When it comes to various approaches to online marketing, there’s no doubt that SEO and search marketing offers a sound avenue to earn quality inbound traffic and pre-qualified conversions.

Last year’s SEO techniques are long gone, and now, social media is playing a pivotal role in determining the authority and rankings of webpages. As a result, social media marketing is a must-have for any SEO strategy.

In this article, I will share with you five social media must-have’s for SEO. These elements are essential to utilizing social media for the greatest advantage to your SEO strategy…

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Because of its openness to bigger markets, small business entrepreneurs have now found it profitable to become visible online. By going online, they are able to gain new networks and deliver their goods and services to more clients. They also get to establish a name in the industry without taking too much time and effort, as compared to traditional business strategies used before.

But there are also a lot of online marketing mistakes committed by various small business owners today. These mistakes are often missed out, but their effects are usually felt later on. But what …

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Social media has changed the world as we know it by connecting people, ideas and products across the globe. Businesses need to reap the benefits of the ever-growing social community and keep pace with trending social media sites in order to remain competitive. These tips will help you understand how social media marketing generate sales.

Customer retention and Loyalty

One of the easiest ways by which social media marketing can help boost your sales is making your already customers to visit your store for more. It must be easy for your customers to connect with you as …

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Having web design that’s SEO-friendly is critical in today’s digital marketplace. Many online marketing experts will agree that what’s the point of having a website if no one can find it via search?

As more and more business realize the potential of SEO and search marketing, the importance of an SEO-friendly website design reigns even stronger.

In this article, I will share with you five essential elements that define a SEO-friendly web design. Keep in mind that these are the essentials, and that more technical considerations can be applied to further enhance the SEO potential of a …

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The advertising of a company seems to start and end with social media in 2013. Technology, specifically the internet, is capable of helping American business in ways never seen before. Not only are companies able to be much more transparent, the communication and outreach are increasingly efficient due to these social platforms.

Advertising gurus use social media to explain their entity’s processes, values and benefits. However, it’s not as simple as just logging into Facebook and posting a status about a product. It’s more than that. It has to be more than that in a competitive …

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Small businesses commonly make many of the same mistakes when it comes to their online presence. When you are working with minimal dollars it’s easy to think do-it-yourself (DIY). However, when it comes to your brand, DIY is not always the way to go.

Having an online presence is extremely important in today’s business world. However, having a website or a social media account means little if you are not optimizing every opportunity they present.

How do you optimize opportunities online? By optimizing your presence itself.

Who and Where Are You?

What is your websites Google ranking? If you …

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The rules of SEO are evolving and the playing field is being leveled. In essence, SEO and keyword rankings are becoming increasingly influenced by social media (namely via Google+.)

The evolution of SEO stems from a new mechanism called social authority, which is directly shaping websites’ search engine authority and thus their SEO potential.

How?

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For years together, Google’s Page Rank has been on the forefront of search engine optimization to classify sites based on authority. The higher your page rank in Google, the higher is your authority and crawl rate by search engines. In the upcoming year 2013, Google has decided to include a new quality metric that will take the limelight in search engine ranking algorithm and that is none other than AuthorRank. From 2013, I am sure that you will be hearing a lot of buzz about AuthorRank. Let’s dig…

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Link building is the dominant force in SEO strategy in this age of engaging social media internet marketing. While onsite SEO practices including keyword analysis, meta and H tag population and compelling SEO copy writing will remain the foundation of your search engine optimization stratagem, successful off site optimization in the shape of link building is the “must have” line of attack. This practice even eclipses existing power houses in internet marketing processes like email marketing and social media marketing. Lets be clear though, the later disciplines are not outmoded, in fact a successful integrated …

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Marketing is the key strategy of the business mix; it has been used as an age old tool to get businesses familiarized with the millions of target audiences. Even today, irrespective of changing business processes to yield to the tastes of people, the idea of marketing still remains unchanged.

What has changed are the ways people adopt to market their product, and the tools they use to reach out to their target audience. Lately social media has been used as the most beneficial and potential business development and propagation tool.

Let us discuss sound social …

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