Increasing Your Twitter Reach

Twitter has been really big among brands and corporations. The platform gives brands the chance to communicate with their users directly, creating a truly lively marketing campaign. Of course, Twitter can also be used for internet marketing purposes, including promoting your content and products. At the beginning, you will only have a small number of followers. Don’t worry, because there are ways you can increase your reach on Twitter.

Social Media Campaigns

Top SEO agencies such as Blue Hat Marketing now add social media services into their line-ups. These social media services can help you increase the number of followers your account has – and subsequently the reach of your Twitter account – by conducting various marketing campaigns.

Cross promotion, for instance, can be done to increase awareness on Twitter. Instead of doing everything yourself, you can tap into the Twitter accounts of top influencers. Since they already have thousands of followers, it is very easy to promote not only your site or your product, but also your social media presence.

Running a Twitter contest is also a good way to rapidly increase your Twitter reach. As one of the terms, oblige users to follow your Twitter account to participate. You can run anything from a simple selfie contest to a more complicated Twitter treasure hunt to attract new followers. You don’t even have to worry about spending a lot of money on prizes and the cost of the campaign itself.

Promoting Outside Twitter

Don’t forget to add a link to your Twitter account on your website and other online publications. This is the best way to quickly attract new Twitter users and increase your brand’s reach. Although it is not advised, you can even add a popup explaining that your brand is now available on Twitter.

Add a link to your Twitter account on other publications as well. Newsletters, email signatures and forum posts are great places to put a link to your Twitter page. When the URL is added to the right spot, you can expect to see a nice flow of new followers almost immediately.

Twitter Exchange

If you simply want to increase the reach without having to run complicated campaigns, there are Twitter exchange sites to use as well. You can simply join the exchange, follow other accounts and get new followers in return. These exchange sites connect brands and new Twitter accounts with existing, human users, allowing new Twitter accounts to reach a sufficient number of followers and expand their reach.

The only problem with Twitter exchange like this is the amount of noise – for example, dormant Twitter accounts – you will have to deal with as well. You may get thousands of new followers, but not all of them are active or within your market segment. This is part of the reasons why today’s best Twitter exchange sites now offer better control over how new followers are added, giving you a much better chance of getting relevant new followers without spending a lot of time and money in the process.

The Advantages of Using Facebook

If you are thinking about adding Facebook to your social media marketing campaign but are still on the fence then you need to understand the benefits of using this site.  Facebook is one of the hottest social media sites on the internet and boasts millions of users.  Thousands of companies are using Facebook to market their products and services and are having a great deal of success doing so.  Now think about the fact that the odds are that there are at least a few companies in your industry that are using this social media site and they are getting all of your potential customers.  If that is not enough reason to get your business on Facebook, the continue reading for more.

Higher SEO Ranking

One of the top advantages of having a Facebook business account is the SEO rankings you can gain for your website.  There was a time when Google and other search engines did not bother using social media sites for their search engine rankings.  Today, with the popularity of all the top sites, they had to rethink this and now social media is vital to getting a page one rank.  Of course there are some things that you have to do like getting likes on your business page. The importance of social media signals is so highly valued that many businesses even buy Facebook likes for their business pages. Even if it doesn’t immediately boost your page ranking it can get other Facebook users liking you Facebook page and helping in the long run.

Free Marketing Potential

There are very few marketing strategies that do not require any type of monetary output on your part.  Facebook is totally free and the only way you pay is through your time and energy that you spend working on your page.  Of course if you have a large company then you may want to hire someone but the rewards are well worth the price of one employee’s time.  You can also spend a small amount of money on advertising on Facebook but you only have to do this if you choose to. Overall though, there is no money that has to spend in order to start a marketing campaign on Facebook.

A Wider Customer Base

With millions of potential customers on Facebook, there is no other place besides other social media sites where you have that many people.  You certainly can’t walk on to a street in New York City and promote your company in the same way that you can promote it on Facebook.  So it just makes sense that you should take advantage of this factor because you can be sure your competitors are taking advantage.  So if you want to compete, you have to be where the customers are and they are all on Facebook.

As has been illustrated, there are many advantages for being on Facebook to market your company.  Your website can get a higher search engine ranking and you can promote to a wider customer base due to the millions of people on the site.  Finally, Facebook is totally free so you don’t even have to put a penny out of your pocket for all the customers you come in contact with. Utilizing the power potential of social media can really help a business grow. If you are ready to take your social media marketing one step further you should really promote your business on all platforms including Twitter. This way you are taking advantage of all types of free marketing available. What is there to lose when all it takes is a little time investment? There are even programs that can help you market simultaneously to all platforms. The advantages of Facebook and other social media platforms are endless so there is no excuse for you to not be marketing through any of these platforms.

Do You Need More Followers on Instagram?

If you have been marketing your company on Instagram for some time now, and you have a base of loyal followers you may think that is enough work and now you can relax right?  Well, hold on just a minute, there may be some things that have limits but not followers on Instagram.  You can never have enough of them and you should never relax your marketing efforts.  The truth about social media is that when you start relaxing, you will lose followers and once they are gone, they do not come back.  So, do you need more followers on Instagram, yes and the following are some reasons why.

Boosting Your SEO Efforts

First and foremost, the main reason you are on any social media site is to boost your SEO efforts and to get you to a page on search engine result.  This enables you to drive more traffic to your website because it is a well known fact that people rarely go to a page two result when there are options on page one.  Page three and four are nearly unheard of so you want and need to have a page one ranking.  In order to do this, you need to keep building your list of Instagram followers even if you are comfortable where you are.  If you want, you can always buy Instagram followers through a third party website but the point is to keep increasing your list of followers organically for a real following. Social media signals are now such an important part of SEO that many businesses purchase them for all their social profiles. This means you can purchase Facebook likes as well as Twitter followers. This technique can make you seem more popular online but to build a lasting brand profile you really need to work on getting organic followers and likes who genuinely are interested in your business.

Drive Traffic to Your Website

You can never have too much traffic on your website as this is how you make your money.  The more followers you have on your Instagram page the more people will visit your website and the more money your company will make.  Nobody is comfortable with the income they have and you know you want to make more so why settle?  Keep working at getting more followers so you can increase your profits by having more traffic on your website.  You have to remember; only a percentage of the people who visit your website actually purchase anything.  The more people who visit it, the more chance at a sale you have.

The Domino Effect

One thing about humans is that they always want to be a part of something that is popular.  If they see that you have a lot of followers then they want to follow you too.  This is the domino effect and is has worked for as long as humans have walked the earth.  Basically, the more followers you have the more followers you’ll gain over time.  So keep following other people and keep trying to get as many followers on your page as possible.

So, if it has not been illustrated properly, the answer to the question, “Do I need more Instagram followers?” is a resounding yes!  You can never have enough followers and you can never have enough traffic on your website.  So keep posting those great photos that your followers like and keep pushing your SEO efforts to get your website to a page one ranking!

What Are Your Predictions for Internet Marketing in 2015?

With the holiday season approaching, now is a good time to look at how things have changed in internet marketing over the last twelve months. Has your strategy paid off? Are you seeing the results you expected? SEO and online marketing are fast moving industries, and to stay ahead of the game and beat your competitors you need to have your finger on the pulse when it comes to the marketing industry. By having an idea of how things are changing, you can grasp new techniques and implement them as part of your 2015 strategy. However, what are the experts saying these new trends are going to be in 2015?

Social Media Marketing in 2015

Social media is a big part of many business’ online marketing approaches, and this has been the case for several years now so it is nothing new to say it will continue to be big in 2015. However, there are two key areas in which change is anticipated.

For one thing, it is expected that businesses will rely less on the things they can do for free, like tweeting or updating their business Facebook page, and allocate more of their marketing spend to social media ads. Social media ads are becoming ever more effective at targeting the audience you want to reach as more and more personal data is held on these sites, so there is more of an incentive to use what is still a fairly cheap form of advertising. Additionally, as people tend to follow so many Twitter accounts and Facebook pages now, the chances of your message being seen by people are far higher with a well placed ad than endless tweets that cost you time.

The second point of change is in the diversity of the sites people will be using in their promotions. Where before, Twitter, Facebook, and possibly G+ and LinkedIn were all you needed for a strong social media campaign, now more niche platforms like Pintrest will start to really come into play.

Mobile Will Continue to Grow

A huge growth area in 2013 and 2014, mobile will keep getting bigger, with apps and interactive mobile services at the core of many people’s business offerings. We are also likely to see more and more responsive web design, as businesses strive to offer the best cross platform service.

Innovation in Commerce

Experts believe the lines between e-commerce and physical stores will blur in 2015, as businesses take advantage of mobile technology for promotional benefits. As an example, a physical shop could notify potential customers shopping near its vicinity of flash sales (for example huge discounts that only last for an hour or so), to get them to come inside. Online stores like Amazon have used this technique to bring in traffic and sales, but with mobile apps that show people’s locations, it is something physical businesses can adopt too.

2015 looks set to be another exciting year in online and digital marketing, and it will be interesting to see how these predictions play out!

The Dark Underbelly of Social Media: Do You Know the Threats?

Social media has become an integral part of search engine optimization. Though it’s hard to hear it straight from Google, it’s quite apparent that social signals have become a major factor in ranking ever since they’ve rolled out algorithm updates like Penguin and Panda.

Due to the big hits caused from these updates, it’s common to find advice pointing individuals toward the use of social media to improve brand awareness, community interaction, and (in theory) the chance to increase search rankings through these social signals and mentions.

But lurking in the underbelly of the social media landscape are threats that present a far greater danger than we could have ever imagined.

Social, Reputation, and the Game Changer

In 2013, the Twitter feed of the Associated Press was hacked. A single tweet went out before the account was suspended. This tweet mentioned that the president had been injured by an explosion at the White House. Though completely false, this caused a massive ripple. The S&P dropped 0.9% which resulted in over $130 billion in stock value to plummet and vanish within seconds.

Consider your role as a search engine optimization professional.

No amount of keyword optimization, content production, and advertising could keep up with the spread of disinformation such as that of the Associated Press event.

What we’re dealing with here is a fundamental shift in how people absorb information. It comes to us so rapidly that users of the platforms react before they understand.

It means that the game has changed.

Placing all effort into optimizing a website isn’t good enough in these social times. One has to wonder what the point of a high ranking website if below it are countless negative reviews, status updates sharing disinformation, and YouTube videos belittling the brand.

Social media, albeit an amazing tool for connecting with others, has also unleashed a beast that can destroy reputations as easily as they are formed.

The Growing Problem within Social Media

The allure of social media is that it’s available on free platforms to anyone willing to give it a try. A good majority of individuals use it sincerely to communicate with friends, family, and connections but there are those that use it maliciously to attack brands, destroy reputations, and exploit individuals.

The following are just a few examples of how social media (and its users) have been conned:

·  It’s cheap and easy to buy fake followers. It doesn’t matter that they’re not real because their only purpose is to inflate the follower count. Individuals (and companies) do this to create a false sense of popularity. People, after all, are more likely to follow celebrity-type individuals than those with only a few. By exploiting the numbers a brand/individual may then use their power of influence (granted to them through this false sense of popularity) to push disinformation, mediocre products, or stir trouble with others.

·  The proliferation of short URL’s have led to a host of security issues. These links may disguise malicious files, web pages, or scripts which could exploit those clicking through the seemingly safe link.

·  Parody accounts, though some funny, can be misinterpreted and thought to be the person or brand they represent. One wrong update and suddenly the individual/brand needs to go into full PR mode explaining it was not from the official channels but by then it’s often too late, it’s spread too quickly, and the damage has been done.

To protect themselves from these problems, it’s now recommended web users invest in tools to prevent and thwart social network security threats through virus detection, guards against identity theft, safe search, and more.

Welcome to the Social (Engineered) Future

The use of social media will continue to grow with each passing year and with it will come those that choose to use the medium as a purpose of malicious intent. It could be an individual vindictive about another which results in slander. It could be disinformation about a brand which sends them into free fall. It could be a full-out attack which causes a total loss of control and downward spiral into chaos.

Social media, ultimately, is good but lurking in the underbelly are some very dangerous threats.

Think twice before you post. Ensure passwords are robust. Create a strategy to handle false reports. Your reputation is on the line. SEO can only do so much in terms of keeping you at the top of the listings but it will soon be social media which determines whether that effort is put to good use … or to waste.

DIY SEO: Why You Should Think Twice

The term “professional SEO” is thrown around quite often. In fact, I’d venture to assume that there are quite a few people that stay relatively up-to-date on current tactics and news by reading a few SEO blogs. But being able to read about SEO does not make one an expert. In fact, if this were all it took, then we’d be swimming in SEOs and Google just wouldn’t have a clue what to do in order to make rankings “fair” anymore.

Due to the advent of everyone assuming they are indeed SEO professionals, you see more and more people opting to take the do-it-yourself (DIY) route to search engine optimization. Most fail miserably, and here’s why.

You don’t have the experience. While reading SEO blogs and paying for a membership to an SEO forum or two might make you more knowledgeable than most casual followers of this niche, it does not make you a professional SEO. A professional SEO has seen it all, done it all, and knows just what to do when certain situations arise. While we don’t have the answers to everything, we have certainly seen enough to be able to advise a client on their best course of action for specific goals. The casual SEO? More than likely, he’ll have a general strategy that he assumes works for everyone and every type of goal. This isn’t the case.

You don’t have the budget. SEO tools like Moz or Raven cost money. Outsourcing costs money. Generating content costs money. Following up with clients and publishers… you guessed it, costs money. The average SEO has time, but he doesn’t necessarily have the budget he needs to get all of this done. With more time than money, you’ll find yourself wanting to do all of these things using free tools and doing the manual labor yourself. This leads to less effective SEO, and severely limits how much work you can actually do over the course of the day. I mean, you’re not a full-time SEO, right? So that means you’ll probably have a business to run on top of trying to do the work of someone who does this all day, every day.

You’re a one trick pony. SEO is all about links… or on-page optimization… or content… or social media… or local search… or mobile… you’ve heard all of these in the past, but the truth is that modern SEO is a mixture of all of these disciplines, and more. While you might be great at one of these things, chances are that you aren’t even average when you start to mix them all together.

You lack the relationships. Agencies that specialize in SEO and link building have existing publisher relationships in place to ensure that you’re getting the best links for the money. Links are great, but optimally placed links are even better and chances are that without a lot of time, an outreach department, or a significant budget to pay someone, you can’t get your links placed in some of the same locations that professional SEOs do.

Now, I know that there are some business owners and entrepreneurs out there that can definitely handle their own SEO, but the fact remains that most cannot. It’s okay not to be good at everything, and sometimes – especially with something as integral to the future of your business as SEO – it pays to hire an expert.

Common Mistakes Made When Optimizing Landing Pages

Optimizing a landing page is a lot tougher than people believe. It is a shame to notice that many just copy what they see on a site or they use pre-made templates that are said to be “guaranteed” to increase conversion rates. The professional internet marketers understand that they need to keep making tests and changes so that they can finally have a formula that is suitable for what they are promoting at the moment. There are differences in what brings in conversions from one product to the next. However, the mistakes that will be mentioned below are common and will surely help you out.

1. Using Too Much Text

While in the past we saw thousands of landing pages with a lot of text, nowadays we know that simplicity is one of the most important of all factors that have to be considered when building a page that converts well. It is understandable that you want to add a lot of information so that you can highlight why people would want to buy your products but when you do that, your conversion rates can be negatively affected.

The average internet user loses attention in the landing page in under 10 seconds so that is how much time you have available. Skimming is very common online so make sure that you use:

  • Images
  • Bolded text
  • Bullet points
  • Headings

2. Not Using Images

You need to use at least one clear image that is relevant to what you sell. That image should communicate content, be appealing and stand out while not being too contrasting. A suitable image can easily communicate ideas and elicit responses for the visitors of a landing page.

Some ideas of images that you can use:

  • Fireworks or something that is similar so that the unique selling proposition (USP – more on that below) instantly stands out
  • An image that shows the product in action
  • A lovely woman that is smiling and that highlights the USP

Instead of an image, you can also use a small video of a person with authority in your company that introduces the business or the product.

3. Lack Of Value Proposition Or Unique Selling Proposition

The landing page visitor needs to see what sales points you make. It is a good idea to use just one main sales point (remember the too much text mistake) and make it as unique as possible. If you can show that the product stands out and that it is better than the competition’s, you have a much better chance of making a sale.

The unique selling proposition can be a promotion or can be specific to what you currently promote. You can even make it a statistic of the tests done or the business that was generated with the product.

4. Improper Call To Action (CTA)

This is highly important. There are many different variables that you have to take into account. Out of them, the three that are mentioned below can be fixed fast and better conversion can be achieved. Learn how to create good call to actions as this is vital for the success of a landing page.

Nobody Sees Your CTA

You need to make sure that there is a contrast between your button and the landing page. The CTA should be eye-catching as this is what will make the visitor notice the button in a really short period of time.

Bad CTA Positioning

The CTA should be visible. Whenever possible, put it above-the-fold. There are too many situations in which the button is put on the bottom of the page. Many have this common belief that visitors will read everything on the page and then click the button. That is not how things go. The visitor should see that CTA button in a really short period of time after the page is loaded.

Your Are Not “Selling” The CTA

This might be a little confusing but it actually means that you need to tell people what they will receive when they sign up or buy instead of highlighting what the people should do. For instance, instead of saying “Buy Now!” say “Click Here To Get Your Guide And Learn How To Increase Conversion Rates”.

5. Improper Web Hosting

While this is usually not a problem, you can end up losing many conversions because of the fact that your hosting package is not what you actually need. You do not need something special like the hybrid hosting deal but you have to be sure that the hosting package you have is suitable based on how much traffic you expect. If you opt for shared hosting, which is the really common option, make sure that you regularly monitor your pages in terms of loading time and how much traffic is supported.

6. Benefits Are Not Highlighted

There are various situations in which people need to be convinced to buy something. It is important to use a suitable USP in a headline and others all around the text with the purpose of clearly highlighting the advantages and benefits associated with a purchase.

7. Lack Of Customer Testimonials Or Symbols Of Trust

Symbols of trust are very difficult to highlight completely. We basically need to include them in the text that is used and various badges of authenticity or maybe awards will help out a lot. Combining this with a promise that you keep (example: money back guarantee) and a nice list of customer testimonials gives your page an extra push. Learn more about trust symbols here.

8. Complicated Entry Form

There are many situations in which you need to add entry forms in landing pages. If that is your case, you should make sure that the form is not complicated. You should only try to obtain the information that is very important for the business and the action that you want the people to make. For instance, if you just need their name and email address so that they subscribe to your newsletter, the form should only have 2 fields (name and email address) and the subscribe button.

Conclusions

Landing page optimization is not as easy as you might believe and after going through the mistakes above, we are sure that you already figured that out. Make sure that you constantly make small changes and that you measure conversion rates. That will help you out a lot.

If you know other mistakes, comment and let everyone know. As we already highlighted above, many other things can be highlighted and sharing our knowledge is something that we can all do to help.

Article written by WSI speciallly for seodesk.org

How Google Hummingbird Changes SEO Strategy

Another update to SEO guidelines has caught the attention of webmasters who want to ensure they are following Google’s authority with precision, in order to get the best search rankings. Every now and then Google updates its algorithm of about 200 factors that determine these rankings. The search giant loves to give funny names to these updates such as “Panda,” “Penguin” and now “Hummingbird.” But SEO-conscious webmasters tend to not see the humor in these names and take these updates very seriously. Hummingbird marks a different kind of update, though. It’s one that issues more help than punishment, at least on the surface, by considering the context of queries rather than the words that make up queries.

Hummingbird’s High Flying Innovation

Traditionally if you entered “how to fix a broken record” in any search engine, you might get results as diverse as “record breaking champions” to “vinyl record repair kits” to “research criminal records.” But Google knew it couldn’t let this nonsense continue since its goal is not to waste people’s time, it’s to actually help users find what they want as quickly as possible. Hummingbird attempts to figure out the context of what you’re really asking rather than spitting out ridiculous riddles based on keywords. In other words, the new algorithm is much smarter at communication. Speed and accuracy reflect the true nature of a Hummingbird, which is how the update got its name.

The new algorithm entered search consciousness in August 2013. Google’s goal is to answer user questions instead of taking them on a wild goose chase through irrelevant links. To test this update you might ask Google an easy question such as “where is America?” If you see all relevant links, then you know that Hummingbird is working for you. Then try a more sophisticated question such as “what are the odds of winning the lottery?” This test will help you determine whether or not Hummingbird can help you resolve inquiries, as well as help you determine where content holes exist that allow you to feed knowledge from your web pages to the search engine and get credit for specific niches.

The Pattern of Updates

Google has followed a clear path through all its algorithmic updates to refine searches and give the best rankings to the most relevant links. Both Panda and Penguin operated as warriors to eliminate the evils of spam, duplicate content, harmful sites and weak content surrounded by ads. Hummingbird is a continuation of a development from a few years ago called conversational search, a precursor to semantic search. The brilliance of conversational search using Chrome is that it comes with a microphone next to the search box and has a voice recognition feature. Instead of typing in the question you can ask the question using your voice. Google then replies with its voice, opening up a conversation.

Historically, Google did not really answer our questions. It merely gave us guesses as to what the answers might be. Mixed in with those guesses were websites that mirrored some of the keywords we were looking for that may have sidetracked us, which gave SEO an extra dimension of people finding your website by chance, all because it was somewhere in the same ballpark. That’s changing, though, as the tech company is moving toward providing Information Cards that give direct answers, almost like Wikipedia summaries. It could mean that users will have their questions answered before ever stumbling upon your website by accident.

Scalping Information

The Information Card is generated from a Knowledge Graph that scalps information from our websites, without any regard to who owns the intellectual property. Google’s history has been to serve users, not necessarily websites, except for those that advertise with its AdWords platform, which makes up the bulk of the search engine’s revenue. Chances are it will continue to provide links for its advertisers, but what about websites that offer deeper content than advertisers or Information Cards? Even if Google were to abandon the SEO-driven community that helped build it into the internet’s biggest super power, it could open the door for competitors to outsmart Hummingbird with something better: search engines run by human curators who recommend the best websites.

This article was written by author and blogger Chase Sagum. Chase covers Organic Internet Marketing at his blog ChaseSagum.com.

5 Tips for Setting Up an Effective PPC Campaign

Pay-per-click (PPC) marketing is not only a good way to increase awareness of your brand and boost targeted traffic and sales, but the fact that host sites are paid for helping you to advertise could make it a lot easier for you to get the placement you seek. However, PPC ads are not a sure thing. As with any type of marketing, you need to do your homework to determine the best strategies for making a PPC campaign work for you. If you fail to create targeted options that appeal to consumers and you don’t take the time to place them appropriately, you won’t get the return you seek. So here are just a few tips that should help you to get all your ducks in a row and create an effective PPC campaign.

  1. Select quality keywords. These days you have to be pretty careful to avoid raising the ire of Google’s SEO algorithms, and keywords are a major consideration. Whereas you might have made your advertising copy rich with keywords in the past, you may now have to temper your desire to cram in as much as possible. Of course, this really only serves to force you to use quality keywords (and phrases) that have the best chance of bringing in consumers. And you’ll probably find that increasing quality on this front, rather than quantity, delivers better overall results for your business.
  2. Geo-targeting. The demographic you’re catering to could make a big difference in the effectiveness of your campaign. For example, you wouldn’t necessarily want to push PPC content for fertility treatments on sites that cater to a retirement demographic – you’d focus on venues that attract young and middle-aged adults. And whether you’re a locally-run business looking to reach out to nearby consumers or you want to target a specific region where your products or services appear to be in high demand, you should definitely make a big push to provide PPC content to the geographic areas that are most likely to deliver on click-thru and ultimately, sales.
  3. Consider your landing page. It can sometimes be tricky to figure out where people should land when they click a link that leads back to you, but the general rule of thumb is that they should arrive at whatever page is most closely associated with the keyword that caught their attention. If a prospective customer is looking for yoga pants, they should go to the page that sells yoga pants rather than your home page, for example. This is another reason why it’s important to choose specific keywords.
  4. Don’t neglect the negative list. The main benefit of a PPC campaign is that it has the potential to drive targeted traffic to your site. But you don’t want people showing up in search of associated wares that you don’t actually carry. For example, you might sell yoga clothing but not accessories like mats, straps, or blocks. So you want to make sure that your negative keyword list includes these so that consumers will be aware of what you offer and what you don’t.
  5. Hire professional help. Creating effective PPC campaigns can be a long and difficult process, especially for the entrepreneur that has other concerns related to running a business. So your best bet on this front may be to seek out PPC management services that can do the heavy lifting for you, resulting in an influx of targeted traffic that helps to boost sales.

3 Ways to Drive Traffic to Your Site on Customer Service Alone

1. User Friendly

If someone comes across your website and doesn’t find it to be user friendly, they can simply find another site similar to yours that they like better. Make your site user friendly by offering the following:

a. Quick Load time: Create an updated browser that offers fast load time so your internet users aren’t left feeling frustrated as they wait for pictures to load. How can you reduce your websites load time? Easy—just have fewer and smaller images. Images take more time to load than text and although valuable, they need to be uploaded correctly.

b. Mobile Availability: Having a mobile version of your website will allow your customers to view your site no matter where they are: school, work, traveling, or out to dinner!

c. Online Payment: If your company is involved in retail, be sure to allow online payments. This cannot be emphasized enough when it comes to customer service because if customers can’t purchase their stuff online they won’t want to come back to your site.

2. Online Surveys and Representatives

Online surveys are a great way to show your customers that you care. They allow customers to give honest feedback in a setting that won’t modify their true feelings about your business or product. If customers know that their online surveys are being read, documented, and considered they will feel validated in a way that will make them wanting to come back for more.

It may sound overrated but having online representatives available to answer questions 24/7 will let your clients know that you want them to feel like their concerns are being heard and their questions are being answered. Whatever customers have to do in order to never be put on hold by another customer service representative again, they will do.

Another great thing about online representatives is that they have virtually all the answers literally at their fingertips. So no customer’s questions will go unanswered!

3. Social Media

Nothing is worse than a company that doesn’t address their customers concerns. Engage with your clients on social media platforms such as Facebook, Twitter, and LinkedIn. Not only will additional links to directly answer customers’ questions boost your company’s SEO but it is also a great way for individual questions to be answered; when answering customers’ questions be sure to link them back to your company’s site in order to answer their questions. Social media is also a great way for conversations to be sparked amongst you and your customers—leading to relationship and link building!

 

Jake Magleby has written extensively about effective marketing, sales, and financing strategies to help small business owners succeed in the fast-paced and ever-changing business world. He also has an interest in education and development.