Vlogging for SEO

One of the need-to-know marketing strategies on today’s Web is video blog marketing. Although it’s undoubtedly a foreign concept for those unaware of net marketing strategies, video blog marketing is essentially using videos to market your product – whatever that product may be. Of course, for as simple as it seems in premise, many fail at video marketing. There are right ways to do things and wrong ways, and understanding how to properly develop a video blog marketing campaign can be the difference in your business’s overall success or failure. Here are several must-know tactics to use when video blog marketing.

Focus on SEO

YouTube has been in the news with all the Occupy Wall Street videos posted by individuals around the world. It can be quite simple to utilize video blogs for SEO. YouTube allows their users to post a description of the video as well as tags; use appropriate keywords in the description and tags in your video and it will be found easier on search engines. The best way to bump those videos up on search engines, Google in particular, is to use the appropriate keywords within the video’s description and tags in conjunction with an article. That will optimize both the article and video while targeting both types of individuals: those who prefer reading blogs, and those who prefer watching videos.

Post Videos on Your OWN Site

One of the best ways to make an impact with video marketing is to host the videos via your own blog/website. This shows much more professionalism than simply linking someone to YouTube or Facebook or using their embedded player, and you can custom-tailor a Web player to your particular needs from your host. It also makes your video blogs stand out as genuine, quality videos.

Use Original Content

A lot of marketers fail because they’re in the habit of taking popular videos from around the web, throwing an annotation or few in the video, and playing it as their own. This shows people that you really have nothing to offer. Make sure your videos are 100% original. If possible, you should even avoid using music in your videos, if only for copyright purposes.

Say it Quickly

Due to the short attention spans and slow-loading connections of some people, longer videos (5 minutes and up) are simply not desirable. Your video needs to be short. You need to state your purpose immediately and engage the viewer from the start. Keep it short and sweet or lose viewers.

Split Your Videos Between Sites

One good tip for effectively drawing critical mass to your website using video is to not put all of your media on a third-party website, such as YouTube. For example, cut your videos into several parts, and only keep the first part of two videos on a third-party website. Keep the second part on your website. Viewers will be forced to visit your website to view the videos they want to see.

Production Value Matters

One of your first priorities in your videos is to have very well produced video. Invest as much as you can in professional video recording or producing hardware and software. If your video content is below par, there is a chance that you will not be taken as seriously as someone who has spent more time mastering his videos. Always remember that a video’s ability to be viewed should be put into priority as much as the content.

Plan to Have a Library of Videos

Another good idea is to plan to have a very large video library. Having a large number of videos in your library will leave your viewers a lot of media to view, therefore leaving a larger footprint in their mind concerning your videos and business. If you are using YouTube, there are a number of internal features in YouTube that you can use to your advantage. For example, you should use the internal annotations to contain links to subscribe to your channel or link to another video. This is a great way to remind viewers to subscribe to your content or view more of your media.

There are many successful tactics you can implement to ensure your success as a video blog marketer, but the tactics listed above are strong, proven methods that will certainly help get you started.

Posted by Greg Henderson, an Internet Marketer and SEO Associate for an email search and free public records site: MFES & RecordsProject. Please feel free to leave a comment or email him.

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