With discount coupons you will see a big boost in your traffic and back links to your website. Hopefully, the number of sales will increase as well.

3. Create an infographic

Infographics have been around for quite a long time now but they keep gaining more and more popularity and the number of people clicking on them  keeps getting higher. It is not an easy thing to do but it is worth it. You will have to collect interesting for your visitors information and represent it a interesting way for them.  Once you achieve that, you don’t have to worry about popularizing it – they will do it themselves.

That way you will gain good traffic just by them sharing it. Another good thing you can do is allow your visitors to embed the code and share the infographics on their websites.

4. Announce a contest:

This is a little bit complicated strategy and yes – it is time and money consuming.  But the time and money you invest in the creation of the contest will be rewarded much better than  if you were to invest the money in buying links to your website.

So here is how it works:  First you need an appealing prize. If you are about to make your visitors do something it has to be worthy for them. No one is going to bother liking your website, commenting your posts, sharing your links or whatever you want them to do, if the prize is not good enough.  Next, you have to announce the rules (make them easy to follow) : like your site, subscribe, write a comment, share it on their social networks, do some kind of  quiz, put a link back to your website, etc. It is up to you but you have to engage your visitors. If  you make the rules too hard to follow or achieve they will just leave the website.

That’s it. Yes, it is time consuming and you have to invest in the prize but it is worth it. All the money and efforts you put in that will be rewarded with tons of links, shares, traffic and sales boost.

 

All the ideas above are pretty simple and easy to implement. They will all help you to gain traffic and popularity and many diversified backlinks.

 

About the guest author: Catalina is a currently working as a SEO specialist. You can read more on her SEO blog.

This is an original article published on SEO Desk with exclusivity.

How Does Off-Page SEO Affect Your Website?

If I had to answer this question as simply as possible, my answer would probably be this:

“Off-page SEO is the most important kind of optimization that can be done to improve a page’s ranking in the SERPs, right after having quality content and a good website layout that optimizes user experience.”

Right now, off-page SEO is mostly about link building and social media marketing. This article will discuss both of these off-page SEO strategies and the dos and don’ts for good rankings in the SERPs.

About link building

Recent updates in the way Google and the other search engines rank websites has made link building an essential part of off-page SEO. These days, more than anything, the search engines are very interested in links pointing to a website, both in terms of the quantity and the quality of the links. Link building strategies that used to work before don’t necessarily do so anymore because the search engine algorithms are updated all the time to make sure that web pages rank in the SERPs based on merit rather than black-hat craftiness.

All in all, what you need to know about link building at this point in time is this: If you own a website that addresses for instance relationships, marital bliss and love and you specialize in giving people advice about how to find love and get back their exes, for link building, what you need is web pages on other websites addressing the same issues and topics pointing back to your website. This will then be a quality link. Getting a link pointing back to your website from say for example a website that addresses real estate in Phuket is not going to do much for your off-page SEO. Relevant links pointing to your website from other pages across the web serves as an indicator to Google that you are providing value for your readers. This helps your web pages climb up the SERPs because you are then regarded as an authority figure in your niche.

About quality backlinking

A quality backlink has certain properties:

1. It comes from a high PR page

PageRank or PR is technically a ranking assigned to web pages as an indicator of their authority. The higher the PR on the scale of one to ten, the better. For link building purposes, you want the link pointing to your website to come from webpages with a high enough PR.

2. About the anchor text

For link building, webmasters often make the rooky mistake of using similar if not the exact same anchor texts for all their backlinks. This is not going to cut it for your SEO strategy because while it may happen that some of your anchor texts are similar, the probability that all of them are the same is highly improbable and Google is not going to let it go.

As a rule, always vary what you use as anchor texts. Obviously you should include a keyword in it but do not systematically use the same keyword or phrase all the time.

3. Nofollow v/s Dofollow

‘Nofollow’ is basically an attribute that characterizes a backlink. When added to a link, this attribute prevents the search engines from passing on the what some call ‘link juice’ from the web page the link is on to the website it links to. When absent, the backlink is automatically interpreted as a ‘dofollow’ link by the search engines such as google and if such a link points back to your website, you benefit from the reputation of the web page pointing back to you.

4. The link should be from similar niche websites

If you own a website that sells for instance weight loss supplements, getting a backlink from the blog or the website of a fitness guru is going to be considered a quality link but if a link comes from a webpage addressing say engagement rings, it’s not going to do much for your off-page SEO. Your backlinks should come from websites in your niche.

5. Black hat SEO does not work anymore

Black hat SEO used to work in the past but it does not anymore. You see, the search engines grew smarter in recent years. Black hat SEO, as many would know, was the practice whereby webmasters would get hundreds of links pointing back to their website overnight. It used to work great for making your web pages go up the SERPs but right now, do this and it would be nothing short of committing suicide.

Social media and off-page SEO

These days, social media plays an important role in how the search engines rank websites in the SERPs. This is especially true for Google and I think we would all agree that Google is the single most important search engine we all worry about. Basically, how the search engines work is very simple. Google and many of the other search engines only want to know if you are providing quality content for your readers. Right now, one of the most important indicators that you are actually providing value to your readers is if your content is getting shared on the social media platforms including Facebook, Twitter and Google+.

 

About the guest author: Winson Yeung is the founder of CCArticles writing service which aim to provide high quality articles at an affordable rate. You can connect with him on facebook, twitter and Google Plus @ Winson Yeung+ or visit his blog at http://www.winsonyeung.com

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