Social media has become an integral part of search engine optimization. Though it’s hard to hear it straight from Google, it’s quite apparent that social signals have become a major factor in ranking ever since they’ve rolled out algorithm updates like Penguin and Panda. Due to the big hits caused from these updates, it’s common to find advice pointing individuals… read more →
The term “professional SEO” is thrown around quite often. In fact, I’d venture to assume that there are quite a few people that stay relatively up-to-date on current tactics and news by reading a few SEO blogs. But being able to read about SEO does not make one an expert. In fact, if this were all it took, then we’d… read more →
Optimizing a landing page is a lot tougher than people believe. It is a shame to notice that many just copy what they see on a site or they use pre-made templates that are said to be “guaranteed” to increase conversion rates. The professional internet marketers understand that they need to keep making tests and changes so that they can… read more →
Running a small business is a dicey game. It is by no means without its rewards; you get to be your own boss and manage your operation as you see fit, and every success is attributable to your hard work. But you also have to contend with limited funding most of the time, as well as the responsibility of wearing… read more →
Blogs are an increasingly popular internet tool, yet increasingly difficult to definitionally pin down. The reason that the word “blog” is slippery to define is that blogs are in many ways portmanteaus, but typically a blog is one individual, or a consolidated group, coming together to make posts on a coherent topic. Bloggers usually convey related information or opinion via… read more →
Having web design that’s SEO-friendly is critical in today’s digital marketplace. Many online marketing experts will agree that what’s the point of having a website if no one can find it via search? As more and more business realize the potential of SEO and search marketing, the importance of an SEO-friendly website design reigns even stronger. In this article, I… read more →
Making a decision on web hosting plans and companies can be challenging. There are a number of important aspects to consider in order to make an informed choice. Below are some issues to be aware of that can determine the success of any website.
1. Programming Language – Programming languages need to support site goals. Because programming code scripts will be the building…
Small businesses commonly make many of the same mistakes when it comes to their online presence. When you are working with minimal dollars it’s easy to think do-it-yourself (DIY). However, when it comes to your brand, DIY is not always the way to go. Having an online presence is extremely important in today’s business world. However, having a website or… read more →
Before you spend a ton of money on search engine optimization meant to connect you to the entirety of the global economy, it’s a good idea to take a moment to contemplate the scope of your current business model, as well as your short- and long-term goals. When you run a local business, chances are good that you have neither… read more →
On the road to success, there may be some steps that can be skipped, but creating an online presence is not one of them. An online presence is vital to reaching customers. It is vital to selling a product or creating a positive image.
For those with online stores, it can be the missing link between failure and success. Getting the cheapest domain name registration or the most cost-efficient website is possible at…