With the holiday season approaching, now is a good time to look at how things have changed in internet marketing over the last twelve months. Has your strategy paid off? Are you seeing the results you expected? SEO and online marketing are fast moving industries, and to stay ahead of the game and beat your competitors you need to have your finger on the pulse when it comes to the marketing industry. By having an idea of how things are changing, you can grasp new techniques and implement them as part of your 2015 strategy. However, what are the experts saying these new trends are going to be in 2015?
Social Media Marketing in 2015
Social media is a big part of many business’ online marketing approaches, and this has been the case for several years now so it is nothing new to say it will continue to be big in 2015. However, there are two key areas in which change is anticipated.
For one thing, it is expected that businesses will rely less on the things they can do for free, like tweeting or updating their business Facebook page, and allocate more of their marketing spend to social media ads. Social media ads are becoming ever more effective at targeting the audience you want to reach as more and more personal data is held on these sites, so there is more of an incentive to use what is still a fairly cheap form of advertising. Additionally, as people tend to follow so many Twitter accounts and Facebook pages now, the chances of your message being seen by people are far higher with a well placed ad than endless tweets that cost you time.
The second point of change is in the diversity of the sites people will be using in their promotions. Where before, Twitter, Facebook, and possibly G+ and LinkedIn were all you needed for a strong social media campaign, now more niche platforms like Pintrest will start to really come into play.
Mobile Will Continue to Grow
A huge growth area in 2013 and 2014, mobile will keep getting bigger, with apps and interactive mobile services at the core of many people’s business offerings. We are also likely to see more and more responsive web design, as businesses strive to offer the best cross platform service.
Innovation in Commerce
Experts believe the lines between e-commerce and physical stores will blur in 2015, as businesses take advantage of mobile technology for promotional benefits. As an example, a physical shop could notify potential customers shopping near its vicinity of flash sales (for example huge discounts that only last for an hour or so), to get them to come inside. Online stores like Amazon have used this technique to bring in traffic and sales, but with mobile apps that show people’s locations, it is something physical businesses can adopt too.
2015 looks set to be another exciting year in online and digital marketing, and it will be interesting to see how these predictions play out!