The Advantages of Using Facebook

If you are thinking about adding Facebook to your social media marketing campaign but are still on the fence then you need to understand the benefits of using this site.  Facebook is one of the hottest social media sites on the internet and boasts millions of users.  Thousands of companies are using Facebook to market their products and services and are having a great deal of success doing so.  Now think about the fact that the odds are that there are at least a few companies in your industry that are using this social media site and they are getting all of your potential customers.  If that is not enough reason to get your business on Facebook, the continue reading for more.

Higher SEO Ranking

One of the top advantages of having a Facebook business account is the SEO rankings you can gain for your website.  There was a time when Google and other search engines did not bother using social media sites for their search engine rankings.  Today, with the popularity of all the top sites, they had to rethink this and now social media is vital to getting a page one rank.  Of course there are some things that you have to do like getting likes on your business page. The importance of social media signals is so highly valued that many businesses even buy Facebook likes for their business pages. Even if it doesn’t immediately boost your page ranking it can get other Facebook users liking you Facebook page and helping in the long run.

Free Marketing Potential

There are very few marketing strategies that do not require any type of monetary output on your part.  Facebook is totally free and the only way you pay is through your time and energy that you spend working on your page.  Of course if you have a large company then you may want to hire someone but the rewards are well worth the price of one employee’s time.  You can also spend a small amount of money on advertising on Facebook but you only have to do this if you choose to. Overall though, there is no money that has to spend in order to start a marketing campaign on Facebook.

A Wider Customer Base

With millions of potential customers on Facebook, there is no other place besides other social media sites where you have that many people.  You certainly can’t walk on to a street in New York City and promote your company in the same way that you can promote it on Facebook.  So it just makes sense that you should take advantage of this factor because you can be sure your competitors are taking advantage.  So if you want to compete, you have to be where the customers are and they are all on Facebook.

As has been illustrated, there are many advantages for being on Facebook to market your company.  Your website can get a higher search engine ranking and you can promote to a wider customer base due to the millions of people on the site.  Finally, Facebook is totally free so you don’t even have to put a penny out of your pocket for all the customers you come in contact with. Utilizing the power potential of social media can really help a business grow. If you are ready to take your social media marketing one step further you should really promote your business on all platforms including Twitter. This way you are taking advantage of all types of free marketing available. What is there to lose when all it takes is a little time investment? There are even programs that can help you market simultaneously to all platforms. The advantages of Facebook and other social media platforms are endless so there is no excuse for you to not be marketing through any of these platforms.

What Are Your Predictions for Internet Marketing in 2015?

With the holiday season approaching, now is a good time to look at how things have changed in internet marketing over the last twelve months. Has your strategy paid off? Are you seeing the results you expected? SEO and online marketing are fast moving industries, and to stay ahead of the game and beat your competitors you need to have your finger on the pulse when it comes to the marketing industry. By having an idea of how things are changing, you can grasp new techniques and implement them as part of your 2015 strategy. However, what are the experts saying these new trends are going to be in 2015?

Social Media Marketing in 2015

Social media is a big part of many business’ online marketing approaches, and this has been the case for several years now so it is nothing new to say it will continue to be big in 2015. However, there are two key areas in which change is anticipated.

For one thing, it is expected that businesses will rely less on the things they can do for free, like tweeting or updating their business Facebook page, and allocate more of their marketing spend to social media ads. Social media ads are becoming ever more effective at targeting the audience you want to reach as more and more personal data is held on these sites, so there is more of an incentive to use what is still a fairly cheap form of advertising. Additionally, as people tend to follow so many Twitter accounts and Facebook pages now, the chances of your message being seen by people are far higher with a well placed ad than endless tweets that cost you time.

The second point of change is in the diversity of the sites people will be using in their promotions. Where before, Twitter, Facebook, and possibly G+ and LinkedIn were all you needed for a strong social media campaign, now more niche platforms like Pintrest will start to really come into play.

Mobile Will Continue to Grow

A huge growth area in 2013 and 2014, mobile will keep getting bigger, with apps and interactive mobile services at the core of many people’s business offerings. We are also likely to see more and more responsive web design, as businesses strive to offer the best cross platform service.

Innovation in Commerce

Experts believe the lines between e-commerce and physical stores will blur in 2015, as businesses take advantage of mobile technology for promotional benefits. As an example, a physical shop could notify potential customers shopping near its vicinity of flash sales (for example huge discounts that only last for an hour or so), to get them to come inside. Online stores like Amazon have used this technique to bring in traffic and sales, but with mobile apps that show people’s locations, it is something physical businesses can adopt too.

2015 looks set to be another exciting year in online and digital marketing, and it will be interesting to see how these predictions play out!

5 Outside-the-Box Marketing Strategies on Social Media

Social media marketing is no longer a secret; practically all of your competitors are already on social media, and are actively using it as a platform to discover and convert leads. As a result, it’s more important than ever for your business’ social media marketing strategies to be outside-the-box, so you can stand apart from the masses of other businesses in your industry.

Some unconventional yet successful social media marketing strategies include:

Implement Call-to-Action Buttons

While browsing Facebook pages, you may notice professional-looking pages that have a button – which says something like “Learn More” – within a post. Considering that these buttons are not a very common sight, they certainly stand out in a good, professional-looking way. It’s possible for any Facebook page to include a button like this for free and implement it within a marketing strategy.

To start, head over to https://www.facebook.com/advertising and click on ‘Manage Your Ads’ in the top right. Then, alongside the options on the left, click on ‘Power Editor’ and then ‘Create Post’. In the post creation details box that follows – with information like URL, post text, etc. – you will see an option for “Call to Action” with “No Button” selected by default. There, select the button you’d like to use in a post; the options include Shop Now, Learn More, Sign Up, Book Now or Download.

After filling out the other info, click the ‘Create Post’ button and make sure to also check “This post will be published on the Page” to avoid paying ad fees; implementing a call-to-action button is free as long as that is checked. Now, schedule/publish your post and – voila – the call-to-action button will be there when the post appears.

Cater to Eccentricity and Humor

Most business social media accounts receive the occasional joke or eccentric comment from a follower. Savvy social media managers reply with lighthearted humor or eccentricity that has the potential to go viral, like when AMC Theatres replied to a tweet from Oreo that suggested to bring their cookies into a movie theater:

The AMC Theatres social media manager deserves props for this one. Their response is funny, humorous, and lighthearted — which projects a positive demeanor to potential customers, in addition to providing free exposure directed at anyone following Oreo’s Twitter account.

Avoid Pessimism at All Costs

Even some of the worst-ranking teams in the NFL, the Oakland Raiders and Jacksonville Jaguars, remain positive on their social media account throughout the season and offseason, whether it means recapping highlights from the previous season or taking a look at promising new players. Never will you see a post along the lines of “What a disappointing year! We’re terrible!”

If a business encounters any type of pessimism from followers, it’s best to respond with optimism over pessimism. While over-exaggeration will come across as annoying to followers, it’s entirely possible to remain both realistic and optimistic in a variety of industries, whether it’s the NFL or baking industry. This will reinforce brand loyalty and help maintain interest among followers.

Form Facebook Groups

Posts on Facebook pages will only reach a very small percentage of followers, unless a business pays to boost posts. An alternative to this is to form a Facebook group, in addition to the page. By forming a Facebook group for your business, a higher percentage of users in the group will see content, as opposed to the miniscule single-digit percentage of Facebook pages. Organic reach is much more reliable with Facebook groups, which are often worth paying a few dollars to promote considering their potential for organic reach.

Experiment with Emerging Social Media Platforms

Facebook, Twitter, Pinterest, and other big social media players don’t appear to be going anywhere, but that’s what many said about MySpace in the mid-2000s as well. Considering the capricious landscape, it’s always prudent for business to keep focused on the social media landscape. If there is a new social media platform with potential, then a business has little to lose by joining. At worst, you’ll expose your business to a few potential leads. At best, your business will become a face of the next major social media network.

By keeping outside-the-box social media marketing strategies like the five above in mind, businesses will stand apart from their competition on social media, which has continuously proven throughout the years to be an excellent source of leads if managed properly.

 

About the author: Mike Mineo is the Associate of Critical Content at Marqana Digital.  As an experienced tech writer, he joins Marqana’s team to knock out amazing content with record speed. Mike has a BA in Communications from Fordham University.

5 Social Media Must-Have’s for SEO

When it comes to various approaches to online marketing, there’s no doubt that SEO and search marketing offers a sound avenue to earn quality inbound traffic and pre-qualified conversions.

Last year’s SEO techniques are long gone, and now, social media is playing a pivotal role in determining the authority and rankings of webpages. As a result, social media marketing is a must-have for any SEO strategy.

In this article, I will share with you five social media must-have’s for SEO. These elements are essential to utilizing social media for the greatest advantage to your SEO strategy.

1. A Thoroughly Populated “About” Section

Including accurate and detailed information about your business is critical. Of course having your keywords on the page can help it’s ranking potential, but only do this naturally and if it makes logical sense from a user’s perspective.

The primary needs in this section is your company’s “NAP” – name, address, and phone number.

NAP, in other words, is a “citation” of your business. If your SEO strategy is locally-focused, the more citations you have throughout the web, the greater trust and authority Google sees in your company. So in a sense, citations are like backlinks; however they’re aimed specifically to rank businesses in the Google local search results (which are accompanied by the map with red pins.)

Social media sites happen to be excellent sources for citations. Facebook, LinkedIn, Google, and Yelp (which is more of a directory) hold strong as the top social sites for citations.

2. A Vanity URL

Vanity URL’s are most common on Facebook, but they’re also starting pop on Google+. These are URL’s that reflect the name (or keyword targets) of a business. So instead of www.facebook.com/4928349, a vanity URL would be something like www.facebook.com/AtlantaAutoRepairCenter.

To obtain a vanity URL on Facebook, you need to earn at least 25 likes on your page. It’s much more challenging on Google+. You must be quite the online celebrity, influencer, industry authority figure, or niche “baller,” as I’d like to say. Not only does this vanity URL signify greater search engine authority for your web presence, but a popular Facebook or Google+ page can rank on its own (with the help of a keyword-relevant vanity URL [and maybe a few backlinks.])

3. A Persona & Voice

The content that you share, as well as the way in which you present it, defines the voice and persona of your brand. This is the psychological element that has an immense role in how social media users perceive your company. Additionally, this determines how intriguing and like-able your brand, and thus the degree of social authority your company can earn.

Do define your brand’s persona and establish its voice, think from the perspective of your target audience. Ask yourself questions like:

  • What does my target audience want to hear from my brand on social media sites?
  • How should I establish my social voice to reflect my brand image? (Be an educator, problem solver, idea provider, or solution provider?)
  • What forms of content (both topic and medium) does my target audience find most engaging?

It’s important to keep top of mind that you’re not actively selling to your social media audience. Rather, you’re arousing their interests in something they desire to observe and absorb.

4. An Audience

This is perhaps the most important must-have to make the most of your social media presence. Building an audience is not always easy, and takes some diligence and patience.

The key to building an audience is to share awesome, valuable, and high-relevant content. This to earn the respect and trust of your target audience members, as well as encourage them to share your post (and thus expose your brand to new potential followers.)

Building an audience can also be accelerated by reaching out and sharing posts from other brands and influencers. Try re-tweeting a tweet from an authority figure, or sharing a Facebook post from industry influencer. In essence, interacting and building relationships is what it’s all about.

Lastly, Google+ has communities which are great places to make your web presence known amongst like-minded individuals. Here you can interact with people who have related interests to that of your brand.

5. A Google+ Page

That’s right, I am favoring Google. It’s only a matter of time before the marriage between Google+ and Google search gets stronger. Google Places has already started infusing elements of Google+ with more socially-integrated reviews and personalized search results.

Having a Google+ presence is imperative for your SEO strategy. Why? Because the more people who encircle you Google+ page, the greater control (“authority”) you’ll have over their search results. It’s Google’s grand scheme behind “Search plus Your World” – tailor-made search results influenced by a user’s social engagements on Google+.

Much of the activity and effort put forth on Google+ can be synonymous with Facebook. Start getting active on Google+ and growing your network. The SEO benefits may seem subtle now, but will surely spike in a matter of time.

 

About the guest author: Tyler Tafelsky is the lead SEO and Internet marketing analyst for Click Centric SEO Company, a professional provider of ecommerce SEO, PPC advertising, social media, and content marketing services. Tyler offers over five years of experience in the web marketing profession and is a strong advocate for socially-influenced SEO programs.

This is a unique article published on SEO Desk with exclusivity.

Generate Sales through Social Media Marketing

Social media has changed the world as we know it by connecting people, ideas and products across the globe. Businesses need to reap the benefits of the ever-growing social community and keep pace with trending social media sites in order to remain competitive. These tips will help you understand how social media marketing generate sales.

Customer retention and Loyalty

One of the easiest ways by which social media marketing can help boost your sales is making your already customers to visit your store for more. It must be easy for your customers to connect with you as well as with other customers. This helps in changing your target market into a community. And when the customers feel that they are a part of that community they tend to be more loyal to your brand. Creating profiles on your social media accounts have a lot of benefits. For example a Twitter account provides you to access consumers’ comments about your products. Or a Facebook account helps you to review the feedback from customers and encourages discussion between them.

The point is that by keeping in touch with your customer base in a sensible way, you make them feel that their product and brand experiences are most important for you. And when a customer feels they really matter to you, they are more likely to get converted to repeated buyers because they feel that their personal requirements are taken into account while designing your products.

Community and Acquisition

Somehow we all are connected to different networks-office networks, school networks, family networks and so on. Many of these networks are inter-related with social media. For example, you can learn more about your colleague’s personal interests by connecting them on Facebook.

Well, the same works true for your customers. When they add up to your community, those in their personal network who know them and trust them will learn that they are a loyal customer. This in turn develops trust in other people in their network. So the next time, they come across your product/service, they’ll trust your brand and are more likely to buy them.

Reply to messages and comments

Participate in the conversation with your customers. Reply to messages and post comments. This lets your community feel that there is a true person behind the profile and that you care listening to them. Ask questions that motivate readers to respond. Invite feedback.

Keep track of the Check-ins

Whenever people visit your store, take some time to check your Facebook or Foursquare to find out how they have checked in. Some businesses don’t consider it necessary to monitor their page. If a person checks-in when they are at your business, make them feel that they are important by responding. If you don’t have enough time to respond, you could at least thank them for stopping by.

Use Pinterest to your advantage

Pin the images of your products on your boards. Also, don’t forget to provide descriptions and a link to where they can they shop for the products online or a map of how to reach your store. Request your customers to pin the pictures of their purchases to their boards. Watch for their pins, and appreciate them for doing so. As an additional step, add demos of your products.

Participate in Online Forums

People talk to each other, ask questions and you should participate in the conversation. Online Forums that are specific to your industry offer a great opportunity to introduce your brand, build your reputation, engage qualified leads and convert those leads into happy customers.

Quora aims to be a great online forum to create new content and share it across the web. It is a place where people can find, gather and share the information that is useful to them. Also, in this forum people can put questions and anyone can answer them and the conversation remains uncluttered.

Here you can find a lot of questions that are similar to the questions about your products and services. If possible you can answer those questions and by doing so, you gain traffic to your website.

 

About the guest author – Alia is a writer/blogger. She loves writing, traveling and reading books. She contributes on ReputationChanger.com

This is a unique article published on SEO Desk with exclusivity.

America’s got the X Factor – Has your Link Building strategy?

Link building is the dominant force in SEO strategy in this age of engaging social media internet marketing. While onsite SEO practices including keyword analysis, meta and H tag population and compelling SEO copy writing will remain the foundation of your search engine optimization stratagem, successful off site optimization in the shape of link building is the “must have” line of attack. This practice even eclipses existing power houses in internet marketing processes like email marketing and social media marketing. Lets be clear though, the later disciplines are not outmoded, in fact a successful integrated SEO campaign needs to have an unyielding underpinning of on-site search engine optimization procedures, matched with social network engagement and informative well structured content written for human readers before web browsers.

However, link building is king!

So before we plan our link building strategy, let’s first respect the importance of a link and define what precisely a link is. The simplest characterization would be to think of a link as a “vote”. When website A links to website B, website A is in essence voting for or endorsing website B.

One of theses things ain’t like the other…!

Not all links have the same authority; let’s use X Factor voting as an analogy to demonstrate this line of reasoning and let’s assume:

  • X Factor Contestant No. 1 has 2 votes – Simon Cowell & Britney Spears
  • X Factor Contestant No. 2 has 3 votes – La Reid, Demi Lovato & Britney Spears

Clearly, contestant No.2 is unquestionably through to next weeks sing off with 3 votes but unfortunately contestant No 1 is out of the competition. However, since Simon Cowell is considered a music industry authority and likes to through his weight around his vote has more influence and therefore Contestant No.1 moves up the ranking and has the X Factor!

Each link passes on a distinct voting weight and it’s entirely possible for a page with only a few links to rank higher than a page with thousands of links. Relevance and Quality is paramount.

3 step guide to killer link building:

Step 1: Compile a list back-link target sites

Before you embark on the link building process, create a list of potential target websites you want to acquire a back-link from. Sort and manage your list by segmenting by target content, relevancy or both, but relevancy is essential. There are several guest blogging portals that can match you with potential target publishers such as myguestblog.com. Alternatively, you can search for prospective targets by using a basic Google command. Simple type “Keyword” + “guest blog” and hit search. E.g. lets assume you are lawyer and your target keyphrase is “legal advice”, then you would type legal + ”guest blog” in Google search. This will return webpages that accept guest posts on legal advice maters.

Step 2: Compelling and unique copy

Spellbinding SEO content can result in greater engagement with your audience who will want to keep reading and share with their social networks. The process involves significant research and planning, but this time is well invested.

IMPORTANT – everyone loves unique interesting content, particularly website owners and publishers.

Step 3: Compile your prospecting E-mail

Drafting your successful prospecting e-mail for your prospective website publishers is indispensable when link building. Try and keep the email relatively personal, replacing “Dear” with “Hi. Ensure each email is unique for each publisher and that your content expresses explicit relevance to the audience of the target website. Doing a little research to find out the publishers/website owners name will give you distinct visibility over vanilla non-personal batch emails.

Good luck with your Link Building!!

I hope you enjoyed my article; I welcome any feedback you may have…

 

About the guest author: Mark Hullin is Director at SEO Crowd, SEO Company specializing in, SEO, link building, engagement internet marketing and social media marketing.

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How to Improve AdWords Campaign in Tight Budget?

Many companies, especially the smaller ones have a limited budget to venture into the world of online advertising through Google AdWords. They just could not afford to have the huge surplus of money in their AdWords account and are only concerned with getting a better return on investment. If you are a small-business owner and desire to generate more business, then with the help of the following tips, you can undertake a successful advertising campaign to realize desired goals:

Ad Scheduling

You can use the ad scheduling tool to have better control on the timings over when the ads should be visible on the search engine. With the help of this tool, you have the option to increase or decrease the bidding of the keywords during the particular times of the day. That is not all; you can even have your ads displayed between the fixed hours. When you have a little amount left in your AdWords account, then it is imperative that you have your ads visible during a particular time of the day that can result in the high conversion rates. So, it is pivotal to devote your attention on utilizing the limited resources towards those advertising campaigns that provide the positive results.

Optimized Geo-Targeting

Just like scheduling your ads to be visible on the particular time of the day, you can also target a specific geographical area such as the state, city, town, etc around the location of your company to display the ads. If your main motive is to generate more sale leads, then it will be perfect for you to display the ads targeting the city people. If you are into an ecommerce business, then it will be suitable for you to display the ads in the prominent states where there are high chances of lead generation. By optimizing the keywords according to the specific geographical locations, you can quite easily gain quick information on the areas that offer the good conversion rates.

Ad Positioning

The position of the ads also plays a pivotal role in the success of your business, especially when you have a limited budget. The best position of the ads goes a long way determining the success of the AdWords advertising campaign and their conversion rates. You can position your keywords in the Google at the top, side and bottom of the search engine result page. It is quite obvious that the ads displayed on the top have the higher conversion rates, and it is imperative; you must use a good keyword phrase that is much relevant to your advertisement campaign.

There may be the chances that you may not possess a good know-how about the pivotal PPC techniques. In such a situation, you can seek the services of a professional PPC marketing company that can a successful advertisement campaign.

Therefore, with the help of these essential tips, you can not only boost the performance of your AdWords account, but also guarantee that the right customers click on the ads. This will ensure you save some extra bucks and help you to expand business, if you are on a limited budget.

 

About the guest author: Deepak Gupta is a successful online blogger who uses to share his experience about latest internet marketing trends and tips. He is associated with an internet marketing company in India, specialize in pay per click advertising, search engine marketing and social media marketing.

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How to Make the Most of Your Social SEO

Search engine optimization is a major concern for businesses everywhere. For the past several years, the burgeoning field of SEO has revolved almost entirely around Google. As the champion of all search engines, Google is the most often used tool for web readers everywhere who are looking for something new. Businesses quickly caught on to this trend, and started hiring computer pros to optimize their websites and come up higher in Google search rankings. Today, however, social media marketing is becoming increasingly important for businesses. In order to get ahead, you’ll need to know how to make the most of your social SEO.

Business who want to make the most of their social media prospects as part of an online marketing strategy need to do one thing above all else–generate interesting content. It is an all too common failing of ambitious businesses to play into the technical side of SEO while ignoring what is really important. If you spend all of your time focusing on numbers and keywords to boost your search engine ranking, you’ll only hurt yourself. Search engines are getting smarter about indexing and reading content. Make sure to use your social media tools to generate interesting content for your readers on a regular basis.

The true power of social media networks presents itself in the sharing function. People who spend time on social networks are often doing the same things they’d do in real world social settings. They chat, connect with friends, and share interesting things they’ve seen. On social media networks, that sharing is done with the click of a button and it puts the shared content in front of hundreds of eyes at once. Connect with active sharers in your social media circles to make sure that your content is getting maximum exposure and generating more web traffic for you.

Remember that sharing doesn’t happen only on Facebook and other social pages. The internet is an intricate web of many networks which are all connected in some way. Blogging to improve your SEO is a great way to generate fresh content for your website and draw new visitors, and it can also help to promote your social SEO. Include sharing buttons on your blog content so that readers can easily propagate your posts in their own favorite networks. Interesting articles and engaging infographics can spread through social networks like wildfire, so be sure to give your readers the option to share.

Finally, remember that technology is a complicated field just like any other. SEO professionals can help your website gain popularity and increased traffic, and social media gurus can also help with your online marketing. Making the most of your social SEO will require either educating yourself or hiring someone who knows the field. Read up on tech classes to learn more about a social media degree online and see how much you could be missing. You wouldn’t let an amateur handle your website building or search engine optimization, so be sure to put your social SEO ambitions in capable hands as well.

 

This is an original article published on SEO Desk with exclusivity.

Social Media as an Integral Part of Blogging Endeavors

Relevant content about an online business is a must when one wants to create an online presence. One venue for such is blogging, and it is considered as one of the most important techniques in promoting an online business. As it is, when a business has his or her website of his or her won, he or she may also have to maintain a blog in which he or she can put important yet interesting content about his or her product or service. It may not be necessarily be the brand itself, but the owner can provide its target audience some interesting how-to’s, tips, news, and other pertinent information about everything related to his or her product or service.

Basically, a blog complements the website well. In that setup, the business may have a chance to land at least on page 1 or 2 of Google or any other search engine. When this happens, web traffic increases, making it possible for the business owner to generate potential profit from its target audience; that is, the potential customer or clients. With consistency in making blog posts or entries containing fresh content about his or her business, the owner would not only engage in interacting with other customers or clients, but also reap the benefits of making profit out of such simple yet effective online marketing tool.

However, blogging is more than just consistently creating blog content for the online readers and target audience. In fact, nowadays, blog sites are being complemented by social media, through the use of the business’s Facebook page, Twitter account, or any other site. As we all know, optimizing the business website for the search engines is strengthened through various strategies, and one of them is the use of social media. This is why social media marketing is one of the fastest growing strategies in online marketing, and currently being used by most business that engages, attracts, and transacts with customers and clients online.

Since Facebook, Twitter, Tumblr, and all other forms of social networking centers on making friends and interacting with people within the locality and possibly around the world, social media have become more and more patronized by many businesses, big or small. In fact, an owner can integrate them into their company blogs, which is not a bad idea considering that taking advantage of Internet marketing strategies to the fullest has become a norm.

While providing fresh content is a given, integrating the business website’s equivalent Facebook, Twitter and/or Google+ account into the blog would make a lot of difference. Once a blog post is done and posted, the owner or the social media expert can share the post with the use of the said accounts mentioned above. That way, they are able to spread relevant information to those who are more inclined to use social networking sites than blogs.

Indeed, Internet marketing has been even more and more competitive with the continuous popularity of social media. Integrating it with the basic strategies in promoting the website, including blogging, would pay dividends for the business owner in terms of establishing online presence, as well as trying to reach page 1 of Google.

 

About the guest author: James Pattrick is a writer currently working for SEOP – a company in the industry of Search Engine Optimization. Click here to get to know more about SEOP.

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How Does Off-Page SEO Affect Your Website?

If I had to answer this question as simply as possible, my answer would probably be this:

“Off-page SEO is the most important kind of optimization that can be done to improve a page’s ranking in the SERPs, right after having quality content and a good website layout that optimizes user experience.”

Right now, off-page SEO is mostly about link building and social media marketing. This article will discuss both of these off-page SEO strategies and the dos and don’ts for good rankings in the SERPs.

About link building

Recent updates in the way Google and the other search engines rank websites has made link building an essential part of off-page SEO. These days, more than anything, the search engines are very interested in links pointing to a website, both in terms of the quantity and the quality of the links. Link building strategies that used to work before don’t necessarily do so anymore because the search engine algorithms are updated all the time to make sure that web pages rank in the SERPs based on merit rather than black-hat craftiness.

All in all, what you need to know about link building at this point in time is this: If you own a website that addresses for instance relationships, marital bliss and love and you specialize in giving people advice about how to find love and get back their exes, for link building, what you need is web pages on other websites addressing the same issues and topics pointing back to your website. This will then be a quality link. Getting a link pointing back to your website from say for example a website that addresses real estate in Phuket is not going to do much for your off-page SEO. Relevant links pointing to your website from other pages across the web serves as an indicator to Google that you are providing value for your readers. This helps your web pages climb up the SERPs because you are then regarded as an authority figure in your niche.

About quality backlinking

A quality backlink has certain properties:

1. It comes from a high PR page

PageRank or PR is technically a ranking assigned to web pages as an indicator of their authority. The higher the PR on the scale of one to ten, the better. For link building purposes, you want the link pointing to your website to come from webpages with a high enough PR.

2. About the anchor text

For link building, webmasters often make the rooky mistake of using similar if not the exact same anchor texts for all their backlinks. This is not going to cut it for your SEO strategy because while it may happen that some of your anchor texts are similar, the probability that all of them are the same is highly improbable and Google is not going to let it go.

As a rule, always vary what you use as anchor texts. Obviously you should include a keyword in it but do not systematically use the same keyword or phrase all the time.

3. Nofollow v/s Dofollow

‘Nofollow’ is basically an attribute that characterizes a backlink. When added to a link, this attribute prevents the search engines from passing on the what some call ‘link juice’ from the web page the link is on to the website it links to. When absent, the backlink is automatically interpreted as a ‘dofollow’ link by the search engines such as google and if such a link points back to your website, you benefit from the reputation of the web page pointing back to you.

4. The link should be from similar niche websites

If you own a website that sells for instance weight loss supplements, getting a backlink from the blog or the website of a fitness guru is going to be considered a quality link but if a link comes from a webpage addressing say engagement rings, it’s not going to do much for your off-page SEO. Your backlinks should come from websites in your niche.

5. Black hat SEO does not work anymore

Black hat SEO used to work in the past but it does not anymore. You see, the search engines grew smarter in recent years. Black hat SEO, as many would know, was the practice whereby webmasters would get hundreds of links pointing back to their website overnight. It used to work great for making your web pages go up the SERPs but right now, do this and it would be nothing short of committing suicide.

Social media and off-page SEO

These days, social media plays an important role in how the search engines rank websites in the SERPs. This is especially true for Google and I think we would all agree that Google is the single most important search engine we all worry about. Basically, how the search engines work is very simple. Google and many of the other search engines only want to know if you are providing quality content for your readers. Right now, one of the most important indicators that you are actually providing value to your readers is if your content is getting shared on the social media platforms including Facebook, Twitter and Google+.

 

About the guest author: Winson Yeung is the founder of CCArticles writing service which aim to provide high quality articles at an affordable rate. You can connect with him on facebook, twitter and Google Plus @ Winson Yeung+ or visit his blog at http://www.winsonyeung.com

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