Nowadays, making money online is not a big of a deal. AdSense PPC helps you to generate revenue out of your blog or website. PPC (Pay Per Click) is a form of online advertising and many advertisers prefer using Google AdSense PPC to monetize their website. Google AdSense is one of the easiest and effective ways to bring targeted traffic to a website.
Eager to know how Google AdSense works? Google allows you to host their advertisements on your website based on your content, target audience, location etc. And you will be paid by Google each time a visitor from your website clicks on those ads. So, your income will increase based on the number of clicks you get. Google AdSense is of different types and you can use any of the following ways to make money:
- AdSense for feeds- You have to place your ads in appropriate feeds. Google will look at your content’s originality and relevancy to the advertisements placed on your website.
- AdSense for search- You can place a custom Google search box on your website. And when a visitor from your website searches using the search box, he will be taken to a page that hosts various PPC ads.
- AdSense for mobile content- You can use your mobile website for advertising and earn money.
- AdSense for video- You can place video contents from Google on your website, including YouTube videos.
To make AdSense PPC advertising successful, website owners have to involve competent strategies to attract more visitors to their site. Here are some great tips to help you improve your AdSense income:
- Write compelling content: To attract more people to your blog, you have to write interesting content. The content must be genuine and up-to-date. When readers find useful information on your blog, they will start visiting your blog regularly.
- Focus on the products you promote: Don’t promote too many products which will tighten the competition and also prove to be expensive. Instead promote limited products that will get targeted traffic from interested consumers. Ensure that every time a reader clicks on your ad, he gets access to the information he is looking for.
- Have good keyword density: Your choice of keywords will determine the traffic flow. A content that has a good keyword density is bound to drive more readers.
- Place relevant ads: See to it that the products you advertise on your site, is in some way related to your content. You can’t be writing about health or politics and sell cameras. Also, you have to be very careful when selecting the right niche for your blog. Your niche will depend upon the topic you choose to write.
- Optimize your website: Website optimization plays a key role when it comes to user engagement. You have to make your website look attractive with good font and image format. Your website should be easily accessible for the mobile, laptop and desktop PC users. You can also have videos to make your readers stay on your page and be attracted to browse longer.
- Use Competitive Ad Filter and Ad Review Center: You will find both these tools in Google AdSense. Using Ad Review Center, you can learn about the ad categories that are not paying you much and block them. For instance if ads for religion and politics are not generating revenue, you can block those categories. With Competitive Ad Filter, you can block specific ads pertaining to a particular website or entire domain. So you can confine your competitor’s ads from showing up on your website.
- Try to improve your Google Page Rank: If you have a good page rank, then you may be paid more for PPC ads on your website.
If you implement these online marketing strategies and take consistent efforts to improve, you will start getting a steady flow of visitors to your blog or website. Your AdSense income will gradually increase and your website will start yielding optimum results.
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This post was submitted by Ryan Larkin.