Traditionally, SEO was a relatively simple practice. Develop a large amount of keyword-stuffed content and implement an aggressive backlinking campaign on article marketing sites. Google would begin to index your site toward the top end of the search engine results pages because of its relevance, crudely detected by a keyword search, and importance on the Web, or the number of links from sites with a high PageRank. For many years, these were the primary drivers of search engine optimization results.

Changes in both search engine algorithms, including Google’s Panda update, and in how search engines generate …

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Have you noticed a sudden drop off in your search engine optimization results for your website? If you have, chances are you’ve incurred a small or large penalty either automatically or manually entered into Google’s search engine algorithm.

Google has unofficially acknowledged ratings ranging in scale from -6 to -950 positions in the search engine results. The -6 penalty means that a site ranking 1^st on Google’s search results will now rank 7^th. The -950 penalty will mean it finally shows up around page 95. What kind of SEO practices will earn your page a ranking …

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These days, search engine optimization takes more than just stuffing keywords into computer-generated articles. Everything you do on the Internet that is connected with a site can influence its search engine rankings, positively AND negatively. Here are a few things that go into search engine rankings.

Useful, Fresh, and Original Content

No one would argue that it’s easier and cheaper to outsource poorly written content for article marketing purposes. Fortunately, search engines have become advanced enough to prefer content that is fresher and more interesting to read for searchers looking for original articles. They can easily compare …

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The Google toolbar is a very helpful “add – on” for most people. It’s not heavy, it’s easy to install and interactive; but few people know that Google uses it as a tool to determine PageRank (PR). This means it can be used for SEO too.

Here are a few things to keep in mind about the Google toolbar:

Estimated PageRank.

When you visit a site which is not indexed and there is another site similar to yours, the toolbar places an estimated PageRank for it. This does have limitations because the Google Toolbar cannot index the page …

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