Because of its openness to bigger markets, small business entrepreneurs have now found it profitable to become visible online. By going online, they are able to gain new networks and deliver their goods and services to more clients. They also get to establish a name in the industry without taking too much time and effort, as compared to traditional business strategies used before.

But there are also a lot of online marketing mistakes committed by various small business owners today. These mistakes are often missed out, but their effects are usually felt later on. But what …

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Making a decision on web hosting plans and companies can be challenging. There are a number of important aspects to consider in order to make an informed choice. Below are some issues to be aware of that can determine the success of any website.

1. Programming Language – Programming languages need to support site goals. Because programming code scripts will be the building…

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Small businesses commonly make many of the same mistakes when it comes to their online presence. When you are working with minimal dollars it’s easy to think do-it-yourself (DIY). However, when it comes to your brand, DIY is not always the way to go.

Having an online presence is extremely important in today’s business world. However, having a website or a social media account means little if you are not optimizing every opportunity they present.

How do you optimize opportunities online? By optimizing your presence itself.

Who and Where Are You?

What is your websites Google ranking? If you …

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The market is changing every day, what used to be true about online income a few years back, is now evolved, the reason is that  technology itself, the tools one uses to perform day to day tasks are evolving, and so are the needs of job providers.

There is however still room for established practices which one can follow to generate a good and strong income online.

When one talks about online income, one must know there are many online platforms that one can go to, to communicate with providers and …

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You spend hours optimizing your blog post for those sweet sweet keywords you found in the Google keyword tool. You may ask yourself some questions like:

Did I mention my keyword/phrase in my page title?

What about my image alt tags and the url?

Does my meta title and description have some emotional or witty phrase to entice more clicks?

These questions and more are the nuts and bolts of any great on page optimization for practical SEO. Checking all of these off the list might shoot your straight to the first page, and maybe even the …

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So, you’ve taken the plunge and are looking to start up an online business of your own? Well done, the hard work and hopefully the rewards are just around the corner.

Now, unless you are using the site as an online brochure or are planning on selling via EBay one of the more important decisions to be made is the method of taking payment. There are a few options out there:

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License: MBG Stock Photo provided by: smartphotostock.com

When most people think about a company’s brand, they think about the images, color themes and motifs used to create the visual elements of the brand. However, a brand is much more than imagery. It also imparts certain promises, implied or clearly stated, that customers come to expect. Delivering on these direct or implied promises, however, can be a challenge. Here are a few tips for delivering on your brand’s promises.

Are Your Promises Realistic?

Before making a promise, be sure it …

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With the current social media explosion, you’re probably aware of how online networks and social sites have become a part of modern living. Most of us opened accounts for our personal use, but we soon discovered how these sites could be utilized for other things. They are now much more than ways to keep in touch with our friends – they have in fact become powerful tools for marketing our products and services online. With networks like Twitter, Pinterest, YouTube and Facebook, it’s now easy to reach a broader audience we normally wouldn’t come in …

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Measuring the health of your business requires more acumen than being successful itself. Success can come if you do some savvy tricks or invest big in a targeted campaign. More important than short term success however is more about staying where you have got to. For most, analysis simple means looking at the profits and feeling satisfied, but that there was enough profit this year doesn’t mean it is going to be that way the next year or the year after. Measuring success is there for a constant process, just as important as marketing and …

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If you are a small business owner, then what you want for your site is exposure to the several thousands of people, who are keen on buying your product. When people with an interest in the product you offer, visit your site at the right time, it converts to sales and thus revenue. Whether you are a brick and mortar establishment with an online presence or operate exclusively online, the importance of getting the top rankings on Search Engines such as Google, Yahoo, Bing, and the like will hit upon you only when you are aware of the three factors, listed below:

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