Using Twitter For SEO
Any webmaster, blog owner etc, knows the importance of search engine optimization in the virtual world. Your website or blog name in the first five pages of a search is the goal of ever single blogger and site owner who depends on traffic from search engine to make the majority of their revenue. This is mainly because pages after the first five don’t get many views.
SEO shouldn’t be practiced only on your site; this age is ruled by social media. Sites like Twitter are perfect for sharing your views and links. This is subject to a few rules whereby you can’t just go spamming your site’s link to the world on twitter.
Twitter does have a “NO FOLLOW” policy saying, that any links shared in tweets are to be disregarded for search engines. That doesn’t mean those who syndicate or follow your twitter page will disregard your links. This is your way in. (Be interesting and people will take interest in you.)
Note: ASK.COM disregards twitter’s “no follow” policy.
How to practice SEO on Twitter?
- Create a twitter account for the main keyword you want search engines to notice. (use the keyword as the name)
- Put a small description and the link of your website or blog in the bio; also add those keywords and phrases in the bio in natural sentences. (They should not look deliberately placed.)
- The photo should be one representing the keyword, or your blog/site.
- Post around 20 tweets a day about the niche, some trivia, fun facts, tips and tricks etc.
- People don’t care about the “no follow” policy that twitter has, the only thing that matters to them is the information they get.
- On social centers like Facebook and twitter, anything worth spreading does spread, and the better it is the faster it spreads.
- Make sure your tweets are of quality content as Google now centers its “Panda” search algorithm on quality.
- If people like your links they will probably spread it to others or even post it on their own blogs etc, this contributes to your “offsite SEO”.
- Keep the tweets which have your site’s link small so that people have enough space to re-tweet them and make comments themselves. This helps your site’s SEO in the long run. Only useful and fun content gets re-tweeted.
- Your tweets should advertise the links of your blog or site in a natural and friendly way. Have some fun with the content in the tweets and don’t consistently post tweets about your site. This will aggravate irritation in people and they will unsubscribe from you. (stay within your niche)
Twitter is a social medium to share your thoughts and views to the world, and if you can get even a small number of viewers to come to your site through twitter it is an accomplishment. You may have problems getting started but once you get a few visitors who are happy with the quality that you have provided and the content of your tweets, you won’t have many problems, as good and fun content on social sites like twitter and Facebook spreads like wild fire.
The content you type in your tweets containing your links will be your first impression to your potential clients. This is because the amount of time spent on a site and quality of data on the site, is something search engines look for.
Twitter is not a direct tool for SEO on most search engines; it is more of an accessory to help SEO for your site or blog.
Points to remember
- Everyone knows someone who is a Facebook or twitter “expert” (addict); they should be your primary target.
- While posting a tweet, wait and think for a second, would you re-tweet and share this content if you were the one to find it somewhere?
- All of your tweets should not only be fun, and informative to people but also be unbiased. (accidental and deliberate discrimination against anyone or anything should be avoided)