Now that webmasters finally made it through the bulk of the 2011 year, beaten and bruised from Google Panda’s vengeance on websites with little use, it is time to dust yourselves off and focus on the 2012 campaign year, and with the last few weeks of the year approaching, it would behoove the webmaster to make sure that a plan is being implemented to get quality content and traffic coming towards their product or service. In preparation for your marketing and SEO assault, there are five main acts to follow that will nearly guarantee that organic traffic will increase, albeit incrementally.
Stability in Mobility
Mobile web applications and browsing is quickly evolving into the same grade of services that your conventional PC is. When people would be able to search and browse online and perhaps even nail affiliate links, they could trigger a tracking code which would allow people to get credit for a service or product purchase. This same type of technology needs to be implemented within your website; currently, tracking cookies on web browsers are not perfected to the point it can track affiliate sales with consistency which means plenty of room for growth exists. Have your website fully prepared for this new innovation by making it accessible on mobile platforms, then find a way to get an app going for your site which will allow the site to be read in-line instead of having a user scroll sideways, or up and down, too much. Capturing all of the information in a small screen will keep users interested on the mobile platform.
Keep Your Head In The Clouds
Although Cloud computing has been used for over a decade now, its resurging developments are hard to ignore. Businesses may actually soon have mobile CRM’s to use which will streamline activities on-the-go; the use of SaaS will fade away in short time, leading the way for Cloud-based solutions to handle multitudes of content. Have your site’s data and any other useful information backup in the Cloud and get ready for new innovations with the introduction of 2012 nearing.
Domo Arigato, Mr. Content
Content is king, period. Although smaller websites have run out of the right words to say to the point of plagiarizing content and taking heavy penalties for doing so, there is no need to follow their trend. Plenty of creative talent exists to get quality content put on your website and, although you may have to pay $5-20 per page, the price is worth the future hassle you could encounter when another Panda update comes by and drops you to the back of the search line. Concentrate on matching content with domain and keywords, and make sure that your nomenclature makes sense; getting a reader is one task, yet keeping them there and reducing your bounce rate is another separate task altogether. Once the content is how you like it, add a right-click disabler to prevent from copying, and perhaps entertain the thought of encrypting the HTML altogether so the ‘View Source’ browser feature will be moot to a content thief.
Links That Are BFF’s
Link building tactics currently consist of a lot of comment spam simply to get some cheap PR2-PR4 linking, and most of the time the content is not relevant to your own site. If you should engage in link building, the first new trend to follow is to make the content nearly identical to your own as link relevancy is far more important now that actual domain page rank. Engage in conversations that assist both your efforts while boosting the content richness of another; it is unfortunate, but a lot of alliances are going to be made to boost each other up the content ladder. It is a good practice, also, to build strong guest post relationships with people; you are delivering them content they need to climb up the ladder of organic ranking while building links to your own site, which makes their site even more relevant and gives them additional ranking weight, which comes back to your two-fold. Trust in content, use link building strategies sparingly and tactically, and watch your organic placement shoot the moon.
Google had, at one point, optimized their search queries for Tweets to meet their growing demand for current news. That was a bust, however, and was removed nearly immediately. Now, Google has re-announced that soon Facebook will be an optimizing factor in their search engine results pages. Therefore, make it a point to assertively configure your Facebook presence for this change. Keep content on your business ‘wall’ that is relevant to your business and website. Cut back on the ‘at the bar, partying with Jane Doe’ type of posts that should be saved for personal sites. Keep your FBML pages current with landing pages to your site, and keep your blog feeds out of Facebook since your .xml sitemaps will include the RSS/ATOM feeds when the Bots come a-calling. Integrate your Twitter feed through Facebook ONLY IF you are Tweeting news that is relevant to your site. Pull away from link wheels as Google has figured out how rhetorical they really are in terms of boosting your site with your site; in other words, it’s like taking yourself, and promoting yourself to yourself; no longer going to work. Relevant content is needed on Facebook, too; do not disclude them from your writing efforts.
2012 can be yours if you hit the ground running early and often. Tear down the website perhaps a week or two prior to the close of the year and evaluate your stance and direction. Are you relevant across every facet of every page? Does your social presence need an overhaul? Do you believe in what you are selling or saying? Chances are if you have any doubt to those questions, your visitors are going to have the same hesitancy when they visit you. Promotion is easy when you believe in your goals and direction; get the content corrected, the links on point, the inbound links corrected to match your site’s purpose and keywords, and make sure the needed meta data (including canonicalization of URL’s) is where it needs to be. Follow these acts and your website planning and implementation goals will see an immense increase.
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