How Google+ Can Help Your Email Marketing Strategy

Facebook gets so much press it’s easy to forget that other social networks exist. But as we all know, there are several more, including an interesting platform by the name of Google+. The search giant rolled out its social network in the summer of 2011 and never looked back. In fact, it has grown considerably in both size and potential, particularly in terms of the value if offers to brands.

If it isn’t Facebook, it’s Twitter the gurus are suggesting we dedicate our attention to. Those sites have a lot to offer, but it’s beyond the time to focus on how email marketing can help improve email marketing results.

A Whole New World

The collective eyes of the email marketing community lit up with hope when learning that social media offered access to an even larger audience than they had at their fingertips before. Those campaigns sent to dozens of subscribers in the inbox could now reach hundreds or even thousands of potential subscribers. Google+ offers similar access and believe it or not, its reach is just as impressive as some of the familiar social giants.

According to a report by Global Web Index, Google+ has 343 million users, which accounts for 25% of the global internet population. What I find most interesting about this number is that it propels the site past Twitter as the second largest social network. Google’s social platform has more than enough eyes for the newsletters, updates, and promotions you share via email. Plus it gives you the all tools to make connections and bank on that visibility.

Targeted Circles

Google+ gives its users several interesting features to play with. At the basic level is Circles, a simple feature that can be extremely useful to email marketers. Circles lets you create multiple groups out of your list of friends. For instance, one circle could be designated to “associates”, another one to “team members”, another one to “prospects” — you get it. It’s a lot similar to how you create segments such as “customers”, “members”, and “new subscribers” from your master mailing list.

Beyond segmentation, Google+ actually allows you to target the circles you create. So when you go to share the newsletter you originally deployed through the email channel, you can share it with certain people opposed to everyone in your circles — perhaps a group you have identified as most likely to pass it along to others. This one feature gives the platform an edge, and familiarity that is appreciated by email marketers who understand the importance of targeted engagement.

A Place to Call Your Own

Businesses started looking at Google+ with an all new fire in their eyes when pages were rolled out for the platform. The fuel behind that passion is easy to grasp when realizing what an ideal match a good page makes for your email campaigns. Your page, for example, could be the destination that treats subscribers to product info, full articles, or even video content designed to move them along the cycle. Approach it like a landing page, and it can play a huge role in helping you score conversions.

There has been much discussion regarding Google+ and how much traction it really has. Sure, it has the numbers, but does it have the activity? While it isn’t as lively as Facebook, simply browsing the site reveals that it does indeed have a strong pulse. And being less active could be an advantage from a competitive standpoint. At this point, it is still possible to qualify as one of the first to get marketing on Google+ right.

More Wouldn’t Hurt

Google+ is a powerful tool as is, but could be even more valuable with a few adjustments. One of its biggest drawbacks is Google’s unwillingness to collaborate with other key players in the social space. As of now, the company offers very limited access to the platform’s API. While this has been helpful minimizing the spam that plagues Facebook, it limits its email marketing value. For example, a tightly guarded core is the reason you can’t put a G+ button in your email newsletter that lets user share it with their circles right from the inbox.

Already, Google+ is one of the most important channels in the social space. Just when it seems as if the tech world is ready to count it out, there is another addition or update that forces everyone to pay attention. If you’re an email marketer, this platform may be attractive enough to convince you to take action.



About the guest author: Francis Santos is a writer for Benchmark Events, a best practices event marketing company.

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Tips to Start Affiliate Marketing and Build a Profit

The beauty about affiliate marketing is that you don’t need your own products to sell to be successful, and when you do start making money online you will realise that online marketing is not a scam despite many ‘get rich quick’ schemes making it appear so. It is a fact that money can be made online as long as you go about it the right way right from the beginning. Some of the don’ts when starting out to take note of are;

  • You don’t have to create and sell a product of your own.
  • You don’t necessarily have to own your own website.
  • You don’t have to have a large email list to start from.

The main difference from those who go on to make money from affiliate marketing and those who make absolutely nothing is that you have to find a product that people want. From there on in it is really quite easy.

Do Your Research

The first thing to do is a bit of research. Don’t go near a product that you haven’t researched or you will be wasting your time. There has to be a ready market for the product, people must want to buy it and it must be a product in a market where buyers are already spending money.

Stay With the Trend or What is Currently Fashionable

You must also keep on the look out for the latest trend. If Frisbee is the going trend at the moment it could be that a Frisbee would be a successful marketing ploy to get involved with. Try to stay with the latest ‘trend’ products where possible as these will be receiving mainstream promotion that you would most likely never be able to compete with, but you can ride the wave. There are sites online that will point you in the right direction with regards to the latest hot trend. You are also able to find the best selling products from the affiliate networks such as Linkshare, ClickBank, ShareaSale and Commission Junction. From here you are able to sign up for the programs you have chosen, receive your specific affiliate code and go about sending traffic.

The Two Types of Affiliate Marketing

There are two different types of affiliate marketing

  • The promotion of products or services.
  • When you receive commissions from getting people to click on an icon known as cost per action or CPA.

The latter is when you basically buy traffic and then spend your time fiddling with the conversion rate on both the landing page and the ad campaign itself. The first one involving the promoting of products is more in the fashion of creating a website that is filled with information regarding a certain topic, then linking it to social media and organic search engine traffic. This all means:

  • Buying a domain.
  • Arranging the web site hosting.
  • Designing your own logo.
  • Setting up the site itself.
  • Exercising search engine optimisation.

It is also advisable to have at least five sites all catering to a different subject. This could be anything you know something about such as; your favourite hobby; car; piece of technology; sport; or recreation. Anything at all that you are familiar with.

Making Money With Affiliate Marketing

Now you have your site set up –  you have to make money out of it. This means it must be interesting enough to have people want to visit it. Once they go to the trouble of visiting your site they will hopefully click on your affiliate’s logo and when they do you are on your way to collecting a commission. Rather than have a website set up many affiliate marketers use a regularly updated blog. The blog page of course will contain content links, widgets and banners, all advertising affiliate products for which you will receive a commission if your visitor can be encouraged to seek further information via that link. If you are knowledgeable enough and your blog becomes popular you can build up quite a following and you will be on your way to great riches.

Article marketing is another way to get people reading your sales page. Your articles are submitted to large traffic directories and when the reader finishes reading your article they are encouraged to go to your sales page. In this way you can take advantage of your good writing skills by converting your reader into a client from whom you can earn a commission through your affiliate.

You will find there are numerous ways for you to get traffic to your blog or website sales page from where your visitor moves on to your affiliate where you will generate a commission for yourself. There is Pay per Click for instance. You have to purchase Pay per Click which involves you bidding on certain keywords that generate advertisements. When the advert results in a purchase you get a commission.

There is also the growing social media phenomenon that can’t be ignored as a traffic generator these days. There is email marketing and content development where you simply place ‘buy now’ buttons in strategic places directing traffic to a landing page that turns your traffic into customers. You can build a virtual store in which you don’t need to build up any stock of your own, you simply pass the sale on to your affiliate for packaging, posting and collecting the money. In other words your products are all drop-shipped to your customers.

There are many wondrous ways to make money online but all require hard work and determination. Once you get rolling you will reap the benefits but until you get there remain determined to succeed, do everything right and you will eventually come out on top.


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