Using Content Marketing As An Online Business Strategy

Content marketing is a buzzword that you’ll often hear about in marketing circles, but it’s much more than a passing phase when it comes to marketing your business on the Internet. It’s a powerful approach to marketing your business on the web without having to worry about the search engines penalizing you for unnatural links or artificially inflating your rankings. Basically, when you create good content and market it towards your consumers, search engines reward you with a prime spot in their rankings.

The great thing about content marketing is that you aren’t stuck doing one thing; you can create videos, articles, press releases, social media campaigns and infographics to draw customers to your website, so you can tailor your content to be relevant to what consumers in your industry are searching for. This relevancy means that your content will convert into sales, so oftentimes, your marketing efforts go further than traditional marketing methods.

Content marketing has a couple major advantages over traditional marketing:

Inbound Traffic

According to the experts at Stodzy Internet Marketing, content marketing is a great way to drive interested consumers to content that you control; this inbound traffic is a powerful way to promote your expertise, niche or selling proposition. If you create engaging content with the proper calls to action, potential customers will share it with their friends and family, and this drives potential consumers to your website without costing you an extra penny.

Brand Awareness Through Engagement

As we mentioned earlier, it’s important to create content that engages your audience; when you do this, it fuels a personal relationship between you and your customers, and they start associating your brand with high-quality and relevant products. When you build trust like this, you attract people to your business, and they are much more likely to work with you instead of your competition.

When you establish yourself as knowledgeable, you build your brand, and people remember this when it comes time to buy something that you specialize in. So remember, quality and relevance are paramount; any content that you publish is a reflection of your business.

Create Natural Link Popularity

Search engines love useful information, and that’s why they often penalize businesses that manipulate links to increase their rankings. When you create useful content that people share naturally, it tends to attract a lot of attention, and people give your site the natural links that search engines love. These links mean that your rankings will skyrocket, and you will have a very low chance of being penalized by the search engines in the future.

Content marketing is a safe way to increase your rankings, and that’s why so many people use it on websites that they can’t afford to lose. When you create content for marketing purposes, think of it as a representation of your business. If you create creative and relevant content, people will link to it, and that drives traffic, builds brand awareness and increases your popularity online.

The Advantages of Using Facebook

If you are thinking about adding Facebook to your social media marketing campaign but are still on the fence then you need to understand the benefits of using this site.  Facebook is one of the hottest social media sites on the internet and boasts millions of users.  Thousands of companies are using Facebook to market their products and services and are having a great deal of success doing so.  Now think about the fact that the odds are that there are at least a few companies in your industry that are using this social media site and they are getting all of your potential customers.  If that is not enough reason to get your business on Facebook, the continue reading for more.

Higher SEO Ranking

One of the top advantages of having a Facebook business account is the SEO rankings you can gain for your website.  There was a time when Google and other search engines did not bother using social media sites for their search engine rankings.  Today, with the popularity of all the top sites, they had to rethink this and now social media is vital to getting a page one rank.  Of course there are some things that you have to do like getting likes on your business page. The importance of social media signals is so highly valued that many businesses even buy Facebook likes for their business pages. Even if it doesn’t immediately boost your page ranking it can get other Facebook users liking you Facebook page and helping in the long run.

Free Marketing Potential

There are very few marketing strategies that do not require any type of monetary output on your part.  Facebook is totally free and the only way you pay is through your time and energy that you spend working on your page.  Of course if you have a large company then you may want to hire someone but the rewards are well worth the price of one employee’s time.  You can also spend a small amount of money on advertising on Facebook but you only have to do this if you choose to. Overall though, there is no money that has to spend in order to start a marketing campaign on Facebook.

A Wider Customer Base

With millions of potential customers on Facebook, there is no other place besides other social media sites where you have that many people.  You certainly can’t walk on to a street in New York City and promote your company in the same way that you can promote it on Facebook.  So it just makes sense that you should take advantage of this factor because you can be sure your competitors are taking advantage.  So if you want to compete, you have to be where the customers are and they are all on Facebook.

As has been illustrated, there are many advantages for being on Facebook to market your company.  Your website can get a higher search engine ranking and you can promote to a wider customer base due to the millions of people on the site.  Finally, Facebook is totally free so you don’t even have to put a penny out of your pocket for all the customers you come in contact with. Utilizing the power potential of social media can really help a business grow. If you are ready to take your social media marketing one step further you should really promote your business on all platforms including Twitter. This way you are taking advantage of all types of free marketing available. What is there to lose when all it takes is a little time investment? There are even programs that can help you market simultaneously to all platforms. The advantages of Facebook and other social media platforms are endless so there is no excuse for you to not be marketing through any of these platforms.

How Google Hummingbird Changes SEO Strategy

Another update to SEO guidelines has caught the attention of webmasters who want to ensure they are following Google’s authority with precision, in order to get the best search rankings. Every now and then Google updates its algorithm of about 200 factors that determine these rankings. The search giant loves to give funny names to these updates such as “Panda,” “Penguin” and now “Hummingbird.” But SEO-conscious webmasters tend to not see the humor in these names and take these updates very seriously. Hummingbird marks a different kind of update, though. It’s one that issues more help than punishment, at least on the surface, by considering the context of queries rather than the words that make up queries.

Hummingbird’s High Flying Innovation

Traditionally if you entered “how to fix a broken record” in any search engine, you might get results as diverse as “record breaking champions” to “vinyl record repair kits” to “research criminal records.” But Google knew it couldn’t let this nonsense continue since its goal is not to waste people’s time, it’s to actually help users find what they want as quickly as possible. Hummingbird attempts to figure out the context of what you’re really asking rather than spitting out ridiculous riddles based on keywords. In other words, the new algorithm is much smarter at communication. Speed and accuracy reflect the true nature of a Hummingbird, which is how the update got its name.

The new algorithm entered search consciousness in August 2013. Google’s goal is to answer user questions instead of taking them on a wild goose chase through irrelevant links. To test this update you might ask Google an easy question such as “where is America?” If you see all relevant links, then you know that Hummingbird is working for you. Then try a more sophisticated question such as “what are the odds of winning the lottery?” This test will help you determine whether or not Hummingbird can help you resolve inquiries, as well as help you determine where content holes exist that allow you to feed knowledge from your web pages to the search engine and get credit for specific niches.

The Pattern of Updates

Google has followed a clear path through all its algorithmic updates to refine searches and give the best rankings to the most relevant links. Both Panda and Penguin operated as warriors to eliminate the evils of spam, duplicate content, harmful sites and weak content surrounded by ads. Hummingbird is a continuation of a development from a few years ago called conversational search, a precursor to semantic search. The brilliance of conversational search using Chrome is that it comes with a microphone next to the search box and has a voice recognition feature. Instead of typing in the question you can ask the question using your voice. Google then replies with its voice, opening up a conversation.

Historically, Google did not really answer our questions. It merely gave us guesses as to what the answers might be. Mixed in with those guesses were websites that mirrored some of the keywords we were looking for that may have sidetracked us, which gave SEO an extra dimension of people finding your website by chance, all because it was somewhere in the same ballpark. That’s changing, though, as the tech company is moving toward providing Information Cards that give direct answers, almost like Wikipedia summaries. It could mean that users will have their questions answered before ever stumbling upon your website by accident.

Scalping Information

The Information Card is generated from a Knowledge Graph that scalps information from our websites, without any regard to who owns the intellectual property. Google’s history has been to serve users, not necessarily websites, except for those that advertise with its AdWords platform, which makes up the bulk of the search engine’s revenue. Chances are it will continue to provide links for its advertisers, but what about websites that offer deeper content than advertisers or Information Cards? Even if Google were to abandon the SEO-driven community that helped build it into the internet’s biggest super power, it could open the door for competitors to outsmart Hummingbird with something better: search engines run by human curators who recommend the best websites.

This article was written by author and blogger Chase Sagum. Chase covers Organic Internet Marketing at his blog ChaseSagum.com.

Blogs and Search Engine Optimization

Blogs are an increasingly popular internet tool, yet increasingly difficult to definitionally pin down. The reason that the word “blog” is slippery to define is that blogs are in many ways portmanteaus, but typically a blog is one individual, or a consolidated group, coming together to make posts on a coherent topic. Bloggers usually convey related information or opinion via their blog. In many ways, blogs may enjoy enhanced visibility due to cannily utilizing search engine optimization.

Search Engine Optimization

The acronym SEO, stands for search engine optimization. The purpose of search engine optimization is to improve the visibility to users of one’s website, blog, or web page. How is this increase in visibility attained? Search engine optimization enhances the primacy of one’s website, blog, or web page in search results among search engine queries.

Logistical Issues

In essence, the earlier the website was created or the more frequent hits and traffic a website receives, the more likely that website is to receive preferential treatment upon searching for particular words via a search engine like Google or Bing. Although search engine optimization can be applied to local, video, or image searches, the same process of optimization the visibility of high traffic websites applies in every case.

The Nuts and Bolts

Search engine optimization is really an internet marketing strategy aimed at utilizing trends to bolster traffic to one’s website. One can enhance a website’s visibility using search engine optimization by employing the following strategies and noticing the following trends: consider how search engines work; pay keen attention to the sites that people visit; notice popular sites that are frequented by many people; notice the search terms or keywords entered into search engines like Google; finally, pay careful attention to the specific search engines frequented by the target audiences to particular websites.

Blogs and Liabilities

Although some of the information expressed via blogs is protected under the freedom of speech clause of the first amendment, sometimes what someone says on a blog can come back to haunt the blogger. For instance, there has been a recent rise in the number of character defamation and libel cases brought against bloggers, especially at it relates to blogs with controversial sociopolitical messages and verbiage.

Actual Legal Cases

Some recent lawsuits related to blogging actually involve bloggers intentionally and perhaps unlawfully rigging the search engine optimization mechanism, as described above. For example, in 2005 a blogger named Aaron Wall was sued by Traffic Power for the publication and dissemination of trade secrets. The case was ultimately thrown out of court for failing to demonstrate personal jurisdiction but the case brought up an interesting question, and maybe some cautions, about what should and shouldn’t be posted on blogs. Because the legal proceedings regarding blog content are oftentimes limited due to the recentness of blogs, there are some controversial things and inflammatory opinion that clearly shouldn’t be expressed via blogs.

 

Author Pam Johnson is a marketing professional and web designer who works with SEO daily. He also enjoys writing and is a contributor for the Web Designer’s Resource Guide.

Top 5 SEO Musts for Local Business

Before you spend a ton of money on search engine optimization meant to connect you to the entirety of the global economy, it’s a good idea to take a moment to contemplate the scope of your current business model, as well as your short- and long-term goals. When you run a local business, chances are good that you have neither the resources nor the inclination to cater to a global community of consumers. In truth, you might not even be able to, especially if you work in a service industry. So if you really want to use the internet to your best advantage when it comes to increasing targeted traffic, your best bet is to focus your SEO efforts on your immediate geographic area. Here are just a few musts when it comes to SEO for your local business.

  1. List with local directories. City pages, the Chamber of Commerce, and other local directories offer you a great opportunity to be found by members of the local community. Just like you might list your business with the Yellow Pages, making your contact information (phone, web address, etc.) available through these targeted online sources can help interested parties to find you. If you run a business that caters to a local community, like a coffee shop, a tanning salon, or a dry cleaning service, just for example, chances are that you’re not looking to attract consumers from other cities, states, and countries anyway. So why waste your time with directories meant for these crowds?
  2. Scout out local search engines. Search engines like Google and Bing are definitely widely used, but considering that you’re competing against literally millions of other sites like yours, chances are you’re not going to be the top dog. Instead, consider putting your effort into more localized options like the Yellow Pages, Yelp, or Angie’s List. Although these sites attract a wide audience, most people utilize them in search of local services.
  3. Use trending keywords, but not exclusively. Trending keywords are an acceptable way to increase traffic, but unless they actually pertain to your business in some way they’re not going to bring in the targeted visitors you’re seeking. So use them sparingly as a means of supplementing your broader keyword strategy.
  4. Utilize your location in text. Keywords, meta tags, anchor text, and so on are designed to bring in targeted traffic. So if you’re trying to boost your local business it pays to use your location as part of your SEO strategy. For example, the first thing you’ll want to do is find a way to slip in both your business name or type and the location in which you operate. You might try keyword phrases like “dry cleaning New York”, for example, or “Elegant Cleaners Los Angeles”. When you think about how local patrons might look online for services like yours, this is likely the exact type of wording they would use as a search term.
  5. Local ad campaigns. While you can certainly participate in launching online marketing efforts on a national or global scale, the truth is that certain businesses are not suited to handle this kind of traffic. If you run a dry cleaning business, for example, it’s not exactly like you can offer your services to anyone outside your local area. Even if your goal is to appeal to visitors to your fair city, you’re better off striking a deal with local hotels rather than hoping visitors will find you online. So hook up with local city pages to get listed and post ads as a way to attract local clientele in the online arena.

 

This is an original article published on SEO Desk with exclusivity.

SEO in 2013: Will AuthorRank Play a Huge Role?

For years together, Google’s Page Rank has been on the forefront of search engine optimization to classify sites based on authority. The higher your page rank in Google, the higher is your authority and crawl rate by search engines. In the upcoming year 2013, Google has decided to include a new quality metric that will take the limelight in search engine ranking algorithm and that is none other than AuthorRank. From 2013, I am sure that you will be hearing a lot of buzz about AuthorRank. Let’s dig deep into it.website or blog.

What is an AuthorRank?

AuthorRank is nothing but a measurement of the authority of your website or blog author over the internet. The main intention is to provide the search engine spiders with the nest and the most engaging websites. It is perhaps an enormous accent being directed to customer engagement, website trust and an escalating dilution of external links being one of the major decisive factors in website organic rankings. In fact, Google is not going to replace PageRank with AuthorRank, instead it will use both these metrics to enhance relevancy of results and promote posts of authors with greater influence.

AuthorRank: Is it worth considering?

Definitely it is a big thing to bank upon. AuthorRank is an important factor for judging your content’s quality. It makes it easier for the users to find the work of specific writers and Google leverages its ability to use authors as an element for ranking pages and sites. When it comes to social media, the number of likes, shares and tweets are increasing and is related to the reputation of the authors as well. So AuthorRank is undoubtedly worth considering.

How does it work?

The presence of different linking schemes has made low quality sites to get high page rank without a valuable content structure. Every author’s online activities such as social networking, blogging, participating in forums and debates and other content activities will be measured and evaluated by Google. The more an author writes on a topic and the more social engagement by that author, the higher “grade” in Google’s eyes for that topic. To put in simple terms,

  • Create a quality content on your site and on third party sites that people want to share.
  • Allow the users of Google Plus to share and validate content on your site.
  • Use author markup (i.e.) rel=”me” and rel=”author” wherever you write to link your content and your author page to your Google+ profile

How is AuthorRank Calculated?

Authors will be ranked based on the engagement factors of the content they generate. Some of the main factors that are about to be considered are:

  • PageRank of the author’s content
  • Comments on social networks
  • Social endorsements such as tweets, shares and likes
  • Connections with other high author rank authors
  • The quality and relevancy of inbound links
  • Number of Google+ circles an author is in
  • Level of on-site engagement of author’s content
  • Real world authority indicators such as published works on Google Books or Google Scholar

How will it be implemented?

Google has decided to take into account the PageRank of the author’s content. The above mentioned factors are then combined with AuthorRank to deliver the best possible results to the online surfers. AuthorRank for sure is going to bring the top most relevant websites with good quality content and so those who were using black hat and spam link building techniques can never rise again.

How to build your AuthorRank?

Building your AuthorRank is not a difficult task and is quite different from that of building your authority. Certain promising ways to build your AuthorRank are:

  • Get down with Google Authorship
  • Create a killer content
  • Start socializing your content with other reputable bloggers
  • Connect with webmasters on social networking sites such as Facebook, Twitter, LinkedIn, etc
  • Share your content on social media
  • Get in the circles of well known bloggers
  • Start guest posting on high authority sites
  • Comment on high authority sites
  • Submit your content to directories
  • Promote your author hub
  • Daily checklist to improve your AuthorRank

This is all about AuthorRank that is about to have an upper hand in 2013. So what are you waiting for? Start building your AuthorRank today and no doubt, that’s going to be your imminent brand tomorrow.

 

About the guest author: Alfred is tech savvy who loves to write more about digital marketing trends. He writes for Dot Com Infoway, providing Internet marketing solutions for online business.

This is an original article published on SEO Desk with exclusivity.

Tips to Help Choose the Right Keywords for Better SEO

Unless you are already the top site in the search engines for all of your keyword phrases, chances are that you still need to do some work to help better your SEO and improve your rank. Choosing the right keywords to use on your site and in your content is going to be a rather important part of this. For some, finding the right keywords seems like an almost mystical experience and something that is difficult to do. The truth of the matter is far different. You will find that getting the right keywords can be easy, and the following tips will help you.

Check Keyword Resources for Your Site

You want to make sure that you are using more than just a single tool when it comes to your keyword research. Most of the time, people head straight to Google so that they will be able to use the free keyword tool that they offer. This is a good start, but you might want to choose some other options, such as Keyword Discovery. Look at the different tools that you can use to get a better sense of which keywords are probably going to be the best option for your niche.

Start making a list of the keywords and the information that you find. As you dig through the different keywords, you should also take note of some of the various ideas related to your topic that you find, even though they might not be the direct keywords that you use. You could use those other words as ideas to spark posts and articles.

Make sure that you do more than merely look for related keywords to use on your site. You also want to see just how many people are really searching for those terms. A keyword that has only a handful of people searching for it might not always be the right choice. It’s a good idea to stay somewhere in the middle, and here’s why. If you have a keyword that no one searches for, chances are you are going to get only a few hits, if any. On the other hand, if you choose a keyword that has a hundred thousand searches a month, you are going to be dealing with some heavy competition.

Make sure that the keyword that you choose is relevant as well. If you have a site about VPN providers, then VPN service would be a relevant keyword phrase that you would want to use. You always want to make sure that the phrase you are using targets the right audience. The more detailed the keyword the better in some cases.

The Best Content Goes a Long Way

Now that you know the proper phrases that you are going to want to use on your site, you are going to want to make sure that you have quality content to go along with them. Always make sure that you are creating and writing the best possible content without jamming too many keywords into the writing. You want the writing to be interesting and of value to your readers as well. You will find that by posting regular content with the right keywords is going to help with your SEO page rank.

Watch the Results and Make Adjustments

You will also want to make sure that you use an analytics tool so that you can see just how well your site is doing and who your keywords are helping you. When you check the results, you will find that it will be easier for you to make changes to your keywords and content as needed.

 

About the guest author: Melissa Tyler enjoys writing reviews of the best VPN providers at VPNTen.com. She loves to write posts about VPN security, safety technology and anonymously browsing.

This is a unique article published on SEO Desk with exclusivity.

8 bad XHTML/CSS Coding practices affecting your Online Business

There are several coding practices to take care of while writing xhtml and css code. Failure to follow any one of it can lead to bad user experience and website owner can  lose potential customers. In this article we are going to discuss the points which must be followed by html/css coder.

1. Unavailable or Unaccessible website

If you want to target a large amount of audience irrespective of its location, then you must be aware about the count and behavior of Internet population. As on March 31 2011, it counted to 6,930,055,154 as per Internet World Stats. What do you think that all of these are coming from a single place and using a single browser? The Internet population is scattered all around the globe and currently Asia Continent has the largest share in this online population.

Displaying the Internet users Statistics (Source: Internet World Stats)

One can reach at following observations easily after going through above statistics. The Internet population is coming

  • from different locations,
  • at different time zones,
  • using different browsers,
  • with different types of machines like Desktop, Laptop, Netbook, Tablets, Smart TVs, Game Consoles, Smartphones,  Mid-range Mobile Handsets etc.
  • at different types of operating systems such as Windows, Macintosh, Linux, Ubuntu, Solaris, Debian, Android, Symbian, iOS etc., and
  • with different Internet connection speeds.

Based on the above listed points, your website must be:

1. accessible from all over the world,

2. online at all the time,

3. browser and operating system compatible,

4. tested on all possible devices and

5.  fast loading .

If your Website does not target any of the above points then it surely losing potential online business opportunities. To ensure this: HTML coder must test the website on different browsers, operating system and on all possible devices.  HTML/CSS code should be fast loading.

2. No Cross Browser Compatibility

Open-source has provided a great extension to software and especially, browser development. The companies are free take advantages of an open-source code and create a browser on it. Let us take the example of WebKit open-source project as it empowers more than 30 browsers (including mobile browsers as well). This subsequently has leveraged us to install any number of Web browsers in our computer systems and other machines. Therefore, each Internet user has leverage to surf the Web from any browser.

There are numerous Desktop browsers are available, however, the major players are Microsoft Internet Explorer, Mozilla Firefox, Google Chrome, Apple Safari, Opera, and so on. Here is the usage statistics for the year 2013.

Year 2013 Internet Explorer Mozilla Firefox Google Chrome Safari Opera
March 13.0 % 28.5 % 51.7 % 4.1 % 1.8 %
February 13.5 % 29.6 % 50.0 % 4.1 % 1.8 %
January 14.3 % 0.2 % 48.4 % 4.2 % 1.9 %

Browser Usage statistics in 2013 (Source: W3C Browser Stats)

All the above major browsers are built with different framework, coding, practices and guidelines. Thus, their way of working is quite different from each other. It makes the Websites to appear and load different in each browser.

In addition, each browser has its subsequent releases to reach at an advanced stage today. With each release, the installation requirements for a browser changes and not everyone can meet continuously changing installation requirements for the latest or upcoming release of his/her favorite browser. This makes an Internet public to stick with that browser release which they’ve preferred in the past.

The feature of a Website to appear as-it-is in different or above major browsers is termed as Cross Browser Compatibility. If your Website is not cross-browser compatible and looks scattered in different browsers or its versions, then the visitors will close it instantly. This will increase the bounce rates and decrease the chances of order generation.

Its mandatory for html/css coder to test your Website in above major Web browsers. You can also make use of following tools to check the Cross Browser Compatibility of your Website:

3. Does not open similar or different Platforms

As discussed above, the Internet population is making use of different devices to be online and visit Websites. Even if you take the computer category then there are different types of operating systems. The major desktop & laptop Operating Systems are Windows, Macintosh and Linux. Let us have a look on their usage statistics.

2013 Windows 8 Windows 7 Windows Vista NT* Windows XP Linux Macintosh Mobile OS
March 6.7% 55.9% 2.4% 0.4% 17.6% 4.7% 9.5% 2.3%
February 5.7% 55.3% 2.4% 0.4% 19.1% 4.8% 9.6% 2.2%
January 4.8% 55.3% 2.6% 0.5% 19.9% 4.8% 9.3% 2.2%

Operating System Usage Statistics by Internet population (Source: W3C OS Platform Statistics)

The continuous inception of Web browsers and the Web add-ons (like Adobe Flash, Java Applets, JavaScript, Microsoft Silverlight and others) have let a large chunk of internet population to either use outdated browsers even on latest Operating Systems or have latest browsers on outdated OSs. For example, one cannot have Internet Explorer 9 on Windows XP Machine but can install latest browsers (Mozilla Firefox 6, Google Chrome 14, Apple Safari 5 and Opera 11.5) or outdated browsers (Firefox 3.3, Safari 3).

It’s necessary for HTML coders to test the website on different browsers. The tools we mentioned to test cross browser compatibility can also be used to test website on different Operating system.

Let us take another example where one have tested its Website on all browsers at Windows but not focused on Macintosh and Linux. If a user or a community browses that Website in a non-Windows platform like Mac then we’re sure the Website look scattered until & unless it has been optimized for Mac.

Therefore, we advise you to make your Website appear as-it-is at different Operating Systems.

No Options to Increase the Loading Speed of Website

Not only the Internet populations employ different browsers and operating systems but they also surf the Web at different connection speeds. Please have a look on the following image showing average Internet connection speeds worldwide.

Displaying Average Connection Speeds of Internet Users across the globe (Source: Pingdom Blog Post)

After seeing above image, you’ve a clear idea of different Internet connection speeds in use around the globe. If you’ve not optimized your Website as per Page Loading Optimization standards then it will load extremely slowly at more than different speeds.

Before having an idea about the average time spent by an online user on a Website, you must know how much options he/she have when he visits a Website directly or through search engines. Consider following two factors for more information.

  • As per WorldWideWeb Size, currently there are 9.6 billion pages indexed Web pages as on April 10, 2013.
  • If you search for any keyword on any major search engine like Google, Bing, Yahoo, Ask, or Blekko then it will return million of results within few seconds. For example, searching for ‘PSD to HTML’ on Google.com return about 80,100,000 results (0.33 seconds) as on April 10, 2013.

After combining both of the above factors, today an average Internet user have thousands of options, irrespective of his/her connection speed, to look for a particular piece of information. Therefore, a user wants to stay only for few seconds on a Web page just to have a glimpse for targeted information. If your Web page or site loads up in minutes then who will stay at it? The increased Page Loading Time of a Website directly results in to maximum bounce rates or loss in visitors’ traffic. This in turn reduces the expected amount of money generation from a Website.

Therefore, you should optimize your Website and make it lightweight to load instantly on users’ machine irrespective of Internet connection speed. One cannot visit all the geographical locations and test the Websites at different speeds; but one can make use some guidelines and standards to optimize the Page Loading Speed of a Website. You can follow the Yahoo YSlow Rules and Google Page Speed Standards in order to have faster loading times for your Website. We also suggest you to make use of following tools to test the Page Loading Speed of a Web page or site and know the suggestions how to improve it:

Does not work without JavaScript?

JavaScript has played a great in adding the automation or dynamism in the Websites. It has not only saved the time of programmers but also lets the browsers to open and surf the Websites faster. Nowadays, whether it is a simple Website or has some special effects everyone make use of JavaScript. Numerous applications are made or supposed to be launched on the base of JavaScript.

Few famous JS applications are jQuery, Facebook Plugins, Google JS API, Adobe Active Content, Yahoo Active Content and others. As per BuiltWith.com Trends for JavaScript, 728,540 out of Top-visited One Million Websites employ JavaScript to add any application or facility for the users.

On the contrary, there is also good amount of users or browsers having JavaScript turned off and most of them are listed herein below,

  • Screen readers for disabled people
  • Accessible browsers for blind people
  • Mobile Web browsers
  • Out-dated browsers
  • Search Engine Robots like GoogleBot, BingBot, AskJeeves, ScoutJet and so on
  • Command-line browsers & simulators like Lynx, Xenu, GSiteCrawler
  • Server Administrator CUI browsers without any graphical interface

Let us have a look on the studies carried out in the last year 2010 to have an idea about the number of Internet users with disabled JavaScript.

  • In December 2010 WebAIM.org has conducted a survey to know the Website Accessibility through Screen Readers. It has reported that 1.6% of total respondents have JavaScript disabled while browsing the Web.
  • According to Punkchip.com, “If you take The Guardian as an example, the current average visitors per day is around 2,200,000. 1.3% of that is 28,600 users browsing without Javascript. Per day.”
  • In addition, Yahoo has conducted a research to have an idea of JavaScript Enabled and Disabled users of its Yahoo Sites in October 2010. Following figure shows a list of JavaScript disabled users categorized on the basis of their locations:

Statistics of JavaScript Disabled Users of Yahoo Sites in October 2010 (Source: Yahoo Developer Blog Post)

From the above points, we just want to iterate that JavaScript disabled users still exists even if they are small in numbers. It is not a big fight to make a Website work even if the JavaScript is turned off. However, few JavaScript applications may not work. We suggest you to test your Website at least in one or two browsers after turning of the JavaScript.

No Compatibility with Different Screen Resolutions

The days were gone when a Website used to have a logo, “Best Viewed in 800×600 pixels resolution”. Today, the Internet users around the globe have different types of machines and monitors. In addition, a latest monitor or display unit allows selecting any resolution from its settings. Let us have a look on screen resolutions statistics of the Internet population.

Screen Resolutions

Percentage of Users in Jan 2011

640×480

0%

800×600

0%

1024×768

14%

1152×864

1.50%

1280×1024

14.80%

1280×800

14.40%

1360×768

1.30%

1366×768

10.10%

1440×900

9.90%

1600×900

2.50%

1680×1050

9.20%

1920×1080

6.20%

1920×1200

4.50%

Other high resolutions

10.70%

Different Screen Resolutions in usage as in January 2011 (Source: W3C Browser Display Statistics)

If you are coding a Website to work only one or two screen resolutions available in your team then it will not open adequately in other screen resolutions. In nutshell, the Website is losing a large amount of Internet users having higher or lower screen resolutions than your preferred one. Therefore, we suggest you to have a pixel-perfect code & design of your Website, which opens as-it-is at all screen resolutions. You can make use of following tools to test your Website at different resolutions:

Invalid Code

World Wide Web Consortium (W3C) has laid down the standards for coding in Markup and CSS languages. If you are just coding without following the standards then it may cause a problem. You can test your code and get it validated at W3C Markup Validation and W3C CSS Validator. These validation services also show the suggestions to improve your existing code. You can improve it as per requirements and have a proof of code genuineness. Do not forget:

  • Even if the major browsers do not consider the W3C validation process, still it provides you the industry-standard code helping to perform cross-browser compatibility in less timing.
  • Major search engines may not give more ranking to the W3C-validated code; still W3C Validation process helps you to have search-engine friendly code.
  • Search Engine gives points to validated code when your Website has higher competition for top positions in rankings.

Inaccessible by disabled

More than 20 countries have made it a law that a Website should be accessible by disabled people. The most common conventions of making a Website accessible are governed by W3C WCAG Guidelines – Version 1 and Version 2. In addition, Government of United States has also passed the Section 508 instructing all US-based sites to be accessible by disabled. If you do not care about these guidelines and Accessibility law in your country there is no worry, just be ready to lose potential visitors and have a loophole for not following the law.

If you want to follow the Website Accessibility law in your country or WCAG guidelines to have the attention or business from disabled Internet users then you should make the Website accessible. You can make use of following tools to test your Website for Accessibility Guidelines and have suggestions to improve it:

Conclusion

Nowadays, most of the Webmasters checks above points before launching their Websites into public domain. You can also follow above parameters to have expected online business from your site. We invite our readers to pass on their valuable comments about this article and mistakes to avoid while coding a Website.

 

About the guest author: Ajeet Yadav is associated with WPIntegration offering services like PSD to WordPress theme conversion , WordPress Integration and other wordpress theme design services.(Its a specialized division of Ipraxa – A web design and development company). Follow us on Google+ , for updates on WordPress conversion and Integration service.

This is a unique article published on SEO Desk with exclusivity.

Remove Your Name from Google Search Results

As everything is moving to online, personal information about us that was previously shared by our friends and family is now being shared in public spaces on the internet. You may be shocked when you search for your name on Google and find your personal information. Read on to learn how to get it removed.

In case you want to remove the content from Google that’s located on your own site, then visit this site: removing pages from Google- a comprehensive guide for content owners for the information.

Why is not possible for Google to remove your personal information

Google’s core product, web search, simply indexes the pages on web and makes them accessible to searchers. Since Google has no control over the content on those pages, they will usually remove from their index only if the site owner wishes to remove the pages from the site or implements standard methods of blocking the content from search engines. Hence, you need to first delete the information from the web and then request Google to delete it.

Blocking personal information from search engines

It’s possible to block your identity on Google. To ensure this, keep in mind that whatever you post online, including reviews, images on sites like Flickr, content on discussion forums, and anything on social media sites could end up in Google.

If you’ve Facebook or Myspace account, customize your profile settings to personalize your information.

For instance, you’ve a Facebook account, go to “account>Privacy Settings.” You can then customize your profile settings from different aspects o f your account, such as your images and your address. “friends only” blocks them from getting indexed by search engines. You can assign “the basic personal information” to friends only as well, which marks information about your workplace and home town as private. You can also block your Facebook profile from getting displayed in search engines: Go to “privacy settings>applications and websites > public search > Edit Settings and deselect ‘enable public search’ option.”

To get more information on how to go about this, just look into the help information of each social network.

How to delete content that is located on a site you don’t own

Sometimes, despite your sincere efforts, your personal information shows up online. So, what if, a site you don’t own has information that you want it to be deleted? Except in rare situations, this is not easy to do with Google. Google indexes the page as soon as it appears.

The first step is to contact the webmasters for any site in which your name shows up. Kindly request them to remove your name. There are online sites that help you find out the right contact person to be requested for removing your name: Networksolutions.com, Whois.domaintools.com, Internic.net.

You can also request for a service to bury your name so that it doesn’t appear in the first few pages of search engine results. Studies show that most internet users don’t look up after the first few page results. So your name should be safe from internet users if you are shown somewhere beyond that. Removeyourname.com, clydestan.com, zallas.com and reputationdefender.com are a few examples.

Google accounts like Gmail or Google checkout allow you to access the removal tool that helps you to delete URLs from Google’s search engine.

Remove any profiles or ads that may contain

your name. If you have your profile on Facebook or Myspace, you can permanently delete your account to remove your information.

Once you have done this, Google will index the page automatically as per the algorithm and the content will never show up in search results once this happens.

If a site owner pulls out your page or prevents it from getting shown up in search engines, check the option “webmaster has already blocked the page” and click on the option that says the page returns a 404/410, or has been disabled y robots.txt.

Google will cross check to determine that the page no longer exists and then pulls out it from the search results.

If the site owner has modified your page so that it never shows up your personal information, click on the option “content has already been removed from the page.” And include a phrase that has been pulled out from the page. By doing so, Google will remove the cached pages in the index.

 

About the guest author: Alia is a writer/blogger. She loves writing, travelling and reading books. She contributes to Hydroxycut

Changes in Anchor Text Strategy

Over the years, there have been many changes regarding SEO tactics and which practices are best to use. One of the biggest changes in the last two years has been the use of anchor text. Before the Penguin update, the mindset was that links couldn’t hurt a website. This gave SEO companies the opinion that they should get as many links as possible using the exact anchor text they are trying to go after. As we all know, this had a very detrimental effect for a lot of websites in 2012.

To avoid catastrophe with search engines and improve the local online marketing strategy, companies should use different variations on anchor text. I’d like to mention a few different tactics you can use to make sure you are getting the most out of your links. Following these principles should ensure you don’t get hit by the next Google update.

Specific, Rather Than Generic, Terms

After all of the big 2012 updates, people started to see that Google was looking for a more organic linking profile. This encouraged SEO practitioners to start building links with generic terms, such as “page” or “click here,” as the anchor text. We definitely recommend staying away from this practice. In their Search Engine Optimization Starter Guide published in 2010, Google actually put out a warning about using these kinds of links.

Using generic anchor text terms can be dangerous, as you could over-optimize for those terms. You should instead use a term that explains what the page you are linking to is about.

Company and Brand Name

Using company and brand names is a great way to vary the anchor text. However, be careful if the brand name is the same as the keywords you are trying to rank for. Rather than getting the variety you need, you will have more of the same keywords.

URL

This is another good option for getting some diversity in your linking profile. If you are going to use the domain, don’t always use the exact same URL. You can change it up by including the “www” in the URL or by pointing to another page. It also might make sense to point to your blog.

Long-Tail Variations          

Use many different long-tail variations of your keywords. For example, if your company sells tandem bikes, you may want to use the anchor text “tandem bikes for sale” or “accessories for tandem bikes” along with the main keyword “tandem bikes.” This will accomplish two things. First, you will increase your relevancy for the different long-tail search phrases. Second, it will make your linking profile look much more organic.

Co-Citation in Links

One of the new things webmasters have been using is co-citation. The idea behind this strategy is that Google is looking at all of the content on a page and passing value onto the target website through the value of the entire article.

There still needs to be a link pointing back to the promoted website; however, the link can be one of the previously mentioned pieces of anchor text. We should strive to produce high-quality content, which users will consume and share. We can still get movement from our target keywords if they are in the actual article. We could include them as heading tags or use strong tags to show importance.

Links from Other Site Owners

Finally, a great way to create links that are completely organic is to create great content. It may not be simple to write great content, but it is certainly worth the effort. Come up with “link bait” that is engaging and shareable. If you do so, people will link back to your site in many different ways, including on social media platforms and directly on their sites or blogs. This is the ultimate way to make sure your backlink profile is as natural as possible.

 

About the guest author: Jonathan Wickham, the director of SEO at Boostability, has been in the SEO industry for just over 5 years. He studied at Utah Valley University and graduated with his Bachelor’s Degree in Business Management. When not at work, he loves hanging out with his family and playing racquetball.

This is a unique article published on SEO Desk with exclusivity.