This is potentially a slightly odd subject to write about if we went back say 6 months ago, however that was before Google took the unprecedented step of diversifying into social media with their new service Google Plus which since has been regularly compared to as a Facebook rival.
Google of course is the search engine giant that has dominated the search engine market since the internet became mainstream over a decade ago. Several years back Facebook emerged as the number one social media service and has grown experientially ever since and in many ways it has seemed very unlikely a rival would be able to take its place.
Google Plus however is a game changer as Google is one of the very few internet brands with the know-how and the power to rival Facebook and with the release of Google Plus, they have done just that, become a legitimate rival to Facebook. The question on many peoples mind is will Facebook reciprocate and attempt to leverage their huge hold on the social media market to launch a possible search engine service?
Speculation
At this stage it is all just speculation as to what Facebook is going to do and what direction they are going to want to take their business in the future however it is a definite possibility. Facebook has already proven itself a potential threat to Google as the number one used website on the internet with Facebook over taking Google as the most used website.
Facebook also utilises search functions in its service already when searching for friends or pages on the Facebook website. Furthermore there are also Facebook apps and ecommerce stores popping up on Facebook as well, which conveys a constant development of the service. Much will depend on how Google Plus develops over the coming 12 months and whether Facebook loses a decent percentage of its users to the rival service.
Facebook Ads Vs Google Ads
Facebook ads are also a developing area of online marketing with more businesses trying new forms of adverts to see if they get a better conversion rate than general search marketing. While Facebook ads in principle are a good idea, many reports so far indicate that the conversion rate is much lower than a Google ad mainly because on a search engine people are searching for products where as on a social media website they are not.
This is very important because it clearly draws the line in the difference in internet user’s behaviour and what ads they will respond to depending on what website they are on at the time.
Conclusion
Google is clearly miles ahead in the search engine market and it might be a bit to ambitious to look to compete directly with a stand along search engine like Bing and Yahoo have done.
Facebook is however extremely innovative and have the ability to see new angles that many internet analysts simply miss which in our opinion means Facebook moving into the search market is not something anyone can rule out in the foreseeable future.
About the guest author: Jonathan is working alongside Soccerbox that retails football shirt ranges such as the Barcelona kit, Barcelona shirt and many other big football clubs.
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Facebook seems to be an entirely different paradigm of search. Google undoubtedly still leads in the search arena. However, if Facebook will be able to successfully move the search industry into their paradigm, then I think there’s a good chance they can overtake Google. It’s not far from happening. I think this is why Google has launched Google plus. To prevent any paradigm shift from happening.