The Dark Underbelly of Social Media: Do You Know the Threats?

Social media has become an integral part of search engine optimization. Though it’s hard to hear it straight from Google, it’s quite apparent that social signals have become a major factor in ranking ever since they’ve rolled out algorithm updates like Penguin and Panda.

Due to the big hits caused from these updates, it’s common to find advice pointing individuals toward the use of social media to improve brand awareness, community interaction, and (in theory) the chance to increase search rankings through these social signals and mentions.

But lurking in the underbelly of the social media landscape are threats that present a far greater danger than we could have ever imagined.

Social, Reputation, and the Game Changer

In 2013, the Twitter feed of the Associated Press was hacked. A single tweet went out before the account was suspended. This tweet mentioned that the president had been injured by an explosion at the White House. Though completely false, this caused a massive ripple. The S&P dropped 0.9% which resulted in over $130 billion in stock value to plummet and vanish within seconds.

Consider your role as a search engine optimization professional.

No amount of keyword optimization, content production, and advertising could keep up with the spread of disinformation such as that of the Associated Press event.

What we’re dealing with here is a fundamental shift in how people absorb information. It comes to us so rapidly that users of the platforms react before they understand.

It means that the game has changed.

Placing all effort into optimizing a website isn’t good enough in these social times. One has to wonder what the point of a high ranking website if below it are countless negative reviews, status updates sharing disinformation, and YouTube videos belittling the brand.

Social media, albeit an amazing tool for connecting with others, has also unleashed a beast that can destroy reputations as easily as they are formed.

The Growing Problem within Social Media

The allure of social media is that it’s available on free platforms to anyone willing to give it a try. A good majority of individuals use it sincerely to communicate with friends, family, and connections but there are those that use it maliciously to attack brands, destroy reputations, and exploit individuals.

The following are just a few examples of how social media (and its users) have been conned:

·  It’s cheap and easy to buy fake followers. It doesn’t matter that they’re not real because their only purpose is to inflate the follower count. Individuals (and companies) do this to create a false sense of popularity. People, after all, are more likely to follow celebrity-type individuals than those with only a few. By exploiting the numbers a brand/individual may then use their power of influence (granted to them through this false sense of popularity) to push disinformation, mediocre products, or stir trouble with others.

·  The proliferation of short URL’s have led to a host of security issues. These links may disguise malicious files, web pages, or scripts which could exploit those clicking through the seemingly safe link.

·  Parody accounts, though some funny, can be misinterpreted and thought to be the person or brand they represent. One wrong update and suddenly the individual/brand needs to go into full PR mode explaining it was not from the official channels but by then it’s often too late, it’s spread too quickly, and the damage has been done.

To protect themselves from these problems, it’s now recommended web users invest in tools to prevent and thwart social network security threats through virus detection, guards against identity theft, safe search, and more.

Welcome to the Social (Engineered) Future

The use of social media will continue to grow with each passing year and with it will come those that choose to use the medium as a purpose of malicious intent. It could be an individual vindictive about another which results in slander. It could be disinformation about a brand which sends them into free fall. It could be a full-out attack which causes a total loss of control and downward spiral into chaos.

Social media, ultimately, is good but lurking in the underbelly are some very dangerous threats.

Think twice before you post. Ensure passwords are robust. Create a strategy to handle false reports. Your reputation is on the line. SEO can only do so much in terms of keeping you at the top of the listings but it will soon be social media which determines whether that effort is put to good use … or to waste.

DIY SEO: Why You Should Think Twice

The term “professional SEO” is thrown around quite often. In fact, I’d venture to assume that there are quite a few people that stay relatively up-to-date on current tactics and news by reading a few SEO blogs. But being able to read about SEO does not make one an expert. In fact, if this were all it took, then we’d be swimming in SEOs and Google just wouldn’t have a clue what to do in order to make rankings “fair” anymore.

Due to the advent of everyone assuming they are indeed SEO professionals, you see more and more people opting to take the do-it-yourself (DIY) route to search engine optimization. Most fail miserably, and here’s why.

You don’t have the experience. While reading SEO blogs and paying for a membership to an SEO forum or two might make you more knowledgeable than most casual followers of this niche, it does not make you a professional SEO. A professional SEO has seen it all, done it all, and knows just what to do when certain situations arise. While we don’t have the answers to everything, we have certainly seen enough to be able to advise a client on their best course of action for specific goals. The casual SEO? More than likely, he’ll have a general strategy that he assumes works for everyone and every type of goal. This isn’t the case.

You don’t have the budget. SEO tools like Moz or Raven cost money. Outsourcing costs money. Generating content costs money. Following up with clients and publishers… you guessed it, costs money. The average SEO has time, but he doesn’t necessarily have the budget he needs to get all of this done. With more time than money, you’ll find yourself wanting to do all of these things using free tools and doing the manual labor yourself. This leads to less effective SEO, and severely limits how much work you can actually do over the course of the day. I mean, you’re not a full-time SEO, right? So that means you’ll probably have a business to run on top of trying to do the work of someone who does this all day, every day.

You’re a one trick pony. SEO is all about links… or on-page optimization… or content… or social media… or local search… or mobile… you’ve heard all of these in the past, but the truth is that modern SEO is a mixture of all of these disciplines, and more. While you might be great at one of these things, chances are that you aren’t even average when you start to mix them all together.

You lack the relationships. Agencies that specialize in SEO and link building have existing publisher relationships in place to ensure that you’re getting the best links for the money. Links are great, but optimally placed links are even better and chances are that without a lot of time, an outreach department, or a significant budget to pay someone, you can’t get your links placed in some of the same locations that professional SEOs do.

Now, I know that there are some business owners and entrepreneurs out there that can definitely handle their own SEO, but the fact remains that most cannot. It’s okay not to be good at everything, and sometimes – especially with something as integral to the future of your business as SEO – it pays to hire an expert.

Common Mistakes Made When Optimizing Landing Pages

Optimizing a landing page is a lot tougher than people believe. It is a shame to notice that many just copy what they see on a site or they use pre-made templates that are said to be “guaranteed” to increase conversion rates. The professional internet marketers understand that they need to keep making tests and changes so that they can finally have a formula that is suitable for what they are promoting at the moment. There are differences in what brings in conversions from one product to the next. However, the mistakes that will be mentioned below are common and will surely help you out.

1. Using Too Much Text

While in the past we saw thousands of landing pages with a lot of text, nowadays we know that simplicity is one of the most important of all factors that have to be considered when building a page that converts well. It is understandable that you want to add a lot of information so that you can highlight why people would want to buy your products but when you do that, your conversion rates can be negatively affected.

The average internet user loses attention in the landing page in under 10 seconds so that is how much time you have available. Skimming is very common online so make sure that you use:

  • Images
  • Bolded text
  • Bullet points
  • Headings

2. Not Using Images

You need to use at least one clear image that is relevant to what you sell. That image should communicate content, be appealing and stand out while not being too contrasting. A suitable image can easily communicate ideas and elicit responses for the visitors of a landing page.

Some ideas of images that you can use:

  • Fireworks or something that is similar so that the unique selling proposition (USP – more on that below) instantly stands out
  • An image that shows the product in action
  • A lovely woman that is smiling and that highlights the USP

Instead of an image, you can also use a small video of a person with authority in your company that introduces the business or the product.

3. Lack Of Value Proposition Or Unique Selling Proposition

The landing page visitor needs to see what sales points you make. It is a good idea to use just one main sales point (remember the too much text mistake) and make it as unique as possible. If you can show that the product stands out and that it is better than the competition’s, you have a much better chance of making a sale.

The unique selling proposition can be a promotion or can be specific to what you currently promote. You can even make it a statistic of the tests done or the business that was generated with the product.

4. Improper Call To Action (CTA)

This is highly important. There are many different variables that you have to take into account. Out of them, the three that are mentioned below can be fixed fast and better conversion can be achieved. Learn how to create good call to actions as this is vital for the success of a landing page.

Nobody Sees Your CTA

You need to make sure that there is a contrast between your button and the landing page. The CTA should be eye-catching as this is what will make the visitor notice the button in a really short period of time.

Bad CTA Positioning

The CTA should be visible. Whenever possible, put it above-the-fold. There are too many situations in which the button is put on the bottom of the page. Many have this common belief that visitors will read everything on the page and then click the button. That is not how things go. The visitor should see that CTA button in a really short period of time after the page is loaded.

Your Are Not “Selling” The CTA

This might be a little confusing but it actually means that you need to tell people what they will receive when they sign up or buy instead of highlighting what the people should do. For instance, instead of saying “Buy Now!” say “Click Here To Get Your Guide And Learn How To Increase Conversion Rates”.

5. Improper Web Hosting

While this is usually not a problem, you can end up losing many conversions because of the fact that your hosting package is not what you actually need. You do not need something special like the hybrid hosting deal but you have to be sure that the hosting package you have is suitable based on how much traffic you expect. If you opt for shared hosting, which is the really common option, make sure that you regularly monitor your pages in terms of loading time and how much traffic is supported.

6. Benefits Are Not Highlighted

There are various situations in which people need to be convinced to buy something. It is important to use a suitable USP in a headline and others all around the text with the purpose of clearly highlighting the advantages and benefits associated with a purchase.

7. Lack Of Customer Testimonials Or Symbols Of Trust

Symbols of trust are very difficult to highlight completely. We basically need to include them in the text that is used and various badges of authenticity or maybe awards will help out a lot. Combining this with a promise that you keep (example: money back guarantee) and a nice list of customer testimonials gives your page an extra push. Learn more about trust symbols here.

8. Complicated Entry Form

There are many situations in which you need to add entry forms in landing pages. If that is your case, you should make sure that the form is not complicated. You should only try to obtain the information that is very important for the business and the action that you want the people to make. For instance, if you just need their name and email address so that they subscribe to your newsletter, the form should only have 2 fields (name and email address) and the subscribe button.

Conclusions

Landing page optimization is not as easy as you might believe and after going through the mistakes above, we are sure that you already figured that out. Make sure that you constantly make small changes and that you measure conversion rates. That will help you out a lot.

If you know other mistakes, comment and let everyone know. As we already highlighted above, many other things can be highlighted and sharing our knowledge is something that we can all do to help.

Article written by WSI speciallly for seodesk.org

5 Strategies to Help Small, Local Businesses Increase Inbound Links

Running a small business is a dicey game. It is by no means without its rewards; you get to be your own boss and manage your operation as you see fit, and every success is attributable to your hard work. But you also have to contend with limited funding most of the time, as well as the responsibility of wearing many hats. Even if you’re familiar with the industry that you choose to enter, you’ll still have to handle all manner of tasks that you might not be cut out for, such as accounting, sales, and marketing, just for example. And in this day and age, it simply won’t do to ignore the potential value of an online presence, even if you’re only a small, local business. Nearly everyone looks online these days rather than using the Yellow Pages, so if you don’t build a website and start to optimize, chances are good that consumers will never find you. As part of the package, you’ll want to find ways to get inbound links that direct interested parties toward your website. Here are just a few ways to secure the virtual arrows that will point people your way.

  1. Killer content. In a post-Penguin world, content is of the utmost importance anyway when it comes to optimization. Google’s current algorithm is designed to ensure that the websites getting top placement for searches are actually providing the engaging and informative content users expect, rather than the keyword-stuffed articles of old that were meant to bring in traffic while delivering little value for visitors. But there’s an even better reason for providing stellar content than sating Google’s search bots: you want to impress those who come to your site. When you provide the value that consumers are seeking via your websites, blog, social media, and so on, you increase the opportunities for sharing, and this will help to increase the inbound links you seek.
  2. Easy-to-share items. Massive blocks of text may be the most comprehensive means of delivering information, but they are in no way the most efficient, nor are they particularly attractive. The long and short of it is that you need to provide bite-sized snippets of information that are easy to share if you want to encourage visitors to spread your content to contacts online. By creating self-contained content through graphics, infographics, and videos, for example, you can offer customers the easy-to-share content they crave. And embedded links will lead straight back to you.
  3. Social media profiles. Social media plays a major role in sharing, so you really can’t afford to let it fall by the wayside. That said, you must treat your profiles like any other professional venue. Despite the fact that they are terribly casual, social media outlets provide you with an opportunity to reach out and connect with prospective customers. But they also give you a way to offer sharable content, and that’s where your inbound links will start to multiply.
  4. Participate in the online community. There’s a lot to be said for networking, especially in the online arena. So sign up for forums, comment on blogs, and see if you can get some patronage and collaboration going within your virtual community of peers. Participation can go a long way towards netting you additional links.
  5. PPC services. You might not be keen on the idea of paying for links, but when you run a small business you’re either expending time or money, and most of your time must be devoted to your operations. Luckily, there are some strategies for building a web of inbound links that won’t cost you an arm and a leg. And pay-per-click services may qualify. Getting listed with directories is another good option for the business on a budget.

Blogs and Search Engine Optimization

Blogs are an increasingly popular internet tool, yet increasingly difficult to definitionally pin down. The reason that the word “blog” is slippery to define is that blogs are in many ways portmanteaus, but typically a blog is one individual, or a consolidated group, coming together to make posts on a coherent topic. Bloggers usually convey related information or opinion via their blog. In many ways, blogs may enjoy enhanced visibility due to cannily utilizing search engine optimization.

Search Engine Optimization

The acronym SEO, stands for search engine optimization. The purpose of search engine optimization is to improve the visibility to users of one’s website, blog, or web page. How is this increase in visibility attained? Search engine optimization enhances the primacy of one’s website, blog, or web page in search results among search engine queries.

Logistical Issues

In essence, the earlier the website was created or the more frequent hits and traffic a website receives, the more likely that website is to receive preferential treatment upon searching for particular words via a search engine like Google or Bing. Although search engine optimization can be applied to local, video, or image searches, the same process of optimization the visibility of high traffic websites applies in every case.

The Nuts and Bolts

Search engine optimization is really an internet marketing strategy aimed at utilizing trends to bolster traffic to one’s website. One can enhance a website’s visibility using search engine optimization by employing the following strategies and noticing the following trends: consider how search engines work; pay keen attention to the sites that people visit; notice popular sites that are frequented by many people; notice the search terms or keywords entered into search engines like Google; finally, pay careful attention to the specific search engines frequented by the target audiences to particular websites.

Blogs and Liabilities

Although some of the information expressed via blogs is protected under the freedom of speech clause of the first amendment, sometimes what someone says on a blog can come back to haunt the blogger. For instance, there has been a recent rise in the number of character defamation and libel cases brought against bloggers, especially at it relates to blogs with controversial sociopolitical messages and verbiage.

Actual Legal Cases

Some recent lawsuits related to blogging actually involve bloggers intentionally and perhaps unlawfully rigging the search engine optimization mechanism, as described above. For example, in 2005 a blogger named Aaron Wall was sued by Traffic Power for the publication and dissemination of trade secrets. The case was ultimately thrown out of court for failing to demonstrate personal jurisdiction but the case brought up an interesting question, and maybe some cautions, about what should and shouldn’t be posted on blogs. Because the legal proceedings regarding blog content are oftentimes limited due to the recentness of blogs, there are some controversial things and inflammatory opinion that clearly shouldn’t be expressed via blogs.

 

Author Pam Johnson is a marketing professional and web designer who works with SEO daily. He also enjoys writing and is a contributor for the Web Designer’s Resource Guide.

5 Bare Essentials of SEO-friendly Web Design

Having web design that’s SEO-friendly is critical in today’s digital marketplace. Many online marketing experts will agree that what’s the point of having a website if no one can find it via search?

As more and more business realize the potential of SEO and search marketing, the importance of an SEO-friendly website design reigns even stronger.

In this article, I will share with you five essential elements that define a SEO-friendly web design. Keep in mind that these are the essentials, and that more technical considerations can be applied to further enhance the SEO potential of a website.

Develop a Seamless HTML Coding Structure

Although the HTML coding structure of a website is more on the development end, it’s a technical component that also overlaps into the general web design category. The HTML back-end of a website influences how fast a website loads (impacting usability and human interaction,) as well as how efficient a website can be crawled and indexed by search engine spiders (impacting SEO).

As a result, it’s important that the HTML coding structure of your website is optimized for faster load speeds. This is particularly important if your website is custom developed with certain media elements or complex linking and navigation. If you’re using a content management system (or “CMS,”) opt for SEO-friendly CMS platforms like WordPress or Exponent. These CMS options have been developed so that the HTML coding structure is well-suited for fluid crawling and indexing.

Optimize Robust Media Files

Parallel to having a seamless HTML back-end, there are a few common media files that can be quite heavy in terms of file size. Robust media files can slow down the load speed (and sometimes the crawl-ability) of a website.

When creating a SEO-friendly web design, it’s important to optimize (or shrink) the file size of heavy media files, such as large images, videos, or audio files. In addition to optimizing media files for faster website load speeds, you can also keyword optimize these media elements for greater SEO value. This includes naming the file with respect to your keywords, as well as populating file’s properties to be SEO-friendly.

Build a Complete HTML Sitemap

Most SEO experts consider the HTML sitemap to be the second most important page on a website (next to the homepage.) However, it’s not uncommon for web designers to neglect building a complete sitemap.

The sitemap is like the index to your website. And although it’s not a common reference for visitors, the HTML sitemap serves as a roadmap for search engine spiders. In short, sitemaps define all of the pages on a website that should be crawled and indexed. For this reason, it’s absolutely essential to include this important page on your website.

Integrate Website Calls-to-Action (or “CTA’s”)

It is imperative that your website has calls-to-action on the primary pages which users engage with. CTA’s are designed to promote conversions after a visitor has landed on your website. The idea is draw the attention of a visitor to the CTA with some kind of incentive and thus promote desirable action.

Integrating CTA’s in your web design takes SEO one step further. This practice is known as Conversion Rate Optimization or “CRO.” In essence, a CRO strategy is equally as important as a SEO strategy. By including short submission forms, clickable banners and buttons, and CTA’s on your website, you maximize the value of your visitor traffic.

Include a Header & Footer

This might seem like rudimentary web design practices, but it’s surprising to see how many websites out there are missing a header and/or footer. These web design elements are very important for SEO in that they typically withhold the website’s most important links – such links that should be included site-wide (on all pages.)

The footer is the most common web design element that gets forgotten about. This area is crucial, for it acts as a mini-sitemap. Here you can link the pages of your website that carry the greatest SEO value. One of these pages should most definitely be the HTML sitemap.

 

About the guest authorTyler Tafelsky is the lead SEO and Internet marketing analyst for Click Centric SEO Company, a professional provider of ecommerce SEO, PPC advertising, social media, and content marketing services. Tyler offers over five years of experience in the web marketing profession and is a strong advocate for socially-influenced SEO programs.

What You Don’t Know About Web Hosting Could Cost You

Making a decision on web hosting plans and companies can be challenging. There are a number of important aspects to consider in order to make an informed choice. Below are some issues to be aware of that can determine the success of any website.

1. Programming Language – Programming languages need to support site goals. Because programming code scripts will be the building blocks upon which the website is built, only the most effective programming languages will do. Many programs are tied specifically to different web applications, so it is important to understand how these technical aspects will work with what is planned to be on the site.

2. Downtime – Server downtime can greatly hurt SEO rankings and thus, the online business. In order to avoid this, the site needs to support the highest load times possible. If visitors are not able to quickly access the information they are seeking, there is a strong chance that they will leave the site. Therefore, no site can benefit from host servers that regularly experience significant downtime.

3. Technical Aspects – In order to make the best decisions, business owners need to fully determine what the purpose of the site will be and how much bandwidth is needed. For instance, a blog has very different requirements than an e-commerce site. Rich content with videos requires a more comprehensive hosting plan along with managed hosting to ensure that all technical aspects are met.

4. Control Panel – It is important to ensure that all of the features required will be available. For instance, cPanel web hosting includes all of the main aspects that web business owners need in order to have an effective web presence, such as:

E-mail
Backup
Files
CGI scripts
FTP

The cPanel solution can also create http redirects, custom error pages and spam filters. It also includes more than enough disk space capacity with affordable and reliable hosting management. Also, if you don’t like your host’s control panel, companies like www.roboshift.com allow you to purchase your own cPanel license.

5. IP Address – The host’s IP address can have an impact on search engine optimization (SEO). This is something that few new and even seasoned website owners consider. Due to Global Positioning Systems (GPS), web businesses now have the ability to estimate geographical locations. This makes it possible for companies to reach out to customers looking for their products and services, based upon their location. This is why a host’s location can have an impact in terms of local and mobile marketing.

6. Shared Hosting – Many small businesses choose to start out on a shared hosting network to save on costs. Site owners should understand that some shared plans could require that growing sites migrate to larger plans. Depending upon the web host, this can involve a relatively easy process or one that requires a whole new website. In that case, the business could lose a great deal of the web traffic it has been attracting in its existing form.

The bottom line when it comes to choosing a web host is that proposed site owners need to conduct thorough due diligence. That is the only way that they will fully understand what comes with each hosting plan, what the capacities are and whether the hosting provider can accommodate all of the most important aspects required for the business.

 

About the guest author: Shelby Warden is a researcher who shares this information to help business owners create a solid online presence. As an authorized cPanel distributor, www.roboshift.com provides businesses with their own cPanel license at better prices than the manufacturer offers directly. cPanel (and the WebHostManager backend) continues to be the leading web hosting server control panel.

This is a unique article published on SEO Desk with exclusivity.

Don’t DIY When It Comes To SEO

Small businesses commonly make many of the same mistakes when it comes to their online presence. When you are working with minimal dollars it’s easy to think do-it-yourself (DIY). However, when it comes to your brand, DIY is not always the way to go.

Having an online presence is extremely important in today’s business world. However, having a website or a social media account means little if you are not optimizing every opportunity they present.

How do you optimize opportunities online? By optimizing your presence itself.

Who and Where Are You?

What is your websites Google ranking? If you have a page rank of “1” or less (Gasp!), you have a problem. A website or profile is no good if no one can find it! Search Engine Optimization (SEO) isn’t just the latest catch-phrase, it’s the Holy Grail for online success and if you are not embracing it, then you are harming – yes harming, your business.

But wait! Don’t jump up and think you can fix the problem lickety-split. Do you even know what SEO is and how to achieve it?

“I have a friend who…”

If you have a friend or family member that is willing to help you out with some nerd tech, great, but are they really skilled at what you need? Do you even know what you need? Will they do it in a timely manner? And, will they maintain and update it as needed or do you have to? Do you have the time to?

These are all important questions. What you think you are saving by having a freebie done may cost you exposure, reputation, business, and yes, even dollars in the end.

“The sales rep said…”

Web designers are business people. It doesn’t matter how much they love what they do, they are still out to make a buck just like you. Don’t fall into the complacency trap. Take an active role in the foundation of your Internet success.

Learn about page rank and optimization. Learn about your unique client or customer, learn more about your industry and your locale. All of these things will help you better direct and manage your web designer or host when it comes to increasing your SEO.

“I put offers on my FaceBook page, but…”

You gave up after putting a “two-for-one” offer on FaceBook right? And when you Tweeted news of your “3-Day Sale” no one showed up. It happens. Actually, it happens all of the time because people who do not know how to use social media — through engagement in lieu of advertising, will never impact their connection or follower.

Your FaceBook wall is not the place to run a coupon. It’s a place for constant contact; constant engagement that requires constant (or at least consistent) attention.

You cannot play “hit or miss” with social media. You have to own it.

“I know it’s important, but I just don’t have the time…”

Face it, you need a good Search Engine Optimization company to take you to the next level. It’s OK. You are far from being alone.

Laying the foundation for SEO takes a lot of time as does its upkeep. SEO is not something you can do once and walk away. It is something that takes a constant application of time, skills, and creativity in addition to some little media savvy. An SEO expert can have you ranking at least a “2” in no time!

 

This is a unique article published on SEO Desk with exclusivity.

Top 5 SEO Musts for Local Business

Before you spend a ton of money on search engine optimization meant to connect you to the entirety of the global economy, it’s a good idea to take a moment to contemplate the scope of your current business model, as well as your short- and long-term goals. When you run a local business, chances are good that you have neither the resources nor the inclination to cater to a global community of consumers. In truth, you might not even be able to, especially if you work in a service industry. So if you really want to use the internet to your best advantage when it comes to increasing targeted traffic, your best bet is to focus your SEO efforts on your immediate geographic area. Here are just a few musts when it comes to SEO for your local business.

  1. List with local directories. City pages, the Chamber of Commerce, and other local directories offer you a great opportunity to be found by members of the local community. Just like you might list your business with the Yellow Pages, making your contact information (phone, web address, etc.) available through these targeted online sources can help interested parties to find you. If you run a business that caters to a local community, like a coffee shop, a tanning salon, or a dry cleaning service, just for example, chances are that you’re not looking to attract consumers from other cities, states, and countries anyway. So why waste your time with directories meant for these crowds?
  2. Scout out local search engines. Search engines like Google and Bing are definitely widely used, but considering that you’re competing against literally millions of other sites like yours, chances are you’re not going to be the top dog. Instead, consider putting your effort into more localized options like the Yellow Pages, Yelp, or Angie’s List. Although these sites attract a wide audience, most people utilize them in search of local services.
  3. Use trending keywords, but not exclusively. Trending keywords are an acceptable way to increase traffic, but unless they actually pertain to your business in some way they’re not going to bring in the targeted visitors you’re seeking. So use them sparingly as a means of supplementing your broader keyword strategy.
  4. Utilize your location in text. Keywords, meta tags, anchor text, and so on are designed to bring in targeted traffic. So if you’re trying to boost your local business it pays to use your location as part of your SEO strategy. For example, the first thing you’ll want to do is find a way to slip in both your business name or type and the location in which you operate. You might try keyword phrases like “dry cleaning New York”, for example, or “Elegant Cleaners Los Angeles”. When you think about how local patrons might look online for services like yours, this is likely the exact type of wording they would use as a search term.
  5. Local ad campaigns. While you can certainly participate in launching online marketing efforts on a national or global scale, the truth is that certain businesses are not suited to handle this kind of traffic. If you run a dry cleaning business, for example, it’s not exactly like you can offer your services to anyone outside your local area. Even if your goal is to appeal to visitors to your fair city, you’re better off striking a deal with local hotels rather than hoping visitors will find you online. So hook up with local city pages to get listed and post ads as a way to attract local clientele in the online arena.

 

This is an original article published on SEO Desk with exclusivity.

Cheapest Domain Name Registration

On the road to success, there may be some steps that can be skipped, but creating an online presence is not one of them. An online presence is vital to reaching customers. It is vital to selling a product or creating a positive image.

For those with online stores, it can be the missing link between failure and success. Getting the cheapest domain name registration or the most cost-efficient website is possible at Register.com. Register Your Domain allows site visitors to search for the best domain names for free. With help, site visitors can find premium domains that have come back onto the market.

Domain names are, in and of themselves, vital tools. If the name is catchy, consumers will remember it. If the name is complicated or boring, customers won’t remember it. If the name is accidentally misleading, the wrong customers may wind up on the site expecting a completely different product.

Fortunately the Register Your Domain website offers guidance to those who are seeking an online presence and to those who are trying to improve their online traffic. The Register.com Learning Center offers sensible advice on a range of subjects. Seasoned business managers and new entrepreneurs can learn side-by-side from articles on SEO optimization, website management, eCommerce, security certification and other important subjects. Trustworthy advice, free domain searches, the cheapest domain name registration, online store start-up information, and website development are just a few of the ways that Register.com serves the business community.