Think about a time before smartphones and easy-to-carry laptops. If you are under the age of 15, that time likely never existed. Just as our lives have progressed and changed through the advancements in wireless Internet, so has our job as marketers. We now have more ways than ever to touch base with our consumers and this is both amazing and somewhat daunting at the same time. As a result, wireless Internet has really fueled marketing over the last several years.
The concept of wireless Internet connectivity was merely a novelty in the “early days” (and when I say “early days,” I mean the not so-distant 90s). It wasn’t really practical for the masses, but people were interested in the potential. Wireless Internet speeds were relatively slow and they were not worth the time and effort it took to connect to the Web. People used this type of connection mainly if they had no other choice, but it was not strong enough to replace the wired connectivity.
As time progressed, however, wireless Internet connectivity became incredibly important. Speeds increased and more people begin to explore marketing opportunities. Email marketing became much more effective as portable devices with wireless connectivity increased in sales.
The early mobile devices, like cell phones, allowed individuals to connect to the Web and check their email more often. This was a change in the way that people did things because it allowed cell phone and laptop users to check their email and surf the web while they were on the go. No one had to wait to get back to the office or home to check email. As a result, marketers began stepping up their email campaigns now that users became so intrinsically connected to their inbox.
Wireless Internet access was available, but the faster speeds were not feasible for everyone. The Internet was slowly becoming a portal for better advertising. The wireless connection would soon prove to be a gateway to even more successful marketing once it become cost effective.
Wireless connections became important as portable devices like smart phones and Tablet PCs entered the market. Portable devices moved marketing into a whole new realm with mobile marketing. The advancement in these devices opened the door to apps and new social media outlets. Facebook and Twitter apps are primary examples of this success.
The New Face of Internet Marketing
Online marketing has taken on a whole new meaning now that social media sites have entered the picture. Smart phones are becoming the standard in today’s society. Everyone is depending on wireless Internet connections because they have faster speeds. The 4G and 3G network now allow people to access the Web without the compromise of speed.
Apps have also played a great part in marketing through banner apps. People that download free apps will often view banners that show advertisements. These marketing techniques are all possible because of the wireless connection on these portable devices.
About the guest author: Olivia Johnson is an Internet marketing blogger and also a self-proclaimed computer geek. She never feels comfortable venturing anywhere without wireless Internet service and is obsessed with all things social media.
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