Having web design that’s SEO-friendly is critical in today’s digital marketplace. Many online marketing experts will agree that what’s the point of having a website if no one can find it via search?

As more and more business realize the potential of SEO and search marketing, the importance of an SEO-friendly website design reigns even stronger.

In this article, I will share with you five essential elements that define a SEO-friendly web design. Keep in mind that these are the essentials, and that more technical considerations can be applied to further enhance the SEO potential of a …

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Life moves quickly these days, which is probably why people are finding good reason to remove as many syllables from the English language as possible. But what do all the abbreviations mean? When we start a business, there are dozens of things going on in our heads, and many ‘to do’ lists that we have to juggle in order to ensure our company gets off the ground.  It is likely that a proportion of start-up costs will be dedicated to marketing of some description.

However, we already know that certain types of marketing are little less …

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Google and other major search engines take content freshness seriously. And part of the freshness score happens to be your website’s age. Since most blogs are updated frequently with relevant content, Google scores this content differently from other static websites that haven’t added new content in a long time. Blogs are just less formal – which means it’s easier to update them frequently, impress the search engines and rank higher.  The question is – how do you do it? How do you effectively optimize your blog for the search engines? Let’s find out in the article …

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This is a trend I have been watching for long. The web design guys do their job and SEO theirs – the twain never meet. As a result, the website turns out to be neither here nor there. Many elements of good design are missing and SEO seems to be an afterthought. What needs to be done is to embed SEO into web design.

Creating a design template

Let’s be frank. Most of us fear Google than…

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With the growing popularity of Pinterest, the reason you need to add photos to your blog has become somewhat obvious. If you have high quality images in your blog with the ‘Pin It’ button, your entire post gets enviable publicity when someone (could be you) does pin it.

Psychologists often talk about getting in touch with our ‘Inner Child’. As children, we all loved picture books. Text was boring, images were fun. That part of our mind is still there – only, we cannot afford to indulge now that we are all grown up and business like. The basic reason why you need to add photos to your blog is such practice helps you connect to your viewers in the most primal way…

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The presence of editorial calendars assists with more than blog organization; it can actually turn your raging thoughts into the content vehicle which drives targeted traffic to your blog without effort, simplistically done with ingenuities relevant to life in general.  Since various activities take place during peak times of year, leveraging your editorial calendar to reflect changes in season or trends in marketing.  All told, you can literally control the upward or downward trends of your blog simply by delegating the time and effort in creating wonderful editor calendars which plan when, what and how …

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There are plenty of WordPress web hosting companies out there that offer free packages. In fact, the official WordPress site itself offers free hosting for blogs. If you’re running a personal site, these are always good deals. If your site is only designed to share information with a specific audience, such as your family, there’s no reason that you have to bother with search engine optimization, domain name purchasing and the other aspects of running a commercial site. If you’re running a commercial site, however, there are some things you’ll want to consider about free hosting that may make it inappropriate for your purposes.

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Using Images – The New White Hat Seo

Despite Google and Facebook interacting on hardly any level as far as page rankings go, it’s difficult to believe that data from Facebook has not influenced the mighty G in some way, even indirectly, when it appraises sites that feature user-friendly images as part of their SEO.

We’re not talking text images such as jpegs and pdfs that have reams of copy, although at this juncture it is probably worth noting that these may have greater influence in time as Google develops its OCR capability in searches.

No, we’re talking …

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One of the aggravating things for people who are just starting out on the web (and even those who may have been there awhile) is getting the people you know are interested in the subject you write about or the business you perform. The problem is getting those people to see your site in the first place.

This is where SEO comes in; SEO is search engine optimization which sounds a lot more intimidating than it is. All SEO means is that you recognize how the search engines build page rankings, and you want to make …

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When one first starts to use WordPress themes, he or she needs to learn about the post fields that are on their control panel. The section of your site that you will use to post your content is one of the most vital aspects of the site, and it is a good idea to have at least a cursory understanding of the different fields that are there. Most of them are self-explanatory, while others are a bit more obtuse and could use a bit of a description. Here, we’ll look at all of the different post field sections and learn a bit about them:

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