Getting into the shoes of a webmaster can be a really difficult task if you do not have proper SEO knowledge. Despite of all your efforts and designing, you will not to be able to get yourself ranked in search engine results for better traffic and visitors. Moreover with so many websites and experts giving different SEO tips for your new website, it is really hard to decide which SEO advice to follow. In many cases, the newbie webmasters often end up getting panelized after following the so called SEO experts advice. So in any case if you are a newbie trying to get your website a better search engine ranking than it is better to look out for some of the best SEO expert blogs over the internet. In this article we are going to discuss some basic steps which would rather act as a starting point for your SEO process.
The list given in the article will serve as a guide for your SEO but make sure that the first as well as last point is equally important and hence consider following them all.
Begin with local SEO
It is very common to find webmasters all pumped up and ready to work on all major keywords like “Software company” or “SEO advice”. But soon they find out that despite of any number of efforts they do not even rank in top 100 list of Google. It is very tough to work against these highly targeted keywords and requires a lot of money as well as time. A better approach is to follow local keywords like “Software company in Houston” or “Houston SEO advice” which is comparatively mush easier. While working on these SEO keywords you will get an equivalent benefit for major keywords like Software Company. Moreover local SEO will help you in gaining local clients and make sure to get testimonials and possible referrals through them.
SEO Copywriting is important
The most important thing that Google looks into is the content you are providing and all your efforts are in vein if you are unable to provide good quality content along with quality informational content. You can consider the content as little spider webs which can trap clients if they look attractive. Let us consider an example that your site is related to cars, and then it is better to include additional information like the sports cars or monster trucks, the major events in sports cars world etc. It will help in attracting a thick volume of customers to your website.
Web Design comes after SEO
The design of the website is very important but design is not everything and there are some very important considerations before designing the website. Make sure that you have a SEO consultant with your designer so that the design can be made as SEO friendly as possible. Getting SEO friendly design will help you to avoid any SEO issues in future and you do not need to make any changes later on. In case you are using a CMS, then it will be great as most of the WordPress or Joomla designs are built while considering different SEO factors. Moreover these systems come with plugins so that you do all the SEO required for your site.
Link Diversity is the Key
Most of the famous SEO blogs have mentioned this SEO advice as the most important one. You can even find resources in SEOMOZ that the major point is to have links from diverse resources rather than having bulk of similar links. Most of the search engines including Google, love to see a profile with rich link diversity in your website profile. Google has clarified that they use over 200 factors and the link diversity itself claims to have 6.5% in Google algorithm. It clearly means that link diversity is 12 times more important than any other factor and hence it is very important to have backlinks from different sources. If you have a SEO professional working for your website then make sure to get a report from him every week with an analysis over the links created. Check for the amount of diversity and try to get mixed quality links like links from comments, inbound links, links from web directories, links from article directories etc.
Consult Top Online SEO advice forums
SEO forums and blogs are a mine of high quality SEO resources. Try to get the list of top five blogs or forums and put your queries over there to get answers from experts. Look out for blogs offering SEO advice and tips especially meant for beginners. Generally the top SEO experts are not available over these forums but still there are lots of knowledgeable persons available over these forums and they can give quality tips for the improvement of your search engine rankings.
Google SEO=BING SEO
One of the most common mistakes made by webmasters is that they try to optimize their site separately for both Google and Bing. There is no way to justify what factors are followed by both of these search engines and the best interest is to have single SEO strategy for SEO of your website. Generally all SEO tips and tricks are oriented towards major search engines; the basic tips are same and work on all the search engines like Google, Yahoo or Bing.
SEO is a slow process; Be patient
It can be really rough at the beginning but the most important factor is to keep hope and keep working towards your goal. Google SEO is a slow process and hence it will take time to get through your competition. Keep your mind empty to get new information because if you’re a beginner then most of the information you have is wrong or incorrect. It is very important to understand that “To achieve something you never had, you have to do something you never did.”
Following this SEO advice will be very helpful in getting a good Google search engine ranking for your website and above all be patient, work with continuous hard work.
Guest post contributed by Mitz Pantic and published on SEO Desk with exclusivity.
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