5 Bare Essentials of SEO-friendly Web Design

Having web design that’s SEO-friendly is critical in today’s digital marketplace. Many online marketing experts will agree that what’s the point of having a website if no one can find it via search?

As more and more business realize the potential of SEO and search marketing, the importance of an SEO-friendly website design reigns even stronger.

In this article, I will share with you five essential elements that define a SEO-friendly web design. Keep in mind that these are the essentials, and that more technical considerations can be applied to further enhance the SEO potential of a website.

Develop a Seamless HTML Coding Structure

Although the HTML coding structure of a website is more on the development end, it’s a technical component that also overlaps into the general web design category. The HTML back-end of a website influences how fast a website loads (impacting usability and human interaction,) as well as how efficient a website can be crawled and indexed by search engine spiders (impacting SEO).

As a result, it’s important that the HTML coding structure of your website is optimized for faster load speeds. This is particularly important if your website is custom developed with certain media elements or complex linking and navigation. If you’re using a content management system (or “CMS,”) opt for SEO-friendly CMS platforms like WordPress or Exponent. These CMS options have been developed so that the HTML coding structure is well-suited for fluid crawling and indexing.

Optimize Robust Media Files

Parallel to having a seamless HTML back-end, there are a few common media files that can be quite heavy in terms of file size. Robust media files can slow down the load speed (and sometimes the crawl-ability) of a website.

When creating a SEO-friendly web design, it’s important to optimize (or shrink) the file size of heavy media files, such as large images, videos, or audio files. In addition to optimizing media files for faster website load speeds, you can also keyword optimize these media elements for greater SEO value. This includes naming the file with respect to your keywords, as well as populating file’s properties to be SEO-friendly.

Build a Complete HTML Sitemap

Most SEO experts consider the HTML sitemap to be the second most important page on a website (next to the homepage.) However, it’s not uncommon for web designers to neglect building a complete sitemap.

The sitemap is like the index to your website. And although it’s not a common reference for visitors, the HTML sitemap serves as a roadmap for search engine spiders. In short, sitemaps define all of the pages on a website that should be crawled and indexed. For this reason, it’s absolutely essential to include this important page on your website.

Integrate Website Calls-to-Action (or “CTA’s”)

It is imperative that your website has calls-to-action on the primary pages which users engage with. CTA’s are designed to promote conversions after a visitor has landed on your website. The idea is draw the attention of a visitor to the CTA with some kind of incentive and thus promote desirable action.

Integrating CTA’s in your web design takes SEO one step further. This practice is known as Conversion Rate Optimization or “CRO.” In essence, a CRO strategy is equally as important as a SEO strategy. By including short submission forms, clickable banners and buttons, and CTA’s on your website, you maximize the value of your visitor traffic.

Include a Header & Footer

This might seem like rudimentary web design practices, but it’s surprising to see how many websites out there are missing a header and/or footer. These web design elements are very important for SEO in that they typically withhold the website’s most important links – such links that should be included site-wide (on all pages.)

The footer is the most common web design element that gets forgotten about. This area is crucial, for it acts as a mini-sitemap. Here you can link the pages of your website that carry the greatest SEO value. One of these pages should most definitely be the HTML sitemap.

 

About the guest authorTyler Tafelsky is the lead SEO and Internet marketing analyst for Click Centric SEO Company, a professional provider of ecommerce SEO, PPC advertising, social media, and content marketing services. Tyler offers over five years of experience in the web marketing profession and is a strong advocate for socially-influenced SEO programs.

8 bad XHTML/CSS Coding practices affecting your Online Business

There are several coding practices to take care of while writing xhtml and css code. Failure to follow any one of it can lead to bad user experience and website owner can  lose potential customers. In this article we are going to discuss the points which must be followed by html/css coder.

1. Unavailable or Unaccessible website

If you want to target a large amount of audience irrespective of its location, then you must be aware about the count and behavior of Internet population. As on March 31 2011, it counted to 6,930,055,154 as per Internet World Stats. What do you think that all of these are coming from a single place and using a single browser? The Internet population is scattered all around the globe and currently Asia Continent has the largest share in this online population.

Displaying the Internet users Statistics (Source: Internet World Stats)

One can reach at following observations easily after going through above statistics. The Internet population is coming

  • from different locations,
  • at different time zones,
  • using different browsers,
  • with different types of machines like Desktop, Laptop, Netbook, Tablets, Smart TVs, Game Consoles, Smartphones,  Mid-range Mobile Handsets etc.
  • at different types of operating systems such as Windows, Macintosh, Linux, Ubuntu, Solaris, Debian, Android, Symbian, iOS etc., and
  • with different Internet connection speeds.

Based on the above listed points, your website must be:

1. accessible from all over the world,

2. online at all the time,

3. browser and operating system compatible,

4. tested on all possible devices and

5.  fast loading .

If your Website does not target any of the above points then it surely losing potential online business opportunities. To ensure this: HTML coder must test the website on different browsers, operating system and on all possible devices.  HTML/CSS code should be fast loading.

2. No Cross Browser Compatibility

Open-source has provided a great extension to software and especially, browser development. The companies are free take advantages of an open-source code and create a browser on it. Let us take the example of WebKit open-source project as it empowers more than 30 browsers (including mobile browsers as well). This subsequently has leveraged us to install any number of Web browsers in our computer systems and other machines. Therefore, each Internet user has leverage to surf the Web from any browser.

There are numerous Desktop browsers are available, however, the major players are Microsoft Internet Explorer, Mozilla Firefox, Google Chrome, Apple Safari, Opera, and so on. Here is the usage statistics for the year 2013.

Year 2013 Internet Explorer Mozilla Firefox Google Chrome Safari Opera
March 13.0 % 28.5 % 51.7 % 4.1 % 1.8 %
February 13.5 % 29.6 % 50.0 % 4.1 % 1.8 %
January 14.3 % 0.2 % 48.4 % 4.2 % 1.9 %

Browser Usage statistics in 2013 (Source: W3C Browser Stats)

All the above major browsers are built with different framework, coding, practices and guidelines. Thus, their way of working is quite different from each other. It makes the Websites to appear and load different in each browser.

In addition, each browser has its subsequent releases to reach at an advanced stage today. With each release, the installation requirements for a browser changes and not everyone can meet continuously changing installation requirements for the latest or upcoming release of his/her favorite browser. This makes an Internet public to stick with that browser release which they’ve preferred in the past.

The feature of a Website to appear as-it-is in different or above major browsers is termed as Cross Browser Compatibility. If your Website is not cross-browser compatible and looks scattered in different browsers or its versions, then the visitors will close it instantly. This will increase the bounce rates and decrease the chances of order generation.

Its mandatory for html/css coder to test your Website in above major Web browsers. You can also make use of following tools to check the Cross Browser Compatibility of your Website:

3. Does not open similar or different Platforms

As discussed above, the Internet population is making use of different devices to be online and visit Websites. Even if you take the computer category then there are different types of operating systems. The major desktop & laptop Operating Systems are Windows, Macintosh and Linux. Let us have a look on their usage statistics.

2013 Windows 8 Windows 7 Windows Vista NT* Windows XP Linux Macintosh Mobile OS
March 6.7% 55.9% 2.4% 0.4% 17.6% 4.7% 9.5% 2.3%
February 5.7% 55.3% 2.4% 0.4% 19.1% 4.8% 9.6% 2.2%
January 4.8% 55.3% 2.6% 0.5% 19.9% 4.8% 9.3% 2.2%

Operating System Usage Statistics by Internet population (Source: W3C OS Platform Statistics)

The continuous inception of Web browsers and the Web add-ons (like Adobe Flash, Java Applets, JavaScript, Microsoft Silverlight and others) have let a large chunk of internet population to either use outdated browsers even on latest Operating Systems or have latest browsers on outdated OSs. For example, one cannot have Internet Explorer 9 on Windows XP Machine but can install latest browsers (Mozilla Firefox 6, Google Chrome 14, Apple Safari 5 and Opera 11.5) or outdated browsers (Firefox 3.3, Safari 3).

It’s necessary for HTML coders to test the website on different browsers. The tools we mentioned to test cross browser compatibility can also be used to test website on different Operating system.

Let us take another example where one have tested its Website on all browsers at Windows but not focused on Macintosh and Linux. If a user or a community browses that Website in a non-Windows platform like Mac then we’re sure the Website look scattered until & unless it has been optimized for Mac.

Therefore, we advise you to make your Website appear as-it-is at different Operating Systems.

No Options to Increase the Loading Speed of Website

Not only the Internet populations employ different browsers and operating systems but they also surf the Web at different connection speeds. Please have a look on the following image showing average Internet connection speeds worldwide.

Displaying Average Connection Speeds of Internet Users across the globe (Source: Pingdom Blog Post)

After seeing above image, you’ve a clear idea of different Internet connection speeds in use around the globe. If you’ve not optimized your Website as per Page Loading Optimization standards then it will load extremely slowly at more than different speeds.

Before having an idea about the average time spent by an online user on a Website, you must know how much options he/she have when he visits a Website directly or through search engines. Consider following two factors for more information.

  • As per WorldWideWeb Size, currently there are 9.6 billion pages indexed Web pages as on April 10, 2013.
  • If you search for any keyword on any major search engine like Google, Bing, Yahoo, Ask, or Blekko then it will return million of results within few seconds. For example, searching for ‘PSD to HTML’ on Google.com return about 80,100,000 results (0.33 seconds) as on April 10, 2013.

After combining both of the above factors, today an average Internet user have thousands of options, irrespective of his/her connection speed, to look for a particular piece of information. Therefore, a user wants to stay only for few seconds on a Web page just to have a glimpse for targeted information. If your Web page or site loads up in minutes then who will stay at it? The increased Page Loading Time of a Website directly results in to maximum bounce rates or loss in visitors’ traffic. This in turn reduces the expected amount of money generation from a Website.

Therefore, you should optimize your Website and make it lightweight to load instantly on users’ machine irrespective of Internet connection speed. One cannot visit all the geographical locations and test the Websites at different speeds; but one can make use some guidelines and standards to optimize the Page Loading Speed of a Website. You can follow the Yahoo YSlow Rules and Google Page Speed Standards in order to have faster loading times for your Website. We also suggest you to make use of following tools to test the Page Loading Speed of a Web page or site and know the suggestions how to improve it:

Does not work without JavaScript?

JavaScript has played a great in adding the automation or dynamism in the Websites. It has not only saved the time of programmers but also lets the browsers to open and surf the Websites faster. Nowadays, whether it is a simple Website or has some special effects everyone make use of JavaScript. Numerous applications are made or supposed to be launched on the base of JavaScript.

Few famous JS applications are jQuery, Facebook Plugins, Google JS API, Adobe Active Content, Yahoo Active Content and others. As per BuiltWith.com Trends for JavaScript, 728,540 out of Top-visited One Million Websites employ JavaScript to add any application or facility for the users.

On the contrary, there is also good amount of users or browsers having JavaScript turned off and most of them are listed herein below,

  • Screen readers for disabled people
  • Accessible browsers for blind people
  • Mobile Web browsers
  • Out-dated browsers
  • Search Engine Robots like GoogleBot, BingBot, AskJeeves, ScoutJet and so on
  • Command-line browsers & simulators like Lynx, Xenu, GSiteCrawler
  • Server Administrator CUI browsers without any graphical interface

Let us have a look on the studies carried out in the last year 2010 to have an idea about the number of Internet users with disabled JavaScript.

  • In December 2010 WebAIM.org has conducted a survey to know the Website Accessibility through Screen Readers. It has reported that 1.6% of total respondents have JavaScript disabled while browsing the Web.
  • According to Punkchip.com, “If you take The Guardian as an example, the current average visitors per day is around 2,200,000. 1.3% of that is 28,600 users browsing without Javascript. Per day.”
  • In addition, Yahoo has conducted a research to have an idea of JavaScript Enabled and Disabled users of its Yahoo Sites in October 2010. Following figure shows a list of JavaScript disabled users categorized on the basis of their locations:

Statistics of JavaScript Disabled Users of Yahoo Sites in October 2010 (Source: Yahoo Developer Blog Post)

From the above points, we just want to iterate that JavaScript disabled users still exists even if they are small in numbers. It is not a big fight to make a Website work even if the JavaScript is turned off. However, few JavaScript applications may not work. We suggest you to test your Website at least in one or two browsers after turning of the JavaScript.

No Compatibility with Different Screen Resolutions

The days were gone when a Website used to have a logo, “Best Viewed in 800×600 pixels resolution”. Today, the Internet users around the globe have different types of machines and monitors. In addition, a latest monitor or display unit allows selecting any resolution from its settings. Let us have a look on screen resolutions statistics of the Internet population.

Screen Resolutions

Percentage of Users in Jan 2011

640×480

0%

800×600

0%

1024×768

14%

1152×864

1.50%

1280×1024

14.80%

1280×800

14.40%

1360×768

1.30%

1366×768

10.10%

1440×900

9.90%

1600×900

2.50%

1680×1050

9.20%

1920×1080

6.20%

1920×1200

4.50%

Other high resolutions

10.70%

Different Screen Resolutions in usage as in January 2011 (Source: W3C Browser Display Statistics)

If you are coding a Website to work only one or two screen resolutions available in your team then it will not open adequately in other screen resolutions. In nutshell, the Website is losing a large amount of Internet users having higher or lower screen resolutions than your preferred one. Therefore, we suggest you to have a pixel-perfect code & design of your Website, which opens as-it-is at all screen resolutions. You can make use of following tools to test your Website at different resolutions:

Invalid Code

World Wide Web Consortium (W3C) has laid down the standards for coding in Markup and CSS languages. If you are just coding without following the standards then it may cause a problem. You can test your code and get it validated at W3C Markup Validation and W3C CSS Validator. These validation services also show the suggestions to improve your existing code. You can improve it as per requirements and have a proof of code genuineness. Do not forget:

  • Even if the major browsers do not consider the W3C validation process, still it provides you the industry-standard code helping to perform cross-browser compatibility in less timing.
  • Major search engines may not give more ranking to the W3C-validated code; still W3C Validation process helps you to have search-engine friendly code.
  • Search Engine gives points to validated code when your Website has higher competition for top positions in rankings.

Inaccessible by disabled

More than 20 countries have made it a law that a Website should be accessible by disabled people. The most common conventions of making a Website accessible are governed by W3C WCAG Guidelines – Version 1 and Version 2. In addition, Government of United States has also passed the Section 508 instructing all US-based sites to be accessible by disabled. If you do not care about these guidelines and Accessibility law in your country there is no worry, just be ready to lose potential visitors and have a loophole for not following the law.

If you want to follow the Website Accessibility law in your country or WCAG guidelines to have the attention or business from disabled Internet users then you should make the Website accessible. You can make use of following tools to test your Website for Accessibility Guidelines and have suggestions to improve it:

Conclusion

Nowadays, most of the Webmasters checks above points before launching their Websites into public domain. You can also follow above parameters to have expected online business from your site. We invite our readers to pass on their valuable comments about this article and mistakes to avoid while coding a Website.

 

About the guest author: Ajeet Yadav is associated with WPIntegration offering services like PSD to WordPress theme conversion , WordPress Integration and other wordpress theme design services.(Its a specialized division of Ipraxa – A web design and development company). Follow us on Google+ , for updates on WordPress conversion and Integration service.

This is a unique article published on SEO Desk with exclusivity.

PaydayMansion Affiliate Program

All those who generate fair amounts of payday traffic and consider joining a payday loan affiliate program are certainly looking for flexible conditions of cooperation as well as extraordinary commissions. In today’s highly competitive world everyone seeks only the best offers entailing maximum profit and minimum risk. These are precisely the features which make PaydayMansion stand out.

PaydayMansion is an affiliate program offering a place to sell payday loan leads. It is one of pay per lead programs in which affiliates generate outstanding commissions.

The PaydayMansion team boasts an impressive track record in the field of affiliate programs and Internet marketing and is always willing to share their knowledge with the experienced webmasters invited to the program.

Competitive commission

It is only natural that the webmasters choose affiliate programs that offer them the highest commission rates and PaydayMansion does exactly this. The commission here can even reach 99.9%, which makes it a unique offer on the affiliate market.

PaydayMansion calculates and pays commission for leads that the webmasters generate after successful traffic verification and traffic monetization. Commission is paid on every 1st and 16th day of the month. However, those webmasters who generate outstanding traffic may receive payments more frequently.

The webmasters can also get additional commission for leads that their friends and relatives invited to our program generate. The standard commission for referrals is 5%. The top webmasters earn from 2k-4k USD daily.

Promotion tools

PaydayMansion is powered by the unique software, created and developed by the service authors themselves. It ensures the appropriate optimization of lead distribution as well as maximum profit for the affiliates.

PaydayMansion owes its success to excellent relationships with the affiliates. The entire program was developed in close cooperation with the webmasters who are perceived as long-term business partners.

The platform provides its affiliates with an impressive inventory of promotion tools which include landing pages, banners, as well as a wide variety of SEO tools: articles, blogs and more. The top performing webmasters are offered some extra solutions that will help them achieve even better results. Another form of support provided by the platform are newsletters distributed among partners, in which PaydayMansion shares the latest news from the market.

Promotion – Dashboard

Members Area

The program is intended for invited webmasters only. New members would have good skills in digital and internet marketing as well as be able to generate good-quality traffic on dedicated landing pages, that will later be monetized and changed into commission.

Before receiving the invitation code, an applicant undergoes a two-stage selection procedure, after which they are invited to join the program. PaydayMansion also relies on the recommendations provided by the already enlisted affiliates.

In the registration procedure the new affiliate fills in a short form with personal details including name, address, phone number, website URL, and the marketing methods they plan to use. Within 24 hours the account is approved and an access to the dashboard is provided.

The dashboard’s layout is very clear and the dashboard itself intuitive and easy to navigate. It features a menu bar from which an affiliate is able to access the main functionalities of the platform. Also, the information about their current balance and earnings is displayed on top.

Affiliate platform

PaydayMansion platform also offers its affiliates the module with various types of reports to be generated and reviewed. In this way the partners can constantly monitor their results as well as see whether to implement any changes.

Summary report

Landing Pages

PaydayMansion ensures its affiliate webmasters have access to a great inventory of tools that will support their work. These include: banners, mobile, pop-ups, pop-unders as well as specially optimized landing pages which attract customers and increase the number of leads that are later monetized and converted into the affiliate’s profits.

Sample landing page

Sample landing page

Sample landing page

 

The PaydayMansion platform also offers the module of Private Sites as one of its promotional tools. These sites are managed by the affiliates who can create and install them on the indicated domains and servers. Each generated site has its own independent subdomain. It is also possible to generate bulk number of sites.

Bulk site generator

 

Reports

The affiliates of PaydayMansion have a constant access to various statistics in the form of reports divided into 5 categories: Global Reports, Performance, Errors, Mobile Apps and Other. The reports contain real-time data.

The information in the report can be grouped by keywords, campaign, subaccount and domain.

Reports – Dashboard

 

Mobile applications

The platform also offers mobile applications for IPhone or Android so that the affiliates can generate new mobile links to promote PaydayMansion mobile application. Owing to the unique tracking system implemented, every time a person installs the mobile application from the affiliate’s tracking link and generates a lead, it will be counted on this affiliate. The affiliates can promote the mobile application among their friends and distribute further, so they can generate traffic also using mobile devices.

Generating new mobile app links

Conclusion

Summing up, PaydayMansion stands out from other payday affiliate programs in that it offers unparalleled flexibility and support as well as extraordinary commission. What’s more, it keeps abreast of what’s the latest on the affiliate market and constantly shares the latest ideas and news with its webmasters.

So, if you are one of those webmasters who want to enrich their online marketing portfolio and are considering joining a payday loan affiliate program,  PaydayMansion is the right choice.

Latest Trends In Making Money Online 2013

The market is changing every day, what used to be true about online income a few years back, is now evolved, the reason is that  technology itself, the tools one uses to perform day to day tasks are evolving, and so are the needs of job providers.

There is however still room for established practices which one can follow to generate a good and strong income online.

Online Income – Two Schools of Thought

When one talks about online income, one must know there are many online platforms that one can go to, to communicate with providers and offer services, but if in case providing services is not your cup of tea, you can certainly go ahead and build a passive income model, both situations it totally depends on you, generally as a rule of thumb once you decide on being an Entrepreneur in the digital world, the first freedom you get is for your time, and the second the amount of energy you invest and the returns you reap are totally your own.

You can build Income in Two Modes

  • Active Income ( Service oriented )
  • Passive Income ( Platform Oriented )

When we talk about active income we are talking about a service providing system, you offer deliverable services to clients and generate income, it’s the traditional way of making money online, which has been time tested and has been the foundation for success for many Individuals and companies.

Following are some forms of Active Income

  • Web Designing
  • Software Development
  • Content Writing
  • Graphics Designing
  • Virtual Assistant Services
    Transcription

Here are some websites where one can go to find jobs for Active Income

The list goes on, as there are many platforms to choose from but the one’s mentioned here are the best and most secure when it comes to securing jobs online.

Passive Income

Passive income is the emerging trend of 2013; most people are interested in developing passive income systems which are client independent and generate constant income without a lot of investment of time and effort other than setting it up.

There have been many scams perpetrated in the name of passive income, in the past people have fallen prey to preachers and coaches who claimed they had a “solution” to develop online income, gradually though with the bulk of people interested in creating passive income, a lot of people stumbled onto the process through trial and error, eventually the right knowledge was shared and now it’s not a secret anymore.

The key is simple. Passive income is not just a single activity, it involves working around a complete plan, it takes effort to set up but in the end the income streams only need a little bit of managing and offer long term revenue much higher than the investment of time and effort and money it takes to set up these passive income systems.

Passive income systems generally revolve around the following key elements

  • Blogging
  • E-Books
  • Podcasts
  • Mass Communication
  • SEO

How it works is that you first you understand what you are really good at, say for example your own hobby or an idea you know can add value to the common man, the next step is developing the niche. Building a blog, and implementing best SEO practices to get the targeted traffic on your website, and developing products such as EBooks, and Manuals, or linking to Affiliate products, advertisements through Google Adwords or other channels.

Once a portal is set up and optimized, traffic will naturally fall into line, and over time, from the steady stream of directed, niche, interested traffic, you will encounter buyers who will be interested in your product and will buy.

You can set up such a system from the comfort of your home, but be warned, these kinds of projects are not developed in a day, so be sure to keep your day job when planning on developing a project.

 

About the guest author: Maria Bennett is a guest blogger for NextDayFlyers , an online printing company where you can order custom postcards, brochures, flyers and more for your small business. Their prices are great and quality is top-notch.

This is a unique article published on SEO Desk with exclusivity.

SEO With Value: Why Optimized Content is Not Enough!

You spend hours optimizing your blog post for those sweet sweet keywords you found in the Google keyword tool. You may ask yourself some questions like:

Did I mention my keyword/phrase in my page title?

What about my image alt tags and the url?

Does my meta title and description have some emotional or witty phrase to entice more clicks?

These questions and more are the nuts and bolts of any great on page optimization for practical SEO. Checking all of these off the list might shoot your straight to the first page, and maybe even the top three!

You are getting hundreds, maybe even thousands of clicks a day for your recent content. That’s great right?

Well what is your bounce rate?

How many comments are you getting?

What about your social shares or just link shares in general?

These questions are great indicators of valuable (and not so valuable) content.

Well Okay, So What is “Valuable Content”

If you are ashamed to share your 90% bounce rate, one spam comment, and no Facebook shares on your blog post from a couple months back, you might need to add some value to that content of yours! Well what exactly is valuable content?

Valuable content is:

  • Helpful – It makes a difference, it answers a genuine question.
  • < rel="nofollow"href="http://switchedonmedia.com.au/blog/content-marketing-entertaining-content/" target="_blank">Entertaining – Provokes a reaction. Smile, laugh, or think – people respond to it and want to share it.
  • Authentic – Genuine and original.
  • < rel="nofollow"href="http://contentmarketinginstitute.com/2011/05/content-marketing-relevant-to-buyers/" target="_blank">Relevant–  It is rooted firmly in the reader’s world, it makes perfect sense.
  • Timely – it is sent out at the right time, it hits the audience when they are most receptive.

Quite simply, valuable is content is content that you are writing yourself and sharing as an expert in the topic you are discussing that answers a question or concern. This content is relevant, authentic and original while adding a bit of spice to your words and a bit of emotion to your thoughts.

Still unsure about what valuable content is? Well write these on the chalkboard a hundred times!

Valuable content IS NOT snippets of information that you Googled across the web and spun the words around a bit to change the content to appear to be an authority on a subject.

Valuable content IS NOT dry and boring content that does not answer a question or provide original and intuitive thoughts.

Valuable content IS NOT a “Top Ten List”

Valuable content IS NOT a funny picture you found on the web (Unless it is kittens)

Valuable content IS NOT a summary of someone else’s original and insight blog post.

I Think I Feel What Your Preaching, But What Are Some Examples of Valuable Content?

Glad you asked! Writing valuable content is easier than you think! Let me give you an example from my experience. In fact this is the moment I realized that I need to start writing about valuable content and worrying less about what keywords I am optimizing for.

Last year I was looking to increase traffic to my blog so I wrote about what anyone looking to increase their traffic. I wrote about the iPhone 5!

You see I found this nice little gem of a keyword, “Is The Iphone5 Worth It?”. This workhorse of a keyword had 40,000 searches a month alone, and nobody was using it!

So I wrote an article about the iPhone 5, and man was it crap! I Googled some reviews for information and combined it all together and called it my own. I cleverly placed my keyword and the article made it to #1 in Google in no time, and the traffic was pouring in. And so was the high bounce rate!

The comments, however, were not rolling in.

I thought it was a huge success at the time, but looking back, no one shared it. No one commented on it. Hell, I don’t even think anyone read it.

This content was crap (and I knew it)!

Now let me tell you about an article I did write and I am not embarrassed to say it! I wrote an article back last summer about HTML5 Video Backgrounds. Turned out, I came up with lightweight and easy to use CSS that gives a great Video Background for a website. No one was talking about it, so I decided to share it.

People loved it! I get quite a few comments on it, and people are sharing it! It does not get me a ton of traffic, but the readers are finding the answer they are looking for, and they are grateful for it! These happy readers actually check out my website instead of hitting the back button. All is well!

Turns out this article made it to the top three on Google for searches like “HTML5 Video Background” and I didn’t even have to try. Better yet I am the cool guy helping cool people like yourself build an awesome video background website.

That’s cool! That makes me happy! That makes my readers happy!

These readers are giving me those sweet backlinks and social shares!

Im Convinced! Valuable Content is the Way to Go!

I’m glad you feel that way! Writing awesome content that solves the world’s problems is awesome. It’s cool. You are like a super hero on the internet and that will make you happy! It will make your readers happy! It will make me happy!

As Google gets better and better figuring out what a page on a website is about, they will get better and better at weeding out the crap. Do yourself a favor and start writing content with the future in mind. Content your Mom would be proud of and your readers will share!

Keep calm and write with value!

 

About the guest author: Tim Carpenter is a Web Designer by day and an awesome SEO by night. He specializes in helping other small business get online, get found, and look great doing it. His company, Kesil Consulting, specializes in Cincinnati SEO services. You can also connect with Tim via Google+.

This is a unique article published on SEO Desk with exclusivity.

Your Blog Too Slow? Speed it Up with These Tips

Is your blog currently too slow? Has it gotten slower over the last few months? Or did it start slowly and for some reason you cannot figure out how to make it go any faster. There are numerous reasons for this, and this article will help you figure out how to make your blog go a little bit faster. Sometimes the problem is a very minor one, or something that can be fixed very easily and very quickly. Other times, it is a much larger problem such as a very poor server, or internal bug within your blog’s web-page code. Nevertheless, here are a few tips that may help you to speed up your blog right now, and also help you keep your blog speedy in the future.

Check the weight of your blog pages

If the page of your blog has a lot of weight to it, then it will take a lot longer to load. There are a number of things that add to the weight of a page, such as the textual information you put on it, the images you put on it, the elements you embed into it, the videos you embed into it, and the adverts that you embed into it. This is just a short list of some of the things that can increase the loading time of your blog’s web pages.

It is your job to go through the web pages and lower their weight (their KB), so that they do not take as long to load. This may include removing unnecessary elements that are there for visual display and nothing more. For example, animated Gifs and an unnecessarily high amount of adverts is all going to affect the weight of your page and subsequently affect how long it takes for the web page to load.

Check to see if your hosting service is a good one

This is ideally something that you should check when you first take up your blog. Many people cannot anticipate the sort of things that they are going to want on their blog. For example, some people are unaware that their blog is going to turn into more of a visual blog with a great many images. This type of blog is actually going need more server space than the blog owner may have anticipated. The blog will also need a host that offers services that are optimized for loading multiple images. If your blog developed into a visual blog such as this, but you did not plan accordingly when you chose your hosting company, then your blog may load slowly.

Another common reason that involves your hosting company, involves the amount of traffic you have just started receiving. As you are blog begins to get more and more popular, you will see an upsurge in the amount of traffic that you receive. If your blog is hosted with a hosting company that is not capable of handling large amount of traffic, then loading times and blog accessibility is going to be severely limited.

Install a caching plugin/ extension/ program

If you are using a popular blogging CMS, then installing a caching plugin or extension is going to be very easily because it is likely that there are a number of caching plugins available. You are going to have to look for a plugin that will not only cache your pages to make them easier to reload. But one that will also make it so that if a user is looking at a single page that happens to be very long, then it will only be allowed to load if the user scrolls down. This is very handy if you optimize your website for mobile browsing too.

 

About the guest author: Korah Morrison, working on tutorsville.net online tutoring service for students.

This is a unique article published on SEO Desk with exclusivity.

Necessary Steps To Make Your Blog SEO Friendly

Google and other major search engines take content freshness seriously. And part of the freshness score happens to be your website’s age. Since most blogs are updated frequently with relevant content, Google scores this content differently from other static websites that haven’t added new content in a long time. Blogs are just less formal – which means it’s easier to update them frequently, impress the search engines and rank higher.  The question is – how do you do it? How do you effectively optimize your blog for the search engines? Let’s find out in the article below…

Create Keyword Rich Content

There’s a huge debate whether bloggers should work on keywords before writing content or simply focus on providing value. However, leading bloggers and SEO experts have suggested that while content quality and value it offers are the two most significant aspects that Google considers while ranking, making the posts keyword optimized helps you get ranked on a chosen keyword.

Then sprinkling that keyword across the content just compliments the overall ranking procedure. Of course, the keyword shouldn’t be overused and content should have a lot of helpful information for the readers.

Use the Yoast SEO Plugin for WordPress

Installing SEO plugins has long been one of the best ways to automate stuff and improve organic search traffic on blogs. Yoast SEO Plugin for WordPress is a free plugin that allows people to evaluate their content’s ability to rank on Google. The way it evaluates the content is – first we need to enter the “focus keyword” or the ‘main keyword’ that you want the post to be ranked for.

Then it compares the content with common on-page SEO prerequisites such as keyword inclusion in the title, in the URL, in a sub-heading, etc. A lot of bloggers who use this plugin have found significant improvement in their traffic over a period of short time. And it would help you too.

Update Content Regularly

Some people say quality of content matters more than quantity, while others say quantity matters more. The truth is somewhere in between! Regularly updating your blog with highly informative and educational content makes search engine bots visit your website again and again improving the overall page ranking of the website.

Studies have shown that updating at least 2 blog posts per month results in consistent increase in search engine traffic. However, for that the content needs to be:

  • Informative
  • Lengthy (A minimum of 800 words)
  • Must contain internal and external URL’s
  • Relevant images and videos
  • Action oriented information and not just content

 

Remember, blog optimization for search engines is among the most important steps towards building a successful blog. And in case you do not possess the expertise needed for it, you can always choose a reputed SEO agency like Netmark Reviews to do it for you. It can save you time, efforts and bring better search engine traffic, helping you get the best return on your investment.

 

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How to Improve AdWords Campaign in Tight Budget?

Many companies, especially the smaller ones have a limited budget to venture into the world of online advertising through Google AdWords. They just could not afford to have the huge surplus of money in their AdWords account and are only concerned with getting a better return on investment. If you are a small-business owner and desire to generate more business, then with the help of the following tips, you can undertake a successful advertising campaign to realize desired goals:

Ad Scheduling

You can use the ad scheduling tool to have better control on the timings over when the ads should be visible on the search engine. With the help of this tool, you have the option to increase or decrease the bidding of the keywords during the particular times of the day. That is not all; you can even have your ads displayed between the fixed hours. When you have a little amount left in your AdWords account, then it is imperative that you have your ads visible during a particular time of the day that can result in the high conversion rates. So, it is pivotal to devote your attention on utilizing the limited resources towards those advertising campaigns that provide the positive results.

Optimized Geo-Targeting

Just like scheduling your ads to be visible on the particular time of the day, you can also target a specific geographical area such as the state, city, town, etc around the location of your company to display the ads. If your main motive is to generate more sale leads, then it will be perfect for you to display the ads targeting the city people. If you are into an ecommerce business, then it will be suitable for you to display the ads in the prominent states where there are high chances of lead generation. By optimizing the keywords according to the specific geographical locations, you can quite easily gain quick information on the areas that offer the good conversion rates.

Ad Positioning

The position of the ads also plays a pivotal role in the success of your business, especially when you have a limited budget. The best position of the ads goes a long way determining the success of the AdWords advertising campaign and their conversion rates. You can position your keywords in the Google at the top, side and bottom of the search engine result page. It is quite obvious that the ads displayed on the top have the higher conversion rates, and it is imperative; you must use a good keyword phrase that is much relevant to your advertisement campaign.

There may be the chances that you may not possess a good know-how about the pivotal PPC techniques. In such a situation, you can seek the services of a professional PPC marketing company that can a successful advertisement campaign.

Therefore, with the help of these essential tips, you can not only boost the performance of your AdWords account, but also guarantee that the right customers click on the ads. This will ensure you save some extra bucks and help you to expand business, if you are on a limited budget.

 

About the guest author: Deepak Gupta is a successful online blogger who uses to share his experience about latest internet marketing trends and tips. He is associated with an internet marketing company in India, specialize in pay per click advertising, search engine marketing and social media marketing.

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Turn Pinterest into Your Most Visited Site

Pinterest has attracted more than 25 million users since it launched three years ago. People and businesses alike use it to share fun photos, promote merchandise, and interact with users with similar interests. The site’s early meteoric rise points to more success in the future.

This means that over time your Pinterest page will be competing for eyeballs and shares with pages that are better optimized to attract attention from both people and search engines. Want to make your mark on Pinterest? Here’s how to do it.

Be Succinct but Specific

The “About Us” section in your profile only goes up to 200 words, so you won’t be able to tell a detailed life story. However, you can condense it to include the most interesting – and searchable – details of your business.

Obviously, this includes popular keywords and search terms. If you run a pest control company, tell people you know how to kill mosquitoes or get rid of rodents and bugs. Add your location, especially for people that are looking for local businesses. Use equally searchable terms to name your boards, and get verified so your website appears on your page.

Stay Organized

Your boards and board placement can have a big impact on how many people find your Pinterest page. Understanding how people look for boards to view and share will help you organize for the most traffic possible.

Don’t place content in a haphazard fashion – organize it into themed boards, mixing business-related boards with general topics like food and travel. Use descriptive names that are likely to appear in search engines. Also, since boards in the first two rows are the most visited, organize your boards so that the most relevant (and popular) boards appear first.

Produce Eye-Catching Content

Pinterest is a very visual channel, so boards that contain videos, photos, and infographics will attract more attention than text-heavy boards. Fill your boards with visual content and bring in the visitors you want.

But remember, you include must reflect different kinds of content. You might be tempted to focus on things related directly to your business or industry, but mix it up with funny videos, cool trivia, and photos of everything from great meals to fun vacation spots to attract a wider audience.

Reach Out

Like all social media, Pinterest relies on people interacting with other content and with other users. It won’t happen by magic, but you can take the first step by proactively approaching fellow users and sharing their content.

Whatever kind of board you’re looking for, Pinterest has it. Look around for boards that might interest your customers, or just focus on the things you like. Share other boards, or comment on boards of users you’d like to engage with. As you develop these relationships, other users will know you’re around and may decide to share your boards with their followers.

Pinterest is becoming an essential tool in your social media strategy, so make sure your page can do the job. Optimize your page for maximum effect and build a following that drives more business.

 

About the guest author: Adrienne is a blogger and social media marketer. When she’s not blogging, you might find her practicing her French, whipping up some recipes she found on Pinterest, or obsessing over vintage postcards and stamps.

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Get Perfectly Optimized Web Pages for Free

The SEO industry today relies heavily on several different SEO tools to accomplish a range of tasks, such as keyword research, monitoring page rankings or even tracking backlinks. Today, there is a tool for everything. These tools not only save your time but also make sure that your job gets done in the smoothest and the most efficient manner. Getting your hands on the right SEO tools can make a huge difference as far as perfectly optimized web pages are concerned. At the same time, SEO tools and software come with a hefty price tag.

Today there is a big craze in the SEO industry to buy the fanciest of the tools available in the market. While this at times can really make a difference but at other times but you need not always spend a fortune to get perfectly optimized web pages. In fact you can actually get yourself perfectly optimized pages for free. The internet is full of underestimated free SEO tools that when used alone might not be as much effective. But collectively, they can put to shame any of the fancy SEO tools.

Here’s a peak into the world of free SEO tools that can make a difference:

Google and its tools

The search engine giant Google is the major focus of any SEO effort. It’s massive reach and user base have made it the number one priority when it comes to optimizing any site for search. Google in return has provided all the webmasters with a number of tools to help them optimize their sites.

Google’s SEO arsenal consists of several tools ranging from Google AdWords, Google Trends, Google Analytics, Google Insights and Google Webmaster Tool. A combination of these tools can get your site fully optimized and for free. You get all the information from getting the right kind of keywords to finding search trends and detailed analysis of visitor data. These tools can satisfy all you SEO needs and when used to their maximum potential, you could even get that elusive top spot on any search engine.

Copyscape

The web is driven by content and high quality content gives your site a status of authority and so do the search engines. On the other hand any duplicate content is bad for your site. Plagiarism has plagued websites for a very long time but not anymore. You can make sure that all the content on your website is 100% plagiarism free and that too for free. Copyscape is one such tool that lets you check if the content on your site is original. This can be extremely beneficial especially if you are accepting guest posts.

SEO Quake

Another aspect that is important to SEO is link building. Getting yourself featured on an authoritative website can boost your page rank quickly. The problem is to find these sites that are authoritative. SEO Quake is a free analytic tool for web browsers. This tools helps you to obtain all the useful information about any website such as it’s page rank, alexa index and many more such parameters. You can use this tools coupled with Google advanced search to get in touch with authoritative sites and get yourself featured.

 

Once you have these tools in your arsenal and if you use them fully, you can get yourself those perfectly optimized pages in no time at all. There is a great deal to SEO than just expensive applications.

 

About the guest author: Jessica Davis is a Content Strategy Specialist with Godot Media. She has years of experience in working closely with online businesses, helping them refine their marketing strategy through optimum use of content. Her other interests besides online content strategy, internet marketing and search engine optimization are- technology, sports and even fashion. You can read her articles at http://www.godotmedia.com/blog

This is an original article published on SEO Desk with exclusivity.