Social media has become an integral part of search engine optimization. Though it’s hard to hear it straight from Google, it’s quite apparent that social signals have become a major factor in ranking ever since they’ve rolled out algorithm updates like Penguin and Panda.

Due to the big hits caused from these updates, it’s common to find advice pointing individuals toward the use of social media to improve brand awareness, community interaction, and (in theory) the chance to increase search rankings through these social signals and mentions.

But lurking in the underbelly of the social media landscape …

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The term “professional SEO” is thrown around quite often. In fact, I’d venture to assume that there are quite a few people that stay relatively up-to-date on current tactics and news by reading a few SEO blogs. But being able to read about SEO does not make one an expert. In fact, if this were all it took, then we’d be swimming in SEOs and Google just wouldn’t have a clue what to do in order to make rankings “fair” anymore.

Due to the advent of everyone assuming they are indeed SEO professionals, …

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Optimizing a landing page is a lot tougher than people believe. It is a shame to notice that many just copy what they see on a site or they use pre-made templates that are said to be “guaranteed” to increase conversion rates. The professional internet marketers understand that they need to keep making tests and changes so that they can finally have a formula that is suitable for what they are promoting at the moment. There are differences in what brings in conversions from one product to the next. However, the mistakes that will be …

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Another update to SEO guidelines has caught the attention of webmasters who want to ensure they are following Google’s authority with precision, in order to get the best search rankings. Every now and then Google updates its algorithm of about 200 factors that determine these rankings. The search giant loves to give funny names to these updates such as “Panda,” “Penguin” and now “Hummingbird.” But SEO-conscious webmasters tend to not see the humor in these names and take these updates very seriously. Hummingbird marks a different kind of update, though. It’s one that issues more …

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Pay-per-click (PPC) marketing is not only a good way to increase awareness of your brand and boost targeted traffic and sales, but the fact that host sites are paid for helping you to advertise could make it a lot easier for you to get the placement you seek. However, PPC ads are not a sure thing. As with any type of marketing, you need to do your homework to determine the best strategies for making a PPC campaign work for you. If you fail to create targeted options that appeal to consumers and you don’t …

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1. User Friendly

If someone comes across your website and doesn’t find it to be user friendly, they can simply find another site similar to yours that they like better. Make your site user friendly by offering the following:

a. Quick Load time: Create an updated browser that offers fast load time so your internet users aren’t left feeling frustrated as they wait for pictures to load. How can you reduce your websites load time? Easy—just have fewer and smaller images. Images take more time to load than text and although valuable, they need to be uploaded …

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Blogs are an increasingly popular internet tool, yet increasingly difficult to definitionally pin down. The reason that the word “blog” is slippery to define is that blogs are in many ways portmanteaus, but typically a blog is one individual, or a consolidated group, coming together to make posts on a coherent topic. Bloggers usually convey related information or opinion via their blog. In many ways, blogs may enjoy enhanced visibility due to cannily utilizing search engine optimization.

Search Engine Optimization

The acronym SEO, stands for search engine optimization. The purpose of search engine optimization is to improve …

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Online businesses can be the answer for many individuals needing a career change. While online businesses are still much like regular industry in many respects, there are some differences. Success normally grows in association with the willingness to work and the ability to make sound business decisions, much like any business. Here are some tips for both new online business operators and established digital business operators who are frustrated…

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Creating an online marketing strategy is practically essential to running a successful business in this day and age. While some local operations can still skate by without one, more and more are coming to realize the massive exposure they stand to gain by moving their marketing efforts into the online arena, even if all they choose to do is list with local directories (city pages, for example) and put up a website to act as a portal for online customers to find them. However, most have come to understand that there is a wide world …

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When it comes to various approaches to online marketing, there’s no doubt that SEO and search marketing offers a sound avenue to earn quality inbound traffic and pre-qualified conversions.

Last year’s SEO techniques are long gone, and now, social media is playing a pivotal role in determining the authority and rankings of webpages. As a result, social media marketing is a must-have for any SEO strategy.

In this article, I will share with you five social media must-have’s for SEO. These elements are essential to utilizing social media for the greatest advantage to your SEO strategy…

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