Having web design that’s SEO-friendly is critical in today’s digital marketplace. Many online marketing experts will agree that what’s the point of having a website if no one can find it via search?

As more and more business realize the potential of SEO and search marketing, the importance of an SEO-friendly website design reigns even stronger.

In this article, I will share with you five essential elements that define a SEO-friendly web design. Keep in mind that these are the essentials, and that more technical considerations can be applied to further enhance the SEO potential of a …

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Business websites can be amongst the most difficult to design because as a rule they need to incorporate such a multitude of factors. They are tougher to design and develop than even personal websites etc because products are advertised and sold through these websites and allowance needs to be made for the features that will be required to make this work.

Now whenever any kind of website is being designed, it needs to pay careful attention to the trends of design at the time at which it is expecting to be launched. Since there are so …

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Before you spend a ton of money on search engine optimization meant to connect you to the entirety of the global economy, it’s a good idea to take a moment to contemplate the scope of your current business model, as well as your short- and long-term goals. When you run a local business, chances are good that you have neither the resources nor the inclination to cater to a global community of consumers. In truth, you might not even be able to, especially if you work in a service industry. So if you really want …

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Over the years, there have been many changes regarding SEO tactics and which practices are best to use. One of the biggest changes in the last two years has been the use of anchor text. Before the Penguin update, the mindset was that links couldn’t hurt a website. This gave SEO companies the opinion that they should get as many links as possible using the exact anchor text they are trying to go after. As we all know, this had a very detrimental effect for a lot of websites in 2012.

To avoid catastrophe with search engines and improve…

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All those who generate fair amounts of payday traffic and consider joining a payday loan affiliate program are certainly looking for flexible conditions of cooperation as well as extraordinary commissions. In today’s highly competitive world everyone seeks only the best offers entailing maximum profit and minimum risk. These are precisely the features which make PaydayMansion stand out.

PaydayMansion is an affiliate program offering a place to sell payday loan leads. It is one of pay per lead programs in which affiliates generate outstanding commissions.

The PaydayMansion team boasts an impressive…

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Do you know who your competitors are?

And I mean really know who they are.

We’re not just talking bricks and mortar.

The game changes when we start talking about online competitors.

(Chances are you already have a good idea of who you’re up against in real life.)

There’s a whole new world of businesses on the web that you’ve probably never heard of.

Read on to find out how to thoroughly understand
who your online competitors are.

1. 1.  List known competitors

To start, open a new Excel sheet and list the competitors you already know.

Chances are they’ll have some form of online …

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Internet marketing has come a long way since its inception, and today it has become an essential part of a company’s or an entrepreneur’s marketing and promotional strategy. In this era, where getting heard and noticed is a critical factor to success, the Internet has become an indispensable medium to reach out to thousands of people every day.

Content and the Internet

Why has the Internet become such a dominant source of information?

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Each one of us is affected today by the changing world of internet technology; probably, the World Wide Web, smart phones and new devices rule amongst this list. We are keeping in line with information, changing the way we work, live, communicate and even search, while saving data and information on a day-to-day basis. Searching for information using search engines is the call of the day. With more and more people plugging in online for information search, it becomes important to connect with your customer and stand out in the web world where there is …

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If you run a business and you want to stay relevant, then finding a way to promote yourself online is an absolute must. The web is how the majority of us now find information on any number of topics, and it’s also one of the cheapest and most ubiquitous tools available to companies looking to increase their visibility.

For a while marketing a business online has meant using SEO, which means optimizing your website to rank highly on Google, and this has proven a reliable way for a while now of getting lots of traffic to …

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The recent case of Interflora’s SEO blunder acts as a lesson for other companies looking to increase their Page Rank on Google. Or at least, that’s what Google are hoping, with Interflora perhaps unfairly being singled out for ‘buying’ positive links to their site. What, then, was involved in the Interflora case, and what kind of SEO approaches should be reinforced as crucial to designing websites as a result?

Interflora were, and still are, one of the biggest distributors of flowers online – however, their Page Rank on Google took a major hit when the search …

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