You’re on your Facebook page and you see the pictures of two cars (car A and car B) as updates by your friends. Car A is “liked” by 10 people, but car B is “liked” by 200. Without giving it much thought, you will most probably click on the photo of car B; this is how Google’s new +1(plus one) does its job.
How did Google start socializing?
The past few years have seen all kinds of explosions in the area of “social”. Facebook being the most powerful were followed by others like Twitter. Google wanted to break into this social realm as well. So it launched, “Google buzz”. Google buzz was intended to be a platform to share your thoughts, social activities as well as photos, music and videos using your Google account as the medium.
Unfortunately for Google, no matter how hard they tried, Google buzz didn’t “buzz” as much as they had hoped it would.
This gave birth to Google’s +1(plus one), which is similar to the “like” option in Facebook.
How does it work?
A small transparent plus one button will appear near your search results (log into your public Google account first), when you click on it, it should turn blue; this indicates that you have +1’d that particular link, it will appear on a new tab in your account which keeps a record of the various things online that you have +1’d (the plus one tab).
You can keep this tab public or private as per your choice. When you plus one something, you say to the world “hey this is cool, come have a look.”
It also helps you find things in search by counting the number of “+1s” a site or advertisement has received. The number of “+1s” a site gets indicates its popularity.
For example, let us take a case of a site based on gardening. If there are 200 people who have +1’d the site along with a friend (XYZ) of yours; it will be displayed below as – “XYZ along with 199 others +1’d this link”
How does “+ 1” help Google?
Note: Google search is a not a living thing with independent thought and thus cannot understand the complexity of human connection and perceptions. Google +1 helps to quantify the process by calculating the number of plus ones a site receives and thus improves the accuracy of its search.
The Google +1, just like the Facebook “like” will be posted inside sites and on various advertisements making the task of our daily searching a very socially engaging concept.
In order to optimize its searches Google uses its “farmers algorithm update” also called as the “panda algorithm update.” This paired with +1 will yield the best possible searches.
You can learn more about the Google panda algorithm update from the following link: http://hubpages.com/hub/What-Is-The-Google-Panda-Algorithm-Update.
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