DIY SEO: Why You Should Think Twice

The term “professional SEO” is thrown around quite often. In fact, I’d venture to assume that there are quite a few people that stay relatively up-to-date on current tactics and news by reading a few SEO blogs. But being able to read about SEO does not make one an expert. In fact, if this were all it took, then we’d be swimming in SEOs and Google just wouldn’t have a clue what to do in order to make rankings “fair” anymore.

Due to the advent of everyone assuming they are indeed SEO professionals, you see more and more people opting to take the do-it-yourself (DIY) route to search engine optimization. Most fail miserably, and here’s why.

You don’t have the experience. While reading SEO blogs and paying for a membership to an SEO forum or two might make you more knowledgeable than most casual followers of this niche, it does not make you a professional SEO. A professional SEO has seen it all, done it all, and knows just what to do when certain situations arise. While we don’t have the answers to everything, we have certainly seen enough to be able to advise a client on their best course of action for specific goals. The casual SEO? More than likely, he’ll have a general strategy that he assumes works for everyone and every type of goal. This isn’t the case.

You don’t have the budget. SEO tools like Moz or Raven cost money. Outsourcing costs money. Generating content costs money. Following up with clients and publishers… you guessed it, costs money. The average SEO has time, but he doesn’t necessarily have the budget he needs to get all of this done. With more time than money, you’ll find yourself wanting to do all of these things using free tools and doing the manual labor yourself. This leads to less effective SEO, and severely limits how much work you can actually do over the course of the day. I mean, you’re not a full-time SEO, right? So that means you’ll probably have a business to run on top of trying to do the work of someone who does this all day, every day.

You’re a one trick pony. SEO is all about links… or on-page optimization… or content… or social media… or local search… or mobile… you’ve heard all of these in the past, but the truth is that modern SEO is a mixture of all of these disciplines, and more. While you might be great at one of these things, chances are that you aren’t even average when you start to mix them all together.

You lack the relationships. Agencies that specialize in SEO and link building have existing publisher relationships in place to ensure that you’re getting the best links for the money. Links are great, but optimally placed links are even better and chances are that without a lot of time, an outreach department, or a significant budget to pay someone, you can’t get your links placed in some of the same locations that professional SEOs do.

Now, I know that there are some business owners and entrepreneurs out there that can definitely handle their own SEO, but the fact remains that most cannot. It’s okay not to be good at everything, and sometimes – especially with something as integral to the future of your business as SEO – it pays to hire an expert.

Top 5 Old School Seo Techniques

If you’ve been watching closely what’s been happening in the SEO world in the last couple of years you know that most of the technques that used to work out are no longer useful and are nothing but a time waster. So, if you are running your own website or you are a SEO, you know it is high time to turn your head into the right SEO direction or your ranking will be eaten either by the Panda or the Penguin.

So, here is a list of all the outdated SEO tactics that you’d better leave behind and focus on other more important areas:

#1: Article Directories Submition

Yes, that is right. We all used to submit hundreds of articles in all kinds of article directories. That used to work for quite a long time actually – it was an easy way to increase the traffic of our sites and build a nice and rich backling profile. Well, not anymore… After spending hundreds of hours submitting those articles, we saw most of the directories die one after another. So did our backlinks.

#2: Articles Spinning

Articles spinning was a big SEO deal a couple of years ago. People invested tons of money in spinning tools and softwares that create an article per socond. Writing valuable articles?? Ain’t nobody got time for that. Well … you’d better find time now because spinned articles will do no good for your SEO. Google spots spinned, ununique articles.

A well-written, valuable for the readers article published as a reputable guest post will do much more for your site and SEO campaign than thousands of spinned articles submitted in article directories. Plus, it will help you improve your Author-Rank.

#3: Buying Backlinks

Buying links is a big No, No in the SEO world now. Not only it is not worth it, but it might (and most probably will) have negative effects on your site and get your site penalized. Google have made it pretty clear the number of backlinks is not going to do you any fabour now and help you climb to the top posision in SERPs like it used to. Still, there are many people trying to sell backlinks packages for $10. I know it seems so much easier than spending months trying to rank your site on top positions in the SERPs I highly recommend you not to take that road. It leads nowhere. Trust me.

#4: Tracking Keyword Density

In the past the major part of SEOs was proclaiming that the ideal keyword density should be somewhere between 1 and 20%. As a result, most of the people dealing with SEO and trying to rank their own or their clients’ websites spent thousand of dollars on softwares calculating that percentage. This used to work before but it won’t work now. Not that it is a bad idea to include the keywords you’d like to rank for at certain places on your website, please go ahead and do it. It won’t hurt. But it is a far better idea to focus on the creation of valuable content.

#5: Constanly Checking Your Traffic

Your traffic is a quite valuable SEO metric that can show you whether you are doing things right or wrong so it is a good idea to check it out once in a while. But sometimes that leads to us constantly and obsessively checking out the traffic tools, that we can devote to other SEO activities. When checking your traffic, do not just check the numbers of visits you get per day. A far better idea is to see what people are searching for and what they are doing while browsing through your website. You can understand if your website is attractive enough, whether they just enter and exit, whether they find your content interesting enough and browse through other pages, whether they come back. Your visitors should your target #1. By watching closely their actions while brwoing on your site you can understand if your site is intuitive enough and has good call-to-action.

These are some of the most outdated SEO tactics that are doing nothing but wasting your time. SEO changes and you have to roll with it.

 

About the guest author: Catalina is currenty working as a SEO specialist. You can read more about the latest trends in the SEO world on her SEO blog.

4 Innovative SEO Techniques

Link building can be considered a key factor for getting a decent Google PageRank.  No matter how good your website’s content and on-site optimization is, without links from authority websites you can say goodbye to good Google ranking positions for your keywords.

After Google let their wild animals, the Panda and the Penguin, out of their cages, SEO has become something not everyone can do. Yes, link building is a game for “big boys” now, and the times when you could simply buy 1,000 backlinks and easily rank at the top positions in Google and the other search engines are long gone. Creating keywords lists is getting more and more difficult and time consuming.

I’ve been trying for a while now to think outside the box and using different methods to attract more people and traffic to my websites. In this article I will share five innovative SEO techniques that I find have shown best results. They are all 100% whitehat  and visitors friendly. Make a giveaway:

Let’s face it –as long as it is free, everything you offer people is very well welcomed. Therefore it will be shared on their social networks, forums, websites and that way they will attract even more visitors.  What you will receive in exchange for the money you invest for the giveaway is a pretty big amount of natural links and well-targeted audience.

1. Start an affiliate program:

Create an affiliate program and share it on your website. By joining to your program, your affiliates will start sharing your links, which will result in a great link building campaign and will attract more customers. If you combine the affiliate program with discount codes it will have even greater results.

2. Offer discounts

In case you offer certain products or service on your website you can boost your traffic by offering a good discount. We all love discounts and promotions, and such kind of discount coupons usually gain popularity pretty fast and attract more and more visitors.

With discount coupons you will see a big boost in your traffic and back links to your website. Hopefully, the number of sales will increase as well.

3. Create an infographic

Infographics have been around for quite a long time now but they keep gaining more and more popularity and the number of people clicking on them  keeps getting higher. It is not an easy thing to do but it is worth it. You will have to collect interesting for your visitors information and represent it a interesting way for them.  Once you achieve that, you don’t have to worry about popularizing it – they will do it themselves.

That way you will gain good traffic just by them sharing it. Another good thing you can do is allow your visitors to embed the code and share the infographics on their websites.

4. Announce a contest:

This is a little bit complicated strategy and yes – it is time and money consuming.  But the time and money you invest in the creation of the contest will be rewarded much better than  if you were to invest the money in buying links to your website.

So here is how it works:  First you need an appealing prize. If you are about to make your visitors do something it has to be worthy for them. No one is going to bother liking your website, commenting your posts, sharing your links or whatever you want them to do, if the prize is not good enough.  Next, you have to announce the rules (make them easy to follow) : like your site, subscribe, write a comment, share it on their social networks, do some kind of  quiz, put a link back to your website, etc. It is up to you but you have to engage your visitors. If  you make the rules too hard to follow or achieve they will just leave the website.

That’s it. Yes, it is time consuming and you have to invest in the prize but it is worth it. All the money and efforts you put in that will be rewarded with tons of links, shares, traffic and sales boost.

 

All the ideas above are pretty simple and easy to implement. They will all help you to gain traffic and popularity and many diversified backlinks.

 

About the guest author: Catalina is a currently working as a SEO specialist. You can read more on her SEO blog.

This is an original article published on SEO Desk with exclusivity.

The Google Link Disavow Tool – Pros and Cons

Not too long ago Google introduced their long anticipated Link Disavow Tool. A lot has been said on the web about this tool, what it does and who needs to use it. Now, let me first remind you how Google (and most of the other search engines) work. Even though they have been iterating it again and again that links are losing their power, they are still what they use to arrange search results in a specific order. The Google bot is looking at the links between pages in order to determine the reputable pages that are relevant to their users’ queries. This is how Page Rank is calculated. Page Rank is the best known and most popular metric system and is what many, many spammers are aiming at. We all want first positions in the search results, right.

If you have been target of negative SEO or spammy links, or probably been building “bad links” yourself in order to get that strongly desired high page rank, you might have received a message in your Webmaster tool about “unnatural links” pointing to your website. If that is the case about your site or if you have been hit by the Panda updates, you will want to remove those links. You can contact the owner of the website, whose links you want removed and ask him to do that, but we all know this is not how it always works. Well Google has a solution for that-it is called Link Disavow Tool. Here is how it works-it does work with the Webmaster tool and it will allow you to upload a simple text file with source URLs that are linking to your website that you want to disavow the links from and Google will “nofollow” those links from your site. You need to put a single URL per line. You can either put “domain: http://www.example.com” and get all the links from this source deleted from your link profile, or put the precise URL. The Disavow Tool does not work like a robot text file you upload in the root directory of your own website, it only works with the Google Webmaster tool. Comments are allowed in the text file-you can put notes about your reasons for wanting those links removed, if you have already tried contacting the webmaster and didn’t get a response, etc.

One thing did Matt Cutts repeat again and again and again in his presentation- be very, very careful with that tool. There is a big warning that comes up when starting the Link Disavow Tool that says “This is an advanced feature and should only be used with caution. If used incorrectly, this feature can potentially harm your site’s performance in Google’s search result”. That is not a feature all webmasters should use and Google recommends using it only if you are 100% sure you have bad links in your link profile. And how can you be sure you have bad or spammy links in your profile. Well, unless you received an Unnatural link notice in your webmaster or you were hit by one of the Panda updates and felt a serious drop in your rankings, you can never be sure a link is bad. Some people think that disavowing spammy – looking links before a Panda hit might save them from getting it. But then just because you think a link is spammy or black hat that doesn’t mean that Google is counting it as bad link. So, I think the Link Disavow tool is pretty great, but at the same time ranking dangerous feature, because you will see not an increase but decrease in ranking if you disavow the wrong links.

 

About the guest author: Katina Gerdzhikova has been working as a SEO specialist for two years now. She shares everything she knows on her SEO blog.

This is an original article published on SEO Desk with exclusivity.

SEO Trends: Top On-Site Factors for 2012 and 2013

Since Google is the number one search engine worldwide many businesses set up their websites but didn’t have any idea how much it could have changed through the years now and how hard it might be to come up on the first page. Now it is like a battlefield, ranking on the top on the SERP is a real challenge.

There are a lot of important factors talking about SEO that boost site ranking and they are changing as the time goes because of the Google’s algorithm changes. And I should say that with this, changes of any kind happen on a web page, everything from quality link building, to optimizing the pages in order to rank better on Google. We faced many changes, especially from the Google Zoo (Panda, Penguin), so the optimizing itself changes. It is a lifelong changing process for both parties. That’s why if you don’t want your efforts to have no result you should provide the necessary on-site optimization.

Here I will make a review of the most important factors for the on-site elements we should focus on and some best practices during 2012.

Somebody may say that keywords in the titles don’t matter; many researches claim that this one might be talking about another era for SEO. Tittle tag usage or page tittle continues to be a strong on-site factor and   they matter a lot. The design of your website and page layout can be very beneficial for you as well. It will build your brand and you will look more trustworthy, etc.  Let’s not forget the content of your website, there should not be any duplicate one! The body content should be of as much higher quality as it is possible, so focus on the content and cut the low quality one. If needed hire a freelance editor to do that job for you, I think it is worth investing in it. And another very important issue – you need a real authorship marked content, not a spinned one by any tool, because it adds extra confidence and make sure you have fresh content. It is very important especially now in the end of 2012 when everybody is talking about AuthorRank as a new ranking feature in the SERP. I’ve seen amazing turns related to traffic because of this “freshness” piece combined with its depth talking about content. Jon Cooper, an owner of Point Blank SEO, has an observation on a couple of his niche sites where all the articles are 800+ words and he claims it is working. This is the way to separate your website from another suspicious quality sources.

Optimized user experience is your guarantee to rank better in the SERP! High quality content doesn’t mean that there should be a lot of content, the amount in most of the cases doesn’t mean quality. Make sure you have even fewer but quality relevant to the content pages on your site and pay attention to the keyword targeting. Each user should be finding the perfect match for a query otherwise you will be just skipped. To have good Reachability, another new future ranking factor released this year, make sure your page links out to sources like social networks, Wikipedia, etc. as well as the linking anchor text should be also relevant, since the in-content links are vital for the ranking of your website. Clear structuring and extra stuff removal will provide the chance to the users to operate faster and easier with your website. Your site should not look spammy and analyze how the visitor navigates it. You can find online very useful articles about the best ways to implement authorship including different methods and have a look at the author stats in Google Webmaster Tools.  So, yes, Google likes structured data and real content.

Last but not least vital factor are becoming the social signals. The most you are shared or “liked” the better for you. So those are a must to integrate into your on-site SEO. Include a “like” button, “tweet” button and any kind of social buttons or link to your business page on Facebook. If you don’t have one and don’t want to invest money in it, you can use the service of faceitpages.com which is free of charge.

In conclusion I’d say that top important things for the best SEO results may vary depending on the nature of your site. It is because different websites differ in technical SEO issues from the internal links’ architecture, content issues to poorly optimized tittle tags, etc. Although Google is changing its “mood” so often you can always find the way that would lead you to the top!

 

About the guest author: Veselina enjoys reading and learning the latest news and top trends about the SEO techniques. She also likes to share knowledge on her SEO blog.

This is an original article published on SEO Desk with exclusivity.

Google Authorship and Its SEO Capabilities

In June of 2011 Google made waves in the SEO community (easy to do, huh?) by announcing its authorship program. Since that time, SEOs have been trying to figure out if, and when, they should use Google Authorship, how it affects search results, and exactly how to use it. Of course, the markup wasn’t made for SEO, and the program’s real use (as far as Google is concerned) is to create relationships with authors and searchers – my opinion is that it gives someone a reason to actually have a Google+ account. If you aren’t sure how to set up Google Authorship follow the steps on this page.

Immediate Benefits

Once granted authorship, the pages that feature your content and Google+ link will show up in the SERPs with a headshot of yourself, a link to the page, a link to your Google+ profile, and a link to a = pages that features more of your work. This might seem silly or tacky at first, but this can be a huge boon to your SEO endeavors.

Internal SEO Benefits

  • A Picture Says 1000 Words

That thumbnail picture of your ugly mug on the SERP stands out more than you might think. Even if it’s not ranking as number one, the aesthetical improvement of the link adds a sense of credibility to the link and the click through rate (CTR) is drastically increased.

  • Extra Links on the SERP

If a searcher clicks on an authorship link, reads the article, and backs out back to the SERP, Google gives you additional links underneath the original! This is one of the strongest reasons to use Google Authorship internally since it can redirect someone back into your site after they’ve left. For a more in depth look at how this works check out this great post by Matt McGee.

External SEO Benefits

  • Guest Posting

 This tactic is a great way to build back links to niche blogs and Google Authorship can help you do just that. By using the rel=author code in your guest posts to hyperlink back to your Google+ account you can list your contributions to any site you get published on. This helps you build your name as an authority figure which in turn helps the chances of getting guest posts. To read more about Google Authorship and guest posting check out this SEO blog post.

  • Open Lines of Communication

If you are participating in Google Authorship internally and externally, search queries that highlight your guest posts have multiple avenues to direct someone to your site. If they visit a guest post of yours they can clink on the backlink there, or can find more of your work through the Authorship SERP results.

Author Rank

Google is revitalizing a project that it’s had in the works since 2005. Originally called Agent Rank, Author Rank is a way to have actual people influence search results and Page Rank outside of direct SEO tactics. Author Rank will be factored by a number of factors like Google+ involvement and PR of publishing sites. This means that an author with high rank that contributes to a site will actually be able to boost the sites authority. This is a great idea on Google’s part for a few reasons. First of all,  it means the hard work you do to generate content has tangible benefits other than getting followers or generating ad revenue. Secondly – and more importantly for SEOs – it will influence link builders to adopt more natural ways of link building in order to increase Author Rank, the hope being that sites would actually start fighting for you to write a post for them. And, as I said before, it really strong-arms people into using Google+ which has never fully gotten off the ground as a viable social media outlet.

If you haven’t started using Google Authorship yet then you need to jump on the bandwagon now. The sooner you do, the better odds you’ll have of increases CTR on the SERPs and having a leg up on Author Rank when it begins.

 

About the guest author: Thomas McMahon is a writer living in Boise, Idaho. Currently he is writing for Page One Power, a relevancy first SEO link building company.

This is a unique article published on SEO Desk with exclusivity.

What Type Of SEO Blogger Are You?

One of the primary concerns of website owners everywhere is ensuring that they receive the best search engine rankings possible, as this will hopefully ensure that they have plenty of traffic through their pages. The way that a better ranking is achieved is through the implementation of an effective search engine optimisation (SEO) strategy; one of the more common of these SEO techniques is blogging about topics that are relevant to the website. The problem is that some types of bloggers tend to be more successful than others, so what type are you?

1. The ‘Re-poster’
Some SEO bloggers feel that they simply don’t have the time to sit there and write articles all day, especially when you take into account the fact that you have to research everything you’re writing about. So, these bloggers opt to take an approach whereby they take articles from other people and re-post them on their websites (of course, they ask for permission and credit the original author, often with a biography). Even though the pieces aren’t yours, they can be very helpful for SEO.

2. The ‘Lazy Poster’
Then there are the bloggers who don’t have the time to implement one of these SEO strategies from scratch (very similar to the blogger in the above point). These SEO bloggers, on the other hand, won’t ask for permission to re-post others content; they’ll just do what they like. Even if you do post a link to the original article, it is important that you always ask for permission to re-post someone else’s work, as you never know which author’s may decide to take it further.

3. The ‘Stealer’
This SEO blogger is in a similar predicament to those who fall in the above categories, except that they simply steal someone else’s work and post it on their website, trying to claim that it is their own. This is blatant plagiarism and can actually cause your website all sorts of problems, as the search engines do not look kindly upon people who do this. You will find that any SEO you had no longer works, and your website may even be banned if you are found out.

4. The ‘Commentator’
Some bloggers aren’t overly confident in their abilities to write engaging content that is beneficial for SEO purposes, so they instead find articles written by other bloggers and write a commentary on it. Whilst there really is nothing wrong with this – commentary can be very engaging, and it is always beneficial to have a secondary opinion – there are a lot of users out there who find this SEO practice annoying, especially if they’re looking for the original article and keep getting commentaries.

5. The ‘Promoter’
Then there are the SEO bloggers who shamelessly promote themselves and their articles whenever and wherever they can. It is not enough to simply post the blog on their website – they link to it on their Facebook page and Twitter accounts; they post it to third party article and blogging websites; they link to it in comments on other SEO blogs. There really is nothing these bloggers will not do if they think it will get their work a few extra views.

6. The ‘Scraper’
This SEO blogger is actually quite similar to the stealer, except that when they take someone else’s work and try to claim it as their own they also add advertisements and other unnecessary fluff to the content. This is the blogger that most users find most annoying, simply because they have to sift through the rubbish to find the information they’re looking for. These types of bloggers are obvious from the blurb provided by search engines, so it’s unlikely that they get traffic and are, therefore, useless for SEO.

7. The ‘Inventor’
This is the name given to SEO bloggers who tend to write interesting and engaging content, but don’t seem to have done their research because every fact or figure presented is wrong. Whether this is spelling the name of the organisation they are blogging about is wrong or whether they just make up a statistic to make their work sound more impressive. Not only does this sound completely unprofessional to those who know the truth, you are spreading false information to those who have no idea.

When it comes to writing blogs and articles for SEO purposes, it is important that you are embodying the type of blogger who is going to get the traffic that you need to improve your rankings. There are plenty of bloggers out there who are able to churn out content like there’s no tomorrow, but if the articles aren’t engaging, relevant or interesting they’re going to be completely useless in terms of SEO. So, the next time you sit down to write a blog or an article for your website, ask yourself what sort of approach you’re taking. If you don’t think you’d read your content, it’s likely that no one else will either.

 

About the guest author: John has been working as a freelance writer for Zeemo. The company is known to provide excellent services for web design Melbourne, web development, online marketing and SEO services in Melbourne over a decade now.

This is a unique article published on SEO Desk with exclusivity.

For Good SEO, Forget About SEO

You may read this title and be thinking “wait, what is this guy talking about?” For some, it might not be a totally new concept, but in order to really increase your search rank standings, you need to forget about over optimization and explicit link building campaigns. Instead, you need to start focusing on quality content that will get traffic up, and get your site ranked based off of what you provide versus where you put links.

This is especially pertinent for guest bloggers, as they still wish to use this avenue to increase SEO. A lot of this comes from the recent interview with Matt Cutts, who spoke about whether Google will start penalizing guest blogging. Basically it comes down to a few things. Make sure that you are writing quality content, forget about extensive link building campaigns, and make sure you are putting out substantive articles. No matter what you write about, and what you are building for, this will enable you to get good rankings.

Focus On Content

This is not a new idea, but it is one that should be taken into consideration with every single post. What will really get your posts noticed is your content and how interesting it is. With more visits and social shares, your rankings will really go up. Also, the more relevant an article is to a site you’re on, the better rankings you will get. The fact is, while guest posting and other activities help SEO, Google is trying to phase out certain things. One of those is explicit links that don’t have to do with an article. Dropping in a link about cars on a pet blog won’t fly anymore. But if you make sure that your article is on point, then a link won’t matter because you’ve demonstrated your content is on point with the blog. So in this way, forget about SEO, and worry about what you’re trying to say.

Substantive Content

This is something that most people cover in the guest post guidelines, but you need t make sure your article and posts are of a good link. The old rule of thumb used to be around 400 words, and most blogs have moved that to around 500. Regardless, the fact is when you are writing more, the better your article will look. So unless someone is wanting a 750+ word article, try to go above and beyond the required limit. The longer you can make a piece, and the more you can write about, the better. This helps for a few reasons. One, you are getting more relevant material out there, and secondly, you are giving more reasons for a discussion to spark. When people are commenting and sharing your material, as discussed above, you will get great rankings for your site and guest post. This does not mean that you should ramble for the sake of getting your word count up, but it does mean that you should try to exhaust a topic as much as you can.

SEO is still important, but the way we go about it might need to change. It’s great when you can fill a post with body links, but it is not the most important part. We need to somewhat change our mentality when it comes to guest posting and other SEO tactics. They are still good baselines for the work we do, but we need to focus on putting out stuff that people want to read, and things that Google will read as good quality content. SEO isn’t dead, but the way we used to think about sure might be. Like everything else in life, we need to learn to adapt, and to put the concrete concepts to work.

 

About the guest author: Peter Margolis is an SEO blogger, and content creator for Aspire Direct.. His main focus is on the importance of content, and he always stays up to date with the latest in SEO news.

This is a unique article published on SEO Desk with exclusivity.

Keep Natural Link Profile – Number One SEO Tip

Everybody who wants to be on the top of the SERP knows that ling building is the way to reach it. But I have to note that attention should be paid to where the links come from. It is very important to keep natural link profile in order to have better results in the search engines, such as have links from relevant sources and social media profiles. Search engine optimization is a lifelong changing but the core techniques remain the same.

Here I will offer you several tricks on how your site will stay on the top by keeping your links as natural as possible. Remember that a good link building strategy is a long term one, not to try to get a lot of links in a short term because it will blink to the search engines

  • Vary Anchor Text – You should vary your anchor text even if you are trying to focus on a certain keywords like “student discounts”. There are many benefits about using long tail keywords and brand ones, as well as noisy links of the type “click here”, etc.
  • Link Attribute – Everybody is trying to get more Do Follow links as long as they are more profitable for their link building. But what happens if you have only Do Follows? Get some No Follow ones to look more natural to the search engines.
  •  Quality and Link Relevance – The less spammy sites the better! Links should be relevant ones, avoid sites that are not relevant to your niche. You’d better have a few quality links unless you want to get in trouble because the search engines can see that. If a website for sky diving links to a medical service will be a bit suspicious.
  • Social Signals – Be social! Google is becoming more “social” so it is very important to be seen, read, liked and shared. Meet the benefits of Twitter, Pinterest, Facebook and even EmpireAvenue (the social – game), Digg, etc. Use more blog posts as well, people read blogs, not article directories.
  • Authority – A link coming from a website with a higher authority and a higher page rank is the best fit for your link building strategy. Links from trusted sites have more weight.

There is a lot more that should be considered of course, shared on many SEO blogs and forums, etc. Some people pay a lot of attention to the different IPs, some to other factors. The thing is that it will be better to link build with sites with different IPs and don’t believe those who will tell you can link build a day adding hundreds of links and you will achieve great results. Even if link building is not natural itself you can make it look more natural if you turn it to a consistent process.  If you try to follow those tips you will be over all the Google updates and stay on the top of the search engines. Just make sure you look natural as much as possible in order to be ranked higher!

 

About the guest author: Veselina enjoys reading, learning and sharing all she knows about the new SEO techniques. She also likes to share on her SEO blog.

This is an original article published on SEO Desk with exclusivity.

What Are Websites Made Of?

For SEO’s and webmasters, the internet is our lifeblood – and it shows no sign of slowing down or going away. Seeing as this is an SEO blog, you’re likely to have more than a layperson’s understanding of this topic, but it’s always worth looking at the data to find points of interest.

Did you know that 47% of internet users use internet explorer? How do your site’s visitors measure up? Just how many of the predicted 8 trillion gigabytes online by 2015 will be yours? This quick look at some of the top level figures by Broadband Choices lays it all out for you. Which point did you find most interesting (or depressing)? Comment below!

what websites made of infographic