Now that webmasters finally made it through the bulk of the 2011 year, beaten and bruised from Google Panda‘s vengeance on websites with little use, it is time to dust yourselves off and focus on the 2012 campaign year, and with the last few weeks of the year approaching, it would behoove the webmaster to make sure that a plan is being implemented to get quality content and traffic coming towards their product or service.  In preparation for your marketing and SEO assault, there are five main acts to follow that will nearly …

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What is Google Panda?

If you’re involved in the search engine niche, you’ve heard of Google Panda. If you’re not, you probably just clicked this article because you think pandas are adorable. In either case, you’re already being affected by changes to Google’s search engine codenamed “Google Panda.”

The Skinny on Search Updates

Several years ago, the quality of search engines results started to noticeably decline. A lot of the results were sites that usually offered little informational value – like EzineArticles or eHow – or sometimes no informational value at all, just worthless content that was written …

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Have you noticed a sudden drop off in your search engine optimization results for your website? If you have, chances are you’ve incurred a small or large penalty either automatically or manually entered into Google’s search engine algorithm.

Google has unofficially acknowledged ratings ranging in scale from -6 to -950 positions in the search engine results. The -6 penalty means that a site ranking 1^st on Google’s search results will now rank 7^th. The -950 penalty will mean it finally shows up around page 95. What kind of SEO practices will earn your page a ranking …

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Bing is marketed as a “decision engine,” but until September 2011, it was really little more than a search engine modeled after designed perfected by Google and Yahoo. Action Buttons have the potential to change all that. Action Buttons are a kind of adaptive search, a technology that Google and Bing have both been using for years to determine which pages are most relevant to provide as sublinks in search engine results, known as deep links. Bing has been using deep links to “buy now” or “book now” type pages for several months, but the …

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