If you’ve been watching closely what’s been happening in the SEO world in the last couple of years you know that most of the technques that used to work out are no longer useful and are nothing but a time waster. So, if you are running your own website or you are a SEO, you know it is high time to turn your head into the right SEO direction or your ranking will be eaten either by the Panda or the Penguin.
So, here is a list of all the outdated SEO tactics that you’d better leave behind and focus on other more important areas:
#1: Article Directories Submition
Yes, that is right. We all used to submit hundreds of articles in all kinds of article directories. That used to work for quite a long time actually – it was an easy way to increase the traffic of our sites and build a nice and rich backling profile. Well, not anymore… After spending hundreds of hours submitting those articles, we saw most of the directories die one after another. So did our backlinks.
#2: Articles Spinning
Articles spinning was a big SEO deal a couple of years ago. People invested tons of money in spinning tools and softwares that create an article per socond. Writing valuable articles?? Ain’t nobody got time for that. Well … you’d better find time now because spinned articles will do no good for your SEO. Google spots spinned, ununique articles.
A well-written, valuable for the readers article published as a reputable guest post will do much more for your site and SEO campaign than thousands of spinned articles submitted in article directories. Plus, it will help you improve your Author-Rank.
#3: Buying Backlinks
Buying links is a big No, No in the SEO world now. Not only it is not worth it, but it might (and most probably will) have negative effects on your site and get your site penalized. Google have made it pretty clear the number of backlinks is not going to do you any fabour now and help you climb to the top posision in SERPs like it used to. Still, there are many people trying to sell backlinks packages for $10. I know it seems so much easier than spending months trying to rank your site on top positions in the SERPs I highly recommend you not to take that road. It leads nowhere. Trust me.
#4: Tracking Keyword Density
In the past the major part of SEOs was proclaiming that the ideal keyword density should be somewhere between 1 and 20%. As a result, most of the people dealing with SEO and trying to rank their own or their clients’ websites spent thousand of dollars on softwares calculating that percentage. This used to work before but it won’t work now. Not that it is a bad idea to include the keywords you’d like to rank for at certain places on your website, please go ahead and do it. It won’t hurt. But it is a far better idea to focus on the creation of valuable content.
#5: Constanly Checking Your Traffic
Your traffic is a quite valuable SEO metric that can show you whether you are doing things right or wrong so it is a good idea to check it out once in a while. But sometimes that leads to us constantly and obsessively checking out the traffic tools, that we can devote to other SEO activities. When checking your traffic, do not just check the numbers of visits you get per day. A far better idea is to see what people are searching for and what they are doing while browsing through your website. You can understand if your website is attractive enough, whether they just enter and exit, whether they find your content interesting enough and browse through other pages, whether they come back. Your visitors should your target #1. By watching closely their actions while brwoing on your site you can understand if your site is intuitive enough and has good call-to-action.
These are some of the most outdated SEO tactics that are doing nothing but wasting your time. SEO changes and you have to roll with it.
About the guest author: Catalina is currenty working as a SEO specialist. You can read more about the latest trends in the SEO world on her SEO blog.
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