How to use Competitive Research as a Foundation for a Successful Content Marketing Strategy

A lot of businesses possess a very broad knowledge regarding content SEO. They are aware of several different strategies but they often carry out a bit of guesswork when implementing these. They are then baffled when SEO doesn’t work out as well for them. They consequently deem search engine optimisation to be overhyped. However this is not the case. It is because competitive research has not been carried out and therefore there is no framework for the strategy to be used in relation to the company specifically. SEO as a term is generic and encompasses a wide selection of methods, but the way you apply it for your company has to be very unique and specific to your target customers.

One of the first things you need to do is carry out extensive research and evaluation of keywords. If your keywords are not successful then this alone can make your strategy ineffective. The best way to do this is simply through using Adwords. You will be able to search a keyword and then you will be met with a list of relevant key phrases coupled with how many global monthly searches there are, how many local monthly searches there are, and what level of competition is present. This means you will be able to deduce what keywords are going to be searched a lot on Google, yet at the same time you can further narrow this down by selecting the phrase whereby there is little competition in your way.

In addition to this there are several link analysis tools available on the internet. It is highly recommended that you take advantage of these. You will be able to determine the quality of your backlinks at present and where you need to get them to. You can also analyse the links of your competitors. The only way you can deduce whether your current links are truly successful or how to devise your link building strategy is through comparative link analysis of your competitors. Your competitive research should involve you deducing information ranging from; pages indexed in Google, to Pinterest pins, to backlinks to the domain. These should all be in relation to your competition from the key phrases you have deduced.

And finally, before you can analyse all of this data you need to put it together into groups that make it easier for you to read. It’s up to you how you choose to do this. You can separate websites based on social media, niche topics, transactional (selling products), and informative. By doing this you will be able to deduce the way keywords and links are used for each separate type of site. After all, as mentioned at the beginning of the article; SEO content marketing changes depending on each business that utilises it. Not everybody is the same and therefore you need an effective method of grouping similar sites together.

Once you have deduced the best keywords in relation to your site – those that have high searches yet low competition, you then need to run sites’ ranking through a link analysis tool, and finally you need to group all sites together in order to draw your conclusions regarding the best way for your business to move forward.

 

About the guest author: Kevin Cull takes keen interest in reading about internet marketing and its new trends.He takes his time out to write blogs on content marketing strategy that internet marketers can employ.

This is a unique article published on SEO Desk with exclusivity.

Top Eight Tips for Building a Great Video SEO Strategy

Search engine optimisation is an important method of marketing which all businesses in the modern day should be utilising. In order to reap the rewards that the internet has to offer, visibility is essential and thus SEO is a must.

There are lots of different ways in a business can choose to implement this strategy. Incorporating video is something which has become particularly popular. So, keeping that in mind, how can you build a great video SEO strategy?

Hosting your video content

The first thing you need to do is decide where your videos are going to be posted. For a good strategy it is recommended that you utilise several different places. Hosting videos on your own website is good for bringing customers from search referrals. However hosting on third parties, such as YouTube, works well for the actual volume of video views.

Great content

This may sound obvious, but when SEO is at the forefront of one’s mind, they can quite easily overlook the importance of making sure the content is engaging and interesting. This rule applies to all search engine optimised content; from articles to of course videos.

Pay attention to your video title
Make sure your video’s title includes keywords or a key phrase so that it is suited to search engine optimisation. Nevertheless, make sure that it appears natural and is short and engaging.

Help search engines find you

How is your video going to rank high on Google for example if they cannot find you? A lot of people make the common mistake of assuming that all search engines are like treasure hunters. However, you actually need to make your video easy to find. The best way to do this is by having a video sitemap.

Don’t forget about thumbnails

You need to pay particular attention to the frames of your video which are turned into thumbnails. After all, a thumbnail is highly important because it has a direct influence on how many people view your video. If the thumbnail looks intriguing, then the chances are that the viewer will press play. Therefore, check the hosting site and the thumbnail that they have utilised. Each place is different, for example, YouTube uses a random frame from the centre of the video in question.

Optimise your URLs

You need to have a URL per each video that you produce. Don’t have one URL which leads to a page containing several videos. Moreover, you need to make sure that your URL has been customised in order to include keywords. After all, ‘www.website.com/cooking-chinese-chicken-curry’ is far better than ‘www.website.com/video635263’.

Duration

People like videos because they are a great way to providing quick, snappy and easy to understand information. Therefore the last thing you want to do is create a long video. Most people will advise you to not go over the five minute mark, but if you can then it’s recommended to try and stay under three minutes.

Encourage ratings

This is important for search engine optimisation because search engines are much more likely to pick up videos and websites which have generated a lot of response than they would otherwise.

If you follow these eight tips then you will have the basis for a successful video marketing strategy. Remember; it is all about creating great content and using the necessary means to ensure that it is viewed.

 

About the guest author: Emily is a copy-writer associated with some of the best SEO communities.. She used High Position website to gather information regarding search engine optimization for this article.

This is an original article published on SEO Desk with exclusivity.

What Facebook’s Graph Search Means for SEO

Search engine optimization, or SEO, has been one of the fastest growing developments in online marketing in the past several years. Through creative use of key words and careful attention to search engine algorithms, businesses have been able to increase their websites’ page rank in search engine results. This whole elaborate development has been in pursuit of one simple goal–to get a website to appear first a Google search.

The SEO revolution is interesting in that it’s built almost entirely around the Google search engine, which is by far the most popular web searching tool of our day. A new development from Facebook, however, might change that. Facebook recently unveiled its latest development, a utility known as Graph Search. While it is still in beta and not fully developed and implemented, Graph Search may have serious implications for SEO as we know it. Search engine optimization has always revolved around Google, but if Facebook’s new search platform makes waves in the online community, things could change dramatically.

Not many would dispute Facebook’s dominance of the social networking scene–ever since its inception, Facebook has continually grown and developed, drawing in more users until solidifying its place at the top of social media. Now, the king of social networking is trying to take a slice of the search engine pie. If Graph Search turns out to be a success, a significant amount of searches could move away from Google. This would require a dramatic shift in SEO thinking, as Facebook’s coming search function operates in a much different way from Google.

Graph Search implements what Facebook is calling a multi-dimensional search, a new level of refinement in search engine thinking. For example, where Google search results can show you a list of restaurants in your city, Graph Search can turn up a list of restaurants in your city that your friends like. This is a move toward structured data in searches, but the interesting thing is this: Facebook’s search results will utilize data that is exclusive to Facebook. If Graph Search becomes the new popular search engine for Facebook users, SEO will essentially have to undergo a complete change in order to stay relevant.

By releasing Graph Search into the world, Facebook is creating huge potential for businesses like restaurants, hotels, retail stores and venues to generate more business than ever before. Facebook’s partnership with Bing makes this an even more significant move. The SEO concepts of yesterday, however, will not work for the search engine of tomorrow. Many businesses will likely make a move toward more active social media marketing in order to access this vast market of millions upon millions of Facebook users.

What will Graph Search mean for SEO? That remains to be seen. The implications of this new development will depend on the success of Graph Search. It could be huge. If a significant share of the search engine market moves to Facebook, expect a massive rethinking of search engine optimisation as we know it. On the other hand, this could turn out to be another failed attempt at dethroning Google as the search engine king. Only time will tell.

 

This is a unique article written by Sarah Harris and published on SEO Desk with exclusivity.

SEO Tactics to Focus in the New Year

SEO work must be constant in order to properly benefit your business, and it is always evolving. While the overall goal will always be to build the authority of your websites and dominate searches for certain keywords, Google continues to update in ways that makes that job more and more difficult. The secret remains proper prioritization, and determining the right balance of social media marketing, search authority and conversion of traffic. There are always plenty of elements vying for your attention, so consider some of these SEO tactics that should demand your focus and attention in the new year.

The one task that always must top your list is optimizing your pages based on the best practices of SEO. Check out Google’s starter guide for search engine optimization, which you can download for free online. Each chapter in that guide will walk you through the most important features, and proper SEO will take each and every one into consideration. Start off by making sure your page titles are both accurate and unique, and that you’ve got the right description tags in place. But also take the time to check out the structure of your URL and your site overall, to make sure you are building upon a solid foundation. Google’s guide will help you look at form and function for SEO best practices, and the more time you spend on each section, the better results you will post in conversions and site rankings.

Social media continues to increase in reach and importance, meaning any SEO strategy for 2013 must include a quality plan for dealing with Twitter, Facebook, YouTube and the other sites that are important for your business. People now make browsing and purchasing decisions based on peer review through the social media sites more than for almost any other reason. In addition, you want your customers posting positive reviews about you as well. The more times your brand is mentioned or recommended online, the better your traffic will be. This is just as important as keyword dominance, so keep the requirements of a strong social media presence on your mind.

The fastest growing segment of technology today is mobile hardware and software. That means you must take mobile apps and pages under consideration. All sites you work on should be optimized for the mobile space. Chances are your sites will be viewed far more frequently on a tablet or smartphone than on a laptop or desktop computer. So if you aren’t focused on this market you are missing out. It also goes much further than simply designing your pages to resize based on various screens. All of your calls to action should include location specific references, which means GPS integration. Don’t forget to bring social network sharing into play, as well as one-click options for calling or joining mailing lists.

The next major focal point follows mobile platforming closely, and that is building out local pages on your sites. The more data on your site that describes it as a local business, the better your search results will be. Remember that most people searching on mobile devices are looking for proximity to particular businesses. So you’ve got to include things such as logos, images, descriptions, operating hours and maps that will help those nearby discover your business through searches. Remember, search engine optimisation is not an exact science, but the amount of work you put into it will directly equate to results. That means all of those man hours are a clear and definable investment, which will serve you well in the new year.

 

This is a unique article written by Sarah Harris and published on SEO Desk with exclusivity.

SEO: Knowing the Dangers

For a business owner who is not familiar with search engines it’s often easy to be misled.

In some cases SEO can make a business.  For example, a business selling mountain bikes would do well to get a top ranking on Google and expose themselves to thousands of people who search for mountain bikes in the UK everyday.

But these kinds of statistics can make a business all too hasty to overlook some of the dangers of SEO.

So where do the dangers lie?

Google is successful because it’s very useful.  Almost miraculously, it finds the websites you want out of billions of possible websites for billions of different searches.

When anyone wants to find something on the web, Google is often the first port of call.

But what if Google became useless? What if when you searched for dog collars you got websites about Viagra?  After a while you would stop using Google, and that’s exactly what Google doesn’t want.  If its results become useless everyone will stop using it and the people at Google will stop making money from running adverts alongside their listings.

SEO is typically the process of manipulating listings to the benefit of the client.  Fundamentally this means it’s possible for a very poor website about viagra to rank top for dog collars.

Make no mistakes Google is no friend to SEO.  To stop people manipulating its results Google puts in place “detection algorithms” which work to detect when a website is trying to fool Google into giving a website a better rank.

There are 3 types of SEO commonly referred to as “whitehat”, “greyhat” and “blackhat” techniques.

Whitehat techniques such as basic onsite optimisation and viral content creation are acceptable because the rank is brought about through natural recommendation.

Greyhat techniques are designed to manipulate rank. They are questionable and if you’re caught out, Google will most likely punish you either by:

  • Ignoring the work you have done and not factoring it into how you rank
  • Pushing your rank down by either 30, 350 or 950
  • Banning your website from the listings all together

Blackhat techniques are also designed to manipulate rank, typically by exploiting a little known flaw in Google’s algorithms or by compromising other people’s online properties.  Generally Google is quick to fix these flaws and a total ban often follows.

What to watch out for?

The purpose of this article is really to make the client think twice about what SEO involves.  Normally to achieve the desired results one must look beyond whitehat techniques.  It is this that the client must fundamentally understand.

When commissioning an SEO campaign:

  • Understand there is a risk of your website being punished and even getting banned from the search engines if SEO is not done correctly.
  • Understand there is a varying risk with every technique.  You should ask your SEO practitioner what this risk is for everything they do.  Weigh up the risk against the reward.
  • Understand that blackhat techniques are seldom required. If you think an SEO practitioner is recommending such techniques, ask why they are doing so and seek a second opinion.

 

Ces Bio PhotoAbout the guest author: Ces works alongside Eskimosoup.co.uk as part of the web team. She has been featured in different industry blogs and sites providing resource article relating to Web Design Hull. You can connect with her through Twitter@Ces_DTOand Google +.

This is an original article published on SEO Desk with exclusivity.

Using Images – The New White Hat Seo

Using Images – The New White Hat Seo

Despite Google and Facebook interacting on hardly any level as far as page rankings go, it’s difficult to believe that data from Facebook has not influenced the mighty G in some way, even indirectly, when it appraises sites that feature user-friendly images as part of their SEO.

We’re not talking text images such as jpegs and pdfs that have reams of copy, although at this juncture it is probably worth noting that these may have greater influence in time as Google develops its OCR capability in searches.

No, we’re talking about pictures of things, images that make people go ‘ooh’ or ‘aah’ or are calls to action that make readers click through to access the accompanying text.

Data from Facebook has shown time and time again that posts with images receive twice as many likes and/or shares than text alone. Given the volumes that use Facebook, it would be folly of Google not to extract and implement relevant data that adds value to their own mission: delivering surfers what they want, when they want it and in the order that Google interprets is relevant to the search term.

Of course, it’s not taken bloggers (in the main) long to realise that using images correctly will aid their overall SEO effort. However, there is a fine line between using pictures in blogs relevantly and using images as spam.

After Penguin, anyone willingly stuffing their sites with keywords and poor-quality inbound links frankly deserve everything that Google throws at them. It is exactly the same for images.

None of those practises enhance Google’s reputation and are certainly of little use to Google’s end user – the surfer.

Best practices for using images in an optimisation strategy

Do not overuse – Unless you are a photographer, you should probably not have more images than text. Even if you do, you need to make sure single pages are not so overloaded with images that they slow down the loading speed of the website.

Overwhelming your audience with images – there are three reasons why you don’t want to overdo it with pictures:
• As we’ve stated above, there is an argument for spamming unless search engines recognise that your site’s sole purpose is to display images
• If you’re using someone else’s server, for example WordPress.com, you have a limited upload capacity
• Images are the magnet but people still want to read your blog – make sure that the images are in proportion to the textual content

Resize the image on your PC before uploading – compressing the image in Microsoft Office, for example, will help your image retain its clarity; you can also edit the colour, crop its borders and by doing so, you’re saving bandwidth that will ensure your site loads more swiftly for your followers and readers
ALT and <img alt=”” /> tags, along with a keyword-optimised title, will help web crawlers appraise the image more accurately. The ALT attribute is the words that appear on screen whilst the picture loads, thus describing the image to both readers and crawlers alike, the description of which is included within the <img alt=”” /> HTML code.

The image title is also an indication to a search engine of what the article, site or picture concerns. As with article titles themselves, try to omit stop words, such as ‘and’, ‘of’, ‘it’ and ‘are’ – these are commonly known as function words, have no descriptive value and thus add nothing to your SEO efforts. Rather, parse your keyword-optimised image title with hyphens, e.g. “wayne-rooney-scores-wembley-2012” to make best use of the title attribute.

By following these image best practises, you will ensure that Google, your server and your followers have eye-catching blogs that load quickly and are highly relevant to the keywords you’re targeting within any given niche.

 

About the guest author: Oliver Burrell is an SEO Internet Marketing expert and founder of SEO2SUCCEED. He has over 25 years experience in IT as a qualified software engineer.

This is an original article published on SEO Desk with exclusivity.

What Type Of SEO Blogger Are You?

One of the primary concerns of website owners everywhere is ensuring that they receive the best search engine rankings possible, as this will hopefully ensure that they have plenty of traffic through their pages. The way that a better ranking is achieved is through the implementation of an effective search engine optimisation (SEO) strategy; one of the more common of these SEO techniques is blogging about topics that are relevant to the website. The problem is that some types of bloggers tend to be more successful than others, so what type are you?

1. The ‘Re-poster’
Some SEO bloggers feel that they simply don’t have the time to sit there and write articles all day, especially when you take into account the fact that you have to research everything you’re writing about. So, these bloggers opt to take an approach whereby they take articles from other people and re-post them on their websites (of course, they ask for permission and credit the original author, often with a biography). Even though the pieces aren’t yours, they can be very helpful for SEO.

2. The ‘Lazy Poster’
Then there are the bloggers who don’t have the time to implement one of these SEO strategies from scratch (very similar to the blogger in the above point). These SEO bloggers, on the other hand, won’t ask for permission to re-post others content; they’ll just do what they like. Even if you do post a link to the original article, it is important that you always ask for permission to re-post someone else’s work, as you never know which author’s may decide to take it further.

3. The ‘Stealer’
This SEO blogger is in a similar predicament to those who fall in the above categories, except that they simply steal someone else’s work and post it on their website, trying to claim that it is their own. This is blatant plagiarism and can actually cause your website all sorts of problems, as the search engines do not look kindly upon people who do this. You will find that any SEO you had no longer works, and your website may even be banned if you are found out.

4. The ‘Commentator’
Some bloggers aren’t overly confident in their abilities to write engaging content that is beneficial for SEO purposes, so they instead find articles written by other bloggers and write a commentary on it. Whilst there really is nothing wrong with this – commentary can be very engaging, and it is always beneficial to have a secondary opinion – there are a lot of users out there who find this SEO practice annoying, especially if they’re looking for the original article and keep getting commentaries.

5. The ‘Promoter’
Then there are the SEO bloggers who shamelessly promote themselves and their articles whenever and wherever they can. It is not enough to simply post the blog on their website – they link to it on their Facebook page and Twitter accounts; they post it to third party article and blogging websites; they link to it in comments on other SEO blogs. There really is nothing these bloggers will not do if they think it will get their work a few extra views.

6. The ‘Scraper’
This SEO blogger is actually quite similar to the stealer, except that when they take someone else’s work and try to claim it as their own they also add advertisements and other unnecessary fluff to the content. This is the blogger that most users find most annoying, simply because they have to sift through the rubbish to find the information they’re looking for. These types of bloggers are obvious from the blurb provided by search engines, so it’s unlikely that they get traffic and are, therefore, useless for SEO.

7. The ‘Inventor’
This is the name given to SEO bloggers who tend to write interesting and engaging content, but don’t seem to have done their research because every fact or figure presented is wrong. Whether this is spelling the name of the organisation they are blogging about is wrong or whether they just make up a statistic to make their work sound more impressive. Not only does this sound completely unprofessional to those who know the truth, you are spreading false information to those who have no idea.

When it comes to writing blogs and articles for SEO purposes, it is important that you are embodying the type of blogger who is going to get the traffic that you need to improve your rankings. There are plenty of bloggers out there who are able to churn out content like there’s no tomorrow, but if the articles aren’t engaging, relevant or interesting they’re going to be completely useless in terms of SEO. So, the next time you sit down to write a blog or an article for your website, ask yourself what sort of approach you’re taking. If you don’t think you’d read your content, it’s likely that no one else will either.

 

About the guest author: John has been working as a freelance writer for Zeemo. The company is known to provide excellent services for web design Melbourne, web development, online marketing and SEO services in Melbourne over a decade now.

This is a unique article published on SEO Desk with exclusivity.

How SEO is Changing How Businesses and Customers Interact

Search Engine Optimisation is gradually changing the ways in which businesses and customers interact. SEO’s use of link building via keywords and the optimisation of websites and social networks to improve search engine rankings has the primary effect of bringing more customers to websites. From this, increased conversions can be made, and awareness of a brand can be increased. The process of getting people to visit sites, and visit them regularly, encourages a level of engagement between a business and a customer that is essential for distinction within a crowded online market.

In terms of establishing and developing brand loyalty, SEO agencies work to find the best keywords for making positive associations between different sites and the overall company. The aim here is to deliver the right content on a consistent basis, with any links between customers and a business being appropriate to maintaining a level of expectation and trust in the quality of that brand. Over time, this interaction can be improved by consistently generating quality content, making an online business a trusted provider of services.

Another area where SEO is encouraging more customer and business interactions involves the optimisation of on page content. This can be achieved through social networks and individual pages, with the aim of creating an experience where a customer can regularly interact with a brand and get feedback. Analysis of the interactive features of a site, whether that includes blog comments or competitions and opportunities to contribute original content, can be monitored and used to build a sense of what content and features are right for that site.

The optimisation of on page content also looks towards monitoring negative links and feedback that might damage the integrity of and associations with a brand. Regular checking of how a brand is being discussed on other networks can help to decide what direction can be taken with an SEO strategy. At the same time, however, being aware of the search terms and the highest volume of traffic reaching a site can mean that a business and an agency can more specifically target customers who are not being served by existing content.

The overall goal for this level of interaction is to make SEO more about personalisation, and finding organic links between high-quality on-site, but also between blog content posted elsewhere that links back to a company in a positive way. It’s becoming more important for SEO to insert keywords and links to a company in places that customers trust, and in spaces where the highest amount of visibility can be created for a brand. Social networks are particularly effective, in this respect, as they provide the potential for one unique piece of content to be forwarded onto a lot of other people. This allows for a cost effective return on investment in SEO, with a business’s reputation being enhanced and spread through interaction with customers who are prepared to share content and build strong social media sites. The challenge, then, becomes to convert these varied interactions into solid conversions and brand loyalty offline.

 

About the guest author:  Liam Ohm writes about technology and business. He highly recommends cloud services from NSE as a great, innovative way to improve your business.

This is an original article published on SEO Desk with exclusivity.

Top 5 Black Hat SEO Tactics to Avoid at All Cost

The modern day technologies have seen a drastic change in the manner in which people use them and also abuse them more than quite often. In this regard one must take note of the point that today search engines are the most economical and helpful tool at one’s hand. One can always get any information at any point of time on any topic. This has been the reason why primarily search engines have become a huge hit and have been synonymous to the usage of internet for many. However this area is also not aloof to merchandising. There has been a lot of amount being generated just by the way one’s website’s popularity increases, depicted by the likes and visits and hits it gets and so on and so forth.

With the increase in its popularity one also attracts advertisements who basically like all other forms of advertising, seek maximum coverage. But this method of revenue earning gave rise to mal-practices, though many would like to term it as an illegal activity, of search engine optimisation, also known as SEO. BlackHat SEO is the technique developed and programmed in such a way that enhances one’s popularity than the actual and in return induces the search engines to give the particular website a higher recognition. These methods were a huge hit in its initial stages; however the search engines found out the unacceptable, misleading and underhand ways in which websites developers used these techniques. On realising the the threats and ill-practices, the search engines made sure that such practices be stopped and the ones who are still practicing be strictly penalised for their acts. A very live and most recent example of an action against such malpractices is the launch of Penguin and Panda by google that looks to penalise and ban the one’s using these search engine optimisation techniques.

Dont forget to check out our previous posts where we have featured Top 10 SEO mistakes along with SEO article marketing mistakes. This posts will give you more in-depth knowledge of bad SEO practices. Also don’t forget to check out the featured post on ten ways to get your site penalised.

The following are the list of BlackHat SEO Techniques that one should avoid at all cost as they are very easy to be tracked down and can also lead to blocking of such web address or even worse than that, blocking of the IP address.

Inappropriate Keywords

Many web content writers used to put in loads and loads of keywords so as to attract the visits and hits. However these hits would never satisfy the ones with their queries and thus it actually proved to be adverse to the website rather than profitable. The website developer did get the required traffic but the people visiting didn’t rate it quite good. So the web developers should keep it in mind that though there isn’t any harm in using more keywords but using irrelevant keywords which has got nothing to do with the blog should be avoided.

Keyword Stuffing

This is the most common and now easily traceable technique. Under this method the content developer would load its article with a keyword more than often in order to have a high density. With this the search engines would be showing a high ranking in cases when the keyword is searched for. However, now days this technique is no more used and has become an obsolete idea as search engines can easily detect such malpractices.

Concealed text

Many web content developers have introduced a very shrewd way in which they punch in a few keywords that are not visible to the visitors but can be detected by the search engines. In this technique, they may very clevrly hide a portion of text, lets say by writing in the same colour as the one in the background. This way the viewer might not see it but still the search engine would show it when the concerned keyword is searched for.

Doorway Pages

This is a technique wherein the content writer just develops a single page which does the job of nothing but to redirect it to some other page when it is visited. In this manner the original page has nothing related to the keywords but at the same time just directs it to the other page which has got nothing to do with the keyword. However, search engines have find a way to track such websites down and to ban them from being listed in the search engine.

Shrouding

This is nothing less than cheating. This technique is like a fraudster cheating on his/her client. Here the webmaster shows some different content to the search engines while some other to the visitors. This method definitely frustrates the visitors. It is always recommended to write for human not for bots.

I am sure you will avoid these methods if you want to rank higher in search engines and increase your blog’s popularity among the netizens. Anyway if you are aware of any such methods feel free to enlist them here through comment, any help to clear the internet from such black hat seo methods is highly appreciated.

 

This guest post is by Debarshi Ghosh Dastidar. He is a 20 years old entrepreneur and blogger.  His expertises are content management, link building, website developing, SEO and many more. He is currently working for UK’s best website developers as a web strategist. To know more about him follow him on Twitter @DebarshiGD

This is a unique article published on SEO Desk with exclusivity.

Building A Monthly SEO Action Plan

Here we want to discuss the importance of having an action plan when it comes to SEO. It is all too easy to say that you are going to do certain things, but never actually do any of them and even worse to be overwhelmed with the amount of work that you actually need to do.

A monthly action plan will help the SEO process to become more systematic and also more manageable.

Diagnostics

At the beginning of every month you want to be running diagnostics on your website. This will cover areas such as URL’s not being found, error checks, any blocked robots.txt and also any redirects. You want to be able to keep your eye on these areas as they can cause ranking issues within the SERPS especially if Google and other search engines cannot crawl your website effectively.

Metrics & Measurement

So once you have got your diagnostics resolved you need to develop key metrics and measurements and you will want to do this on a weekly basis or fortnightly at least. So what information is going to prove beneficial to you? Well you will want to know information concerning the number of Google visits to your website as well as other search engines. Which of your pages are actually receiving traffic and you will also want to know which keywords are generating traffic and if any further optimisation is required, if you are already not at the top position.

I suggested do this weekly simply because it then allows you to make comparisons from each week and to check your progress. If you make changes then you should document these and see what impact it has taken, if any.

Keyword & Content Opportunities

It is very important that you recognise new opportunities all the time. Suppose your site is UK focused and you just happen to produce bespoke stationery. We have just had the Olympics here in London and you notice that there is spike in the number of searches being performed for “Team GB pens” and this has a search volume of say 10,000.

Of course this is something that you want to optimise for and so you should be continually be developing your keyword strategy based on current trends as new keyword opportunities will always be appearing and your business as a whole could be entering new areas.

As a result of this you will then want to create content based on these new keywords. Of course you will need to adapt your existing content strategy and goals in order to determine whether you will be creating blogs, landing pages, articles or white papers to match these new opportunities.

Social, PR & Link Building

Once you have done all the above then you need to focus about the outreach and the engagement of your content that will hopefully bring you that awareness and branding as well as direct links back to your website.

You might be using sites such as Twitter, business listings or even the national press but whichever source(s) you use, there will be a number of questions that you should be asking:

Who do I need to engage with? Remember there will always be trends and so you should be keeping on eye on the forums, see who is talking, read blogs related to your industry and take part in any discussion to get yourself known.

Where can I engage? There will be lots of people taking part on various online forums and you need to be able to offer something unique if you want to be certain of standing out from the crowd. If you are not sure what to do, see what other people are doing and after a period of time you will develop strong ideas on what you can do.

What else needs SEO help? Make sure that all your pages are redirecting where they should be, that you have URL’s that can be read by the search engines and that you fix any broken links. You need to stay focused on current content and to be expanding your keyword strategy.

As you can see, you need to have an action plan for your SEO activities. Your actions need to be manageable and as an SEO professional you need to be well clued up with everything that is happening.

 

About the author: Sadhiv Mahandru operates HighConversionWebDesign.co.uk offering effective web design services and Search Engine Optimisation Manchester and throughout the UK. You can see more articles at my own personal blog.

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