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It is easy to forget that YouTube is the second largest search engine in the world.  In case you didn’t know that fact (as opposed to simply forgetting it), I’ll give you a moment to let the significant of that statement sink in.

It is the second largest in the world.  Those are powerful stats.  And since we all know who is number one and what number one is looking for when it comes to SEO, I guess it is time we spent more effort worrying about number two.

Back in the day, simply listing your keyword in the video title would get you in the top ten – easy.  Now, because there are so many videos, YouTube SEO is just as important as website SEO.

By now, I bet we have you hooked.  You’re interested.  You want to know the secrets.  Alright.  We won’t keep you in suspense any longer.  Here they are…the six YouTube SEO tips you’ve never heard before.

1.  Use Closed Captions

You’ve noticed the CC in the bottom right corner of your screen.  You might even have gone one step further and registered that CC stands for closed captions.  But that is probably where the thought process ended.

Closed captions were designed with one goal – to make it possible for more people to enjoy the video’s content.  Since YouTube is global, this is a very useful tool.  However, closed captions have a way more useful role.  YouTube crawls the content in captions.

Including closed captions in a video used to take hours.  But like all things technological, the process is now a breeze.  YouTube has speech recognition technology that automatically detects the beginning and end of each line spoken.  Simply upload the script of your video and YouTube will match it to the video’s audio.

2.  Optimize the Video Description

Once you’ve finished uploading the video’s script for closed captions, enter it in the video’s description also.  Why not?  You already have it ready to go.  But more importantly, Google indexes the description just like the closed captions.

3.  Use Keywords in the Video File Name

If your video is about weight loss and exercise, the file name should be something like weight-loss-exercise.avi.  MOV256.avi will mean nothing to the crawlers.

Viewers will be none the wiser, but YouTube will.  Your video’s relevancy will increase because YouTube will think there is a much greater chance the video is of what you say it is; the file name confirms the video title.

4.  Only Upload Engaging Videos

You may think this sounds like a silly tip, but stick with us.  YouTube give relevancy credits to videos when people watch them for a longer period of time.  If someone selects your video but then clicks away within a few seconds, YouTube notices.  Engaging videos rank higher because YouTube recognizes this is a good way to measure quality.

5.  Choose HD over SD

When running comparisons, high definition beats standard definition every time.

Well.  What did you think?  Were we right?  You’ve never heard these stellar SEO tips before, huh?  Give them a try and then let us know what you think.

 

About the guest author: Guest blogger Chelsea Adams works for a local search engine marketing firm.  She recently helped create a video about cornhole for Custom Corn Toss and posted it on YouTube.

This is a unique article published on SEO Desk with exclusivity.

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