Stemming from the field of search engine optimisation is the proper use of URL or Uniform Resource Locator in your websites. Basically, the proper structuring of URL is one of the most disregarded aspects in website optimisation having no knowledge of the way URL construction affects the website standing in the page results of search engines.

In fact, SEO companies and SEO consultants agree to the fact that URL structuring is one of the salient points in effectively achieving a higher page rank. That is why, in your SEO campaigns, you should not take …

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As Internet marketing professionals, we are constantly inundated with information, tips, tricks, and generally speaking, noise. Beginner SEOs get overwhelmed by advanced tactics, and it’s easy to miss some of the basics. I’d like to quickly run over an important element of your SEO strategy that is frequently missed – proper URL structure.

This seems to be a commonly misunderstood and overlooked facet of SEO strategy. You’ll commonly see what I like to refer as “dirty” URLs, such as domain.com/cgi-bin/11532215, when there’s no reason why the URL can’t have proper structure – such as domain.com/product-category/product-name. It’s …

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If you have a business, either online or not, in this day and age the one thing that you absolutely have to have is a website. Unfortunately most business owners don’t have the time, knowhow or spare cash to build one or have one built.

Fortunately, it real isn’t as difficult as you might think to bring your business into the 21st century. It is a learning curve, but this post will get you started.

Step 1

First of all, you need a domain and you need hosting. If you are not technically minded it will make your …

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There are a huge number of different factors that need to be addressed in order to successfully optimise your website for your chosen keywords within the search engines. The majority of these factors are well-known and are almost always monitored, but there are also additional, lesser known elements that you can address in order to enhance your exposure.

1. Dashes within domain names are not SEO-friendly…

In my place of work, we have conducted a number of experiments with our websites to determine once and for all whether dashes have a negative impact upon search engine positioning. …

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