For site owners, traffic can come from anywhere. By placing your presence online, whether as a business, blog, or informative site, you open up the possibilities of multi-cultural followers. The use of the internet far exceeds borders and allows countries to come together in one cyber-space. For SEO, this opens an option for targeting other countries for increased traffic. If your SEO marketing doesn’t include other countries, perhaps it should.
With so many companies increasing their infrastructures to accommodate western businesses, there is also an increase in multi-cultural web traffic. For many countries, US web pages have increased in popularity due to information and entertainment. By targeting other countries and making your web page accessible, relevant, and culturally diverse, you may see an increase in followers and traffic within weeks.
Things to Consider:
When you decide to target internationally, there are a few things to consider before beginning your SEO strategies abroad. Here are a few examples of considerations to take:
Culture: Before launching your site in other countries, take into consideration their culture. Unlike the US where culture is mixed down to the neighborhood level, many countries practice the same culture. Therefore, be sure your site is appropriate for that country and won’t offend your targeted followers.
Language: Language is often a barrier in most international affairs; your launch is no different. Take into consideration the languages spoken and the languages you may want to convert your page to. By translating your page into the languages you choose to target, you may improve traffic as it will be more comfortable for your audience to read or understand.
There are several different ways to translate your webpage. You may hire a service to do the translations and upload the page to your domain. You may try to translate it yourself, which is not suggested as dialects differ and it may take longer than expected to launch. But the final option is by coding translation into your pages. Google, Altavista Babelfish, and Wordlingo offer a code for your pages that will allow them to be translated. This code causes the user to press the flag of their country to have your page translated into their languages.
Appropriate Content: Much like the culture point, you want to base your decision on the type of site you have. In order to keep from offending followers and scaring them away from your page, you will want your content to draw them in. Be mindful of what is appropriate in their country and culture.
Technology: Though foreign infrastructure is strengthening, there are still areas utilizing archaic technology. Take into consideration the technology available to the targeted countries before launch. If they are still using dial-up internet, or a slower satellite service, you will want to be sure your site isn’t too large to load, slimming it down prior to launch might be necessary.
Taking your page international can prove to be beneficial. Aside from tapping a new source of traffic and expanding your topics to include foreign subjects, getting your site noticed may create opportunity for profit. By adding a foreign attribute to your site, you are opening up new marketing and advertising opportunities. However, take to mind the many considerations before launch to increase your chance for success.
Author Tanya Peterson writes for Absolute Translations, a company providing translation services for a worldwide audience. From proofreading company brochures to transcription and legal translation services, absolutetranslations.com does it all.
This is a unique article published on SEO Desk with exclusivity.
Popularity: 2% [?]