Because of its openness to bigger markets, small business entrepreneurs have now found it profitable to become visible online. By going online, they are able to gain new networks and deliver their goods and services to more clients. They also get to establish a name in the industry without taking too much time and effort, as compared to traditional business strategies used before.

But there are also a lot of online marketing mistakes committed by various small business owners today. These mistakes are often missed out, but their effects are usually felt later on. But what …

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We continuingly hear about link building as a method to help our websites achieve success in the search engine rankings or SERPs as they’re known.

It’s understandable why this is the case – link building can have a powerful effect on rankings and really offer a great ROI if you go about it the correct way. So, let’s take a look at the basics.

In the post Penguin and Panda world we have to obey stricter conditions than ever when looking to build links. Google has been cutting down on bad practices in the back link world …

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What does your SEO risk profile look like?

Chances are, a lot of those reading this won’t have a clue. Those employing search marketing tactics, whether dedicated professionals or bloggers and business owners who don’t like outsourcing, tend to utilise a ‘fire and forget’ method when it comes to link building. We go out and find desirable locations from which to create links to our sites. This is usually done using metrics such as PageRank and Domain Authority. We then go about actually getting that link, using methods which are as easy as possible and which …

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For years together, Google’s Page Rank has been on the forefront of search engine optimization to classify sites based on authority. The higher your page rank in Google, the higher is your authority and crawl rate by search engines. In the upcoming year 2013, Google has decided to include a new quality metric that will take the limelight in search engine ranking algorithm and that is none other than AuthorRank. From 2013, I am sure that you will be hearing a lot of buzz about AuthorRank. Let’s dig…

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Link building is the dominant force in SEO strategy in this age of engaging social media internet marketing. While onsite SEO practices including keyword analysis, meta and H tag population and compelling SEO copy writing will remain the foundation of your search engine optimization stratagem, successful off site optimization in the shape of link building is the “must have” line of attack. This practice even eclipses existing power houses in internet marketing processes like email marketing and social media marketing. Lets be clear though, the later disciplines are not outmoded, in fact a successful integrated …

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A lot of businesses possess a very broad knowledge regarding content SEO. They are aware of several different strategies but they often carry out a bit of guesswork when implementing these. They are then baffled when SEO doesn’t work out as well for them. They consequently deem search engine optimisation to be overhyped. However this is not the case. It is because competitive research has not been carried out and therefore there is no framework for the strategy to be used in relation to the company specifically. SEO as a term is generic and encompasses …

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A few years ago, it was commonplace for SEO to involve a lot of automated link building and low level link building strategies including directory submissions, blog commenting and article directories. These tactics are now being clamped down on by Google in order to promote the need for engaging, original content across the board.

Older SEO strategies for buying links and using directories of sites to duplicate the same content, while relying on poorly written and often non-contextual content filled with anchor text keyword links, have been particularly punished by Google’s Panda and Penguin algorithms. Websites …

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Having a successful link building strategy is one of the most vital part of Search Engine Optimization. More efforts you put in to build a firm link building strategy, better are the chances of achieving success for the website. Developing link building strategy does take time but if you follow the below listed tips, you will be on the way of success.

1.) Develop an understanding on backlinks

Link building is all about acquiring backlinks. More the number of backlinks you are able to generate for your website better are the chances of you being noticed across …

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Whether you’re launching a brand new business and a website is part of your startup efforts or you’ve been running a business for a while and you’ve only recently realized the importance of including an online portal in your marketing and outreach efforts, you might be rather green when it comes to the prospect of promoting your website through search engine optimization. Unfortunately, you’re facing a pretty steep learning curve, but considering how much you stand to gain by getting ranked on popular search engines, it’s well worth the effort. That said, you need to …

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Like many in online marketing I have a standard set of go-to tools that I use for my day to day tasks. Two of these tools in particular save me literally hours a day, meaning I can be much more productive for each of my clients.

The two tools in question are Screaming Frog and Link Detective. Screaming Frog I use on a daily basis for 101 different things, but one in particular is for link reclamation.

What I do is download all the inbound links from Google Webmaster Tools (you can use other sources too) and …

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