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Over the last few years, it has become necessary for all business owners to use various marketing strategies to promote their businesses. The use of social media networking sites has gained notable popularity with several business owners. One of these generation strategies is the use of facebook. It is free to set up a facebook account. Everyone should take advantage of this including those business owners who operate on a limited budget. All age groups are currently using facebook for different reasons. This makes it an ideal way of marketing your goods and services in a casual manner. It is also a very effective method of driving the much needed traffic to your website. However, the number of fans and friends that you will add to your site, when using facebook to promote your business should not be your only strategy. You should ensure that you establish a long lasting relationship with the new found clients.

When using facebook to promote your business, you should follow a number of tips to ensure that you succeed. You should start by identifying the exact information you want to convey to your friends and fans. This information should then be put in an eye catching page that will keep the visitor engaged to the product being promoted. Pictures on facebook are usually very small but this should not hinder your client from discerning the topic. You should try to be as creative as you can with facebook.
When using facebook to promote your business, you need to remember that there is an endless supply of prospective clients and a small mistake on your part will definitely do a lot of harm to the very business that you intend to promote. Since you are out to build the creditability of your business to the facebook friends and fans you should avoid the following:

  1. It is a bad business strategy to spam other people’s inboxes and walls no matter how much you wish to promote your business. Avoid slapping your website URL all over the place. This could lower your credibility and you might also end up being banned. This great market place should be dealt with some subtlety.
  2. It is advisable to avoid being part of cyber wars. Always block anyone whom you consider unprofessional. Avoid counter attacking such people since this will only damage your online image and integrity. It is important to listen to your inner voice before acting whatever the situation you are face with.
  3. When using facebook to promote your business, it is important to avoid getting too personal since the idea here is not to socialize but to do business. You can create a separate profile for socializing with your fans and friends. As a business person, you should always keep things focused and very professional. This very much applies to all the photos and videos that you post on your wall.
  4. Avoid using applications that are inappropriate to the business you are promoting on facebook. Remember that you are trying to increase your sales but not to entertain your friends and fans.

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