Link building is perhaps the most crucial contributor to the ranking of a website. It is one of the most important aspects of SEO and has gained even more significance after the Penguin update. Post the update; webmasters are concerned with building links in a cautious manner that does not give a hint of spamming at all.
After the Penguin update, the part of link building that concerns webmasters the most is to build links while maintaining the natural look of the back link portfolio. Only a good internet marketing services agency understands that, any link portfolio without spamming or link farming would still be natural and equally beneficial to the SEO activities.
Diminishing Influence of Link Spamming:
The only considerable difference in link building after the Penguin update is the exclusion of link farm sites, and automated backlinks generating platforms. Such backlinks have never been useful to the business and merely served as a tool to manipulate the search engine rankings.
Ethical Link Building:
Any link building activity undertaken with the objective of bringing focused visitors to a website can be considered ethical, whereas the unethical link building is done with the objective of bringing only visitors to a website regardless of them being relevant or not.
Benefit of Ethical Link Building:
The ethical link building comes with the following three benefits:
- Increase in the search engine rankings
- Attracting target visitors towards the website
- Builds the reputation of the brand online
Even when the link building is done with the objectives of building the reputation of the brand and bringing target visitors towards the website, the increased search engine ranking is achieved automatically. Thus, a business needs to focus more on building links ethically and the search engine rankings would follow.
Link Building and Natural Link Profile:
The reason why most of the webmasters are concerned with excessive link building leading to unnatural link profile is that they confuse the link building process with link spamming. Google and all other search engines have taken strong measures to stop link spamming, Penguin update is one such step taken by search engines.
An SEO services company understands that the main feature that differentiates a natural link profile from an unnatural one is the existence of links. If the links could exist without someone asking for them, then the profile is natural and vice versa.
The primary reasons why people do not link to a website are:
- They don’t know about a website that might be relevant to them
- They do not have enough time to research a particular topic and find the links.
The solution to both these problems can be come across by approaching such people and telling them that your content is link worthy and relevant to their website. Such way natural links would be building and the link profile would look totally natural.
In short, there is no need of worry for a webmaster, regarding any search engine update, as far as the link building is done naturally, and all the ethical constraints are considered.
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