Search engine optimization, or SEO as it is commonly called, is vital to a blog or website. Unless you just blog or have a website for fun and don’t care if anyone else in the world finds your site, you need to be aware of search engine optimization.
What is this search engine optimization thing that everyone is always talking about? SEO is a way of making a site more visible to search engines on the internet. Every website owner wants their site to have the highest rank possible because, in general, the higher the site ranks, the more visitors land on that site.
Search engine optimization accounts for how search engines work. SEO experts know things like what people search for, as in the exact words that are typed into a search engine to obtain results. There is a lot involved in properly optimizing a website. The practice of SEO originated back in the 1990s when the first search engines were just starting to catalog the web. The term ‘search engine optimization’ likely started being used in about 1997.
On Page SEO
On page search engine optimization involves making sure your website’s coding and structure are the best they can be. If there are issues with things like meta tags, duplicate content, and page load time, your rankings may suffer. It is also important that things like keyword density are taken into account.
Off Page SEO
Off page search engine optimization is all about making your site an authority site so that it can increase in rank in the search engines. This can be done by search engine submissions, article submissions, directory submissions, and by link building, among other things.
The problem with doing your own SEO is that it can be majorly time consuming. It can be done but if you run a site that needs constant content, then you will be taking time away from creating content to work on SEO issues. And if you are not really that familiar with SEO, you might cause more harm than good. This is because search engines are constantly changing the way they rank websites. What worked well a year ago may no longer work. If you are using outdated methods, without even realizing it, you might be jeopardizing your site’s rankings.
If you are not sure about the whole SEO thing, you might want to find a reputable company to take a look at your web presence. If you get some help with SEO, you might be surprised at the amount of traffic you begin to receive that you never realized was possible. An SEO expert can be just what you need to get your site to the next level of success.
About the guest author: Nirra Poret is a writer, blogger, and teacher. She occasionally writes content for Bullseye media, one of the top search engine optimisation agencies in the UK.
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