Whether it’s a start up or a reputed firm, the website is its face on the internet. With tons of companies offering the same service, it’s a race to be at the top of search engine hits and this is where search engine optimization comes in. People have adopted a lot of strategies to optimize websites and one such thing is posting on forums.
A forum or a message board is a website that allows people with common interests to communicate, share ideas and resolve issues. Forums usually stick to a particular technology, brand or hobby and may sometimes be divided into sub-forums. A user is generally required to register before posting (either to start a new thread or to reply to a post). Some of the websites with the highest traffic are image boards (websites that allow image sharing) and discussion boards.
Although links on forums do not have a high credit, when done right, these places are perfect to drive traffic to your website. There has been a lot of debate among SEO professionals as to whether the practice of adding links on forums is ethical or not. But as far as I am concerned, if you are being a contributing member who adds value to the community, then it’s perfectly alright to add a link. On the other hand, if you attempt to spam and your only motive is to drop links, well then, god save you from the ban-hammer.
Nonetheless, you need to follow the rules of a particular forum. In general, if you follow these general forum etiquette, you can succeed in procuring backlinks for your website.
- Follow the golden rule – treat others as you would want to be treated yourself.
- Never start a flame war.
- Do not troll and keep the discussions civilized.
- Read the entire thread before posting a reply and avoid one word replies.
- If you are planning to start a new thread, do not duplicate the thread and search if there are similar posts on the forum.
- Spell out the words and use proper grammar as you would want people to understand what you are trying to convey.
- Avoid net-speak as it would make you look like an uneducated dimwit.
- If you are not posting original content, make sure you link the reference.
- If you are going to post something, know what you are talking about. People generally don’t like pretentiousness and you are bound to be embarrassed.
- Above all, however dumb or stupid a question may be, never ask a person to ‘Google’ it.
If you follow these simple steps, you will get along with the members well.
You can add a signature with a link to your websites and every time you post on a forum, you will have the link displayed below your post. If you resolve someone’s issue and your post has a link, there are chances that the person might click on it as a token of appreciation and it will direct traffic your way.
In short, if you are a contributing member in a forum, you can optimize your website through the comments you post.
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This is an original article published on SEO Desk with exclusivity.
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