What Are Your Predictions for Internet Marketing in 2015?

With the holiday season approaching, now is a good time to look at how things have changed in internet marketing over the last twelve months. Has your strategy paid off? Are you seeing the results you expected? SEO and online marketing are fast moving industries, and to stay ahead of the game and beat your competitors you need to have your finger on the pulse when it comes to the marketing industry. By having an idea of how things are changing, you can grasp new techniques and implement them as part of your 2015 strategy. However, what are the experts saying these new trends are going to be in 2015?

Social Media Marketing in 2015

Social media is a big part of many business’ online marketing approaches, and this has been the case for several years now so it is nothing new to say it will continue to be big in 2015. However, there are two key areas in which change is anticipated.

For one thing, it is expected that businesses will rely less on the things they can do for free, like tweeting or updating their business Facebook page, and allocate more of their marketing spend to social media ads. Social media ads are becoming ever more effective at targeting the audience you want to reach as more and more personal data is held on these sites, so there is more of an incentive to use what is still a fairly cheap form of advertising. Additionally, as people tend to follow so many Twitter accounts and Facebook pages now, the chances of your message being seen by people are far higher with a well placed ad than endless tweets that cost you time.

The second point of change is in the diversity of the sites people will be using in their promotions. Where before, Twitter, Facebook, and possibly G+ and LinkedIn were all you needed for a strong social media campaign, now more niche platforms like Pintrest will start to really come into play.

Mobile Will Continue to Grow

A huge growth area in 2013 and 2014, mobile will keep getting bigger, with apps and interactive mobile services at the core of many people’s business offerings. We are also likely to see more and more responsive web design, as businesses strive to offer the best cross platform service.

Innovation in Commerce

Experts believe the lines between e-commerce and physical stores will blur in 2015, as businesses take advantage of mobile technology for promotional benefits. As an example, a physical shop could notify potential customers shopping near its vicinity of flash sales (for example huge discounts that only last for an hour or so), to get them to come inside. Online stores like Amazon have used this technique to bring in traffic and sales, but with mobile apps that show people’s locations, it is something physical businesses can adopt too.

2015 looks set to be another exciting year in online and digital marketing, and it will be interesting to see how these predictions play out!

7 Tips to Help You Advance Your Online Career

Online businesses can be the answer for many individuals needing a career change. While online businesses are still much like regular industry in many respects, there are some differences. Success normally grows in association with the willingness to work and the ability to make sound business decisions, much like any business. Here are some tips for both new online business operators and established digital business operators who are frustrated.

1. Evaluate the Potential Seriously

The Internet allows a global potential for anything that can be sold and success can occur exponentially with the proper direction and coaching. Merely establishing a website and attempting to monetize it will not always yield the result the new entrepreneur expects. Any life coach or mentor will tell you that dreaming is great, but I will also suggest you dream realistically.

2. Investigate the Parameters of Self-Employment

Online businesses are normally entities run by the business operator and are not always affiliated with another company. However, some online careers are private contracting situations for other businesses and excellent incomes can be earned when affiliated with the right business. The serious entrepreneur will need to consider what business structure they prefer, especially with regards to accounting and tax status.

3. Choose Products or Services to Sell Wisely

This is easier said than done, but there are many products or service industries available for online marketing. It is a good idea to speak with a mentor or life coach to inventory your own business strengths. Choose something that is enjoyable or familiar, always structuring the business to allow for maximum personal utility. Online business can be a dream job for those who chart their course accurately according to their personal mission.

4. Assess Inputs and Outputs

Inputs and outputs are accounting terms for the amount of cash flow a business experiences. Start with a comprehensive feasibility study regarding income potential and necessary expenses in operating a successful business. If necessary, contact an effective online business coach with the experience of going through the process for their own business.

5. Set Some Goals & Forecasts

Goals and forecasts are standard operating procedure for any solid business plan. Most businesses experience moderate increased expense at first, depending on the product or service line and the expertise of the business owner. Business upgrades will impact earnings also. Remember that each online business is digital real estate even if the products are virtual; your investment can grow revenues like traditional business.

6. Be Reasonable about Earnings

The get-rich-overnight sales pitches do not work. Some individuals may have enjoyed success, but nothing succeeds like drive and productivity. Online businesses are very similar to regular businesses with respect to time management. Solid earnings are indeed possible, but be reasonable and build for gradual sustainable growth.

7. Market Aggressively

Always remember that promotion is the same thing to online business as location is to brick and mortar establishments. The business is only a click of a mouse away and easy accessibility is the greatest positive of online presence. Get your business name out in the information highway and give the marketing plan some time to produce results.

Investing in an experienced and effective business coach can expedite any online career, regardless of the business area. There is always room for improvement and those who have navigated online businesses can be essential resources for the serious online business entrepreneur. Let them help you tap into your potential!


About the guest author: Shelby Warden is a researcher who shares this information for those interested in working online. Since 2007, Noomii has been matching people with their ideal life coach based on their specific goals, background, and budget. They are the web’s largest directory of life and business coaches, where you can search by location or specialization.

This is a unique article published on SEO Desk with exclusivity.

How to Integrate YouTube Into Your Internet Marketing Strategy

Creating an online marketing strategy is practically essential to running a successful business in this day and age. While some local operations can still skate by without one, more and more are coming to realize the massive exposure they stand to gain by moving their marketing efforts into the online arena, even if all they choose to do is list with local directories (city pages, for example) and put up a website to act as a portal for online customers to find them. However, most have come to understand that there is a wide world of marketing opportunities out there for the company willing to engage in SEO and build a social media presence. And in many cases you don’t have to spend an arm and a leg to make the most of these platforms and techniques to increase exposure. You do, however, have to find the mediums that are going to provide your company with the best possible coverage. While you’ve probably already set up profiles on popular sites like Facebook and Twitter, you could be making a big mistake by neglecting YouTube in your strategy.

Many business owners are intimidated by the prospect of creating internet videos, and it’s no wonder when you consider how many ways it can go wrong. But you’re not exactly some kid posting videos from your basement; you’re a successful entrepreneur. As such you should be able to come up with a viable marketing strategy that includes YouTube integration. But how do you go about it? There are several things you’ll need to take into consideration throughout the process, starting with whether or not to hire professionals to help you create not only your videos, but an overall strategy that allows for cross-promotion and optimum saturation.

The first thing you’re going to need is a great idea, which means coming up with content that people will want to share. Your standard infomercial is not going cut it here; you need something that’s going to grab the interest of an instant-gratification audience. You can start by looking at successful online marketing campaigns that have hit it big and gained exposure through YouTube videos, such as BlendTec’s ‘Will it Blend?’ series or the Old Spice commercials that started on TV and then made their way to a YouTube channel.

In both cases the companies responsible found clever, creative, and fun ways to present their products. They were humorous and innovative and viewers ate them up, sharing with friends and taking them viral. It’s not easy to figure out the formula for garnering this type of response, but that’s exactly what you’re trying to do. And if you’re simply not up to the task, then spending a little more for professional help is bound to pay off in the long run.

It’s also important to keep in mind, if you want to increase YouTube views, that posting videos is only the beginning of a successful integration when it comes to adding this visual platform to your overall marketing strategy. What’s important once you hook consumers is to reel them in through interaction, added value, and incentive to buy. Ultimately, any marketing strategy should be designed to bring in sales, and using YouTube is no different. So you’re going to have to carefully contemplate how this medium can be used to your best advantage. And creating coordinated marketing efforts that pull all of your online efforts together is the best way to integrate YouTube into your campaign.


This is a unique article published on SEO Desk with exclusivity.

5 Social Media Must-Have’s for SEO

When it comes to various approaches to online marketing, there’s no doubt that SEO and search marketing offers a sound avenue to earn quality inbound traffic and pre-qualified conversions.

Last year’s SEO techniques are long gone, and now, social media is playing a pivotal role in determining the authority and rankings of webpages. As a result, social media marketing is a must-have for any SEO strategy.

In this article, I will share with you five social media must-have’s for SEO. These elements are essential to utilizing social media for the greatest advantage to your SEO strategy.

1. A Thoroughly Populated “About” Section

Including accurate and detailed information about your business is critical. Of course having your keywords on the page can help it’s ranking potential, but only do this naturally and if it makes logical sense from a user’s perspective.

The primary needs in this section is your company’s “NAP” – name, address, and phone number.

NAP, in other words, is a “citation” of your business. If your SEO strategy is locally-focused, the more citations you have throughout the web, the greater trust and authority Google sees in your company. So in a sense, citations are like backlinks; however they’re aimed specifically to rank businesses in the Google local search results (which are accompanied by the map with red pins.)

Social media sites happen to be excellent sources for citations. Facebook, LinkedIn, Google, and Yelp (which is more of a directory) hold strong as the top social sites for citations.

2. A Vanity URL

Vanity URL’s are most common on Facebook, but they’re also starting pop on Google+. These are URL’s that reflect the name (or keyword targets) of a business. So instead of www.facebook.com/4928349, a vanity URL would be something like www.facebook.com/AtlantaAutoRepairCenter.

To obtain a vanity URL on Facebook, you need to earn at least 25 likes on your page. It’s much more challenging on Google+. You must be quite the online celebrity, influencer, industry authority figure, or niche “baller,” as I’d like to say. Not only does this vanity URL signify greater search engine authority for your web presence, but a popular Facebook or Google+ page can rank on its own (with the help of a keyword-relevant vanity URL [and maybe a few backlinks.])

3. A Persona & Voice

The content that you share, as well as the way in which you present it, defines the voice and persona of your brand. This is the psychological element that has an immense role in how social media users perceive your company. Additionally, this determines how intriguing and like-able your brand, and thus the degree of social authority your company can earn.

Do define your brand’s persona and establish its voice, think from the perspective of your target audience. Ask yourself questions like:

  • What does my target audience want to hear from my brand on social media sites?
  • How should I establish my social voice to reflect my brand image? (Be an educator, problem solver, idea provider, or solution provider?)
  • What forms of content (both topic and medium) does my target audience find most engaging?

It’s important to keep top of mind that you’re not actively selling to your social media audience. Rather, you’re arousing their interests in something they desire to observe and absorb.

4. An Audience

This is perhaps the most important must-have to make the most of your social media presence. Building an audience is not always easy, and takes some diligence and patience.

The key to building an audience is to share awesome, valuable, and high-relevant content. This to earn the respect and trust of your target audience members, as well as encourage them to share your post (and thus expose your brand to new potential followers.)

Building an audience can also be accelerated by reaching out and sharing posts from other brands and influencers. Try re-tweeting a tweet from an authority figure, or sharing a Facebook post from industry influencer. In essence, interacting and building relationships is what it’s all about.

Lastly, Google+ has communities which are great places to make your web presence known amongst like-minded individuals. Here you can interact with people who have related interests to that of your brand.

5. A Google+ Page

That’s right, I am favoring Google. It’s only a matter of time before the marriage between Google+ and Google search gets stronger. Google Places has already started infusing elements of Google+ with more socially-integrated reviews and personalized search results.

Having a Google+ presence is imperative for your SEO strategy. Why? Because the more people who encircle you Google+ page, the greater control (“authority”) you’ll have over their search results. It’s Google’s grand scheme behind “Search plus Your World” – tailor-made search results influenced by a user’s social engagements on Google+.

Much of the activity and effort put forth on Google+ can be synonymous with Facebook. Start getting active on Google+ and growing your network. The SEO benefits may seem subtle now, but will surely spike in a matter of time.


About the guest author: Tyler Tafelsky is the lead SEO and Internet marketing analyst for Click Centric SEO Company, a professional provider of ecommerce SEO, PPC advertising, social media, and content marketing services. Tyler offers over five years of experience in the web marketing profession and is a strong advocate for socially-influenced SEO programs.

This is a unique article published on SEO Desk with exclusivity.

5 Bare Essentials of SEO-friendly Web Design

Having web design that’s SEO-friendly is critical in today’s digital marketplace. Many online marketing experts will agree that what’s the point of having a website if no one can find it via search?

As more and more business realize the potential of SEO and search marketing, the importance of an SEO-friendly website design reigns even stronger.

In this article, I will share with you five essential elements that define a SEO-friendly web design. Keep in mind that these are the essentials, and that more technical considerations can be applied to further enhance the SEO potential of a website.

Develop a Seamless HTML Coding Structure

Although the HTML coding structure of a website is more on the development end, it’s a technical component that also overlaps into the general web design category. The HTML back-end of a website influences how fast a website loads (impacting usability and human interaction,) as well as how efficient a website can be crawled and indexed by search engine spiders (impacting SEO).

As a result, it’s important that the HTML coding structure of your website is optimized for faster load speeds. This is particularly important if your website is custom developed with certain media elements or complex linking and navigation. If you’re using a content management system (or “CMS,”) opt for SEO-friendly CMS platforms like WordPress or Exponent. These CMS options have been developed so that the HTML coding structure is well-suited for fluid crawling and indexing.

Optimize Robust Media Files

Parallel to having a seamless HTML back-end, there are a few common media files that can be quite heavy in terms of file size. Robust media files can slow down the load speed (and sometimes the crawl-ability) of a website.

When creating a SEO-friendly web design, it’s important to optimize (or shrink) the file size of heavy media files, such as large images, videos, or audio files. In addition to optimizing media files for faster website load speeds, you can also keyword optimize these media elements for greater SEO value. This includes naming the file with respect to your keywords, as well as populating file’s properties to be SEO-friendly.

Build a Complete HTML Sitemap

Most SEO experts consider the HTML sitemap to be the second most important page on a website (next to the homepage.) However, it’s not uncommon for web designers to neglect building a complete sitemap.

The sitemap is like the index to your website. And although it’s not a common reference for visitors, the HTML sitemap serves as a roadmap for search engine spiders. In short, sitemaps define all of the pages on a website that should be crawled and indexed. For this reason, it’s absolutely essential to include this important page on your website.

Integrate Website Calls-to-Action (or “CTA’s”)

It is imperative that your website has calls-to-action on the primary pages which users engage with. CTA’s are designed to promote conversions after a visitor has landed on your website. The idea is draw the attention of a visitor to the CTA with some kind of incentive and thus promote desirable action.

Integrating CTA’s in your web design takes SEO one step further. This practice is known as Conversion Rate Optimization or “CRO.” In essence, a CRO strategy is equally as important as a SEO strategy. By including short submission forms, clickable banners and buttons, and CTA’s on your website, you maximize the value of your visitor traffic.

Include a Header & Footer

This might seem like rudimentary web design practices, but it’s surprising to see how many websites out there are missing a header and/or footer. These web design elements are very important for SEO in that they typically withhold the website’s most important links – such links that should be included site-wide (on all pages.)

The footer is the most common web design element that gets forgotten about. This area is crucial, for it acts as a mini-sitemap. Here you can link the pages of your website that carry the greatest SEO value. One of these pages should most definitely be the HTML sitemap.


About the guest authorTyler Tafelsky is the lead SEO and Internet marketing analyst for Click Centric SEO Company, a professional provider of ecommerce SEO, PPC advertising, social media, and content marketing services. Tyler offers over five years of experience in the web marketing profession and is a strong advocate for socially-influenced SEO programs.

Top 5 SEO Musts for Local Business

Before you spend a ton of money on search engine optimization meant to connect you to the entirety of the global economy, it’s a good idea to take a moment to contemplate the scope of your current business model, as well as your short- and long-term goals. When you run a local business, chances are good that you have neither the resources nor the inclination to cater to a global community of consumers. In truth, you might not even be able to, especially if you work in a service industry. So if you really want to use the internet to your best advantage when it comes to increasing targeted traffic, your best bet is to focus your SEO efforts on your immediate geographic area. Here are just a few musts when it comes to SEO for your local business.

  1. List with local directories. City pages, the Chamber of Commerce, and other local directories offer you a great opportunity to be found by members of the local community. Just like you might list your business with the Yellow Pages, making your contact information (phone, web address, etc.) available through these targeted online sources can help interested parties to find you. If you run a business that caters to a local community, like a coffee shop, a tanning salon, or a dry cleaning service, just for example, chances are that you’re not looking to attract consumers from other cities, states, and countries anyway. So why waste your time with directories meant for these crowds?
  2. Scout out local search engines. Search engines like Google and Bing are definitely widely used, but considering that you’re competing against literally millions of other sites like yours, chances are you’re not going to be the top dog. Instead, consider putting your effort into more localized options like the Yellow Pages, Yelp, or Angie’s List. Although these sites attract a wide audience, most people utilize them in search of local services.
  3. Use trending keywords, but not exclusively. Trending keywords are an acceptable way to increase traffic, but unless they actually pertain to your business in some way they’re not going to bring in the targeted visitors you’re seeking. So use them sparingly as a means of supplementing your broader keyword strategy.
  4. Utilize your location in text. Keywords, meta tags, anchor text, and so on are designed to bring in targeted traffic. So if you’re trying to boost your local business it pays to use your location as part of your SEO strategy. For example, the first thing you’ll want to do is find a way to slip in both your business name or type and the location in which you operate. You might try keyword phrases like “dry cleaning New York”, for example, or “Elegant Cleaners Los Angeles”. When you think about how local patrons might look online for services like yours, this is likely the exact type of wording they would use as a search term.
  5. Local ad campaigns. While you can certainly participate in launching online marketing efforts on a national or global scale, the truth is that certain businesses are not suited to handle this kind of traffic. If you run a dry cleaning business, for example, it’s not exactly like you can offer your services to anyone outside your local area. Even if your goal is to appeal to visitors to your fair city, you’re better off striking a deal with local hotels rather than hoping visitors will find you online. So hook up with local city pages to get listed and post ads as a way to attract local clientele in the online arena.


This is an original article published on SEO Desk with exclusivity.

Changes in Anchor Text Strategy

Over the years, there have been many changes regarding SEO tactics and which practices are best to use. One of the biggest changes in the last two years has been the use of anchor text. Before the Penguin update, the mindset was that links couldn’t hurt a website. This gave SEO companies the opinion that they should get as many links as possible using the exact anchor text they are trying to go after. As we all know, this had a very detrimental effect for a lot of websites in 2012.

To avoid catastrophe with search engines and improve the local online marketing strategy, companies should use different variations on anchor text. I’d like to mention a few different tactics you can use to make sure you are getting the most out of your links. Following these principles should ensure you don’t get hit by the next Google update.

Specific, Rather Than Generic, Terms

After all of the big 2012 updates, people started to see that Google was looking for a more organic linking profile. This encouraged SEO practitioners to start building links with generic terms, such as “page” or “click here,” as the anchor text. We definitely recommend staying away from this practice. In their Search Engine Optimization Starter Guide published in 2010, Google actually put out a warning about using these kinds of links.

Using generic anchor text terms can be dangerous, as you could over-optimize for those terms. You should instead use a term that explains what the page you are linking to is about.

Company and Brand Name

Using company and brand names is a great way to vary the anchor text. However, be careful if the brand name is the same as the keywords you are trying to rank for. Rather than getting the variety you need, you will have more of the same keywords.


This is another good option for getting some diversity in your linking profile. If you are going to use the domain, don’t always use the exact same URL. You can change it up by including the “www” in the URL or by pointing to another page. It also might make sense to point to your blog.

Long-Tail Variations          

Use many different long-tail variations of your keywords. For example, if your company sells tandem bikes, you may want to use the anchor text “tandem bikes for sale” or “accessories for tandem bikes” along with the main keyword “tandem bikes.” This will accomplish two things. First, you will increase your relevancy for the different long-tail search phrases. Second, it will make your linking profile look much more organic.

Co-Citation in Links

One of the new things webmasters have been using is co-citation. The idea behind this strategy is that Google is looking at all of the content on a page and passing value onto the target website through the value of the entire article.

There still needs to be a link pointing back to the promoted website; however, the link can be one of the previously mentioned pieces of anchor text. We should strive to produce high-quality content, which users will consume and share. We can still get movement from our target keywords if they are in the actual article. We could include them as heading tags or use strong tags to show importance.

Links from Other Site Owners

Finally, a great way to create links that are completely organic is to create great content. It may not be simple to write great content, but it is certainly worth the effort. Come up with “link bait” that is engaging and shareable. If you do so, people will link back to your site in many different ways, including on social media platforms and directly on their sites or blogs. This is the ultimate way to make sure your backlink profile is as natural as possible.


About the guest author: Jonathan Wickham, the director of SEO at Boostability, has been in the SEO industry for just over 5 years. He studied at Utah Valley University and graduated with his Bachelor’s Degree in Business Management. When not at work, he loves hanging out with his family and playing racquetball.

This is a unique article published on SEO Desk with exclusivity.

PaydayMansion Affiliate Program

All those who generate fair amounts of payday traffic and consider joining a payday loan affiliate program are certainly looking for flexible conditions of cooperation as well as extraordinary commissions. In today’s highly competitive world everyone seeks only the best offers entailing maximum profit and minimum risk. These are precisely the features which make PaydayMansion stand out.

PaydayMansion is an affiliate program offering a place to sell payday loan leads. It is one of pay per lead programs in which affiliates generate outstanding commissions.

The PaydayMansion team boasts an impressive track record in the field of affiliate programs and Internet marketing and is always willing to share their knowledge with the experienced webmasters invited to the program.

Competitive commission

It is only natural that the webmasters choose affiliate programs that offer them the highest commission rates and PaydayMansion does exactly this. The commission here can even reach 99.9%, which makes it a unique offer on the affiliate market.

PaydayMansion calculates and pays commission for leads that the webmasters generate after successful traffic verification and traffic monetization. Commission is paid on every 1st and 16th day of the month. However, those webmasters who generate outstanding traffic may receive payments more frequently.

The webmasters can also get additional commission for leads that their friends and relatives invited to our program generate. The standard commission for referrals is 5%. The top webmasters earn from 2k-4k USD daily.

Promotion tools

PaydayMansion is powered by the unique software, created and developed by the service authors themselves. It ensures the appropriate optimization of lead distribution as well as maximum profit for the affiliates.

PaydayMansion owes its success to excellent relationships with the affiliates. The entire program was developed in close cooperation with the webmasters who are perceived as long-term business partners.

The platform provides its affiliates with an impressive inventory of promotion tools which include landing pages, banners, as well as a wide variety of SEO tools: articles, blogs and more. The top performing webmasters are offered some extra solutions that will help them achieve even better results. Another form of support provided by the platform are newsletters distributed among partners, in which PaydayMansion shares the latest news from the market.

Promotion – Dashboard

Members Area

The program is intended for invited webmasters only. New members would have good skills in digital and internet marketing as well as be able to generate good-quality traffic on dedicated landing pages, that will later be monetized and changed into commission.

Before receiving the invitation code, an applicant undergoes a two-stage selection procedure, after which they are invited to join the program. PaydayMansion also relies on the recommendations provided by the already enlisted affiliates.

In the registration procedure the new affiliate fills in a short form with personal details including name, address, phone number, website URL, and the marketing methods they plan to use. Within 24 hours the account is approved and an access to the dashboard is provided.

The dashboard’s layout is very clear and the dashboard itself intuitive and easy to navigate. It features a menu bar from which an affiliate is able to access the main functionalities of the platform. Also, the information about their current balance and earnings is displayed on top.

Affiliate platform

PaydayMansion platform also offers its affiliates the module with various types of reports to be generated and reviewed. In this way the partners can constantly monitor their results as well as see whether to implement any changes.

Summary report

Landing Pages

PaydayMansion ensures its affiliate webmasters have access to a great inventory of tools that will support their work. These include: banners, mobile, pop-ups, pop-unders as well as specially optimized landing pages which attract customers and increase the number of leads that are later monetized and converted into the affiliate’s profits.

Sample landing page

Sample landing page

Sample landing page


The PaydayMansion platform also offers the module of Private Sites as one of its promotional tools. These sites are managed by the affiliates who can create and install them on the indicated domains and servers. Each generated site has its own independent subdomain. It is also possible to generate bulk number of sites.

Bulk site generator



The affiliates of PaydayMansion have a constant access to various statistics in the form of reports divided into 5 categories: Global Reports, Performance, Errors, Mobile Apps and Other. The reports contain real-time data.

The information in the report can be grouped by keywords, campaign, subaccount and domain.

Reports – Dashboard


Mobile applications

The platform also offers mobile applications for IPhone or Android so that the affiliates can generate new mobile links to promote PaydayMansion mobile application. Owing to the unique tracking system implemented, every time a person installs the mobile application from the affiliate’s tracking link and generates a lead, it will be counted on this affiliate. The affiliates can promote the mobile application among their friends and distribute further, so they can generate traffic also using mobile devices.

Generating new mobile app links


Summing up, PaydayMansion stands out from other payday affiliate programs in that it offers unparalleled flexibility and support as well as extraordinary commission. What’s more, it keeps abreast of what’s the latest on the affiliate market and constantly shares the latest ideas and news with its webmasters.

So, if you are one of those webmasters who want to enrich their online marketing portfolio and are considering joining a payday loan affiliate program,  PaydayMansion is the right choice.

Know Your Enemy: 5 Tips for Thorough Online Competitor Research

Do you know who your competitors are?

And I mean really know who they are.

We’re not just talking bricks and mortar.

The game changes when we start talking about online competitors.

(Chances are you already have a good idea of who you’re up against in real life.)

There’s a whole new world of businesses on the web that you’ve probably never heard of.

Read on to find out how to thoroughly understand
who your online competitors are.

  1. 1.  List known competitors

To start, open a new Excel sheet and list the competitors you already know.

Chances are they’ll have some form of online presence. Note their web address too.

If you’re working in an agency or a freelancer, you may have to ask your client to provide this list. No doubt they’ll be able to reel it off the top of their head.

These are your starting points.

  1. 2.  Analyse search results

Next, gather a list of your keywords. Both the ones you rank for and the ones you want to rank for.

Scrape the results and add them to your list.

Use this tool to speed things up.

Usually, you won’t have to look beyond the first page.

If it’s a particularly competitive niche then it’s worth looking at page 2.

It’s a pretty good idea to make a note of the amount of Adsense in the SERPs. When there’s a lot there, it’s an indication that you can make money from that search query.

  1. 3.  Scour top directories and awards

What Google displays is by no means definitive.

There may still be big players in your industry with little-to-no search presence.

Weed these out by looking at the major industry specific online directories.

Another useful tip is to look at awards that have/are about to take place in your industry. Are there any businesses here you’ve not found yet?

If so, add them to your list.

These businesses may have been pushing the PR-angle, but not necessarily optimising for the search engines.

  1. 4.  Run related search operator

By this point you’ll have started to amass a huge list of sites.

A final thing you can do is run a mass ‘related search’ operator on the list so far.

When you run a related search, Google shows you sites similar to the one you’ve specified.

To do this, type this into the search box:


Use custom search on Citation Labs’ Link Prospector to speed up the process.

Chances are most of the sites you’ll have seen.

It does, however, have a habit of turning up the odd gem.

  1. 5.  Look for ‘who’?

One last tip:

To be performed at the same time or after the previous four points.

Start considering the who.

By this we mean the people behind the sites.

Look at the author of their blogs and the strength of their social media accounts. Stalk them on LinkedIn.

Make a note of the individuals behind the businesses. Personal branding has never been more important.

Doing this will help you understand how you need to position yourself in the market and the work required to get there.


A guest post by Craig Addyman from 9xb, Harrogate, North Yorkshire. Craig is an online marketing consultant, gym junkie and dog lover!

This is an original article published on SEO Desk with exclusivity.

Content Marketing: An Overview on How to Use This Method

Internet marketing has come a long way since its inception, and today it has become an essential part of a company’s or an entrepreneur’s marketing and promotional strategy. In this era, where getting heard and noticed is a critical factor to success, the Internet has become an indispensable medium to reach out to thousands of people every day.

Content and the Internet

Why has the Internet become such a dominant source of information? It is because people keep contributing and putting their content on the Internet. Humans, by nature, are curious beings who are constantly trying to find out answers to the different questions and problems that they encounter. This is where the Internet marketing technique — content marketing — is being relied on.

What Is This Technique?

It is one of the most popular and effective ways to reach out to people both online and offline. Content marketing is getting people informed about the different aspects of a business, product, or service that are connected to their way of life, and to life in general. This is what makes content marketing a particularly good strategy for both online and offline marketing.

Due to the fact that content marketing focuses on educating people, a company that utilises it will undoubtedly have its own set of loyal followers, and its customer turnover will surely increase.

What to Do

For those who are interested in this strategy, here are a few points to ensure that you will have a successful content marketing campaign:

  • Plan and Decide. One of the most important things to do is plan ahead. What kind of content will be developed? Who is going to be the target audience? Which Internet platform will be used? For those who are going to ask the help of experts, it is beneficial to meet the experts to voice out what is needed. Deciding on “who,” “what,” and “where” will direct the whole project.
  • Create Content. Once the plan has been established, the next step in a good content marketing strategy is creating the content. It can be a series of videos, audio, or write-ups that is well researched and will attract the audience. During the process of creating content for a specific campaign, it is crucial that the creator uses captivating lines, creative concepts, enticing stories, and innovative features.
  • Promote the Content Online. Once the content is ready, the next step is to finally promote the content online. There are a lot of platforms online that can cater to a company’s or entrepreneur’s content, but remember to choose only those that will promote the brand, service, or product well.
  • Flexible. In order to ensure that the strategy works, it is essential that the advertiser is ready for changes and opinions. He or she should be able to connect with consumers and audiences.

It is critical for a company or an entrepreneur understand what to do before moving forward and establishing an online content marketing campaign. Getting people informed and wanting more is one of the best strategies in online marketing.


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